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June 10, 2024

Replay - How Safety Inspections Can Be Dangerous

Replay - How Safety Inspections Can Be Dangerous
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Million Dollar Electrician - Sale to Scale For Home Service Pros

Can a simple safety inspection backfire and damage your client relationships? Join us on this eye-opening episode of Electricpreneur Secrets, where we uncover the unexpected pitfalls of using safety inspections as a sales tool. We'll break down how well-meaning electricians often present these inspections prematurely, leading to feelings of mistrust and the impression of being upsold. Through insightful discussions and personal anecdotes, we emphasize understanding the homeowner's perspective and the importance of building trust through effective communication strategies.

We dive into the nuts and bolts of gaining customer permission and maintaining control during electrical inspections without coming across as pushy. Learn how to master the magic word "because," providing solid, ethical reasons for your inspections that resonate with clients. By focusing on authenticity and empathy, we share practical tips to improve your customer relations and create smoother interactions. This episode is packed with actionable advice to help you conduct thorough, trustworthy inspections and foster long-lasting client relationships.

Join us LIVE 5 days a week on the Facebook Community page:

https://www.facebook.com/groups/electricpreneursecrets

And see us and our stories and wins at:

https://www.servicebyelectricians.com

Chapters

00:02 - Dangers of Safety Inspections for Clients

09:00 - Safety Inspections and Customer Communication

17:39 - Safety Inspection Magic Word Mastery

Transcript
WEBVTT

00:00:01.645 --> 00:00:06.780
Hello, hello, hello and welcome back to another episode of Electricpreneur Secrets.

00:00:06.780 --> 00:00:08.682
This is Articulation Tuesday.

00:00:08.682 --> 00:00:22.774
I'm your host, clay Neumeier, with me, as always, my esteemed co-host, joseph Lucani, and we're the Electricpreneurs, a couple of master electricians with business addictions, and we want to welcome you to our freemium program with this daily coach call.

00:00:22.774 --> 00:00:28.489
This is the podcast one thing series, and the investment for these calls is for you to take the hot seat.

00:00:28.489 --> 00:00:31.971
Pay attention, nothing else but promise to take action.

00:00:31.971 --> 00:00:35.030
Take everything we give, just promise to take action.

00:00:35.030 --> 00:00:37.006
It's totally fair to use this stuff.

00:00:37.006 --> 00:00:39.127
Guys, just remember to report your wins.

00:00:39.127 --> 00:00:52.087
And today we've got an important, important topic and this one's going to be polarizing again, joe how safety inspections can actually be dangerous to your clients, and I bet no one saw that coming.

00:00:52.087 --> 00:00:53.130
Brother, how are you doing today?

00:00:53.130 --> 00:00:53.942
I'm?

00:00:54.002 --> 00:00:54.645
doing great.

00:00:54.645 --> 00:00:56.084
I was going to say it's been a great.

00:00:56.084 --> 00:00:58.151
Really, it's almost been a great Tuesday.

00:00:58.151 --> 00:01:01.079
We ended up having an awesome class this morning.

00:01:01.079 --> 00:01:04.450
I got a nicely fresh shaved head, which just feels so, so nice.

00:01:04.450 --> 00:01:05.682
It's a good day.

00:01:06.243 --> 00:01:08.049
I haven't seen the beard brush out yet today.

00:01:08.599 --> 00:01:11.433
Well, I've got it right here, so don't you worry about that.

00:01:11.433 --> 00:01:15.328
All we got to do is get into those conversations where the stimming starts happening, and you'll see me brush away.

00:01:15.879 --> 00:01:19.010
Every time I see you brush, I'm thinking like I should have my beard brush here.

00:01:19.010 --> 00:01:22.341
You're a beard brush in the van kind of guy, right?

00:01:22.341 --> 00:01:24.243
Oh yeah, you were a beard brush in the van kind of guy right?

00:01:24.263 --> 00:01:24.745
Oh yeah, no, I was.

00:01:24.745 --> 00:01:26.706
Well, that's more of my sensory concern.

00:01:26.706 --> 00:01:29.049
I can feel more things than the average person can.

00:01:29.049 --> 00:01:35.697
So when I actually use a brush, I brush the top of my head, brush the sides of my beard, and it actually is more like a sensory relief.

00:01:40.239 --> 00:01:42.417
It's like for me it's like scratching an itch that you normally could not have gotten otherwise.

00:01:42.417 --> 00:01:43.942
Nice man, nice, that's awesome.

00:01:43.942 --> 00:01:46.409
Which makes me now feel like I gotta start brushing.

00:01:46.409 --> 00:01:48.302
You gotta start the brushing.

00:01:48.302 --> 00:01:55.046
You know what I use it too, like I addressed this before little sandalwood in the beard, little brush every morning.

00:01:55.046 --> 00:01:59.207
Just makes the guy feel tip top right, I'm literally wearing sandalwood, everything right now.

00:02:00.060 --> 00:02:02.445
All right, man Humorous, let's dive right into this.

00:02:02.445 --> 00:02:07.504
There is a problem happening out there, and I am guilty of this too.

00:02:07.504 --> 00:02:16.657
I have literally done this, I have coached people to do this and I have faced the very same issue that we're going to address today.

00:02:16.657 --> 00:02:26.450
I have no problem admitting that I was wrong, Joe, because you've actually taken me to a bit of a brighter place with this, a place that I understand now to be much more functional.

00:02:26.450 --> 00:02:38.163
And it's when we try to sell with a safety inspection, which so many electricians are going to the problem first when they get to the house and then pulling out a safety inspection and saying, hey, that's perfect.

00:02:38.163 --> 00:02:43.632
And with every call we do this complimentary safety inspection and the homeowners thinking what?

00:02:44.340 --> 00:02:45.924
They're immediately thinking the same thing.

00:02:45.924 --> 00:02:47.467
All of us would be thinking at the same time.

00:02:47.467 --> 00:02:51.024
They're here to try and sell me something.

00:02:51.024 --> 00:02:58.286
This call must be too small for them, and therefore they've got to find all these other things so they can raise that ticket up.

00:02:59.448 --> 00:03:18.556
And while that's actually rooted in good nature for everyone, because the safety inspection is valid and many of them are well put together Heck, we even have one still that we give to people, but more as like training wheels to get to know the sort of things that we're looking for and make sure that we have that kind of top of mind.

00:03:18.556 --> 00:03:22.991
But the idea of training wheels is to eventually take them off, correct.

00:03:22.991 --> 00:03:27.550
Otherwise, I mean, you just look kind of silly running down the block with your training wheels on.

00:03:27.951 --> 00:03:29.360
I mean, don't judge me for my training wheels.

00:03:29.360 --> 00:03:31.123
I got rims on them and everything they spin.

00:03:32.647 --> 00:03:33.128
All right man.

00:03:33.128 --> 00:03:34.513
So how is this dangerous, then?

00:03:34.513 --> 00:03:35.543
Help us out with that.

00:03:36.145 --> 00:03:43.211
So the thing that I want to communicate here is that it's not physically dangerous, but it's dangerous to the relationship.

00:03:43.211 --> 00:03:45.981
Because let's create a random scenario here.

00:03:45.981 --> 00:03:52.145
Let's say that the customer called because you know what they have their ceiling fan that's not working in their master bedroom.

00:03:52.145 --> 00:03:58.646
So you, following a not our process, but following a process, you go and you're saying I'm going to go right to the fault.

00:03:58.646 --> 00:04:02.104
I see the fan, you see the fan, I see it right here.

00:04:02.104 --> 00:04:03.008
Okay, great.

00:04:03.931 --> 00:04:09.807
Then I have to somehow justify to the customer why I need to offer a complimentary safety inspection.

00:04:09.807 --> 00:04:16.831
And the problem is is that in the customer's mind they usually don't understand electrical systems as a whole.

00:04:16.831 --> 00:04:21.230
They know I turn the light on, turn the switch, the fan comes on Doesn't work.

00:04:21.230 --> 00:04:22.822
I call an electrician or check the breaker.

00:04:22.822 --> 00:04:25.189
That's really the extent of the systems they have.

00:04:26.071 --> 00:04:35.860
So when we say a safety inspection, usually their thought of safety is contingent to that three foot by three foot space that's in their ceiling or maybe to that room alone.

00:04:35.860 --> 00:04:44.526
So when we start saying things like well, I need to check your smoke detectors, I need to check your GFIs, I need to make sure that things are bonded properly, I got to open your panel.

00:04:44.526 --> 00:04:50.475
The thing that the customer is not thinking usually is that's a great service.

00:04:50.475 --> 00:04:52.826
I didn't know I needed all those things to be addressed.

00:04:52.826 --> 00:04:54.831
I'm glad you're doing this for me.

00:04:54.831 --> 00:05:05.550
Usually it's wow, all right, either I don't need it and if you insist further, you're either not listening to me or you're trying to sell me something that I don't need.

00:05:06.331 --> 00:05:11.449
Bingo, and I really want to touch on this because I don't think there's anyone saying it's the wrong thing to do.

00:05:11.449 --> 00:05:14.822
That's not it at all, but even the device itself.

00:05:14.822 --> 00:05:25.036
We discussed this a bit yesterday about the two sides of the brain that we're trying to engage with to actually create a situation where people can make positive, supportive decisions.

00:05:25.036 --> 00:05:28.480
To actually create a situation where people can make positive, supportive decisions.

00:05:28.480 --> 00:05:42.720
No-transcript.

00:05:43.081 --> 00:05:44.613
Anyone using a safety inspection.

00:05:44.613 --> 00:05:46.524
Inspection, I mean, you got to tell me comment in the chat.

00:05:46.524 --> 00:05:50.261
If you're engaging with us live on facebook, let me know if you've ever felt this.

00:05:50.261 --> 00:06:13.767
I feel pushy when I'm showing them the things that are wrong with their system via this logical piece of paper, and so the danger here I would say another danger is like okay, we arm them with information, they're not in a situation to really make a clear decision about this because we haven't engaged the right side of the brain as well, and now they're being left with this information.

00:06:13.767 --> 00:06:20.151
To what Maybe seek advice or counsel from someone else who can engage them in a better way?

00:06:21.153 --> 00:06:28.709
That's true In addition to that, it's creating an open cycle in the customer's mind Because let's say once again that same ceiling fan call.

00:06:28.709 --> 00:06:40.187
It's an open cycle in their mind in that I need an electrician to come out, my fan's not working, I can't sleep at night because it's making a buzzing noise or it's making that grinding noise or it's not working at all.

00:06:40.187 --> 00:06:41.865
I need that get fixed.

00:06:41.865 --> 00:06:46.971
So in their mind, closing that cycle fixes their problem.

00:06:46.971 --> 00:06:50.548
But now I've given them that you don't have smoke detectors.

00:06:50.548 --> 00:06:58.283
I've given them that you have one GFI in the whole home that protects all your bathrooms and exteriors and garage and kitchen and you have no water bond.

00:06:59.386 --> 00:07:07.908
You call me to fix one problem and not only did I fix it, but I left you with three others that you physically cannot solve yourself.

00:07:07.908 --> 00:07:15.026
And then you often feel the need to either not say that you know what's wrong, but we're not going to do that right now.

00:07:15.026 --> 00:07:21.348
We'll get back to you, but I bet your butt they're going to be calling someone as soon as they get out and be like hey, what is this?

00:07:21.348 --> 00:07:22.315
What was he talking about?

00:07:22.315 --> 00:07:25.309
Can you come over and help me out with this, because I trust you.

00:07:26.860 --> 00:07:31.158
Totally, man, really good input there, and you said something earlier I want to address.

00:07:31.158 --> 00:07:52.069
You said that it might not be a physical problem, but let me actually spit a situation where it could become a physical problem, yeah, where you identify actual safety concerns and many of you have probably faced this as well and you literally like it almost becomes something you get stubborn about, like our minimum standard is to fix this.

00:07:52.069 --> 00:08:05.810
Your smoke alarms literally are not working, your water bond is physically disconnected there is actually a problem here and we really need to fix this and all they can see is this person pushing and pushing, and pushing.

00:08:05.810 --> 00:08:28.610
And what happens is if you leave this person with that disconnect because we were unable to engage the right side of the brain and cause a decision making and trustworthy positioning for all of this, then you're literally leaving a situation where they're just taking a stance against the force and it's physically dangerous.

00:08:30.112 --> 00:08:35.708
That's the craziest part about all this, because people don't ever want to be pushed into doing something.

00:08:35.708 --> 00:08:40.226
An expression that I heard was no one likes to be sold, but everyone likes to buy.

00:08:40.226 --> 00:08:47.052
What that means is that when you push something on someone, they're being sold something.

00:08:47.052 --> 00:08:52.065
No one wants that, but if you made it a voluntary commitment, they'd love to buy.

00:08:52.065 --> 00:08:56.743
So do you mind if I kind of touch on the example of how you can implement this in a better way?

00:08:57.203 --> 00:09:00.360
Absolutely yeah, we should definitely give a little solution here, all right.

00:09:00.500 --> 00:09:08.272
So for the safety inspection, I'm not saying that I don't do them, but I do them with a little more tact and using a because frame.

00:09:08.272 --> 00:09:11.388
So let's say, say, give argument, you're talking about that ceiling fan.

00:09:11.388 --> 00:09:14.823
Same kind of call Customer says it's not physically working.

00:09:14.823 --> 00:09:21.825
Okay, Well, would it be safe to say that I should check the main electrical control points for it?

00:09:21.825 --> 00:09:27.688
I should check physically to make sure that the breaker that's controlling it, I know, would turn on and off Bare minimum.

00:09:27.688 --> 00:09:29.653
You have to check there anyway 100%.

00:09:29.653 --> 00:09:38.150
Would I be justified in checking the wiring that goes from that main electrical point upstairs to the fan to make sure the circuit's still active?

00:09:38.620 --> 00:09:39.121
I think so.

00:09:39.604 --> 00:09:39.904
Okay.

00:09:39.904 --> 00:09:42.061
Could I check the bracing and the boxing?

00:09:42.061 --> 00:09:43.325
Could I check the switches?

00:09:43.325 --> 00:09:44.749
Could I check the smoke detectors?

00:09:44.749 --> 00:09:48.148
In that room alone All these things become justified.

00:09:48.148 --> 00:10:00.724
But the benefit of an electrical circuit is that it's a continuation of itself, in most cases, meaning that if I were to go and open a fan and I saw that there was no box in the ceiling, it was just a splice connection.

00:10:00.724 --> 00:10:01.847
We've all been there.

00:10:01.847 --> 00:10:03.030
We've seen those kinds of things before.

00:10:03.030 --> 00:10:09.672
What are the odds that that's the only isolated incident in the whole home?

00:10:09.672 --> 00:10:11.121
They've never had.

00:10:11.121 --> 00:10:18.527
Everything else is done perfectly mint, but there's only one isolated incident where they did something wrong yeah, mint electrical system.

00:10:18.567 --> 00:10:18.988
You know what?

00:10:19.028 --> 00:10:29.267
we're just gonna absolutely wreck this one point, just make a disaster right here in this one room only we're not even gonna cut it, I'm just gonna fist hole it, pull the wire through, put it in the sketching up.

