Behind The Mic: Young Entrepreneurs Secrets Podcast with Kaine Pointin

This is amplify you the podcast about you discovering your message and broadcasting to the world. If you're a coach, author or speaker, you'll want to tune in. If you're looking for the best return on your time investment to get your message out to the world in a bigger way. We're giving you full access behind the scenes look of how we're running our podcasts, how our clients have found success and what you can do to launch your podcast today. The world needs your message. I'm Michelle Abraham the host join my family as we unleash your unique genius and find the connections you need to launch your venture today. Join us and let's get amplified hello hello amplify you family Michelle Abraham your host here today. I am joining you I'm Gary joining me whatever we're doing each other on this episode today is a behind the mic interview. Today I have Cain poison and he is heading to his away from the UK. He is the host bu he is the host of the young entrepreneurs Success Secrets podcast so I'm super excited to have hate cane in here today. We've been trying to have his interview done for a few times now. So it just means it's gonna be Oh, so good. So all right, Kate, how you doing today?

I'm doing very good. Thank you, Michelle. I'm loving your instruction there. But yeah did amazing in the UK with snow. It's always rainy. But today it's actually quite sunny. So I'm mostly going on.

Right I know same with me. Thank you for stayed not raining. Amazing, right? We hit it. We hit it right? With our really countries and really cities are nice, nice and sunny for us today. That's awesome. So it's a little bit about your was your idea to start your podcast? What was what what got you inspired to start? And then tell us a little bit about the podcast itself?

Yeah, that's cool. So well, what it was is, I actually started a podcast, I would say assays I would say almost over a year ago and it's about laser tag. So it was it was a different podcast wasn't that is typically what I'm doing now. I saw beside this sort of laced hype podcast to sort of help other people. So actually understand our system was like the first ever laser tag podcast. So I was like, Alright, let's do it. I went for like 23 days in a row live. And then just that was season one, I just never ever got back to him again, by loads of fun, like, you know, debt live and all that sort of stuff. People come in. And then like I extracted it, and then put it into an audio platform and like iTunes, and you know, Apple and Google and all that sort of stuff. So I got into that. And that was great. And then obviously that was sort of German pandemic. And then my mum will start her new business. So she she got an existing base, which was what love women entrepreneurs. And she started start a business and she was a homestand podcaster. And I was I was really cool. And then I was like helping her with her personal business. So I stopped mine. I was okay, it isn't anymore. I'm like, that's enough. There's another laser tag. And then, you know, a few months later, she was like, you should really start, like your own podcast and like sharing your journey with like other people. And as I'm not sure if I want to do, she's like, no, it helps so many people like around the world, like young entrepreneurs, people who want to start their own business, but I have no idea how, or just listen, you know, they listen to these other podcast people like yeah, I've made 100 million, but you actually don't know how they made it. You know, and it's all like very secret stuff. So I was quite cool idea, man. Yeah, it sounds like quite cool. So, you know, I sort of started my podcast, but it's all mainly because of Evans. Because I've got his like training from two comma club. And I'm sort of still in there now. And, you know, yeah, on later he's like, He's amazing. But yeah, he was teaching all this cool stuff. And this is really cool. And then yeah, I started my podcast, and I think we're now on episode 140. I think today is 141. Or maybe 140.

But I started like, last year, sort of October, November ish, my actual podcast for myself. But yeah, it also originated when my mum began hers. And I was asked really cool, Mommy, actually, you should do it. So then I did. Great fun, you know, like, I've met some great people. But my thing is more about sharing the journey of like, actually starting your first ever online business because I've managed a lot of businesses that already built like I manage a lot of brick and mortar businesses. Like we have like a massive Adventure Park with like laser tag and the high ropes sort of courses. We have an international game and businesses and nationwide like high lace type businesses. So a lot of brick and mortar businesses we have already. So I've got a lot of experience managing those. I've never had any experience starting one up so I was like, Okay, this is quite a cool thing. But yeah, it was mainly for myself and like now, like with my business going, it's like amazing. You know, it's all about sharing the challenges that come along the way because that's the important parts are where people don't Really actually get told, and there's probably an episode where I said, I tell people but I almost gave up. And then two days later, I got paid like $15,000. And I was I'm glad I gave it to them. So it's like sharing that whole thing of, you're not alone. And if someone asked us out then they're like, I'm I'm, I'm feeling alone. Like, I don't know what I'm doing. I'm a young entrepreneur, and I want to start my thing, but I don't know how it's like, just just listen to podcasts, just come along the journey, don't have to buy you know, buy anything, I just listened to the journey, because you might go, you know, you might go through that at some point. But I want to help other entrepreneurs say this is actually what it does really take to start with no customers, no reputation, no followers, like no, nothing zero. Yeah, I didn't even know what to do, like, just see what I done. And so share that journey. And so far, I really enjoyed it.

I love the way I love the idea behind the podcasts, because I think seeing people, you're right, there's like the social media version of what happens in business. And then there's like the real version of what happens in business. And it's nice to see that you're taking them on the real authentic journey with you like the days you want to give up. And the entrepreneurial journey is very much like a roller coaster. And it's very, some days are amazing, unique sales some days sad, because even customers are where again, you can't get the technology figured out or whatever. So I love that you're taking them along this journey. So now you're a young entrepreneur as well. How old are you?

So I'm 21 A lot of people say oh, you look 28 count. Really? Yeah, I looked for anyone. And I am 21. But yeah, I've sort of I'm 22 I think in September, so it's not it's not just a few months later, and I'll be 22. But But yeah, I just showed like, young spinners on the way.

Yeah, I think post pandemic there's so many new, younger entrepreneurs wanting to start up their own businesses, because they've seen what's happened with corporate and loved people, like maybe their parents were laid off and or, you know, siblings or things like that they've seen friends been laid off. It's, you know, I think there's a mentality now shift, I don't know, and no, definitely here in North America. What about over in the UK? Is that something that more younger entrepreneurs are going I think younger people are thinking about being a coming in on tour, instead of just going to get a job?

I think yeah, there's so yeah, there's a lot of people that go into young entrepreneurship, but they like don't go into a level of like wanting to scale it. And I've sort of seen that, like mine, for example, I know, I could do that at the moment, I do like one to one, like funnel, but I'd build people's funnels, you know, for high ticket sort of price, you know, I get that one to one sort of immersive experience with my customers. Where I know a lot of other people are sort of not going high ticket, they're sort of going low ticket, but doing that one to one. So like when I see it's like I want to share with people The thing is you don't have to do low ticket and do one to one you can do low ticket and go to millions, you know, and you can have really high ticket level high concentration of work with clients, but at a high price. You know, but I've seen like you just said there's like what's going on, it's like I'm seeing a lot of high sort of over deliver, you know, sort of x, you know, the experience of people are this is amazing, but they're charging like, like 10 pounds an hour what they would get if they worked in McDonald's. So, you know, it's like, it's like, No, don't do that. You know, you have bills to pay, but you also want to improve a life. You know, so it's like that's, that's what I stand for.

We really need to get out of the hourly mindset. I know when I first started my business to us helping, one of the things we're consulting on is I used to be in the fitness industry. And we were helping nutritionists and fitness professionals when they came out of school they got zero training on business to training on like marketing and then they were so focused on the hourly rates that they're gonna charge so really getting out of them that mindset of like leveraging your time and so sounds like there's a lot of mindset shifting that needs to go on. So they come into the thing they want to start their own business, but they're still charging hourly. Yeah,

that's exactly what it isn't is same. The same thing. Michelle, when you said because my mum's a good thing about mine is I got my mom as a money mindset coach sounds like I'm winning. So it's like with that like, it was same thing to me. But what do I charge like hourly? Now I do have mine all in packages, but like when I calculate stuff, I think okay, how many hours does it take I want to be on a smart entrepreneur, you know, not a student person who doesn't really calculate and goes Oh, whatever number, like I want to be actually like, calculating like, what's the value for myself. And that's why I was like, Oh, you know, 50 pounds an hour, you know, or $50 now and I realize that's just too low. But you only do that when you actually start to calculate. You'll get $50 an hour that's great. But how many hours you did, you didn't 40 hours. It's not long for what this whole entire massive funnel you won't bill. You never really you want to be charging like 300 bucks. So, you know, it's like, you have to go a different way. And I think was that it's like a lot of people do get bogged down of like, what do I charge? Or do I under charge? And that's like, I know, for me, the environment I've been brought up in with, like selling high ticket products in our businesses. I sort of didn't have that block as much. I know, a lot of people do get that block of like, Oh, well, yeah, what do I charge? I don't know. Like,

or like, especially when they're just beginning like, Am I worth it? Or like, I don't have to then they get the imposter syndrome. Like,

I don't value myself. And I was like, hell yeah, I value myself wanting to increase my voice. Yeah, yeah. And I think that's like important for a lot of people, but even not just young entrepreneurs, just entrepreneurs in general.

So I see people getting stuck on that all the time. And that money block the money mindset. So is that what you're among coaches on women entrepreneurs on is the money mindset?

