Master Sales. Simplify Pricing. Premium Service
June 11, 2024

Replay - What Is Your WHY

Replay - What Is Your WHY
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Million Dollar Electrician - Sale to Scale For Home Service Pros

What drives you to wake up every morning and tackle the challenges of your electrical business? This isn't just a rhetorical question; it’s the heart of our latest episode on Electricpreneur Secrets. We start with a light-hearted story about Joe's surprising sword skills, using it as a metaphor to explore the passion and dedication needed to master your craft. Alongside this playful introduction, we emphasize the crucial balance between health, family, and business to achieve true success. By prioritizing these elements, we set the stage for a powerful discussion that will help you dominate your electrical business while maintaining a fulfilling personal life.

How do excellent sales skills translate into more quality time with family and better personal health? We explore this intriguing relationship by delving into the six basic human needs—certainty, variety, significance, contribution, connection, and growth. We shine a light on the importance of growth for overall well-being, supported by insights from motivational quotes and real-life examples. The episode also addresses the common struggle of balancing work and family life, stressing the importance of being fully present for your loved ones. This chapter is packed with valuable takeaways that can transform how you approach both your personal and professional life.

In the final segment, we tackle the profound question of understanding and defining your "why" in life and business. Reflecting on past experiences of failure and success, we highlight the game-changing power of a clear and compelling reason behind your actions. We share stories and studies, such as the Harvard University study on goal-setting, to illustrate the significance of having a strong "why." We challenge you to visualize your ideal future and use that vision to guide your present actions. This episode is a transformative journey aimed at mastering sales, simplifying pricing, and delivering premium service while fostering a healthy and supportive community. Tune in for insights that could be the catalyst for achieving greater fulfillment and effectiveness in your life.

Join us LIVE 5 days a week on the Facebook Community page:

https://www.facebook.com/groups/electricpreneursecrets

And see us and our stories and wins at:

https://www.servicebyelectricians.com

Chapters

00:03 - Mastering Your Why

09:51 - Prioritizing Health for Family and Business

23:06 - Discovering Your Why

31:08 - Self-Reflection and Finding Fulfillment

Transcript
WEBVTT

00:00:03.927 --> 00:00:08.755
Hello and welcome to Electropreneur Secrets, the electrician's podcast.

00:00:08.755 --> 00:00:16.672
I'm saying that at least 18 times a day and so I'm getting a little smoother, but I'll probably make a mistake or two this week.

00:00:16.672 --> 00:00:22.972
Listen, guys, we're here with you five days a week to help you master, sell, simplify pricing and deliver premium level service.

00:00:22.972 --> 00:00:27.286
Sales simplify pricing and deliver premium level service.

00:00:27.286 --> 00:00:31.640
If you do not know what that means yet, if you're new here, or if you're a long-term veteran, one of our super fans thank you so much for joining us again.

00:00:31.782 --> 00:00:38.320
And you can get all this and more on our entrepreneur secrets podcast community on facebook.

00:00:38.320 --> 00:00:39.923
How do you find that?

00:00:39.923 --> 00:00:43.247
Just go to facebook search electric Podcast.

00:00:43.247 --> 00:00:44.069
It's right there.

00:00:44.069 --> 00:00:47.554
Or on your podcast site, look at the description.

00:00:47.554 --> 00:00:49.648
There's a link at the bottom every time.

00:00:49.648 --> 00:01:05.778
Or, if you're on Facebook, add me or Joe and get all the endless value, because every day we're committed to a value post that's going to encourage you or provide you with some tool or some tactic or some strategy to dominate in your electrical business.

00:01:05.778 --> 00:01:07.180
Joe, I'm almost done this rant.

00:01:07.180 --> 00:01:09.406
I got some extra energy today, so I'm going for it.

00:01:09.427 --> 00:01:17.191
I love it, mind not at all, man go for it full send full send today is absolutely no freaking exception.

00:01:17.510 --> 00:01:33.006
Today we're talking about perhaps, maybe one of the biggest topics we could actually unload on this podcast, and if we could just choose one podcast only, honestly, this might be the one that changes lives, even without all the strategy, without all the tactics.

00:01:33.006 --> 00:01:34.189
Joe, would you agree with that?

00:01:34.831 --> 00:01:38.382
I'm doubling down on that, I'd say yeah okay, we're talking about the why.

00:01:38.463 --> 00:01:41.631
Of course, last week we talked a bit about your customers why.

00:01:41.631 --> 00:01:49.207
This week we're talking about the why, the only why, the thing that drives you to success or away from it.

00:01:49.207 --> 00:01:59.441
Strangely enough, and who better to talk about this than myself, your host, clay newmeyer, and my esteemed co-host, who we have called the sales bot in the past?

00:01:59.441 --> 00:02:01.346
But I have news for you.

00:02:01.346 --> 00:02:03.329
I've got a surprise today.

00:02:03.329 --> 00:02:06.665
Oh yeah, it's a new intro, joe.

00:02:06.665 --> 00:02:19.272
This is my co-host and business partner, joseph, not the sales bot, the sword bot, luke Henney Breaking up.

00:02:19.272 --> 00:02:22.087
Okay, drew, welcome my brother, glad to have you.

00:02:22.087 --> 00:02:25.637
It is a great day to have a great day and we love when you use that language.

00:02:25.637 --> 00:02:26.288
So, thank my brother, glad to have you.

00:02:26.288 --> 00:02:26.776
It is a great day to have a great day and we love when you use that language.

00:02:26.776 --> 00:02:27.425
So, thank you so much.

00:02:27.881 --> 00:02:30.469
The reason I just called Joe the sword bot.

00:02:30.469 --> 00:02:32.788
It's not even the sword salesman.

00:02:32.788 --> 00:02:39.745
I now understand why you got so many yeses in your sales career Just by the show.

00:02:39.745 --> 00:02:41.210
I actually forced that.

00:02:41.210 --> 00:02:59.245
I said to Joe look, we got to take a break before the podcast, working hard back-to-back meetings all morning and then, as I'm eating some oatmeal and refilling my cup, I get this video about a 14 second clip of joe like annihilating the invisible man with a lightsaber sword technique.