00:10:29.267 --> 00:10:30.269
Problem solved.

00:10:30.570 --> 00:10:31.171
You got it.

00:10:31.552 --> 00:10:32.341
But that's the thing.

00:10:32.341 --> 00:10:46.428
We go into these situations and we're justified in asking, Because if you were to go to the customer and say, hey, I just want to make sure we're all on the same page here, I'm going to be looking at this electrical system to make sure I understand the root cause of why this happened.

00:10:46.428 --> 00:10:49.855
But in order to do so I need to look at the system as a whole.

00:10:49.855 --> 00:10:51.980
Could I just have your permission that way?

00:10:51.980 --> 00:10:57.586
I don't want to seem like I'm snooping, but do I have your permission to look at this a little more detailed, just to make sure there's nothing blatantly unsafe?

00:10:57.586 --> 00:10:59.346
And if there is, I'll bring it to your attention.

00:10:59.346 --> 00:11:00.601
If not, then we'll all be good.

00:11:02.203 --> 00:11:16.543
I can't imagine the customer at that point being like you're trying to sell me something, Because I'm just saying I'm just looking to make sure that something that's really actually wrong isn't existing.

00:11:16.543 --> 00:11:19.090
And if everything's great, wonderful, that makes all of our lives easier.

00:11:19.090 --> 00:11:26.307
In fact, you can even go further and say I don't expect to find anything.

00:11:26.307 --> 00:11:27.214
I think this home was probably wired perfect.

00:11:27.214 --> 00:11:31.206
But just for our own edification, I want to make sure there's nothing that can come back to bite us.

00:11:31.206 --> 00:11:35.206
Would it be wrong of me to want to make sure I just have one more eye on this and a little more detailed.

00:11:36.389 --> 00:11:38.541
Not at all, and then full steam ahead.

00:11:38.801 --> 00:11:56.610
You gave me permission and therefore, when the presentation comes, I can say hey, clay, I really appreciate you giving me the opportunity to look into this a little more detailed because, though I wasn't expecting to run anything, I saw symptoms that justified me giving a lot of extra attention, and I'm glad I did, because this is what I found.

00:11:56.610 --> 00:11:58.264
Do I have permission to tell you about it?

00:11:58.264 --> 00:12:01.552
You see what I'm doing.

00:12:02.740 --> 00:12:06.671
There's a curiosity hook there that is like you can't avoid it.

00:12:06.671 --> 00:12:08.666
Of course, I want to know what you found.

00:12:09.480 --> 00:12:12.509
Great, but that's why voluntary commitments are so important.

00:12:12.509 --> 00:12:17.263
Like real salesmanship isn't spewing out lines.

00:12:17.263 --> 00:12:31.346
Real salesmanship is understanding the connective point between you and your client and understanding there's a question somewhere between the two of you that can get you from saying, okay, we're not doing something to well.

00:12:31.346 --> 00:12:32.729
What made you decide to do this now?

00:12:32.729 --> 00:12:37.722
And now we're moving forward love it, man love it.

00:12:38.245 --> 00:12:51.032
And for those electricians that might be listening, joe that are using a safety inspection because that's how they get to the panel, for example, in the first place, yeah, what would you say to help that person out who's like?

00:12:51.032 --> 00:12:54.746
Well, they didn't call about a breaker swap, they called about the ceiling fan.

00:12:54.746 --> 00:13:01.182
How do I get to the panel in order to really, really check the health of that main electrical system?

00:13:01.182 --> 00:13:02.447
Control point.

00:13:03.059 --> 00:13:11.309
So it really depends on what their angle is like, why they want to physically get there, but I can say why I choose to go to the panel every time.

00:13:12.120 --> 00:13:13.306
Yeah, I think that's a good start.

00:13:13.799 --> 00:13:24.528
There was a situation once and I'm sure I've told you guys before and I'll super, super shorten it where the worst shock I'd ever gotten in my life came from a pool circuit, because I thought the circuit was off.

00:13:24.528 --> 00:13:29.072
It literally was pool circuit off, but they mislanded it.

00:13:29.072 --> 00:13:37.166
What ended up happening was one phase was on the two pole 20, but another phase was on a single pole 20 directly underneath it that was not turned off.

00:13:37.166 --> 00:13:48.428
Now, to the customer's mind, okay, I'm an electrician, it's a hazard risk, right, but to me, if I had known that there was a circuit that was off, if I had taken that cover off, I would have seen it.

00:13:48.428 --> 00:13:52.910
So my angle is always for your safety and for mine.

00:13:52.910 --> 00:14:01.950
I just want to make sure that I know where the electrical system is, that I know that the emergency shutoffs are functional and then, if anything ever happened, I know where to run to.

00:14:01.950 --> 00:14:03.711
Do I have permission to do that?

00:14:03.730 --> 00:14:07.207
Yeah, it's not just them Sorry, go ahead.

00:14:07.207 --> 00:14:10.967
No, and I was just going to say in our process, that's the first place we go.

00:14:12.149 --> 00:14:12.530
Every time.

00:14:12.551 --> 00:14:15.346
Let me just ask you this I know we've covered it before, but just quick, joe.

00:14:15.346 --> 00:14:24.971
They open the door, you run your four-year rapport, play whatever that is for the listener, and at that point the customer takes off to the problem point.

00:14:26.121 --> 00:14:26.804
What do you do then?

00:14:26.804 --> 00:14:32.524
Well, actually you can answer that in a question as well, which is who now has the power?

00:14:32.524 --> 00:14:38.695
If you follow this customer, they do, but you don't have to follow them.

00:14:38.695 --> 00:14:49.080
Realistically, what's happened is it's almost like a game of chicken, where you stood at the door and they're assuming that the control, and therefore they're going to assume you're going to follow them.

00:14:50.000 --> 00:15:00.150
But if you put your hand up and say, hey, before we go, I'm happy to help, but before we go further, the first area I have to inspect is the main electrical control system, just so that I know where the main shutoffs are.

00:15:00.150 --> 00:15:05.296
If there's an issue, that I can know where to run to them, and I want to make sure that before I touch anything electrically, that they function.

00:15:05.296 --> 00:15:16.861
Can you please go there first?

00:15:16.861 --> 00:15:18.467
I'm so sorry to interrupt your flow, but do you mind if we go there first?

00:15:18.467 --> 00:15:29.803
Now, at that point they have a choice of either I'm going to force you to do something that you consider to be unsafe for both you and me, just so that I can save 10 minutes on this call, or I'm going to say you're the professional and you're insisting pretty, you're not moving.

00:15:29.803 --> 00:15:31.989
So you're pretty insistent that we're doing this.

00:15:31.989 --> 00:15:33.952
Yeah, all right, no problem.

00:15:33.980 --> 00:15:34.341
Let's go.

00:15:34.341 --> 00:15:38.971
And since this is coming out so well, can I just be devil's advocate for a minute?

00:15:38.971 --> 00:15:40.841
Bring it.

00:15:40.841 --> 00:15:42.489
You know what, Joe?

00:15:42.489 --> 00:15:43.734
No, that doesn't make sense.

00:15:43.734 --> 00:15:44.999
I called you for a problem.

00:15:44.999 --> 00:15:46.240
Follow me to the problem, please.

00:15:47.143 --> 00:15:48.884
I completely understand where you're coming from.

00:15:48.884 --> 00:15:49.907
Follow me to the problem, please.

00:15:49.907 --> 00:15:51.750
I completely understand where you're coming from, but can I ask you a question?

00:15:51.750 --> 00:16:02.884
Yeah, even if your particular safety isn't as high as concern to you, can you blame me that my safety is concern to mine?

