4 Essential Business Systems You Need In Place To Grow

Hey, everybody, it's Tara Bryan and you are listening to the

course building secrets podcast. Whether you're a coach or a CEO,

the success of your team and clients is based on your ability

to deliver a consistent experience and guide them on the

fastest path to results. This podcast will give you practical

real life tips that you can use today to build your online

experiences that get results and create raving fans. Why? So you

can monetize your expertise and serve more people without adding

more time for team to your business? If you're looking to

uncover your million dollar framework, package it and use it

to scale you're in the right place. Let's dive in. Good

morning, course creators just jumping on to record this

episode for you today. I just was listening to one of my

mentors. And it was fascinating what she said today. And I

wanted to just quickly jump on and record this episode because

I think it's so timely is that when you're starting an online

business, and really looking at how do you package your

expertise? How do you get clients? How do you start, you

know, packaging and selling what you are best in the world at,

there are a couple of things that you need to think about.

And I think that one of the biggest challenges that I see my

clients have is, is not necessarily truly understanding

all of the parts and pieces to how this works. And so when I

was listening to this, this woman today, how so good because

she broke it down into four different categories. And in

terms of what it means to start and run a business. And so I

just wanted to share that with you today. Hopefully, it will

serve you because say, you know, you could be running an offline

business right now you could be very successful in your

business, which is awesome, you're looking to maybe grow and

scale through offering online services, or you could be

completely new to this whole game. But there are there are

four key areas to having and running and building a

successful business. And I think that a lot of times, if you're,

you know, perhaps listening to various people, you know, give

advice about things, some of these things are not given in

their entirety. And there are really four different

categories. One is, you know, what are your business systems?

How are you setting up your business, to achieve your goals.

So, you know, most of the time people go into business, it

especially in an online business, or trying to package

their expertise, when they're looking for more freedom, right?

Something that, you know, maybe it's a side hustle or an actual

business, where they're trying to get out of a corporate

environment, or they're trying to, to, you know, go out on

their own and play by their own rules. And that doesn't happen

by just creating a business, right, by just creating a

product and, and starting to sell it, you actually

intentionally have to create systems and systems and business

systems to make all of that happen. So that's in like, you

know, having a plan, knowing kind of the direction that you

want to go in, who are you serving? What kind of business

do you want to create? What are the systems and structure that

you want to put in place for that business, those are the

business systems, all of those things need to be set up really

before you you create a product or you create a service, you

have to think about what kind of business are you in, you could

be a sole proprietor where you are just going out and and

serving people one on one as a 1099, or as a single entity

contractor or something like that, or freelancer, right. So

that's one business entity. That's

one structure that you could put in place, you could put in

place, more of a corporation, right, where you're the boss,

and then you have employees, and you're building the business

that way, you could be more of a hands off Corporation, CEO,

right, where you're, you're contributing the money and the

the infrastructure but you're hiring somebody else to to run

and lead it right there. Lots of different ways to think about

business systems. Those are the things to set up first, and make

sure that you have that structure set up. So when you

start to build things, you're not kind of working backwards

and trying to figure out how do you you know, how do you

structure what you're doing? So that's the very first thing that

you think about when you're starting a business or, or

moving into an online business a lot of times and I think I have

had this sort of notion when I first started this because I had

an agency. And then I started to move some of the things I was

doing online. And I think that I, I went through that process

of oh, well, I'm actually recreating a whole new business

by moving a business online and adding additional products and

services. And so instead of using the same approach I did to

create my brick and mortar business, I just kind of went

for, you know, went into this new business without considering

those things. So if you are transitioning, remember that

you're still creating a business, you're still either,

you know, creating something from scratch, or you're sort of

pivoting your current business, you still have to have those

business systems in place. What does that look like when it's

not all? Live in a brick and mortar office? What does it look

like when it moves online? What kind of things do you want to

create? What kind of structure do you want to create? What kind

of environment do you want to create? All of those kinds of

things happen in that first one, which is the business systems?

Then the second major component of a business is? What are your

sales and marketing systems? And how? So basically, how are we

going to get customers? How are they going to learn about you?

And how are you going to convert them into buyers? Right? That's

your sales and marketing system. That in itself is a whole system

of you know, skills and tasks and various things that need to

happen in order for you to get in front of your perfect people.

So you can ultimately develop a relationship with them and sell

to them. And so then the third thing is the client success

systems. So Client Success systems are how do you fulfill

on the promise? How do you fulfill on that product? How do

you fulfill on that service? How do you build a relationship with

your customers? And so they stay? How do you create an

experience? Like, what does that look like from before they start

working with you to during the time that they're working for

you? After the time they're working for you? What is it that

you're producing? What is that that product or service

framework that you have that teaches somebody or shows

somebody or works with somebody to help them become successful,

whatever it is that you're providing to them? Right? What

is that Client Success System? That's really where we play that

space we play in when we talk about, you know, customer

experience, we talk about gamification, we talk about how

do you help people actually get through your program, so they

can become successful? All of those things? That's part of the

Client Success System. That's how you fulfill on the promises

that you've made in? And, you know, how do you fulfill on the

thing that you've sold? Right, that you did in the last? In the

last system? Okay, and then the fourth one is implementation,

right? How are you implementing these things? On a day to day

basis? What is your what is your foundational structure look

like? Where do people go to participate in whatever you have

to offer? What kinds of things are you doing on a day to day

basis? What does it look like to implement your ideas and your

dreams and your passion into your business? So So when you're

thinking about building your online business, it is really

looking at all four of these components. And so often when

you go and, and start working on building a product, or sort of

packaging, your expertise, oftentimes, it's just about that

thing you want to package, it's not looking at taking a step

back and looking at the big picture of here are the systems

that I need to have in place in order to really build a business

around what what, you know, you're trying to accomplish what

I'm trying to accomplish. And so, when you think of, of that,

time was such a powerful sort of reminder today, because, you

know, I'll tell you, one of the biggest challenges that we have

in working with our clients is the the sort of breaking down

the MIS perception that all you have to do is, you know, sort of

give information to people and put a price tag on it. And then

you know, the masses will come and want to take your course

because they want to learn from you. And that may be the be the

case for you know, a small handful of people who already

know like and trust you. But when you are looking to actually

create a business, you're actually looking to create

something that becomes bigger than you, you know, say say, you

know, common common thing is, well, I want to build a million

dollar online course business. Great, you know, that's awesome.

But I think that the challenge is, is that it's more than just

throwing a course into a platform like Kajabi or

Thinkific or whatever, and hoping that people come to you.

And then, you know, just really looking at it from a long game

perspective that there are these other systems, these other

things that you need to be doing in order to set the foundation

to grow that business. So there you go. That is my course

building tip for today. But it was so powerful to really think

about it in four different buckets, right? Business

Systems, sales and marketing systems, Client Success systems,

and implementation systems. Right? How do you do what you do

every day? Those looking at it from those four lenses helps you

actually build a sustainable business that will help you

actually become the CEO of your online business and help you

control it help you grow it and help you be able to scale it to

the place that you want it to be as you get into this game of

helping people with your expertise. All right, there you