Do You Have a Million Dollar Roadmap or a Mixed Bag of Tricks?

Hey, everybody, welcome to today's episode of

the course building secrets podcast, I am thrilled that

you're here. Hey, in this episode, I want to talk about

one of the questions I get most often from our clients. So one

of our core philosophies around how we help service providers,

consultants and coaches package their one on one services so

that they can make a big difference. And obviously start

to have a little bit more time freedom is that we standardize

the training curriculum, what that means is, is that you

actually identify the steps that you are taking, or that you have

your customers take from point A to point B, right. So they have

a problem, they're, they're not able to do something, they need

some help. That's point A, point B is the solution that they want

that they're looking for. And you have a unique way in which

you actually can help people get from point A to point B, we call

that your million dollar framework, which is really just

your signature methodology or your intellectual property,

right? It's the unique way that you take someone step by step

from point A to point B. So here's the problem that most

people make is that they are trying to figure out out of the

sort of mixed bag of tricks of the things that they do for

their one on one clients, like, what is the flow? How do you

help all of these, you know, kind of random people that you

can take on? How do you consistently help them from, you

know where they are today to where they want to be? And so

there's a lot of different factors that go into that. But

the one that I want to talk about today is this concept that

we're going to standardize that process, right. So you're going

to take the distance between A and B and create the bridge. And

the bridge, again, is your unique way in which you help

somebody get there, right. So think of it as a roadmap. Think

of it as step by step, however, however it makes sense to you.

That is the piece that you are going to want to lock and load,

meaning you're not going to redo it every single time you get a

new client or customer, you're not going to change it, right.

So once you've done a beta, where you've sort of tested it

in the wild and make sure that it's working, and you can

actually get people from point A to point B, then it becomes your

signature methodology, then it becomes something that you can

package and people can can consume. That's how, when you go

from one to one to one to many, it doesn't matter how many

customers you add at the same time, your workload does not

increase because you've identified that, that consistent

path that helps somebody go from point A to point B. Okay, so

that's the first thing. The second thing is is that like,

Well, we talked about, like you have to personalize the

experience. So someone feels like they're being supported all

the way through. And most of the time, people say, Well, wait a

minute, you're telling me to standardize my approach. But

you're also telling me to personalize the experience for

the customer? And if there's, there's a standard way that I'm

helping them, then how do I personalize it, right? How does

it become something that feels unique and in personalized for

that particular customer that you have, without doing one on

ones without changing the approach and without like

picking up that random set of tricks that you have based on

your skill ability, right? And the answer to that is the

curriculum stays the same. So the way that somebody is

learning how to get from point A to point B stays the same. The

personalization comes in, as they are going through the

journey. So you go from teacher to guide in that particular

situation, right? So you're guiding somebody down the path

that you've already created, and helping them actually take

action and and start to get results right, you are helping

them scooch to the milestones that you have created. So that

they can get this the result that that you have promised

them. So the personalization comes into being aware of where

they're going to run into pitfalls, where they're going to

run into hurdles and obstacles, and that they need you to come

in and help them continue moving forward. Now the beauty of this

is in your proprietary process, because you know it so well, you

probably can can identify based on your experience or your

customers experience as you've tested this, that most of the

places where people aren't gonna start struggling. And so you can

build in part of, you know, scaffolding or help for them,

when you know that that's gonna happen. So nine out of 10 times

you can kind of identify when somebody's gonna struggle that

feels personalized to them. Because when they get to that,

that hurdle, they're gonna go, okay, yep, she knows what to do.

Now she's going to help me get moving forward. And so that's

still built into the curriculum, and eliminates a lot of the

stopping and starting and dropping out, and no engagement

and all of that, because you're actually helping them where they

are, right? So when you're putting together your standard,

proprietary methodology, or your training curriculum, you are

actually doing it in the order that they're going to learn it

right. So it's not just a bunch of information in a training

site that they can just go pick and choose whichever one they

feel like they want to watch on that particular day. It is a

stair stepped experience, in terms of like, you know, learn

this, go do it, learn this, go do it, learn this, go do it,

right. So they're actually on a journey to go from point A to

point B, right? It's not like, here's point A, and here's point

B. And then I'm gonna throw a bunch of stuff in the middle,

and you go figure out what you want to do, right? Like, that's

the old model. That's how teachers used to work as they

were just like, teach a bunch of information. And you would go

figure out how to apply it to whatever you needed to apply it

to in the future. We don't learn that way anymore. And we

certainly don't create programs that way. Ever, but but for sure

anymore. So that's how you're gonna personalize experience is

that they're going to feel completely supported all the way

through, even if you're not doing one on ones, even if

you're not showing up live at all, because you're going to

create that level of experience of where are they in the

journey? And what are they struggling with? And how do you

help them get over those hurdles? Now, the best, the best

experience that you can provide, is to give them an opportunity

to get feedback on what they're doing. And be able to ask, ask

real questions as they're going forward, right. So you can be

there for support, you can do this virtually, you can do this

as a phone call. You can do this during office hours, if you feel

really passionate about doing one on ones, you can do a one on

one, but the one on one is actually around the question

that they have, that they're struggling with at that time.

Nine out of 10 times you need some sort of mindset or mind

trash kind of thing, that stopping them from moving

forward, it has nothing to do with the actual skills that they

need to learn, right. So that may be an opportunity for you to

insert yourself in a one on one. If that is the work that you'd

like to do. You don't have to, but that may be a place where

you want to insert yourself, but it's not a place. Like if you're

doing a one on one call is not to teach. If you're doing a one

on one call, it's not to help them necessarily, like do the

thing. It's to provide feedback, it's to help them continue

moving forward. Same thing with a coaching call a coaching call,

or a q&a call or an office hours call or whatever you want to

call it is an ability for them to come to you to get insight

and direction and, and some laser coaching. It's not for you

to be pushing information at them, right. And so once you

have the system in place, you can start to see how some of the

firefighting and the randomness and the the sort of wackadoo

questions will go away. Because there's a there's like a

prescribed path that you're taking them down, you're just

like, just follow the path. And and I can help you get from

point A to point B. So that is one of the biggest questions I

get is like, well, what's standardized? And what's

personalized? Or like when do I need to show up? And what does

that look like? So hopefully this serves you. This is one of

the things that we work on with our, with our clients, both in

learn Academy and, and our consulting that we do with

various businesses because this is

while it's it's something that once you get set up, it will set

you free and allow you to focus on other areas of your business

or enhancing what you already have. But you're not recreating

the wheel every single time. But it's hard to do because

sometimes you're just too close to it. Right. It's hard to get

it out of your head. It's hard to see exactly how it is that

you help people get from point A to point B because it's so

natural to Do you it's so ingrained in how you work. Or if

you're like me, you're so used to pulling out that mixed bag of

tricks based on your experience, that it's really hard to think

about, like, what does life look like when I am not just

constantly solving problems for the people that I am working

with, right and consulting for is how do you flip the switch

provide that level of authority and confidence that you have a

path that's gonna get them from point A to point B. And the bag

of tricks comes into play when you're helping somebody overcome

the hurdles that they have? Not in the process or the actual

skill building itself. All right, there you go. I hope that

this serves you. Again, if you are interested in talking with

me about any of these things, or like this is intriguing to you

in the shownotes is my contact information. So feel free to

reach out I would love to connect with you personally. And

in the meantime, if you love this episode, give it a thumbs

up, give it a rating. And so we can get this podcast out to more

people. All right. Enjoy your day.