Do You Have a Plan to Market Your Program ?

Hey everybody, it's Tara, Bryan, and you are

listening to the course building secrets podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale, you're in the right place. Let's dive in. Hey,

everybody, welcome to today's episode. Today's episode, we're

going to talk about your marketing. Alright, so this is

one of the biggest places where my aspiring course creators

start to struggle. So I want to talk a little bit about this

today, in terms of how do you get started, and what does this

look like. So there are a lot of tactics out there that are are

trying to help you get in front of the right audience. However,

one of the ways that I recommend that you start is by developing

a marketing plan. So you're actually have a plan that you're

trying to execute on versus sort of the random pray and spray

approach that a lot of aspiring course creators, or even new

course, graders get into this sort of swirl around marketing,

where they feel like they have to be, you know, everywhere at

all times doing all of these things. And, and you do, you

need to be visible, and you need to have a strong online

presence. However, the way that you go about that is less sort

of random than it seems as you move forward. So anyone who is

at, you know, six figures or above will tell you that

marketing is not just a random event. It's not just a stream of

consciousness, like, I'm just gonna go post all these things

every single day, there's actually a strategy behind it.

And so the very first thing that we recommend people do is to

create a marketing strategy. So a marketing strategy is going to

have various components to it, that helps you really not only

like hone in on your message, but focus on how to get it out

there. So if you think of like a megaphone, right, so the very

first thing that you need to do is actually just define your

message and, and learn what your voice is right? Like, learn how

you stand out in the market, how you talk about your thing that's

different than other people. And so you're starting to attract

people to you. There are two different techniques, there's

inbound marketing and outbound marketing. I'm not going to get

into the mechanics of all of these, but but you really want

to be thinking about your strategy for both of those and

what that looks like. When we build sales funnels. And we

build application funnels in different places for people to

come. That's inbound marketing, right? So they are seeking you,

versus you going out and, and finding people in the wild,

right? And so you know, you need both of those things. But the

marketing strategy is going to be like, where is your online

presence? Where are you showing up? What's your brand? What's

your website? You know, putting things out on social media in

terms of your cover page, your posts that you're putting out

there? What's your content marketing strategy? Right? So

how are you putting content out there? That starts to attract

the right people? It's on brand, it's on messaging, and it it is,

you know, what you're doing is you're trying to find the people

who have the problem that you can solve by doing content

marketing. You there's email marketing, right. So that's

actually communicating with the people who have already opted

into your list. They're speaking, there's general PR,

right, going out and getting media attention. There's

partnerships both with JV partnerships, strategic

partnerships, there's lots of ways to connect with people. If

you go out and look at any large influencer, they are building

their list primarily through JV partnerships, and strategic

partnerships with other people. They're going out to find people

who have a list already built of people who are similar to what

they are looking for. And they're partnering In that

regard, that takes you from sort of one on one approach to

getting a large number of people in at the same time. So just pay

attention to that, because that's a, you know, a lot of

times when people are new, they think they just have to go out

and tick tock and, and, you know, blast things out. But what

they see is, well, only a small handful of people are looking at

my things, right? Like, you go to Facebook, and you post on

your page, only a small amount of people are actually seeing

that, in order to get to a bigger market. Some of it is

sometimes paid ads, although if you've been in my world, for any

amount of time, I'm going to tell you that that's not the

first place to go. But in JV partnerships, you actually are

curating the groups that you can get in front of, and because

they're already part of somebody else's group, if that person is

endorsing you, they're much more likely to purchase because they

trust the person that is in that partnership. So again, not going

to get into the details of that, but that's a really important

piece, and then affiliates and referrals, who is if you know,

who is out there selling for you? And then what are your

customers doing, or customers referring other people to you?

Great way to build your business? So what you do is you

look at all of those different avenues. And then you develop a

plan, like, what's my focus this quarter? What's my focus this

month, right? Like all of those different things? What are your

goals? What are the metrics? What are the numbers telling

you, all of the different parts and pieces make up your

marketing plan. But again, if you do not have a marketing

plan, yet stop, think about strategically how you're going

to go out and attract the people that you want to attract and

bring them into your world is much more effective than just

being out on social media. And, you know, putting your things

out there or taking one of these little approaches, and

implementing them without looking at the whole and how it

helps to build the business. marketing in particular is all

about the numbers. It's all looking at, what are the numbers

telling you? What is the data telling you? What are the

results that are happening. And as you turn the dial and move

different things, you can see what's working and what's not

working as you build that business, but it's part of your

core business. I do have some customers who say, Well, I don't

have a marketing budget. I don't, I'm not going to spend

any time marketing or I don't, I have another job. And so I can't

tell people about what I'm doing. I don't want to have a

website, I don't want to have any social media presence. It's

gonna be really hard for you to attract people when they can't

find you. A lot of times you can build a successful business with

speaking with different partnerships with affiliate

marketing and different things like that. But what what happens

is people go out to social media to try and find out who you are,

whether you're legit, whether you have good reviews, all those

kinds of things. And so it's easier for you to sell when you

have some type of online presence. You can do that as a

business or you can do that as an individual. If you are

uncomfortable, you know, because you have another job because

you've got you know, extenuating circumstances, then build your

business brand. And you don't need to be as visible, right,

your business brand is what's visible, but you have to have

some sort of online presence when you're looking at what your

marketing plan should be. But identify that first know what

those different factors are, and then you can start thinking

about how that works as you grow your business. Alright, there