What Do Page Numbers Say About Your Business?

Hey everybody, it's Tara, Brian, and you are listening to the

course building secrets podcast. Whether you're a coach or a CEO,

the success of your team and clients is based on your ability

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uncover your million dollar framework, package it and use it

to scale you're in the right place. Let's dive in. Hey,

course creators Today let's talk about page numbers. Okay, so

this is a small piece of your entire online program. But I

want to talk about page numbers in your workbooks. Okay, so I

was at a conference a couple of weeks ago, and one of my

favorite groups that I'm a part of, and, and they had a workbook

for the first time in for one of their live events. And it was it

was awesome. I was like, Yes, I workbook. That's so exciting. I

love workbooks, I love when people can follow along when

they can do activities and take action and, and really start to

apply with the you know, kind of what's being taught or what

people are trying to share, right? So I love them. They're

awesome. If you want a quick, easy way to enhance your

program, add a workbook. However, one of the things

that's super important is paying attention to the details. And so

you we got this workbook it was great is 700 pages or something

so substantial felt felt substantial. And you know, we're

going along and you know, one of the speakers says yeah, so go to

page, you know, data in the workbook, and you'll find this

chart that I'm talking about. And everyone starts, you know,

looking through their workbook and piece, you know, page by

page by page, and all of a sudden, everybody sort of looks

up. And there's the blank stare. And somebody calls out there are

no page numbers. And so of course, this guy was, you know,

frustrated and embarrassed and was just like, oh, okay, yeah.

So they've they operate under the philosophy is 80%. Right. So

everything is about 80% dialed in the the the 20%, which is the

details and the polishing. And the just the the sense of it,

having it be, you know, completely put together is that

extra 20% that they just don't worry about, which is great. And

I highly recommend that when you're launching your beta when

you're launching your MVP, right? Your minimum viable

product, it that is that is awesome, right? Don't over

engineer, something that you're just testing with your audience,

right. And so Absolutely 100% I agree with that at everything's

80%. However, when you run your entire business off of an 80%

Completion, meaning 80%, you'd only focus on the 80% not the

kind of the the final or finishing 20% what starts to

happen is your entire business becomes it just it just sort of

loses that professionalism, it loses that, that final thing.

And you know, at the end of the day, at a certain point in your

businesses maturity, it looks like you just don't have your

crap together, right. And you don't have the right team and

you don't have the right professionalism. And, you know,

if you're always missing some of those pertinent details, what

else are you missing about people's business about solving

people's problems around your service around the product that

you sell? Right, there's just sort of becomes a perception

that maybe you're flying by the seat of your pants, and the the

service or the solution that you're offering to your

customers, your clients isn't 100% correct or accurate? Right,

which is a problem. I mean, kickstarted, like you're a

surgeon and you go in and you're doing brain surgery and you're

like, Yeah, well, you know what I took care of 80% the other the

other 20% Like, I didn't really worry about that because I

figured that, you know, at the end of the day, those are just

you know, that's just the frosting is just icing on the

cake. It's all good. Great. Well, okay, So what's the 20% of

that brain surgery? That is not getting dialed in correctly,

right? So at when you're learning or when you're in your

beta, like, Sure, test often, and then tweak, test often and

tweak. But here's the deal is when you get to a certain point

in your business, if you're still operating at 80%, for

everything that you're doing, it's going to start snowballing,

right, it's going to start adding up. And there's going to

be some critical flaws that are going to happen in your

execution in your operations in your ability to serve, that are

going to start making a huge difference, like an exponential

difference in the success of your business. So when you look

at this incident with a page numbers, is it super important?

No, but I would argue that if you are paying somebody to help

you create a workbook that that is table stakes, right? Like you

have a header, you have page numbers, you have your

copyright, you have kind of you know, your consistent branded

experience. Those are table stakes, if you're paying

somebody else to do the work, if you're just putting it together

on your own, fine. But when you're again, at a certain level

in your business, should you be doing that activity, is it the

highest use of your time? No. So you need to be paying somebody

else to do that. And if they're forgetting something as basic as

page numbers, that's an indication that there's some in

my opinion, that is in tell that your business isn't as dialed

in, it's not as it's not operating optimally, where you

can then grow and scale it, because there are things that

are happening that are basics that are dialed in. So that's a

whole different conversation. But but it actually is, this is

a symptom of something bigger that's happening in your

business. So you know, that that to me, tells me what's happening

on the back end of their business. But again, different

conversation. But when you're when you're paying attention to

the details, when you are dialing something in, look at

those, those pieces, slow down enough to look at those pieces.

And if you don't, if it's not your expertise, if it's not

something that you are wanting to do, then hire it out, have

somebody else do it. So they remember the pieces, they

remember the details, and then you get it dialed in. So it's

not so much about the patient numbers, but it's really looking

at, at what point in time do you need to get out of the 80% dial

in that 20%. And most of the time honestly could be done with

automation, or, you know, SOPs, right having standard operating

procedures for your team. Or just, you know, hiring the right

people, right. And so, a lot of times, when you're out of beta,

when you're out of your MVP, it's time to start looking at at

those details. So it can because it does become important. For

some people, it's important right away. For other people,

it's like, they give you the grace, to know that it's not

perfect. But at some point, they want to see that those details

are taken care of, and that they have the confidence that

everything else that you're doing it you know, reflects that

level of excellence of, of attention to detail, and of

moving things forward. So especially if you are an

education company, you should have the basics down and page

numbers is absolutely one of the basics. So for those of you who

have a workbook with no page numbers, go put your page

numbers on it right now, and and get that get those kind of minut

details dialed in will make a huge difference in the

confidence and experience of the people that you're serving. So

what your page numbers have to do with it, they have everything

to do with it, because you can see where somebody is in the

evolution of their business. And so if you are first starting

out, worrying about the patient numbers, maybe not the 80% is

perfect. The next time you do it, add in those, those details.

So you have the pieces that do allow you have to use this as

something that that is sustainable as something that

you can use over and over and over again. Because at some

point, you have to get to the point where you're not iterating

and not just putting betas out there over and over and over and

over again. Right because otherwise your business isn't

going to grow. People aren't going to see that perhaps

there's

not a sustainable business underneath all of the marketing

and sales that you're doing. And and looking at it from that

perspective.

So there you go. That is my course building. Tip for today.

Look at the details, pay attention, do the 80% but very

quickly pivot into that 20 After you have delivered that very

first MVP, start to dial in that 20 Don't go back and create

something new. start dialing in that 20 The details matter. All

right, there you go. Enjoy the day.