What Do Your Systems Have to Do With It?

Hey, everybody, it's Tara, Brian, and you are listening to

the course building secrets podcast. Whether you're a coach

or a CEO, the success of your team and clients is based on

your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time for team to your business. If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in. Hey,

everybody, in today's episode, I want to talk about your business

systems. So here's the deal systems for running your

business, running your products, running your your services,

running your courses, whatever they are, will make or break

your business. And let me explain why. