How to Attract Clients With Just One Click with Catharine O'Leary

Hey everybody, it's Tara Bryan, and you are

listening to the Course Building Secrets® Podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in.

Hey, everybody, it's Tara Bryan. And I am joined today with

Catherine O'Leary. And she is going to talk to you about how

to create a quiz to bring in the right people and dive them into

your your program, your course your product, your service,

whatever it is that you do. And so Welcome, Catherine, I'm so

happy to have you today on the show. Tell us a little bit about

yourself, your background and what you're up to.

Yeah, thank thank you for having me, Tara,

it's great to see you. And yeah, I have, I I'm known as the quiz

queen, I did not grow up being the quiz queen, I wanted to be

the Wolf of Wall Street. So I went through school for business

and went into corporate, and actually did a lot of market

research and consumer insights. And it's just a fancy way of

saying that I was a translator between corporations and

consumers, asking consumers what they wanted and needed and kind

of what they you know, were challenged with. And taking that

information and translating it for corporations into you know,

what products that they should be coming up with services, you

know, what their marketing messages might be, as well as

their sales messages. So a little bit of a translation gig

almost did that for 25 years, did it with Apple and Adobe and

Pepsi. And decided that, you know, enough was enough, three

hours of commuting enough of the, you know, kind of the C

suite politics and nonsense and went out on my own and kind of

found a way to utilize that kind of a unique skill set of asking

questions and asking good questions, to help people with

lead generation and really kind of that attract the best and

release the rest. I mean, I don't know about you, Tara. But

I had a hard time at the beginning with kind of

attracting everybody. And their brother and I spent a lot of

time and a lot of wasted effort on you know, on phone calls that

weren't really good, you know, quality conversations on I was

spending a lot of time with convincing, cajoling and, and

crying almost. And, and, you know, that's just not, it's not

good for anyone, it's not good for your prospects. It's not

good for your clients. It's not good for you. So my analytical

brain kind of kicked in, and I decided to find another way.

Yeah. Okay, so. So I'm going to take this in two

different directions. Okay, the first one. So one of the things

we talk about a lot on the Course Building Secrets® Podcast

is how do you like, package your expertise into something that

you can turn into a business? So the very first question I have

for you, it's fascinating to me, when I meet somebody who has an

expertise from corporate from sort of the traditional job,

and, and takes that and, and finds a niche, find something

that they love to do, and turns it into a business. So I'm

fascinated with the fact that you found this need that people

were struggling with how to find and really filter their people,

when they came in, from a lead gen perspective, get rid of the

ones they didn't that they didn't fit, and then push the

ones through who did through a quiz. And so personally, really

personalizing the experience or you this or that or that, you

know, I'll all the way through that. So tell us a little bit

about like, how did you like go from corporate to I'm going to

create, I'm going to be the quiz queen. And tell us a little bit

about that because I just am fascinated always by that

journey of sometimes what you do is what you end up going into

but sometimes you take what you what your expertise is, you sort

of flip it into something a little bit different.

Yeah, it's a great question and there was a

there was a step in between where, when I, when I started my

online entrepreneurship and that journey, I actually started in

network marketing. And I started in personal development. And it

was, it was great. It was a really nice kind of business in

a box idea. It didn't have to create a whole lot. But what I

found was that the lead generation side of things was

just so hard I was I tried everything I was throwing money

at Facebook ads, and Google ads, and many ads, quite honestly, I

was spending lots of time on one on one calls with people that

weren't really ready for the process. And and, you know, you

tried to build organically, and it was posting from night, you

know, day to night, you know, dawn to dusk, and nothing seemed

to be working. And like, I literally almost got to the

point where I was convincing myself that three hours a day of

commuting isn't that bad? You know, like, maybe I can go back

to it, like, maybe it's not that bad. I'll do audiobooks, it'll

be fine. And, and I just realized that there, you know,

like, there had like, there were solutions. And there had to be a

solution for this. And what I found was that if I really kind

of sat back and listened to what I was good at, which was asking

questions, and and asking good questions that people could

answer that gave businesses really strong results. You know,

that it was it wasn't, it wasn't the first thing I thought of

doing. But as I realized that it was something that I needed in

my own business, I realized that I could do I could kind of marry

my expertise with this kind of a new newer twist on it, if you

will, in quiz funnels, I didn't create quiz funnels, like, like,

you know, they've been around for a long time. But you know,

being able to really dive into that, and then help others

create quizzes for their business, I kind of fell into it

almost. It just became very, you know, when the when the jigsaw

piece is all all started to put, you know, fall into place.

That's what it felt like.

