Test Your Offer - Discover the Ideal Number of Customers You Need

Hey, everybody, in today's episode, I want to get

just super tactical, and address a question that I get a lot. And

that I've seen a lot out there on the, the out in the various

groups that are out there. And that is like how many people

should you have when you're testing your offer. So we always

recommend that people start with a beta test. And the beta test

is like, so you have identified your business model, you have

created your Santra methodology, right? Like you know exactly

what your process is, from taking somebody from point A to

point B, right? Like you have your steps, you have your

signature methodology, you have your IP, you're ready to go.

You've created a signature offer, you know exactly how you

want to deliver this, your signature methodology, how do

you want to show up? Which delivery method are you going to

be using, right? Like you've got all those things done? Now it's

time to test your offer. Just like if you were say, you were

building, or designing like a new pen, for example, right?

Like, this is a fancy pants new pen that you are going to put

out into market, you wouldn't just go and produce 10,000 units

of this pen, right? Without like putting it in front of people to

be like, Would you buy this pen? And would you buy this pen at

this price point? Like, you wouldn't do that, right? Because

it's so expensive to produce something. And to ship and to

get all of that inventory. Without even knowing whether or

not they're going to sell. And so it's the same concept when

you're building a new program or product. Or, or, or experience

that you're putting out there for people is that you need to

test your offer you need to test, you know, is this

something that is needed in the marketplace? Will they will your

people pay for it? Can you find people? And then once you found

them, once you've pre sold your offer, then can you deliver it,

can you give them an experience that that gets them to the

result that you've promised. Now, that is all done in a beta

test. So that is the very first thing that we do, you don't

actually go out and create all of your things, all your videos,

all your assets, all your things and then sell it, you actually

are co creating it with your beta group. So it's an super

important piece of the puzzle is that you, you start by testing

your offer. So that's the first thing. The second thing is like

how many people need to be in that, like, Is this the time

where we need to do ads, and we need to find tons of new people

that we don't know yet. And put them into this launch. Because

we've heard that, you know, people are doing $50,000

launches, $100,000 launches, $250,000 launches, right? Like,

we've heard all these people like you launch and all these

people are gonna buy your thing, and you're gonna have this big

influx of cash, and it's gonna be awesome. And let me tell you,

the reality is, is that when you're doing your beta, it's not

a money play, right? Like, if you have a huge audience of

people already who who are asking for something new. Sure,

this would be a great opportunity to put a new offer

in front of your people and have them pay for it, you may have a

huge lunch. For the majority of people who are getting started,

you don't have an audience of people who are just waiting for

you to launch something, if you do, congratulations, go for it.

But for those of us who don't have that huge following

already, you need to be realistic in terms of what your

beta is for. And your beta is to test your offer and to test your

ability to get somebody a result. So here's what I always

say is the number of people that you need to have in your beta is

the number of people who are going to give you really good

feedback. This could be five, this could be 10. And, you know,

could be a lot more could be a lot less. But usually you just

need like five people who are going to give you awesome

feedback so that you can iterate and do the next version. And you

get enough seed money so that you have you have people who are

who are you have the ability to be able to deliver that right

like if you're running an agency, you're busy. And so this

allows you to get that a little bit of money. So that your time

is, is being taken care of. And it also gives you super great

feedback and testimonials. To start building the momentum for

your next launch, and your launch after that, and your

launch after that. And so when people ask that question, I

always say, not as many people as you think, right, like, don't

stress out about how many people you put in there, you can find

five people right now, probably who are interested in what you

have to offer. And that is your testing all the way through with

those five people. If you have more than that, that's awesome.

But with five people, if you're charging, when we usually

recommend about two or $3,000 per program, because you're

actually delivering results, right, which is a whole nother

conversation. But in general, when we're talking about price

points, usually about two or three grand. So if you have five

people, then you're talking about 10 to $15,000, for your

seed launch, that would be in a reasonable amount of investment

for you to get started in your business, you don't really need

more than that at this moment in time. And so again, all this is

is to test your offer to test your framework to test your,

your ability to help people get results. And, and so if this

helps you, I really want to encourage you to not stress out

about how many people you have in your beta, you can have less

than five, usually you want to have more than one, right?

Because we're going from one to one to one to many. And so, you

know, three to five is totally fine, if that's all you can

find. But I would challenge you to think about like, what are

the things that need to happen for you to get at least five

people, right, maybe you're not visible, and nobody knows that

this is something that you do, maybe your price point is off,

maybe your your, your messaging needs to be honed in a little

bit. So this beta is not just about teaching your methodology,

or getting people into your program, however you want to

think about it, it's also like, is the whole process, something

that that is that is going to work, right? Like if people

aren't buying, there's something wrong with the offer. If if,

right or the messaging or you know, whatever else that's going

on on the front end, before they actually purchase, once they

purchase that it's your opportunity to get them a

result. And so you're you're testing the entire process. I

think that's the other thing that people don't newer people

don't really necessarily understand is that you very

rarely, if you're starting for the very first time, or you're

doing something brand new, can you just like lob it over the

fence and be like, Okay, everybody try my thing, and get,

you know, the masses to come in and buy whatever it is that you

have to offer. Without doing that front

end work, right. Like I said, if you have a big audience, and

they're just waiting for you to put out an offer, that is an

amazing place to be. But if you don't have that, you have to

build a little bit of that at the beginning, so that people

are ready to go. And again, like there are tons of different

strategies for that we talk a lot about that and learn

Academy. But that is a key component. So the answer to the

question, just to reiterate, is you only need the amount of

people who are going to give you super solid feedback on the

entire process. And so this is not a money play at this point.

This is not like how big could the launch be? This is literally

to get you in the game and get you some practice and some some

market feedback, right? Like if I'm if I'm producing a pen, and

I'm asking people, I'm going to do a test group. And I'd be

like, how do you feel about this pen? Would you buy this pen?

What if there were 50? Pens? You know, in the aisle, would you

buy this pen? Why would you buy this pen? Why would you not buy

this pen? What about the price point? What about this? How does

how does it feel like all the things you're going to do all of

that before you go and and produce 10,000 units of this

pen? Very same concept. So hopefully this serves you so if

that's a question that's like rattling around in your mind for

your founders group or your beta group, then don't stress right

like this is a test process. You may have to reiterate or, or

redo your offer a number of different times, or your landing

page or your sales page or your offer page. Like, you may have

to play around with that for a while before you get five people

in your beta. And so keep going, don't give up. But just know

that you don't have to have a $500,000 lunch on day one. In

fact, you don't want that, right? Because what happens is,

if you have all of those people, and you are just testing your

offer, you're gonna be overwhelmed. You're gonna have

tons of people who are either not paying attention, or who are

super needy, who need all the things and you don't have it

ready and done yet. Right. And so, it's more manageable to have

a smaller group. It's, it's, they're more forgiving in terms

of, you know, you being able to just keep testing and iterating

as you go. Alright, there you go. Hopefully this serves you

today. If you love this episode, I would love for you to give it

a rating give it give it some feedback, so we can continue to

grow this channel. Until next time, test out that beta