Two Time-Saving Engagement Strategies For Your Online Business

Hey everybody, it's Tara Bryan, and you are

listening to the Course Building Secrets® Podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in.

Welcome to this week's episode of the Course Building Secrets®

Podcast. Welcome, welcome. Hey, in this episode, I want to

address a common problem that a lot of people have. And, again,

like we do a lot of teaching in Learn Academy about creating

your first launch, creating your initial beta launch, where

you're testing with a group of your ideal avatars, your entire

proprietary methodology, so that you know that you can get people

results, so that you can make sure that everything is working

how you want it before you lock and load it into a more

formalized program. But we got this question the other day. And

it's, you know, one of my favorites, because it's such a

common problem. And it is the very exact problem that we

address here with our clients. And so I wanted to go ahead and

just I'm going to just read to you a little bit of the post

that was put out there, because if you're struggling with this,

you're not alone, number one, and number two, there are

definitely some very simple strategies that will help you

sort of dig out of the this particular problem.

Alright, so I had this post come up the other day, and it was

just like, I just finished my first launch. I'm so excited. It

was amazing. And 42 members. And now this person has 108 members.

And and so, you know, 66 people joined there was incredible,

right? And so she was super excited, she went to her beta

launch, she went through the whole process. But now here's

the problem is she's got 108 People who are expecting to be

immersed in whatever she has to offer. And unfortunately, what

started to happen to the beta, which is very common, because

you don't have everything built up yet. And so a lot of times

you're doing one on one, or you're answering questions

individually that people have, just because you're trying to

sort of solidify what you have. And so this happened to her, she

had a really great community, right, she had a way for people

to contact the group and to contact her individually. But

now there's a it's over. And she's like, Okay, what do I do

with these 108 people? Because they've started to all, you

know, Vox her or message her individually, that she sees how

much of a lift that's going to be as she moves forward and adds

the additional attorney people or you just tries to keep up

with what's going on with all of the questions and comments and

all of the things. And so her post goes on and on about how

she does that, right. So she's got somebody who's sort of

taking care of basic customer support, billing, and all of

those types of things. But, but she sort of created a monster

now with these 108 people that they think that they have one on

one access to her 24/7. And and so she was like, how, what do I

do? So one of that. So first of all, if you have this challenge,

it's normal, right? This is sort of part of the building process.

But as you can now see, you cannot possibly help 108 people,

500 people 1000 People in exactly that same way because

your calendar will be maxed out. And even if you keep hiring team

is not going to, it's not going to help right, you're eventually

just going to keep getting maxed out. And so there are a couple

of strategies that we recommend doing right away to counter act

this particular challenge, regardless of what system you're

using, or platform or whatever else.

So the very first thing is start thinking about putting all of

those people into some sort of group situation where they can

come on and ask their questions. So one engagement strategy that

we love to use is a weekly Q&A Call or weekly office hours,

however you want to think about it. But it's a scheduled time,

usually an hour, where you are on a zoom call, or whatever

other platform you want to be on. And people can jump on, they

can either pre register with our questions, so you can research

ahead of time depending upon what your topic is. Or they just

jump on ask their question, or listen to what other questions

other people have. And, and, and then they're getting their

questions answered in that environment. That is the very

first thing that we do to help shift people over, you don't

need anything complicated. You just need, you know, Zoom, or

Google Meet, or whatever else you use to do live virtual

training, is to say, you know, Thursdays at one o'clock, we are

having office hours, and anyone can come on and ask her

questions, that eliminates a lot of sort of the one on one

conversation or banter that's going back and forth in terms of

what people need.

The second thing you can do is set up something like Slack or

Voxer, or something that's not like a text message, right?

Because let's be honest, if you have a get a text, and it's on

your phone, you're going to check it automatically. Because

a lot of times it's the same phone you're using for your

family and for other things. And so because you need to set those

boundaries and see this is when I'm checking it between this

time and this time, putting it onto a platform like Slack, or,

you know, if you have a membership site, you can you

know, kind of put it into a group membership area, or you

know, something else from a community standpoint, where your

audience can answer your team can answer and you can answer,

because that's the challenge is is that, you know, there are

other people who could probably answer the question that that

person has, but if they're just interacting with you, and no

one, no one else can see it. So a lot of times we'll move our

clients to slack so that the entire team can see that message

when it comes in, and then whoever is available can answer

it. So that is one approach in terms of just moving everything

off of your own personal device or personal messaging system, so

you're the only one who is seeing it. And then better yet,

like, you know, the next step in that strategy is creating a

community where you're having people put their questions in

the community that then again, lives outside of one on one

transaction, and is available 24/7. So anyone can jump in and

answer it or contribute to the conversation at any point in

time? Because the reality is, is that if somebody has a question,

most likely one of those other 100. And some people also have

the question, or somebody has the answer. And so the more you

can do that the actually, the better off it is, because number

one, it obviously takes away the you the burden of you and your

time. But it also starts to build a community of people who

are helping each other, which adds an entirely new dimension

to your membership.

And, and so those are just two quick strategies that you can

use to start shifting, that sort of challenge that you have with

the one on one to go into one to many. And in honestly, a lot of

times they're the the opposition that people have is like, well,

but people want to have access to me. And and that's great,

right? Like you can still have people have access to you

without having access to you 24/7 Right. And so there's a

difference between having people ask you a million questions, and

having focused interaction interactions with people that

help them move forward. And hopefully, you know, you kind of

can can gauge the difference there in terms of what that

looks like. So hopefully this serves you those are just two

strategies out of lots of other ones. But these are the two that

start to shift you in a different direction, where you

get out of that just sort of constant one on one churn of of

your time as you are adding more members or customers into your

programs.