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In this episode, Tara breaks down the key secret to how an online experience can set you free in your business. Go from burnout and stressed out to a growing and scalable business... in just a few steps. Ready to get started?
Check out today's episode on YouTube as well!
About Me:
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.
Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide
This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.
In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.
To learn more:
Find us at https://www.Taralbryan.com
Here are two ways we can help you grow and scale your online course business:
1. NEED TO CREATE YOUR ONLINE COURSE?
Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course.
2. ALREADY HAVE A COURSE?
Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT.
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Hey, everybody, it's Tara Bryan, and you are listening to the
Speaker:course building secrets podcast. Whether you're a coach or a CEO,
Speaker:the success of your team and clients is based on your ability
Speaker:to deliver a consistent experience and guide them on the
Speaker:fastest path to results. This podcast will give you practical
Speaker:real life tips that you can use today to build your online
Speaker:experiences that get results and create raving fans. Why? So you
Speaker:can monetize your expertise and serve more people without adding
Speaker:more time or team to your business. If you're looking to
Speaker:uncover your million dollar framework, package it and use it
Speaker:to scale, you're in the right place. Let's dive in. I'm gonna
Speaker:do things a little bit differently today. So I actually
Speaker:have this episode out on YouTube as well. So you can go and check
Speaker:it out. If you are just listening, enjoy. If you would
Speaker:like to watch the presentation, go ahead and log into YouTube.
Speaker:Alright, so this podcast that I want to talk about today is how
Speaker:online courses can set you free. How online programs online
Speaker:courses, as you guys already know, in my audience, I use
Speaker:these terms interchangeably. And the reason for that is because
Speaker:it's all about creating an online experience, whatever that
Speaker:means to you could be an online course it could be a program, it
Speaker:could be a hybrid experience, it could be a membership, it
Speaker:doesn't really matter what it is, what matters is you being
Speaker:able to package your expertise and get it out in a way that
Speaker:allows you to leverage your time and and that's where we're gonna
Speaker:go today is how online experiences can set you free.
Speaker:Okay. So the reason that online courses or programs can set you
Speaker:free is that they give you leverage. So let's talk about
Speaker:leverage. I was listening to a presentation the other day, and
Speaker:somebody was talking about the concept of leverage. And I would
Speaker:say that I've heard this over and over and over again. But I
Speaker:didn't really understand what the term meant, until I heard a
Speaker:couple of different analogies. So I want to just cover a couple
Speaker:of those today. So so often, when I think about leverage, I
Speaker:think about going from point A to point B, right. And so there
Speaker:are a lot of different ways to get from point A to point B,
Speaker:right? Like you can meander, you can, you know, walk, you can
Speaker:run, you can fly, you can drive, you can do all sorts of
Speaker:different things. But when you think about how do you get there
Speaker:efficiently? How do you get there in a way that helps you
Speaker:really sort of maximize your time, your effort and your
Speaker:ability is all a matter of how quickly you can get there.
Speaker:Right? I mean, let's be honest. So if you think about like
Speaker:taking a vacation, this is a this is a big one for me is that
Speaker:I grew up flying everywhere. And my husband grew up driving
Speaker:everywhere. And I and so when we first got married, it was
Speaker:fascinating to me that he was like what you fly there, we
Speaker:could just drive there. And I'm like, Well, yes, we could drive
Speaker:there. But it takes like 10 times the amount of time to
Speaker:drive there as it does just to fly. And so that was sort of my
Speaker:first sort of inkling that there was, you know, multiple ways to
Speaker:do things. And sometimes there are more efficient paths, right.
