Effective Strategies for Building Connection With Your Customers

Hey everybody, welcome to the episode of Course

Building Secrets® Podcast, I am thrilled that you're here. Hey,

in today's episode, I want to talk about creating lasting

connection with your customer and how it is the key to your

success. Even if you are creating an evergreen or a

hybrid experience, so that you can help and scale your

business.

Alright, so we're gonna dive into this topic, it is near and

dear to my heart as you think about how do you not only build

a business that you love, but one that your members love, and

they and connect with you. Okay, so in the world of coaching,

strong connections with your customer, key to your success,

it is all about how you can maintain those connections, how

can keep people's attention and get them results so that they

stay and they're super happy with what you've have, what you

offer. Alright, let's let's talk about how to do that even if you

are in an evergreen or hybrid experience, which we call

infinite scale. And the very first thing to do is, in first

impressions matter, right? Like think about how first

impressions make a huge impact when you meet somebody for the

first time, right? So the very first thing I would recommend is

to have a personalized onboarding plan. How do you

build something that gives people expectations, help them

feel valued and and have them know that they're in the right

place. Having a one on one call, if you're going to have one is

awesome as the stage of the game, it sets the tone, it gives

you a chance to get to know somebody, you know who they are,

what they like, and sort of what their personality is. And then

you can drop them into a personalized onboarding

experience, which means that they are getting what they need

at the exact moment, they're getting it. And so while you've

created, you know, sort of a standard curriculum, a signature

methodology that has a starting point and an ending point,

everyone may be starting to sound a little bit of a

different place, right. Like, if you are really specific about

your avatar, and you're only getting people in who are

exactly the same, then great, but most of the time, we're

going to have people who are you know, have the who have the

following that you can solve, they're just starting at

slightly a different pace. So drop them in at the right place,

that allows them to feel like they are in the right place, and

that they are able to go through the experience that's going to

be helpful for them and not just create a cookie cutter, it will

make a huge difference.

The second thing is like think about how you're engaging people

when you're creating content. And when you're communicating,

Number four is automating with a personal touch, and I have this

the more you can, obviously personalized experience, but

really think about how are you helping them take action? How

can you challenge them, or include them in the flow of the

content so that they feel like they're a part of it, right? And

it's personalized to them, and make sure that your personality

is coming out, right. So when you're creating engaging content

and communications, it's about their journey. And you're the

guide that's guiding them through that journey. But also

like to show your personality, people are attracted to

different people and different people's messages. And so

there's a reason why people and someone chose you, in order to

help them you get from point A to point B, they wanted you to

be their guide or their mentor. And so a little bit of

personality, who are you and bringing that into the

conversation that will help them and connect and engage with you

as you continue forward in the experience, even if you're not

showing why. One of my favorite stories that I always tell is

that I was at a conference. And someone came up to me like, oh

my gosh, like you totally helped me this morning, you know, when

you were teaching me this thing, and then and I'm like, I didn't

talk to you this morning. And he was like, Oh my gosh, yes, it

was the video that I was watching. And so the did the key

to remember is that like, even if you're not coming up live,

and maybe I'll use this as a as a podcast as another day. But

they're still engaging with you. They're still learning from you.

They're still, you know, being a part of the experience that you

automation doesn't have to be like, you know, super cold and

are creating for them. And so it's super important to remember

formal and it just like a form letter, right? It can really be

that. Just the other day, I had one of my clients say how you

personalized. And feel like it's coming from your actual email

inbox, right? I was just thinking about this this

know, like, I've been out of the office, and I've been doing all

morning, as I need to send out some follow up for an event that

I did was like, Oh, well, I should just write individual

these things, and I feel super disengaged with this group that

messages to people. And I tell them like, Okay, well, what if I

sent out an automated email that looked like it was a personal

I have going through my experience. It's a really weird

message from me? Would there be a difference? And then the

answer's no, right? Like, I'm still putting thought into it,

feeling. And, you know, she's like, well, I just had been kind

I'm still thinking about the person, I'm still creating an

email that is personalized, it just is going to be personalized

of feeling like that. But then that morning, one of her clients

for multiple people. And the automation will do that for you.

And it's a really nice way for you to think about the

came up to her and said, Oh my gosh, like, I don't know how you

connection, but also be able to deliver without having to write

you know, 4200 emails, or whatever it is. So really think

feel disconnected. I feel like I'm talking to you five times a

about that strategy. You can add regular live interactions into

day. And she was like, oh my god, like Yeah, because of that.

your experience, meaning, there are times that you're showing up

live, obviously, live virtual is always a good idea. But also

experience that you had created, this person felt totally

through surveys and polls and direct conversations, just like

ways that you're asking for feedback to be able to get that

connected with her, even though she would have doing something

two way conversation going on.

Number seven, again, to show your authentic self like be

else. And still remember the power of what is happening

human, be who you are, and and show up that way. That is

behind the scenes, because you have created something that

something that is super important for people, they want

to know your journey, and they want to know your successes,

your challenges. And everything else in between. Now, be

people are able to engage with you even if you're okay, and

professional and don't, you know, bring them into your mess,

number three is, you know, really working on creating a

if there's something that's going on that you're going

through, but share your lesson, learn share who you are and what

you're going through and how you can relate to them, because it's

vibrant community or group where people can feel connected with

really gonna help you create a connection.

So definitely, these are kind of the seven tips that I would say

you, but then also with other people who are going through the

are helpful. You can create a connection even if you're

creating an evergreen or hybrid experience, where you're not

like in front of them all of the time. And then you can do these

same experience. And this doesn't have to be done live in

things and it doesn't add any more time to your day. And that

person or live on the phone, this could be something that

is the key is how do you create that connection without

literally being on the phone or having somebody in front of you

you're creating and fostering community, even if people are

all the time. Alright, so there you go. That is how you build

lasting connections in your hybrid or evergreen coaching

connecting, live and in person or even live virtual. And and so

model, all about being personal, engaging and authentic. So

hopefully this episode was helpful for you. If you need

really think about how do you connect people together, even

help kind of dialing in how to do some of these, definitely

schedule a free coaching call with me, and we'll see where you

again, they're not going through at the same time, there are

are and how we can help you implement these into your

budget. And if you love this episode, as always, please feel

definitely ways to create that connection point. So work on that.

free to subscribe, rate and leve a review. I can't wait to catch

up with you next time. And until then, have a great day.