Yeah, so she's like, money mindset business coach, and she sort of she, you know, she's all about sort of up empowering. And, you know, like, actually baking success into women's businesses. That's like what she does, but I know like, what she learns for like her, her sort of the women she worked with in high ticket level, she wants to, like I say, go on to a low ticket. So then she can hit more people actually change of you know, other successful women in entrepreneurs lives as well. But that's the whole point. Behind the moment is like, I want to go high ticket, you know, and then go Okay, we'll make some courses for the people who can't How do I do this? You know, and even people who are listened to this, they might have, you know, sons or daughters, or even family members, or husbands or wives who like, actually, that'd be quite cool. Yeah, I would like to know that as well. Who want to build their own funnels who want to build their own websites and do their emails and that sort of stuff. And it's like, well, I want to bring a course out, you know, when I bring out these really cool things where it can help people learn those skills, where if they want to do it in their own business they can, or if they want to become their own business, you know, then they can do that for themselves and get paid. The young entrepreneurs

for now funnel building was one of the first things that I started with too. It seems to be one thing that you can learn pretty easily and it's something that a lot of people who are not tech savvy can do really, really really good skill to learn because it's one that a lot of people are petrified of and don't want to go anywhere near Yeah, those funnels in those systems in that thing so figuring it out and being able to then do it I really enjoyed doing it because it's creative it's like you know, you can make things look nice there's so many great templates so I love doing the funnels there's so much fun I just found and fell in love with podcasting more this is like my business went in that direction. I had to finally pick away and because I was doing I was doing everything right so I think you're smart so pick the lane early on and be known as the funnel guy right so for me it was interesting when my friend said to me she's like I love what you do but I don't know what you do so I was like oh that hope she doesn't know as a friend what I do then that's that's problem so that's when I picked the podcasting lane so that's something I just wanted to bring up for our audience that's really important to pick something that you were looking for pick the one thing that you're really good at and do that getting instead of trying to do everything for everyone at the beginning like really pick that one skill and it's interesting you've gone so you podcast is only been live like less than a year but you have 140 episodes so you must be gung ho recording and publishing them so you doing a couple times a week?

Yes, so well. Yeah, well recently I've obviously where my like businesses like just exploded like an insane amount of sales. And people were like launching like today, we launched a funnel summit funnel yesterday, launched a whole funnel allows me to launch like three issues like holy crap, they're very good they were the more you know, I'm gonna be so mad at myself. So it's like with that whole thing of like, recently I've I sort of didn't hit the five day marker and I sort of been doing to maximum three days. But I have started a like a 21 day challenge. Somewhat I'm in the two vessels to come across if you were still in a you were in when you Michelle?

No I wasn't. I was visiting. I actually that's how I was doing that was in one of the Russell renters Facebook groups actually. So yes, the question and I answered it, I asked the question, and he answered it, and then we interviewed each other on our podcast, and now I'm working together for almost two years. So yeah, you never know who you're gonna meet online, right? We've never we've never met we've never met in person. And we live on opposite sides of the of North America. He lives as far east as you can go in the US and I live is far less as you can go in Canada. We don't live in the same country, yet. We have a business together. So For my audience that doesn't know Evans Putman, make sure you go check out interviewer interview. And he's so amazing. And he's really, we found it figured out he was really like, we were the missing keys for each other's businesses. So he's all about monetization. I'm all about launching and optimizing managing your show. And then he's all about taking it to the next level growing and monetizing it, so it's really perfect. Perfect situation.

Evans is amazing. A last lesson Yeah, that's like when I was like, Oh, this is really cool. Because I never I never met you at the beginning she was this and then from now as I was amazing.

Yeah, so the podcast is kicking collaborate group that you were coming to you to meet other podcasters and connect with other podcasters that Evans and I run on Wednesdays at Yeah, that was really awesome. That's where we got to meet to, and I was like, Oh, it's so great to meet like a young entrepreneur. And they don't leave very many of them. Most of us have most of the entrepreneurs I know are like on their second career or you know, or they've been doing this for a long time like me like this is going on a year 15 as an entrepreneur, for me so it's you know, it's nice to meet young new entrepreneurs that are really out there and you've found something that you love, you've created a really great business of eight you're getting paid well. Did you ever think that this is going to happen like you know, after university like you know, this is where your life is gonna take a turn or having an entrepreneur mom has helped