00:02:59.245 --> 00:03:00.769
That I have not seen.

00:03:00.769 --> 00:03:04.347
I don't think social media has even seen this before.

00:03:04.347 --> 00:03:07.748
There's no evidence of those moves before Joe tell us a bit about what happened there.

00:03:07.748 --> 00:03:08.782
Oh geez.

00:03:08.942 --> 00:03:11.528
So I was on the spot.

00:03:11.528 --> 00:03:15.419
I was formally trained in sword combat, um, for several years.

00:03:15.419 --> 00:03:25.026
It was one of the passions I had when I was a kid, um, and when you have formal sword training combined with a star Wars obsession, you ended up with pretty sick lightsaber skills.

00:03:25.026 --> 00:03:29.394
So what I found was super helpful is I've always loved sparring.

00:03:29.394 --> 00:03:35.401
It's one of those things where you take those moments and it almost like when you sat outside with the rainbow.

00:03:35.401 --> 00:03:39.288
It's calmer when you're doing something.

00:03:39.288 --> 00:03:40.590
It's almost like a Zen-like state.

00:03:40.590 --> 00:03:43.542
The blade is part of who you are.

00:03:43.542 --> 00:03:47.182
It's just an extension and I get to when I'm moving with it.

00:03:47.182 --> 00:03:50.661
It's like I'm experiencing something different and it's beautiful.

00:03:50.661 --> 00:03:53.649
I don't think about hurting people, I think about just.

00:03:53.649 --> 00:03:54.551
It's almost like calligraphy.

00:03:54.551 --> 00:03:56.264
You draw it because it's beautiful.

00:03:57.426 --> 00:04:00.200
Man, it looked beautiful and there was noise and there was light.

00:04:00.200 --> 00:04:04.569
Um, mary even came up and she was like next time I dj.

00:04:04.569 --> 00:04:11.854
I want joe there to be doing that little rave sticks going on yeah, ben thomas says great work.

00:04:11.854 --> 00:04:12.475
Thank you, ben.

00:04:12.475 --> 00:04:13.840
Uh, stick with us a while.

00:04:13.840 --> 00:04:19.540
We got a big show today, um so, anyway, thank you, joe, for sharing that, and this thing was incredible.

00:04:20.242 --> 00:04:27.949
You're gonna let me post this right if you're gonna post one, I'd be happy to actually send you one where I'm, you know, looking a little more presentable.

00:04:27.988 --> 00:04:31.266
But I'll be happy to do it in the service loop gear I might.

00:04:31.266 --> 00:04:39.779
If you want me to go in full uniform, I can do it I wish I had a sound effect because mail just came in and usually we don't open mail on the show, but I've got one here today.

00:04:39.779 --> 00:04:41.362
Is that okay if I open it?

00:04:41.362 --> 00:04:43.884
Sure, it's from's, from Darth Vader.

00:04:43.884 --> 00:04:47.127
He says I submit he saw the video and he's submitting.

00:04:47.127 --> 00:04:48.327
He doesn't want to fight you.

00:04:49.488 --> 00:04:52.430
Oh God, Well, I've never fought Vader Vader's bae.

00:04:53.531 --> 00:04:54.072
Oh my God.

00:04:54.072 --> 00:04:55.853
No, I was actually super impressed.

00:04:55.853 --> 00:04:59.096
You guys, I'm making a bit of fun here, but that was cool.

00:04:59.096 --> 00:05:03.305
That was really cool and it ties perfectly in with what we're talking about today.

00:05:03.305 --> 00:05:12.764
Hey guys, if you're new here, you might not have heard us say health, family, then business, Be at a definition required here.

00:05:12.764 --> 00:05:14.309
A little bit of context.

00:05:14.309 --> 00:05:15.310
I want to help you guys with that.

00:05:15.310 --> 00:05:24.002
Today and again, we're going to address the big, big, big why that is in your life and the reason you're doing this.

00:05:24.002 --> 00:05:30.432
Because if you don't have that and you don't have your health prioritized, you're not going to get far.

00:05:30.432 --> 00:05:32.524
Joe, what do you say to that?

00:05:32.524 --> 00:05:35.451
Can anyone go very far without this big why addressed?

00:05:36.379 --> 00:05:48.036
No, the thing is that you need to have something bigger than yourself, and it can be yourself, but it has to be something that makes you wake up and crave.

00:05:48.036 --> 00:05:55.362
You've got to want this thing more than you want to sleep, more than you want the drug, more than you want the drink.

00:05:55.362 --> 00:06:03.572
There's got to be something beyond you that you are crawling and willing to scrape and just grind to get to.

00:06:03.572 --> 00:06:08.526
Yeah, without that, why you'll just suffer consistently from mediocrity absolutely.

00:06:09.189 --> 00:06:12.720
Why is the gas in the tank to get you somewhere?

00:06:12.720 --> 00:06:15.408
What's what would be the electrical reference?

00:06:15.408 --> 00:06:16.490
We should have prepared that better.

00:06:16.490 --> 00:06:17.281
Why?

00:06:17.281 --> 00:06:19.764
It could be like, um, why?

00:06:19.764 --> 00:06:26.533
Why could be the current and the goals could be the voltage.

00:06:26.533 --> 00:06:27.194
You know what you could do.

00:06:27.454 --> 00:06:32.369
No, no, it may not, but the concept would be is do you have enough current to push past the resistance?

00:06:33.110 --> 00:06:34.620
boom, that's where it was.

00:06:34.620 --> 00:06:35.925
You found it, joe.

00:06:35.925 --> 00:06:37.428
Thank you for bringing that home for us.

00:06:37.428 --> 00:06:38.110
That's huge.

00:06:38.110 --> 00:06:40.081
I think electricians understand now.

00:06:40.081 --> 00:06:43.889
But just to help this, let's go back a step.

00:06:43.889 --> 00:06:46.494
I want to talk about goals for a moment.

00:06:46.494 --> 00:06:51.211
Goal setting might be one of the most powerful things you can do.