Speaker:So if you we keep going down this path, so I could walk to a
Speaker:particular location, I could bike to a particular location,
Speaker:or I could drive, all three of those are viable options. They
Speaker:all have different benefits, right? And they all have
Speaker:different drawbacks. But if I'm looking at how do I get there as
Speaker:fast as possible, with being as efficient and as, as, you know,
Speaker:sort of clear as I need to, then it's how do I get there the
Speaker:fastest way, while still maintaining, you know, a budget
Speaker:and maintaining, you know, some semblance of, of, you know,
Speaker:priority or whatever it is right? And so then you start
Speaker:asking yourselves, how do you get there faster? How do you get
Speaker:there easier? How
Speaker:do you get there without taking so much time and effort? And
Speaker:that's where leverage comes in. Right? the leverage of a car
Speaker:takes me somewhere much faster than walking. Naturally, right?
Speaker:But the leverage is the car. And so when you equate this to your
Speaker:business, what's so important about thinking about leverage is
Speaker:how do you leverage your time, your expertise, and your your
Speaker:financial resources, right? So when you think about it, like
Speaker:you're always going to have some sort of constraint In the
Speaker:business, a financial constraint, a time constraint, a
Speaker:delivery constraint, whatever it is, there's always going to be a
Speaker:constraint, your job as a CEO is to eliminate the constraints. So
Speaker:a big way to do this is through leverage, okay? Because leverage
Speaker:allows you the ability to grow beyond your time. So again, if
Speaker:you take this into a business example, I could help 10
Speaker:customers, just by myself doing the, you know, the the work that
Speaker:I do, right, I could have a different process for each one
Speaker:of them, I can, you know, spend time with every client as much
Speaker:time as I want to, with every client. And I can do that up to
Speaker:maybe I don't know, 10 clients. But the challenge is, is when I
Speaker:want to grow beyond where I am today, that very quickly becomes
Speaker:inefficient, that very quickly becomes me spending more time
Speaker:helping all of the different customers. And so often, we're
Speaker:not able to do that, because we get to a critical, we get to a
Speaker:critical mass, we get to a critical place where we're
Speaker:looking, and we're like, oh, my gosh, I don't even have this
Speaker:many hours in a week, or I don't want to work this many hours in
Speaker:a week helping various customers. And so when you start
Speaker:looking at leverage, you have to go in your business, a lot of
Speaker:times you start walking, right, like you start by just starting
Speaker:small, you're kind of getting organized, you're kind of
Speaker:getting things, you know, put together, you're just want to
Speaker:figure out if there's an opportunity in the market. That
Speaker:is a way that you can walk forward, right? You can, you can
Speaker:walk, you get a couple more customers in, you start running.
Speaker:And then it isn't until you get to that place where you all of a
Speaker:sudden, you need to get there faster, right? You need to
Speaker:figure out how do you help all these people within the amount
Speaker:of time that you have. So that's what leverage allows you to do.
Speaker:So there's three different ways to use leverage in your
Speaker:business. One is you hire a team, right? Two is you create
Speaker:systems. And three, you automate some of the core or repeatable
Speaker:tasks that you have in your business. All three of these are
Speaker:necessary for you to grow. But you can look at each one of
Speaker:these a little bit differently, right. And so when you think
Speaker:about an online experience, what you're doing is you're creating
Speaker:automations, and systems to help streamline what you do in a way
Speaker:that is repeatable, and helps helps people go through a
Speaker:process without you, right, they're using a virtual version
Speaker:of yourself, to help people through this process, there's a
Speaker:dozen different ways that you can use this in your business,
Speaker:you can use an online experience to onboard your customers, you
Speaker:can use it as a way to give them all the same foundation and base
Speaker:so you can help them and you know, help help them tweak what
Speaker:they're doing, or, you know, make it better, or, you know,
Speaker:whatever you want to do, right? Or you can use it to actually
Speaker:run your entire business. And on top of that, you can use it as
Speaker:an accelerant. Right. So watch these, and then we talk about
Speaker:them, you know, going through and using your online experience
Speaker:in systems and automation to help streamline the process,
Speaker:then the team comes in, when you want to have them do the
Speaker:process, right, they are taking the process, they are helping to
Speaker:work things forward to get the client results. So here's the
Speaker:thing is in each one of these, you have to have a defined
Speaker:process or framework in which you help your customers. So if
Speaker:you're still in a place where you're just starting to help
Speaker:customers, for the very first time, you may not have all your
Speaker:systems and process and frameworks identified. Right?
Speaker:Because you may not.
Speaker:So that's when you're walking, when you're running, you've got
Speaker:some of them defined, you're still kind of tweaking things,
Speaker:and you're changing things. When you want to jump in the car.
Speaker:That's when you take what you've been doing, and helping your one
Speaker:on one or done for your clients. And you say okay, so how do I go
Speaker:through this process? Either? How have I applied this process?
Speaker:Or how do I help my customers apply this process and define
Speaker:it? Write it down, and then you're able to hand it off in
Speaker:one of these three ways. So even if an online experience is your,
Speaker:oh, I don't want to package my expertise into an online
Speaker:experience. Well, in order to grow your business, at some
Speaker:point, you have to create your proprietary framework. You have
Speaker:to create the process in which you help your customers until
Speaker:you do. You're never going to get to the place where you can
Speaker:grow and scale Well, because every single time you help
Speaker:somebody, you are really recreating the wheel. And you
Speaker:know who you are, if you're doing this, because you are
Speaker:busy, and you are constantly feeling like you're repeating
Speaker:yourself over and over and over again, that is a good indication
Speaker:that it's time to sit down and map out your proprietary
Speaker:framework, or the process in which you help people, then what
Speaker:you can do is, is use leverage in in that framework or that
Speaker:process in order to get one of these three things sort of
Speaker:working in your business. Okay. So, like I said, what you need
Speaker:for each one is that repeatable process or proprietary
Speaker:framework, however, it doesn't really matter what you call it,
Speaker:I don't care what you call it, I would say that if you think of
Speaker:it as a proprietary process, it helps you define your
Speaker:methodology as it's different from somebody else's, and how
Speaker:you show up as an expert, and teach or show other people how
Speaker:to become successful. To me, that's your own proprietary
Speaker:framework, because there could be somebody doing exactly the
Speaker:same thing as you. But the way that you're doing it, the
Speaker:process that you take somebody through is probably different
Speaker:than the way that they're doing it, the more you can define
Speaker:that, and wrap that into a process or a framework, the more
Speaker:successful you're going to be because one it gives you clarity
Speaker:to it gives your team clarity, and three, it helps your
Speaker:customers know what they can expect from you, and how you
Speaker:help them versus someone else. The more you dialed in, you get
Speaker:that the more successful you're going to be in selling and
Speaker:delivering your services, or product. Okay, so like I talked
Speaker:about for almost every episode, how do you start, I want to walk
Speaker:through the six step framework, because here is the reality is
Speaker:that if you nail these down, you, my friend, are on your way
Speaker:to creating that proprietary framework, creating that
Speaker:process, creating an online experience, or offline
Speaker:experience doesn't really matter, right? That that allows
Speaker:you to help people in a way that's, that's consistent, and
Speaker:repeatable and scalable. Okay, so the first one is to define
Speaker:the problem very, very clearly, the minute you go into content
Speaker:or information dumping is the minute you need to come back to
Speaker:the problem that you're trying to solve, and stay focused on
Speaker:solving that problem. And that problem only, not all the other
Speaker:things that you want to talk about. As you've defined the
Speaker:problem, now you need to come up with a measurable result or
Speaker:solution to that problem. And what that looks like is
Speaker:something that's actually measurable, or quantifiable,
Speaker:right? So if somebody has a problem, what does it look like
Speaker:when it's solved? What is that
Speaker:outcome that they're going for? Typically, this is $1 amount, a
Speaker:specific achievement, or a specific growth or outcome in a
Speaker:relationship or behavior or skill. So think through that
Speaker:come up with that measurable result. Do not move forward
Speaker:until you've done both of these things. So often people say, oh,
Speaker:yeah, I already know that. Oh, yeah, I already know that. But
Speaker:here's the thing is that this becomes the beginning and the
Speaker:end point to your framework. And so the more clearly you can