I think Yeah, well both parents really you know, we've like, like they've Yeah, I think we've we've like when I was like eight years old, I was at international gaming conferences, you know, of people who like you know, we've done deals with with massive theme parks like Call of Duty Halo. You know, even places in America at Knott's broke Knott's scary farm one of the biggest scare farms in the US like you know and even in the pilot with the massive sales of like gaming equipment and being sort of in that loop a young age of like business and seeing business of like having staff teams like the like I was running staff teams of like 10 people on a 16 a 16 year old running members of staff and I've been a manager like this is my office This is one of my offices like this is not normal in a lot of people and like for me like I've had that privilege as a young age and you know, having that sort of experience and even doing like an apprenticeship I've done business and marketing apprenticeship and I can put my hands up now if I didn't really learn a lot from that you know they literally don't for me but now I've you know i i've i've learned a lot myself and I've been able to put myself out there so it's like the whole education system of like all these go to uni go to college I'm like strata crap you know you want to get in there really you know and I think like I've had a lot of stuff and my parents so they've like I've seen some that's really cool I can make money that way the alternative ways and surround yourself with the successful people you know and one of those being Evans one of you you know being yourself you know and being in the group where you're like wow, these people make a lot of money I want to know how I can do that as well how can I be smart with my money How can I be smart with my time you know, and being able to extract out people and then obviously do it yourself and then help other people as well. So it's like being in that area I've been amazing you know and I never went to uni and I went to college I never went to sixth form in the UK we call it sick form when there's college and then it's university but I never went to any of that I just went straight in to apprenticeship no do like business or marketing and and from that I just cracked on you know and then I was one of the directors of all our businesses and and now we've got that going on on my almost on a bill is do it you know so I just I just sort of go of it really I don't really like you know, like get to knuckle down or must only do this thing it's like I could do that for a year two years if I want and I can just change my business completely I can do this if I want I can sell that product I can buy more staff teams you know I can get someone to do that for me you know hence my my bio yeah yeah,

that's that's okay. Kane was supposed to send this out. failed him today. That's okay. I was able to Yeah, it's all good not a problem. So yeah, I had an entrepreneurial dad too. And I think that really helped like my mindset where I kind of always knew it wasn't gonna go get a job worked for someone else that really wasn't in my future. So so gracious, you know, do that when you're young, you have lots of energy, like you said, you can always switch things up like I can. This is 15 years in entrepreneurship, but like for different businesses, by different businesses in there. And it's nice like I love that we have the freedom right now in our world to be able to, you know, make up a career and do it and just, you know, I made a podcast management like that was kind of thing when we first started there was no thing there. There's nobody I followed that was doing podcast management. And so it's really cool to be able to just kind of create your own create, create your own way of doing things. And yeah, yeah, I just love hearing from someone who's you know, documenting that journey. I think that's really important for people to go and listen to because it's not a it's not a straight line journey. It's not an it's not a it's not a one year overnight success or a two year overnight success. It could be a three day overnight success or could be a 10 year overnight success. Yeah. It's always an interesting path. So what's in the future for your podcast? You have plans on like coaching other people on how to start businesses? Or what's your what's your plan for your podcast?

So the plan? Well, it's so the whole point of the podcast is, it's about creating my first online business to six figures. And obviously, recently, where we've had massive amount of sales, probably will be hitting that guy fast. I think I've probably actually officially launched my business launched about four or five weeks ago. And I hit think, five figures in four weeks. So I was like, okay, pretty good, you know, consistently on, you know, the, the sort of record and the people I work with as well, amazing people. So when I look at the, the sort of projection of like, Where am I aiming for, you know, the whole point of the podcast, six figures, but, you know, probably change after seven, you know, SuperSU? And, you know, I think Season Two? I think at that point, I reckon he'll probably go into sort of, you know, trying to help people. Now at the moment, like I said, I'm working this high level, high mercy if, you know, they want one, you know, you get access to me on box, I'm building a funnel the dollars to build their, their funnel for them. You know, that's because that's what I love to do. I love to help people, because I know there's a lot of people out there who don't know, you know, and even in the group, like, we're in the shower, like, there's people on there who, I've got podcast, but when they get to appointed, like, Oh, actually, I've got all this traffic, but it's just sending money to my list, how do I do that you need to build a funnel, you know, you need to build like a website or a funnel. And a lot of people get stressed out by that. And that's why I'm like, Oh, I'm here, I can help you. I know how to do quite a lot of them. You know, and it's a lot easier ways. And that's why like, I like to help people, by law to pick the people I like to work with, like, I don't like someone who's like, okay, no, thank you, you can go somewhere else. You know, I like people who are just amazing, lovely to work with. And I just want to go out my way, you know, and just, just yeah, just talk to me. And like, they're like my friends and like that sort of stuff. And I love working with people. But I feel like at the moment, let's go in and with a high tech is going good. I feel I will bring it down and probably go into some sort. Of course. You know, that might be like a webinar sort of thing to help people who are like, I probably can't afford that fully at the moment, but I could probably do it myself, can you teach me how to teach and the how I would probably want to put together which, which is cool, because I get to build that funnel to build the thing and then record it and then sell it as well. You know, so it's a win win situation. But the next step, and I think from there, it will sort of go into a sort of a mastermind sort of thing with people who want to sort of take it to the next level. But I know that when I first started my podcast, I tried to be like the Russell Brunson the Steve Larson. I'm like, yeah, no wonder I had no idea what I was actually doing. You know, and I think like, I've done like, seven episodes, and I was like, This is not me. So I just stopped it. And then I was like, Okay, yeah, this is not me. And I sort of gave up. And this is actually what happened, you won't find these episodes. But there was it was seven, seven episodes in and I just sort of stopped. This is not me, this is not what it what I want to do. I don't want to be someone else. And then a month later on, I was like, just be yourself. I was like, Yeah, okay, and then I just cracked for the 140 later. being yourself, like, you don't have to be someone else. You have to pretend that you're successful, like, you know, person and just be yourself. And that like, once I accepted that for myself, once I accepted myself, I was unable to move forward. And that and that's sort of what's enabled me to be me and help other people and people who resonate with me because they're like, Oh, yeah, he's just being himself. Like he just wants to help people wants to just talk about his journey, not try and sells something that they don't even know what they're doing themselves. You know, that's my main bout without my main thing. I didn't want to have the unethical part. But I felt like you know,