00:06:51.211 --> 00:06:57.709
When accompanied by a why, you'll have exactly what Joe just said.

00:06:57.709 --> 00:07:04.887
If you have clarity of a goal and I mean when I say clarity, guys, I mean I want you to see it, feel it, smell it, taste it.

00:07:04.887 --> 00:07:08.853
I mean when I say clarity, guys, I mean I want you to see it, feel it, smell it, taste it, hear it All five senses engaged.

00:07:08.853 --> 00:07:10.194
You ever heard of a vision board, joe?

00:07:10.194 --> 00:07:14.648
Yeah, I mean there.

00:07:14.648 --> 00:07:17.603
How about a mental movie?

00:07:17.603 --> 00:07:20.247
You know why a mental movie is more powerful than a vision board.

00:07:21.449 --> 00:07:23.233
Can I give you the answer Because I think I know what it is.

00:07:23.252 --> 00:07:23.894
Yeah, absolutely.

00:07:28.839 --> 00:07:39.831
Because your brain doesn't know the difference between imagining something and experiencing a reality, and if you can conceptualize something that you want to happen, you can actually manifest it to happen absolutely, and because that movie you can incorporate those five senses.

00:07:40.992 --> 00:07:42.701
Exactly that to support your case.

00:07:42.701 --> 00:07:48.223
When you have the three to five senses engaged, your brain literally can't tell the difference.

00:07:48.223 --> 00:07:49.706
Would you like proof of this?

00:07:49.706 --> 00:07:51.451
That hit me?

00:07:51.451 --> 00:07:52.333
There's a few.

00:07:52.333 --> 00:07:54.845
How about the first four minute mile?

00:07:54.845 --> 00:07:59.240
Did that happen without first imagining that it could be done?

00:07:59.240 --> 00:08:07.942
The deepest free dive at one point they thought you could only dive 40 meters on a single breath before your lungs would collapse.

00:08:07.942 --> 00:08:10.610
Someone envisioned going deeper and guess what?

00:08:10.610 --> 00:08:11.880
His body came to rescue.

00:08:11.880 --> 00:08:17.781
Something called blood shift occurred and now the deepest free dive on a single breath is like 260 meters.

00:08:17.781 --> 00:08:19.903
I know I'm speaking canadian here, guys.

00:08:19.903 --> 00:08:21.564
We're talking almost a thousand feet.

00:08:21.564 --> 00:08:24.908
Uh, what?

00:08:25.550 --> 00:08:32.774
hang on, I can't even imagine how, how dark and like the pressure that you must be experiencing and almost honestly, it sounds like a sensory experience.

00:08:32.774 --> 00:08:35.490
Like I would love to have that kind of pressure it's crazy.

00:08:35.751 --> 00:08:36.212
It's crazy.

00:08:36.212 --> 00:08:37.476
Let's keep going.

00:08:37.476 --> 00:08:41.969
Any of my old school skateboarding fans with us, tony hawk.

00:08:41.969 --> 00:08:43.893
900, that's impossible.

00:08:43.893 --> 00:08:45.735
You can't do a 900, there's only so much.

00:08:45.735 --> 00:08:46.837
Yes, you can.

00:08:46.837 --> 00:08:52.333
You can envision it, you can see yourself doing it, you can the success, you can feel the crowd goer.

00:08:52.333 --> 00:08:55.038
You can do all of that ahead of doing it, and then do it.

00:08:56.625 --> 00:09:00.636
I got to admit my 90s kid here is just loving the fact that we're making a Tony Hoff reference.

00:09:00.636 --> 00:09:05.273
Yes, of course, show over backflip on a dirt bike.

00:09:05.453 --> 00:09:08.399
First, double backflip on a dirt bike, right like.

00:09:08.399 --> 00:09:18.451
There's countless, countless examples of amazing feats happening every day around us in fact, more now than ever, because of youtube and tiktok and you see it everywhere.

00:09:18.451 --> 00:09:29.499
If you will train, if you'll set that goal, if you'll set your clarity to it and have a why big enough, you can do anything, including dominate your marketplace.

00:09:29.499 --> 00:09:40.046
As an electrician amen, as an electrical specialist, as a premium service provider, you can master sales and service.

00:09:40.046 --> 00:09:42.311
That's why we're here, isn't it?

00:09:42.311 --> 00:09:46.625
That's the goal, okay, so let's talk a bit about what that takes.

00:09:46.625 --> 00:09:48.293
I know it's a lot of me talking.

00:09:48.293 --> 00:09:50.994
I'm going to set you up here in just a little moment.

00:09:50.994 --> 00:09:53.811
We talked about the health family business.

00:09:53.811 --> 00:10:02.533
Here's the thing Is working on sales, is working on professional development?

00:10:02.533 --> 00:10:07.850
Is that belonging to which category Health, family or business?

00:10:07.850 --> 00:10:08.072
Joe?

00:10:10.066 --> 00:10:13.416
The knee-jerk reaction is that you want to say it's business.

00:10:13.416 --> 00:10:20.232
But I feel like there's more to it, because if you think about it, what do those things get accomplished?

00:10:20.232 --> 00:10:32.433
Like if I learned how to sell better, theoretically, I'm spending less time spinning my tires, which means that I have more time to do things I want, which means that it's actually more.

00:10:32.433 --> 00:10:33.596
What would I do with more free time?

00:10:33.596 --> 00:10:34.866
I'd be with my family.

00:10:34.866 --> 00:10:39.977
So learning sales is an investment towards my family.

00:10:41.544 --> 00:10:42.706
And your health.

00:10:42.706 --> 00:10:54.030
Here's how I'm going to frame it, to put it right there with number one, because the first words you used, even in that sentence, started with I and the and the action verb learned.

00:10:54.030 --> 00:11:02.292
I learned what happens when you learn something you grow, you grow, you guys are growing.

00:11:02.292 --> 00:11:04.273
Every time you learn something, you're growing.

00:11:04.273 --> 00:11:12.691
Anyone know what the, the six basic human needs are, set us up right.

00:11:12.691 --> 00:11:17.946
Certainty, that security, knowing everything's okay, we got a roof, we got rent paid, we got mortgage payment.

00:11:17.946 --> 00:11:22.130
Right, we got a cabin too, just in case, we got equity.

00:11:22.130 --> 00:11:23.572
All these things are certainty.

00:11:23.572 --> 00:11:29.018
Variety you need new stuff too, right?

00:11:29.018 --> 00:11:45.687
If I look at my old man, the, the generation before us that actually stuck with the job for 40, 50 years until they had health concerns from that job, like the miners and you know what I'm talking about asbestos, uh mills and and different chemical exposures.

00:11:45.687 --> 00:11:47.432
We need variety.

00:11:47.432 --> 00:11:54.092
That's why this day and age variety is actually more important and all this technology, all this digital shit is training us that.

00:11:54.092 --> 00:11:55.687
It's the same reason.

00:11:56.110 --> 00:11:58.793
Just before the show we talked about turning the TV on and getting stuck.

00:11:58.793 --> 00:12:01.513
Last night I realized this isn't doing it for me.

00:12:01.513 --> 00:12:07.529
I turned it off, went outside, enjoyed a rainbow and laid on a couch outdoors, you found your dopamine mean somewhere else.

00:12:07.529 --> 00:12:08.586
So we got certainty.

00:12:08.586 --> 00:12:10.090
Variety, guess what else?

00:12:10.090 --> 00:12:14.360
Significance, oh significance.

00:12:14.360 --> 00:12:18.770
See, we actually need other people to enjoy our efforts.

00:12:18.770 --> 00:12:22.139
We actually need other people to recognize our.

00:12:22.541 --> 00:12:31.664
The next one contribution, wow, contribution, right, we actually need to contribute to a community, joe.

00:12:31.664 --> 00:12:34.111
That's why we're here Contributing.

00:12:34.111 --> 00:12:37.827
Significance hey, it's part of it, it's one of the six basic human needs.

00:12:37.827 --> 00:12:40.254
Are we wrong for wanting to be significant?

00:12:40.254 --> 00:12:41.758
Absolutely not.

00:12:41.758 --> 00:12:46.754
But I'm telling you we're leading with contribution here and connection.

00:12:46.754 --> 00:12:51.797
Some of these guys here commenting today saying great work, thank you, right.

00:12:51.797 --> 00:12:54.765
Listen to your waste no day podcast yesterday great job.

00:12:54.765 --> 00:12:59.153
James says thank you guys, thank you, that's our contribution.

00:12:59.153 --> 00:13:06.230
Next connection about that, we got this whole community right here, connecting.

00:13:06.230 --> 00:13:09.975
We're all connecting together and the best for last, joe, growth.

00:13:09.975 --> 00:13:14.080
So you as a person, you need all those things.

00:13:14.080 --> 00:13:20.475
We all need all those things and we prioritize them differently, but what I can tell you is health.

00:13:20.475 --> 00:13:27.033
A big part of health is growth and every other one of those six basic human needs.

00:13:27.033 --> 00:13:30.960
Now, if you're a dad like us, go ahead, throw your hand up quick.

00:13:30.960 --> 00:13:33.673
Doesn't matter if no one can see you, or maybe your family's watching.

00:13:33.673 --> 00:13:35.210
Give them a wave with the other hand.

00:13:36.085 --> 00:13:38.788
I'm a dad over here, family man, maybe you're a mom.

00:13:38.788 --> 00:13:42.451
Right, family tends to come first, don't they?

00:13:43.988 --> 00:13:44.735
Every single time.

00:13:44.735 --> 00:13:45.585
It's amazing.

00:13:45.585 --> 00:13:53.173
It's one of those things where I've never been more grateful to give away time than when I'm giving it to my family.

00:13:53.173 --> 00:14:06.234
But I've actually learned that, unfortunately, even though I want to give them everything, I learned you can't give away what you don't have, and if I don't have it in me, I can't give it to them.

00:14:06.234 --> 00:14:10.727
So I have to give it to me first, so that I have the ability of giving it to them.

00:14:11.190 --> 00:14:13.756
And again, I want to ask you to tie in that golf quote.

00:14:13.756 --> 00:14:15.027
God, I love that.

00:14:15.347 --> 00:14:15.990
All right.

00:14:15.990 --> 00:14:17.433
So the Arnold Palmer quote, yeah.

00:14:17.433 --> 00:14:27.476
So the quote is if you didn't five, you didn't bring it with you, you won't find it here, which pretty much means you need.

00:14:27.476 --> 00:14:30.546
The way you're practicing is the way you're going to play.

00:14:30.546 --> 00:14:42.378
So if you prioritize in this example, the way we're comparing is, it is, if you prioritize yourself and in the attempt to give more to others, you'll be prepared to give to others.

00:14:42.378 --> 00:14:51.038
If you're only going to give away the dregs that you get as you get, you end up being the kind of person that gives their family whatever they get left over with.

00:14:51.839 --> 00:14:54.393
Oh man, and isn't that the reality for too many of us?

00:14:54.393 --> 00:14:56.413
I mean, let's engage in that for a moment.

00:14:56.413 --> 00:15:01.154
You guys tell me, hey, if you're watching this live right now, you could throw one in the chat.

00:15:01.154 --> 00:15:05.333
If you've ever felt like this Work ends for the day, it was a long day.

00:15:05.333 --> 00:15:15.427
There's more to do, but guess what?

00:15:15.427 --> 00:15:15.970
That's tomorrow's problem.

00:15:15.970 --> 00:15:16.231
Today's done.

00:15:16.231 --> 00:15:16.813
Go home, try to flip a switch.

00:15:16.813 --> 00:15:17.096
Can't find it.

00:15:17.096 --> 00:15:19.184
Or I need a beer to flip this switch, or I need a puff to flip this switch, or, god, I need a cigarette.

00:15:19.184 --> 00:15:22.215
And then you walk in the house with whatever energy's left.

00:15:24.105 --> 00:15:25.148
And I feel like that's just.

00:15:25.148 --> 00:15:28.313
That's the thing it's like for me.

00:15:28.313 --> 00:15:33.652
All my decisions have been to be the best father and the best husband I can be.