Yeah, I just I love that just gives me chills,

because I think that that's ultimately what people want to

do, right is they want to find that, that expertise, they want

to find that specialty, that is their zone of genius. And due to

your point, like so often, there's, it's like this nugget

that's in what you're trying to do that you're like, This is the

thing, like if I could do this all day, like, like, life would

be great. Alright, so so I love that. So congratulations, that

you've found that I think that that's something that's always

really exciting when you kind of find that thing that that that

you can create the next, the next big idea with so for our

for my listeners, some of them are having the same challenge,

right? Where it's like, oh, my gosh, I have all these people

and I get them on the phone and they're not qualified or I can't

find people or how do I? How do I stand out differently? What

tips do you have for them in terms of how to even think about

a quiz as a quiz funnel? Or you know how to even think about

like, creating something like that, because the the hard part

is, that means you actually have to one you have to know who your

person is. And two, it can't be everybody, right? I'm sure you

work with people who are like, my person is anybody who wants

to come in. And and my guess is that's probably your first thing

that you're going to say is you cannot help everybody, right?

You can if you help everybody you help

nobody, right. So I always say that the quiz is only going to

work if you are solid in your offer, you know exactly like

where you're directing them to. So you have your offer, and you

have to know who your target audience is. Because you only

want to talk to those people. You want to create something

that's going to attract just those people, because those are

the only people that really are going to, you know, convert to

sales. So one of the things I know that I did back, you know,

back in the day was, you know, if I just talked to enough

people hope that one or two, right, and that's not that's

just a way to waste a lot of time and resources and get burnt

out. So if you really start to narrow down and think about who.

Who do I have the most fun helping, who do I have, like who

do I want as my ideal client, right? Like and be as specific

as possible? Like who do you want to hang out with on the

beach? You know, and and, and that's those are the people that

you should be targeting with your your verbiage with the way

that you put your questions together with your offer. You've

already done it, you've kind of already done it with the way

that you've set up your offer. So it's really just taking that

offer and honing it back into that target audience. And then,

you know, using their language and attracting them. Because you

know, if you get nine out of 10 people on the phone and nine out

of 10 by, like, how much cooler is that than one out of 10?

Right?

Okay, so give us an example of a question that we

would ask our ideal person to find out if they're going to be

a good fit, like, is there like a standard question that you

usually make?

Sure. Yeah, I consider. Sorry, I consider

quizzes more of a journey. So you've got your offer. And your

offer solves probably a few questions. And so there's

probably, you know, a quiz hook in there. Like, what's stopping

you from being unstoppable? Or what's, you know, what's your

online business personality type? It's a journey. It's not a

yes, no question. It's, it's a little bit of a self discovery

that the client can take on their own to find an answer to a

question that they want solved. Right. So so it's not so much a,

you know, if you think about, you know, what Disney Princess,

are you? Well, you go through a couple of questions to find the

Disney princess or what 80s rock band that at the end of the day,

people are getting the aha moment. So they feel like

they've been taken on a journey. They've been navigated the way

through, and then they get the answer. They get the answer to

their one question, like, what is stopping me from being

unstoppable? What is stopping me from seven figures? Why am I not

delegating when I should? You know, what, what is my next

step? In my CEO, movement, that kind of thing. So there's a

variety of questions that need to go into that. But if you

think of it more like, almost like a coffee conversation, like

if you sit down with somebody, and you usually ask them, you

know, where are you in business? Now? You know, what's stopping

you from the next step? What would your ideal situation be?

And then you can give them a little bit of a, you know, wha,

hey, here's a couple of answers. Here's some things you can do

right now. And the key thing is really that warm handoff to your

course. Right? So hey, the next step is check out my webinar,

because we go way in depth in, you know, my six week course,

or, you know, my coaching program, or my one on one call,

or, you know, whatever that happens to be for you. So it can

be very versatile.

Yeah. So cool. That's, that's amazing. So that,

absolutely, this is something that if you haven't looked at

yet, as as you're kind of getting into your online course

business, definitely think, you know, we talk a lot about having

it be a journey. What this does is it helps tee them up to be

ready. And then and then as Catharine said, like, it helps

to make that sales conversation so much easier for you because

they're already ready. When they come to you. You're not having

to convince them or, like do any of those weird sales tactics

that we don't like. Yeah, so awesome. All right, Catherine,

give us a tip or resource or tool or something that you

cannot live without in your business.

Whoa, that's a good question. Um, so for

anyone as you're going through and building your sales pages,

landing pages, virtual thesaurus. Virtual, free free.

Online thesaurus gives you a really quick, you know, like,

it's not that word. It's it. You want to find the next word. I

use it every day. Like I use it all the time. So yeah,

definitely. That's a really, that's kind of a ninja trick for

me.

Yeah, that's awesome. I love that. I have not

heard that one yet. So I always love new things that people are

saying. Awesome. So for my listeners, how do they get a

hold of you? How do they learn more about what you have to

offer? And how do they meet the the quiz queen, the quiz queen?

Weel, you know what, you can just go to

thequizqueen.com and enter your information and we'll we'll set

up some time to chat.

Awesome, very cool. Well, thank you so much for

being on our show today. It was great to meet you and thanks for

giving such great tips to our listeners.