00:16:02.884 --> 00:16:03.587
No, I can't blame you.

00:16:03.607 --> 00:16:10.308
So the reason why I'm looking for things is I don't expect to run into a problem ever, but at the bare minimum, if there is a problem, I got to know at least what direction to run to.

00:16:10.308 --> 00:16:15.562
And even then I got to make sure that when I hit something, that it's going to be able to turn it off.

00:16:15.562 --> 00:16:25.721
And I don't feel physically comfortable addressing any electrical system or even having eyes on it If I can't make sure that my safety, my personal safety, is not being accounted for.

00:16:25.721 --> 00:16:27.804
So we can do one of two things here.

00:16:27.804 --> 00:16:35.083
Obviously, I want to respect you in your home and I'm happy to serve you at the highest level, but that requires me to make sure that both of our safety is being addressed.

00:16:35.083 --> 00:16:38.562
If that's not something you're okay with, totally fine.

00:16:38.562 --> 00:16:39.467
No gun to your head.

00:16:39.467 --> 00:16:42.900
But I would have to disqualify myself because I'm not willing to compromise on safety.

00:16:42.900 --> 00:16:43.662
How?

00:16:43.682 --> 00:16:44.163
would you like me to?

00:16:44.182 --> 00:16:44.482
proceed.

00:16:45.364 --> 00:16:48.028
Boom Mic, drop Little.

00:16:48.028 --> 00:16:48.708
Pull there, man.

00:16:48.708 --> 00:16:50.831
Love it Absolutely great share.

00:16:50.831 --> 00:17:10.160
We're going over time, joe, so let's just cut it off right there, man, that is exactly how and why safety inspections can be dangerous for you, your relationship and your client's physical electrical system If they pull back, decide they don't trust this salesy process and want to just take some more time to think about it.

00:17:10.160 --> 00:17:13.146
I mean, consider what's being left behind, right?

00:17:13.146 --> 00:17:25.413
This has been another episode of Electric Printer Secrets, the Electrician's Podcast, where me and my good friend Joe here keep showing up to help you guys master sales, simplify pricing and deliver premium level electrical service.

00:17:25.413 --> 00:17:32.848
If you know an electrician who needs to hear this message on this podcast today, please share this and please leave a review.

00:17:32.848 --> 00:17:33.894
Where you heard us first.

00:17:33.894 --> 00:17:34.718
You know what.

00:17:34.718 --> 00:17:36.223
We didn't even do an action item, joe.

00:17:36.223 --> 00:17:37.509
I sped right through it.

00:17:37.509 --> 00:17:39.737
I'm going to say it's all good.

00:17:39.737 --> 00:17:40.881
One action item out.

00:17:40.881 --> 00:17:43.125
Do you have it or do I have it?

00:17:43.125 --> 00:17:44.007
I can do it.

00:17:44.007 --> 00:17:45.029
Okay, let's go.

00:17:46.231 --> 00:17:53.608
I'm going to give you, guys, the magic answer to any time a customer gives you a problem about your safety inspections, and it's the one word that you need to master.

00:17:53.608 --> 00:18:07.345
And it's the word because what you need to do is, if you don't have a reason that you personally believe why it's ethical for you to go and look at that system, you will never be able to have that answer when the customer questions you.

00:18:07.345 --> 00:18:11.082
So build the muscle memory and develop the.

00:18:11.082 --> 00:18:23.281
I'm doing this for you because If you have that and it's authentic and you can convey it with empathy or authenticity, you will find your clients will be far less resistant to you running this play.

00:18:24.765 --> 00:18:25.326
Love it, man.

00:18:25.326 --> 00:18:27.951
Good late action, little run on there, guys.

00:18:27.951 --> 00:18:29.882
That is it for this episode.

00:18:29.882 --> 00:18:31.284
We'll see you again tomorrow.

00:18:31.284 --> 00:18:33.509
Cheers to your success, take care.