00:15:33.652 --> 00:15:46.076
Those are the goals, because I know that when I'm a good father and a good husband, I'm a good person, and, at the end of the day, we don't have enough good people in this world, and I want to be one of them, so that's why I'm going to show up each time 100.

00:15:46.736 --> 00:15:54.149
So if you've ever felt anything like that, guys, if you've ever been impatient with your own family, feeling a little grumpy, a little cranky, I'm right there with you.

00:15:54.149 --> 00:15:56.092
I've felt that right.

00:15:56.092 --> 00:16:00.149
A little eye roll at the missus, even though you've only seen her for 40 minutes today.

00:16:00.149 --> 00:16:03.697
Little eye roll because same old groundhog day.

00:16:03.697 --> 00:16:04.785
Watch that first step.

00:16:04.785 --> 00:16:06.269
It's a doozy.

00:16:06.269 --> 00:16:08.655
I'm gonna make a suggestion right here.

00:16:08.655 --> 00:16:10.320
That's a bit of a belief shift.

00:16:12.083 --> 00:16:16.405
Okay, I'm here for it, that stuff actually starts with health Brother.

00:16:16.426 --> 00:16:21.357
if you'll focus on health, if you'll focus on prioritizing yourself, you could reach some more fulfillment.

00:16:21.357 --> 00:16:22.870
You could show up a little better.

00:16:22.870 --> 00:16:27.937
You could stop letting everything else dictate your mood and you start dictating your mood for everything else.

00:16:30.884 --> 00:16:37.873
Yeah, you had a quote earlier that absolutely just knocked my socks off and I feel like this is an appropriate place to place it.

00:16:37.873 --> 00:16:40.072
Would you be willing to share that with us?

00:16:40.865 --> 00:16:45.356
I would love to, but you're going to have to give me a little more, because I've been talking a lot and I can't remember which one you're referring to.

00:16:46.268 --> 00:16:47.115
A man with wants.

00:16:47.135 --> 00:16:47.802
The man with wants.

00:16:47.802 --> 00:16:49.948
The man with wants, oh yeah, yeah, no, that's good.

00:16:49.948 --> 00:16:55.687
So show me a man with his health, and I'll show you a man with a thousand wants.

00:16:55.687 --> 00:17:02.447
Show me a man without good health, and I'll show you a man with just one want.

00:17:03.850 --> 00:17:04.832
It's so powerful.

00:17:04.832 --> 00:17:15.131
I actually remember when you first told me that we were in a meeting less than an hour ago and I literally stopped the call and I was like tell me that two more times, because the thing is, it's so profound.

00:17:15.131 --> 00:17:17.797
But if you think about it, what does that tell us?

00:17:17.797 --> 00:17:21.275
Let's say that you're the business owner that is trying to build the empire.

00:17:21.275 --> 00:17:24.166
You're grinding Maybe it's a legacy business.

00:17:24.166 --> 00:17:27.869
You're like I'm going to give this to my kids and you grind and you grind, and you grind, and you grind and you grind.

00:17:27.869 --> 00:17:30.951
Imagine what's going to be left over at the end.

00:17:30.951 --> 00:17:32.673
You built it.

00:17:32.673 --> 00:17:34.674
When do you get to enjoy it?

00:17:34.674 --> 00:17:36.356
Who do you get to enjoy it with?

00:17:36.356 --> 00:17:40.779
If I don't have my health, all the money in the world won't buy it.

00:17:40.779 --> 00:17:42.882
You want to know how much a kidney costs?

00:17:42.882 --> 00:17:45.548
That's crazy.

00:17:45.548 --> 00:17:48.020
It's like you're gonna go out and how many stories.

00:17:48.060 --> 00:17:52.496
Sorry to interrupt, but how many stories have you heard of the old guy on his deathbed or old gal on their deathbed?

00:17:52.496 --> 00:17:54.769
All the money in the world can't buy them their life back.

00:17:54.769 --> 00:17:56.794
What are they always saying?

00:17:57.695 --> 00:17:59.769
I wish I had more time wish I had more time.

00:17:59.808 --> 00:18:01.173
Spent my time on the wrong stuff.

00:18:01.173 --> 00:18:02.256
Don't do what I did.

00:18:02.256 --> 00:18:17.162
You've all heard the stories of a third world country guy with not even an ounce of the liberties that we have in North America and the Western civilization and still smile every day, still enjoy his family and his existence every day.

00:18:18.565 --> 00:18:19.809
We should aspire to be more like that.

00:18:19.809 --> 00:18:21.570
We appreciate the smaller things.

00:18:21.744 --> 00:18:24.855
Yeah, we find every reason to get upset to bitch.

00:18:24.855 --> 00:18:26.712
This is a time driven enterprise.

00:18:26.712 --> 00:18:41.135
That's why today's episode as we said before the show this might be the one maybe we said it during I'm losing track but this might even be the one that we like chose out of all of them to be the most impactful anyone could ever listen to and actually grow from.

00:18:41.135 --> 00:18:42.240
Because, guess what?

00:18:42.240 --> 00:18:44.685
There's a fuck ton of strategy out there.

00:18:44.685 --> 00:18:46.809
We've done this exercise, exercise before.

00:18:46.809 --> 00:18:48.432
What do you guys want to improve in your business?

00:18:48.432 --> 00:18:49.594
Is it?

00:18:49.594 --> 00:18:50.214
Is it sales?

00:18:50.214 --> 00:18:51.316
That's what we teach.

00:18:51.316 --> 00:18:55.328
Go to google and say how to improve sales in my small business.

00:18:55.328 --> 00:18:57.397
I've done this as an exercise.

00:18:57.397 --> 00:19:02.606
You're going to get three and a half billion results in half a second and they all work.

00:19:02.606 --> 00:19:05.388
That's not the problem.

00:19:05.388 --> 00:19:17.416
Guess what Not to take away from what we do, joe, I know I know that we help people on a big level, but our biggest wins are when people say something like you changed my life.

00:19:17.416 --> 00:19:21.000
I know I can conquer anything because of the time I spent with you guys.

