Episode 73 - Getting Electrical Leads Consistently Through the Buyer’s Journey

What you missed... On Episode 73 of Electricpreneur Secrets!

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Clay and Joseph discussed lead strategies and the emotional process of the buyer's journey in their electrical contracting business, Service Loop Electrical. Joseph was feeling under the weather due to his kids being sick.

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Joseph and Clay discussed the importance of serving customers at the highest level by anticipating their future needs and emotional state. They also talked about the significance of relatability and personality in a business, and how it can improve SEO and attract customers before the contractor selection stage. - 

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Joseph and Clay discussed how to get in the communication wedge and be in the trusted network of potential clients. They suggested being present on local Facebook pages, making daily posts about what you offer, and joining conversations to help people in any way possible. 

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Clay and Joseph discussed the importance of using technology to connect with customers and how having a marketing strategy that includes identifying and addressing customer needs, making offers, and asking for referrals can help businesses succeed. They also emphasized the importance of being relatable and available to customers. 

Clay and Joseph discussed the importance of being involved in the community and contributing to causes that you relate to. They also emphasized the need to prioritize these efforts to avoid a slow season and to continue to connect with the community. 

Action: -Commit to a daily routine of local FB page posts to showcase what you do/ask to help, and conversation contributions to relate to people as a community member who is ALSO an Electrician.

All-Star Action: -Go the extra mile to stand out as a premium service provider in every interaction including community events and relative functions so people see you with a cause!

Remember to stay consistent as consistent activity is the apple a day that keeps the additional marketers away from your biz!

(No offense to the great marketing agencies out there!)