Price It Right: Mastering the Psychology Behind Effective Pricing

Often, our purchases are driven by emotions rather than logic. For instance, you might walk into a store with the intention of buying a pair of black shoes but end up drawn to a pair of stunning boots you didn’t plan to buy.

It’s not just about numbers—it's about how those numbers play tricks on our minds.

In this episode, we delve into the fascinating psychology behind pricing your business offerings. Discover how emotional decisions, perceived value, and charm pricing strategies can influence buyers, and learn how to apply these insights to your pricing models effectively

Whether you’re looking to refine your pricing strategy or simply curious about the hidden forces behind what we’re willing to pay, stick around. We’re about to dive deep into the world where numbers meet mindset, and discover how you can use this knowledge to price your products and services for maximum impact.

Remember, understanding how pricing affects perception and behavior can be a game-changer for your business!

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About Donna Ashton

I'm Donna Ashton, sorceress, course expert and host of Mystic Mic: Turn Words into Wealth podcast.

I built a multiple 6-figure business entirely with courses and programs while working about 15 hours per week so I can have 4-Day weekends every week.

I wave my magic wand and reuse content (book, presentation, workbooks, etc.) of overwhelmed thought leaders, authors and speakers who want to monetize what they've already created into a program to make more income and impact.

Which course is best for your business? Take my quiz.