00:19:22.141 --> 00:19:24.942
That to me is a fucking win yeah.

00:19:29.942 --> 00:19:30.545
I want to double down.

00:19:30.545 --> 00:19:35.796
It's not the money that grows, because guess what happens after you fix your sale problem, you've eventually.

00:19:35.915 --> 00:19:41.255
I mean, if you fix the sale problem, the goal is it depends on what you're trying to do with it in the first place.

00:19:41.255 --> 00:19:47.186
Because you fix your sales, you can either put it back in your business or you put it in your health, you put it in your family let me ask you another way.

00:19:48.229 --> 00:19:53.936
When you fix your sales problem or your pricing problem, are there no more problems after that?

00:19:54.837 --> 00:19:56.339
No, there's always a problem to have.

00:19:58.065 --> 00:19:58.926
It's just where you are choosing to face it.

00:19:58.926 --> 00:20:07.019
You can spend your whole life solving problems, reaching these outcomes, setting new goals and reaching again.

00:20:07.019 --> 00:20:20.712
Reaching these outcomes, setting new goals and reaching again.

00:20:20.712 --> 00:20:24.604
As Matthew McConaughey said very well and I love this quote a perpetual state of striving eliminates the possibility of arrival.

00:20:24.644 --> 00:20:28.781
Yeah, there is no arrival, except at the graveyard.

00:20:28.781 --> 00:20:37.474
You know, if I can stitch for a second, I feel like there's something relevant I can make, absolutely, because if we're talking about our wives, literally I'll talk about something that's tattooed to me, because I feel like it's very, it's very lined up with this.

00:20:37.474 --> 00:20:37.986
Let's do it.

00:20:37.986 --> 00:20:39.951
You meant peace is a lie.

00:20:39.951 --> 00:20:41.516
There's only passion.

00:20:41.516 --> 00:20:45.487
What that means is that no one should be content.

00:20:45.487 --> 00:20:54.578
We should have the thought of saying if you're always striving for better, you'll be okay, because the thing is, is what you're passionate about?

00:20:54.578 --> 00:20:58.353
That moment of passion is really the thing that we're looking for.

00:20:58.353 --> 00:21:00.917
We're not looking for the thing.

00:21:00.917 --> 00:21:07.247
We're looking for the thing that allows us to be the most passionate, most lively version of ourselves.

00:21:07.247 --> 00:21:12.991
That is when we are happiest, not when we've achieved the thing that we thought we wanted.

00:21:12.991 --> 00:21:20.885
It was the chasing of the thing that we wanted that gave us the most enjoyment, and that's why I feel like it's such a profound statement.

00:21:21.708 --> 00:21:22.087
It's huge.

00:21:22.087 --> 00:21:24.913
I love that Translated to electrical.

00:21:24.913 --> 00:21:28.923
We're just trying to conduce, good conduct, good energy.

00:21:28.923 --> 00:21:32.192
I'm a conductor, you're a conductor, we're all conductors.

00:21:32.192 --> 00:21:33.739
We're going to choose that energy.

00:21:33.739 --> 00:21:38.011
But the biggest part of this is tying that why in a little bigger.

00:21:38.011 --> 00:21:40.077
Why are you doing this?

00:21:40.077 --> 00:21:52.412
If you've been on a sales call with me recently discovery call strategy, call any of our calls that we offer at some point I likely asked you this question why?

00:21:52.412 --> 00:21:55.117
Why not just work for someone else?

00:21:55.117 --> 00:22:02.670
And why not just do the bare minimum and get paid and just enjoy your time?

00:22:02.670 --> 00:22:05.313
Why do more, joe?

00:22:09.759 --> 00:22:12.163
I mean, that's something that speaks to every individual person.

00:22:12.163 --> 00:22:13.987
But I can say why I do it.

00:22:13.987 --> 00:22:21.747
Okay, the reason why I do what I do is I'm sure you shared the story as well.

00:22:21.747 --> 00:22:32.560
We didn't have the best past, and the thing is is that you can spend your entire time looking back and saying I wish, I wish, I wish, I wish, I wish, I wish.

00:22:32.560 --> 00:22:40.048
But what I find the most value and the most closure in is keeping others from that path.

00:22:40.048 --> 00:22:43.964
I want to let people know hey, there is a hole.

00:22:43.964 --> 00:22:45.361
I fell into it.

00:22:45.361 --> 00:22:55.603
I want you to see my waving my arms and go around it, and I'll even hold your hand to take you around it myself, and if I do that, I'm living my purpose.

00:22:55.603 --> 00:22:57.267
That's my why.

00:22:59.654 --> 00:23:00.037
Totally.

00:23:00.037 --> 00:23:05.836
I love that and you know what Very lined up with mine, so I'll drop mine right there too.

00:23:05.836 --> 00:23:12.471
Very young in business Thought, I knew a bunch Didn't know't know shit, wanted to figure it out myself.

00:23:12.471 --> 00:23:13.996
And I did exactly that.

00:23:13.996 --> 00:23:31.827
I figured it out myself, all right, cost me years of my life, years of confusion, of shame, a divorce, distant as a father, right, distant from family relatives, everyone wondering what the fuck's going on with me.

00:23:31.827 --> 00:23:34.717
Oh yeah, I've been in a failing business before.

00:23:34.777 --> 00:23:43.099
Guys, if you're there, I can relate and you can reach out because I help people avoid that very same pit.

00:23:43.099 --> 00:23:51.001
Just like joe said, that's now my destiny, that's what I do, that's what I find passion and that's my why.

00:23:51.001 --> 00:23:52.987
That's a big piece of it.

00:23:52.987 --> 00:23:58.903
Anyway, I'm passionately tied to our mission and our vision.

00:23:58.903 --> 00:24:01.749
That unites all electricians.

00:24:01.749 --> 00:24:04.678
But there's more why.

00:24:04.678 --> 00:24:09.067
That's my business, why and a part of my personal why?

00:24:09.067 --> 00:24:10.436
But then there's the family, why?

00:24:10.436 --> 00:24:12.743
There's the retirement.

00:24:12.743 --> 00:24:15.179
Why Do you guys know when you're going to retire?

00:24:15.179 --> 00:24:15.621
Do you know?

00:24:15.621 --> 00:24:15.881
How?

00:24:15.881 --> 00:24:17.546
Do you know how much you need?

00:24:17.546 --> 00:24:22.103
Or are you defaulting like every other person walking down the street to a million dollars?

00:24:22.103 --> 00:24:24.669
It's funny.

00:24:24.669 --> 00:24:25.817
Do you have a plan right?

00:24:25.817 --> 00:24:27.480
Are there goals attached to that.

00:24:27.480 --> 00:24:29.446
Are we working towards that?

00:24:29.446 --> 00:24:32.259
Because now you're talking some gravity.

00:24:32.259 --> 00:24:35.166
Is this a legacy company you're going to hand to your kids?

00:24:35.166 --> 00:24:37.142
You know what people will do for their kids, joe.

00:24:38.636 --> 00:24:39.781
I mean, I know what I'd be willing to do.

00:24:40.315 --> 00:24:42.021
A car dies on the railroad tracks.

00:24:42.021 --> 00:24:45.404
Mom and a baby in the backseat Car's dead.

00:24:45.404 --> 00:24:49.784
Little mom actually moves the car.

00:24:49.784 --> 00:24:50.886
Have you ever heard these stories?

00:24:51.568 --> 00:24:52.959
Yeah, the adrenaline bursts.

00:24:54.202 --> 00:24:54.585
Why.

00:24:56.634 --> 00:25:07.045
Because I would rather be hit by the train than know that I survived, and I didn't give every possible ounce of my strength to saving the one I loved.

00:25:08.115 --> 00:25:10.541
To save the one we love Absolutely.

00:25:10.541 --> 00:25:14.151
You guys are riding a vehicle too right.

00:25:14.151 --> 00:25:15.535
We've all got a vehicle.

00:25:15.535 --> 00:25:16.538
What is it?

00:25:16.538 --> 00:25:18.303
Why are you doing this?

00:25:18.303 --> 00:25:25.902
Because if that puppy's not built up, if you don't have a powerful why you won't move shit off the track?

00:25:25.902 --> 00:25:35.528
In fact, when the going gets tough, you're gonna do one of these throw the keys behind you and just hear the train smash that thing up behind you in the background.

00:25:38.576 --> 00:25:39.781
It's a reality for too many people.

00:25:40.955 --> 00:25:41.598
Can I say why?

00:25:41.598 --> 00:25:50.464
Again, why are you doing this, if you'll focus on your health, if you'll set these goals?

00:25:50.464 --> 00:25:51.721
Do you know how powerful goals are?

00:25:51.721 --> 00:25:53.181
Here's a quick story for you.

00:25:53.181 --> 00:25:56.398
I believe it was in the 50s.

00:25:56.479 --> 00:25:59.366
There was a study done at Harvard University.

00:25:59.366 --> 00:26:04.326
Now I might be butchering a couple numbers here, but there are a couple numbers I remember for a fact.

00:26:04.326 --> 00:26:09.877
Three out of about 20 students were goal setters Into the future.

00:26:09.877 --> 00:26:14.701
They had it all figured out what they were going to become, how it was going to impact them all of that.

00:26:14.701 --> 00:26:24.186
The study comes back 20 years later and finds that those three people's net worth amounted to more than the entire rest of the class.

00:26:24.186 --> 00:26:30.803
They were more relatable, more communicated and connected with family and friends.

00:26:30.803 --> 00:26:42.719
There's a series of observations done that led to just the understanding that these are more mature people who had a greater experience and fulfillment in life.

00:26:42.719 --> 00:26:45.727
Goal setting.

00:26:45.727 --> 00:26:51.846
As Jim Rohn says, you got to have a plan or you fall into someone else's plan.

00:26:51.846 --> 00:26:54.798
You know what someone else has planned for you.

00:26:54.798 --> 00:26:58.768
Not much, not much, oh my.

00:26:58.788 --> 00:27:00.199
God, you can tell we're listening to the same guy.

00:27:01.503 --> 00:27:03.642
Okay, we went super serious for a bit.

00:27:03.642 --> 00:27:06.904
Joe, do you have anything else to contribute to that, or is it action time?

00:27:06.904 --> 00:27:08.940
I think we should go into actions.

00:27:08.940 --> 00:27:11.556
All right, you want action or all-star?

00:27:11.556 --> 00:27:11.596
I?

00:27:12.857 --> 00:27:13.518
want the all-star.

00:27:13.919 --> 00:27:14.779
You want the all-star?

00:27:14.779 --> 00:27:17.702
Okay, well, I have the action for you guys.

00:27:17.702 --> 00:27:18.943
And guess what?

00:27:18.943 --> 00:27:21.346
You really have two choices here.

00:27:21.346 --> 00:27:33.208
If you're just a listener and just taking what you can, please do, follow our lead and remember this take everything you can just promise to also take action on it.

00:27:33.208 --> 00:27:35.337
I love that we say that, so I had to say it again.

00:27:35.337 --> 00:27:46.676
The point of that is know that either you're going to take action on this on your own and explore your why, or when you come to a call with us one day hopefully, I would love to help you out.

00:27:46.676 --> 00:27:53.308
I'm going to ask you why, and it's going to be a much harder question then, when the pressure is on to try to figure this out.

00:27:53.308 --> 00:27:56.000
Explore that why.

00:27:57.135 --> 00:27:58.362
Where are you going?

00:27:58.362 --> 00:28:01.343
Where's your business in a thousand days?

00:28:01.343 --> 00:28:03.382
Three-year, five-year, ten-year?

00:28:03.382 --> 00:28:05.058
When are you going to retire?

00:28:05.058 --> 00:28:06.344
What does that look like?

00:28:06.344 --> 00:28:07.798
Where do you want to live?

00:28:07.798 --> 00:28:09.263
Who's with you?

00:28:09.263 --> 00:28:11.559
Here's an exercise.

00:28:11.559 --> 00:28:13.401
You wake up.

00:28:13.401 --> 00:28:15.715
It's your 40th birthday if you're not there yet.