Speaker:define it, the better off you are, because what you tend to do
Speaker:is once you get down into the details, you'll start adding
Speaker:things. And then the the path that you have created becomes
Speaker:diluted. And it becomes confusing for people, both at
Speaker:the beginning as you're defining this, and then as you're moving
Speaker:forward in helping your customers. When they get
Speaker:confused. When they expend too many brain calories, they bail
Speaker:and they don't finish because you've added in things that are
Speaker:off the path or are confusing for them. So always stay
Speaker:connected to the problem. And the result, then what I want you
Speaker:to do is brainstorm the exact process or steps that need to
Speaker:happen for somebody to go from the problem to the result. What
Speaker:is that journey? What is that specific? sort of framework or
Speaker:process that you take somebody through or you've gone through
Speaker:yourself? Or you're helping somebody achieve? What does that
Speaker:look like? Usually, it's five to seven big steps. So map that out
Speaker:first, what I found is most helpful is that people grab post
Speaker:it notes and write each sort of process or SPIG, step on a post
Speaker:it note and throw it somewhere. So just get them all out of your
Speaker:head. Because what happens is, it's really hard to organize
Speaker:them when they're still jammed up in your head rate because
Speaker:there's so many, so get them all out. And then once you've gotten
Speaker:them all out, you'll probably have I don't know maybe 10 to 15
Speaker:then the goal is to start bucketing them into five or
Speaker:seven steps, people can remember up to about seven, seven things,
Speaker:otherwise, then they get distracted. And they, they move
Speaker:on. So about five to seven steps, and then map that out. So
Speaker:the map looks like the starting point, the ending point, and
Speaker:then the five to seven steps in between there. That is the
Speaker:journey that somebody is going on, then you need to put on your
Speaker:guide hat. And the guide hat says, Okay, so here's the path
Speaker:that I've created. And I've outlined for a person to become
Speaker:successful, right to achieve that goal that they want to
Speaker:achieve. Now, where along the path, are they going to get
Speaker:stuck? Where the hurdles were the obstacles? Where are the
Speaker:challenges that are difficult for them, as they're going
Speaker:through the, the journey that you're taking them on. And
Speaker:typically, there are probably maybe four, three to four big
Speaker:hurdles that somebody has to go through in order to become
Speaker:successful, or to have a transformation, which we'll talk
Speaker:about in another episode. But usually, there's sort of three
Speaker:or four big areas of contention that happen, that that people
Speaker:either bail, or they need some additional help on. So identify
Speaker:those, and put those somewhere on the journey map, wherever
Speaker:they appear. And then the sixth thing is, like, identify, and
Speaker:this is great, but maybe not create yet, but like identify,
Speaker:Okay, so first of all, those are the hurdles and the obstacles
Speaker:they're going to have, what are the tools, the templates,
Speaker:checklists, various things that you can provide for them,
Speaker:especially during those times, that will help them jump over to
Speaker:that next step. So really help them get over those obstacles or
Speaker:hurdles that they're running into. Alright, so that is the
Speaker:six step framework. That is exactly what I take my high
Speaker:ticket clients through is this activity to define this, once
Speaker:you have defined this, you have the entire foundation to your
Speaker:business. Regardless if you're doing one on one, you're doing
Speaker:group, you're doing high ticket, you're doing an online course
Speaker:experience or program or membership, it doesn't really
Speaker:matter what it is, you have the foundation that will help you
Speaker:grow in your business. So you can give this to your team and
Speaker:say here is how we help people. Here are the exact steps we take
Speaker:them on. Here are the tools and the templates we use to get them
Speaker:from point A to point B.
Speaker:You can set up systems and plot course platforms that allow you
Speaker:to track how somebody is going through the your proprietary
Speaker:process. And you can set up automations along the path to
Speaker:reward and recognize them for taking action. All right, there
Speaker:you go. That is in a nutshell how you use an online experience
