The Signature Framework - Where and How to Start?

Hey everybody, it's Tara, Bryan, and you are

listening to the course building secrets podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in.

Hey, everybody, welcome to today's episode of the course

building secrets podcast. I am thrilled you're with us today.

Hey, I am on location today in Orlando for FHL 2023. So I

thought I would tune in today and let you kind of have a

little bit of what's going on in my mind, as this week is

progressing. So for those of you who are in the position of like

you want to launch a digital program, of course, something

that allows you to package your expertise. One of the biggest

challenges is how do you go about figuring out what to

teach, right? Like, how do you organize it? How do you put the

right amount of material in? How do you, you know, get yourself

kind of organized enough to be able to do that.

And one of the critical success factors. Regardless, if you're

doing it live, if you're packaging it into a digital

program, if you're doing a live event, if you're doing a virtual

event doesn't really matter, one of the critical success factors

for you to consider is having a sort of unique methodology that

you use, that provide somebody the solution to the problem that

they have. And your job is to give them the fastest path,

right. So it's to put together kind of the steps that go from

point A to point B,

we call that a success path, we call that a unique framework or

methodology, whatever you want to call, it doesn't really

matter, what you're doing is you're creating a specific

strategic, fast path for your learner's for your customers to

get the results that they need. So they can keep moving on their

path, right.

And so that's the very first step in terms of how to start

packaging your expertise. So often people are like, Oh, I'm

just gonna get a tool, and I'm gonna just, you know, kind of

come up with some different topics, maybe do some post it

notes, and brainstorm and put them out there. And then what

happens is, it just is

ends up sort of being a smattering of information and

videos and random things that don't actually help to serve

your people at the highest level.

And so if you can organize the everything around proprietary

framework, or signature framework, what happens is the

delivery method then becomes scalable, because you can

deliver it in so many different ways. And, and so the first way

that you deliver, it usually is like, you're just trying to kind

of figure out the order, you're trying to figure out what works,

you're gonna figure out what kind of hurdles and obstacles

people have along the path, what questions they have, how you can

answer those, but it's all still framed around that signature

methodology. And I'm going to tell you that it's really like

for a lot of people, it's challenging to narrow down the

methodology to, you know, five to seven steps or five to nine

steps or wherever you kind of end up in there.

And, and the reason for that is because you're the expert,

right? So you know, so many things, typically your customer

isn't as experienced as you are, obviously, because they have the

problem. And so you only need to solve the problem, you don't

have to give them all of the things so it's hard for people

to kind of remember what it was like to learn it or remember

what it was like to maybe be at a level three it's a level 10 So

sometimes you need help with this. And so we you know, if

you're in that position, just know that it's normal, just know

that it's it's this is not an easy process, it seems easy, oh,

just create your provider and framework No problem. Just, you

know, kind of put the pieces together. You're already the

expert you should know. And

it is a little a lot more challenging. It's, we always

equate it to like if you're looking at a prescription

bottle, right, it's really hard to read the label when you're

inside the bottle. And and that happens to me It happens to

almost everybody who is trying to go through this process.

So just know that it's normal, but keep working through it. It

start to finding it helps some people you

You may rearrange it, you may change it, which is why we

recommend doing a beta or 1.0, kind of MVP version, which is

like just get it out there and start teaching it, start putting

it together, and then it's, and then it will start coming

together for you. And you can go and and start to put it in lots

of different delivery methods, or choose a delivery method of

your choice. So that's the very first thing. Because I'm talking

about this here at FHL, I have to tell you, just as a side

note, this is a sales and marketing conference, which

means they don't talk a lot about fulfillment, they don't

talk a lot about like, what do you do, when you get a customer,

right? You, you, you do all the marketing, and you get the sales

at men.

Now you have to fulfill right now you have to actually do

something, to get them the results. And so because the

focus of this is not in the fulfillment, there's been a lot

of chatter around it. at these conferences. This year, however,

Russell Brunson has been spending some time on

fulfillment and his preferred method of fulfillment. And, and

more, he has said Success Path more times this week, than he

has ever seen in his entire life. So, look for that, I'm

putting together some gifts on that, because I'm so excited

about it. But as you know, if you've listened to this podcast,

it is near and dear to my heart is having a specific path, that

you take your people down to get from point A to point B, right,

so they can become successful.

So it's a critical, it's critical success factor, to

really think through that and and nail that down. And once you

do that, then the road to creating your digital

experiences becomes so much easier, because you can focus on

the levels of the success path, not all of the things. So you

don't end up with either you are overwhelmed, or your students or

your customers are overwhelmed. And so you're hearing it from

the source today is that it is something that,

luckily, is becoming more and more part of the conversation,

because the reality is used to be able to go out and kind of

put your message out there, throw ads at it, and scale your

business. And that's not actually working anymore. So

what we need to do is we need to be thinking about how do we not

only get new customers acquire new customers, but how do we

keep them? How do we retain them? How do we bring them to

our next offers, because it's much easier and less expensive

to keep the customers that you have, that you've spent so much

time working on to get keeping them in your world, keeping them

getting results, keeping them having an awesome experience, so

much easier, and less expensive than it is to just constantly be

churning, and getting new customers all of the time. So it

like makes my heart so happy that that's a conversation

that's at this conference this year. Because this is all the

cutting edge marketing and sales stuff, right? Like, if you don't

hear it here, it's not happening. So, so again, makes

my heart happy. But you have to spend the time to figure out

what your specific Success Path is for your people. And you do

that by defining first, what are the steps and then turn it into

your signature framework or your unique methodology.

Hopefully, that helps to serve you.

You know, this is what our VIP day does this is what million

dollar Framework Program does. We offer this for people because

this is such a critical linchpin step in, in defining your whole

resist really, honestly. And if you get this right, then you can

take it and run with it.

And so like I mentioned earlier, it's hard to do this yourself

without kind of getting stuck in all the minutiae of the details.

So if you need help, let us know we are here for you just go in

the show notes and you can grab a link to set up a chat with me.

But in the meantime, start working through your own

signature framework. All right, there you go. Have a great day.