Episode 85 - How Electricians Can Increase Value Without Tools

Joseph and Clay discussed the controversy of whether or not electricians should bring all their tools to the door when meeting with customers. They ultimately decided that it is better to only bring tactical tools and hide the rest to increase value and professionalism. - PLAY @0:00

Joseph and Clay discussed the importance of maintaining the law of scarcity when going to a service call by not bringing all of their tools to the door, as it communicates a sense of desperation and commitment before even knowing the customer's needs. Joseph shared his experience of trying different tool carrying methods and settling on the tactical tool line to communicate value without looking like he had to do the job. - PLAY @8:58

Clay and Joseph discussed the benefits of showing up to a service call in a technician's uniform rather than a salesperson's uniform, as it can help to build trust with the customer and avoid being seen as a threat. Joseph also explained how he carried only a few essential tools on his person and would bring additional tools from his van as needed. - PLAY @17:10

Clay and Joseph discussed the importance of building a relationship with customers before starting any electrical work. They emphasized the need to understand the customer's emotional concerns and needs, rather than just focusing on technical solutions. - PLAY @26:01

Joseph and Clay discussed the importance of building personal relationships with customers and differentiating themselves from other contractors in the home service industry. They emphasized the need to focus on the customer's needs and wants, and to consistently commit to a proven process in order to increase value without relying solely on tools. - PLAY @34:11

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