00:28:15.715 --> 00:28:17.363
If you are, it's your 50th birthday.

00:28:17.363 --> 00:28:18.165
If you're not there yet.

00:28:18.165 --> 00:28:20.075
If you are, it's your 60th birthday.

00:28:20.075 --> 00:28:21.498
The sun's shining.

00:28:21.498 --> 00:28:22.700
You look outside.

00:28:22.700 --> 00:28:23.582
Sun hits your face.

00:28:23.582 --> 00:28:24.143
Where are you?

00:28:24.143 --> 00:28:26.006
What do you hear?

00:28:26.006 --> 00:28:27.796
What do you smell.

00:28:27.796 --> 00:28:29.338
Who's with you?

00:28:29.338 --> 00:28:29.960
It's your birthday.

00:28:29.960 --> 00:28:30.661
Who's with you?

00:28:30.661 --> 00:28:32.826
Do you have to work today?

00:28:32.826 --> 00:28:34.695
Do you have to go to the shop?

00:28:34.695 --> 00:28:37.642
Explore this and write it down.

00:28:37.642 --> 00:28:39.465
Write down this vision.

00:28:39.465 --> 00:28:40.627
This is your mental movie.

00:28:40.627 --> 00:28:42.096
This is the place you're going to.

00:28:42.096 --> 00:28:44.280
This will become your why?

00:28:44.280 --> 00:28:47.286
Your set site.

00:28:47.286 --> 00:28:49.288
That was a big one.

00:28:49.288 --> 00:28:51.117
Is your all star going to jump on top of this?

00:28:52.140 --> 00:28:55.728
I think that it's going to run parallel to it, because I think you had a really great example.

00:28:55.728 --> 00:29:06.384
All right, so I've always believed that the why is the most crucial thing that we need to have, but it's also some of the most elusive at the same time.

00:29:06.384 --> 00:29:07.246
Right?

00:29:07.246 --> 00:29:12.726
Have you guys ever felt like you know what you want but you struggle to figure out where it comes from?

00:29:12.726 --> 00:29:14.718
Right, definitely.

00:29:14.718 --> 00:29:43.522
I personally believe that when you can get in touch with that internal why and you can figure out what's connected to it not just the why are you doing it, but the why I even want it that, I really feel, is what opens a lot of gates, because it's one thing to see the door, it's another thing to take the action of going and opening it, and even more so to be able to say I don't know what's on the other side, but I'm willing to open up anyway.

00:29:43.522 --> 00:29:45.715
That's scary for a lot of people.

00:29:45.715 --> 00:29:55.443
So there is an exercise that I think I've talked about before, but I really feel that it's life-changing because it allows you to connect to that.

00:29:55.443 --> 00:29:57.039
Why do I even want this?

00:29:57.039 --> 00:29:59.342
It's an exercise called what do you?

00:29:59.342 --> 00:30:05.261
So what you'd end up doing is you would go and you would physically face the mirror.

00:30:05.999 --> 00:30:13.125
The visual is extremely important because it needs to be a conversation you're having with yourself, not internally.

00:30:13.125 --> 00:30:20.145
You need to feel like this is an actual conversation that's happening and simply ask what do you want?

00:30:20.145 --> 00:30:22.883
And you need to have a response.

00:30:22.883 --> 00:30:27.306
As soon as you have a response, you ask it again, rapid fire.

00:30:27.306 --> 00:30:29.583
You're not supposed to give yourself a time to break.

00:30:29.583 --> 00:30:37.527
As you continually go through it, what you'll find is the first 10 to 20 tend on being things.

00:30:37.527 --> 00:30:46.864
After you get to 20, you realize that it's not things that you're wanting, it's the six things that we've talked about before.

00:30:46.864 --> 00:30:50.753
You're finding the connection you want, the value.

00:30:50.753 --> 00:30:52.422
You want to feel wanted.

00:30:52.422 --> 00:30:55.218
You want to feel like you're serving a purpose greater than yourself.

00:30:55.218 --> 00:31:04.875
When you can connect to that, I feel like that's almost a peak spirituality moment, because now you can truly feel connected to something bigger than yourself.

00:31:04.875 --> 00:31:07.741
That is the all-star action.

00:31:08.323 --> 00:31:22.304
I love that, and here's what I love about that is that ties everything back to a grand, grand concern, because when you ask people why, quite often they'll tell you why for others and not themselves, so I love that you're in the mirror.

00:31:22.403 --> 00:31:29.670
I love that you're asking yourself and I love that you're flushing that out, because why for your family is a big piece, as we discussed here.

00:31:29.670 --> 00:31:32.914
That gives you a lot of of power, but there's got to be why for you as well.

00:31:32.914 --> 00:31:34.919
Amen requires that.

00:31:34.919 --> 00:31:36.801
So, thank you, joe.

00:31:36.801 --> 00:31:42.576
That was a passion invested uh, 37 minutes we were on today, I believe.

00:31:42.576 --> 00:31:50.218
So thank you, for free, for your inputs to that one and thank you for wielding the lightsaber in the very ways that you do.

00:31:50.298 --> 00:31:52.442
I want to end this one with a little bit of a laugh.

00:31:52.442 --> 00:31:58.790
Guys, we're here with you five days a week to help you master sales, simplify pricing and deliver premium level service.

00:31:58.790 --> 00:32:10.939
And it claimed occasionally I just said Euclidian, occasionally, which is my name, which is funny, but I think we're gonna deep dive on stuff that is you and finding everything that fulfills you.

00:32:10.939 --> 00:32:13.086
Aiming for for that, jacob says great work.

00:32:13.086 --> 00:32:14.057
Thank you, guys.

00:32:14.057 --> 00:32:18.961
To everyone who tuned in live on the Electropreneur Facebook group Guys, what a healthy community.

00:32:18.961 --> 00:32:20.280
We enjoy all of you.

00:32:20.280 --> 00:32:21.641
So thank you very much.

00:32:21.641 --> 00:32:24.001
We'll see you again tomorrow.

00:32:24.864 --> 00:32:25.907
Take care Until then.