I just want to pull that out for our listeners, like, you know, you can't fake the authenticity, like it like it. Like if you said after seven episodes, you just couldn't do it anymore. And it's true. And that's why a lot of podcasts fade after seven to 12 episodes is because they weren't being their authentic self and they weren't being like themselves. So have you found that your voice has gotten stronger over those 100 For the episodes and you've really like kind of dived in like, you know, really become yourself on those shows. Yeah,

I feel like you know because I know that a lot of people say oh Have you found your voice you know, have you? And I'm like What does that mean? That they are my voice you know it's like Do you know what you're talking about? There's literally Sunday's like even now like 140 episodes and I'm like, What do I talk about today? You know what I actually learn more with done in my business now I don't know you know, yet to sort of think a bit deeper. But like you know who do it when will you find your voice down? Like I think I found my voice but I'm not sure like you know,

I feel comfortable you feel comfortable talking right? It's not uncomfortable anymore. It's not like a scary thing to have that voice out there in that opinion out there in the world, but I am okay with it.

Yeah, exactly. And I swear like now we're meaning I'm a conversation I feel very confident very comfortable. And I feel like now I can talk about like, what matters to me You know, like why I started this and I think right now I feel like I've found that the groove I'm in the voice I want to, you know, share with people which is great. So I really appreciate you there you invited it's been a few months guys By the way, you know, Michelle, Michelle book here. And then like I was I don't know what happened

a few times he canceled me asked me a few times

it was like Las Vegas. I Oh, yeah, that's fine. Michelle. Oh my god, Michelle, I forgot about this.

It's all good. We are here now and we've got a great interview and thank you for being with us today. It's been awesome to hear your journey and how you're helping inspire other young entrepreneurs on their journey and I just want to give a shout out Where's your does know where to find more information about what you're doing what you're up to.

That's cool. Yeah, so if you want to find like information about the podcast, and like what I do find a bill and that sort of stuff. You can just go to Kane Ponting calm and on there you can just select if you want like funnel building if you just want to like check out the podcast even the stuff I use you can check out what are the things I recommend and I've actually gone through and tested you know so i just like I've put that stuff together on my website or sorry I say my funnel and you know it's you can check it out but it's all yeah free to access and that's all stuff but yes, cane pointing.com and on there is the links to the YouTube, the YouTube stuff and the podcast so it's nice and easy.

Perfect. That's awesome. Can you spell your last name for us?

Yeah. So I start my first name because a lot of people get it wrong. T hey spell of C's and I'm like, excuse me. So my first name is Bo is k a i n e and then my surname is pronounced p o i n t i n as n for November and it's dot com so you can you can check out and it's all it's all for my funnels I build guys as a

lot of like he's doing so he's awesome. Thanks so much for being here with us today so great chatting with you and amplify you finally make sure you go check out Kaine's podcast to successful young systems use as I think it

is get the domain I was like No I'm never gonna use that domain.

No at least is listed searchable names right. searchable keywords all good. All right, well have a great one Kaine, thanks so much.

Cheers, Michelle.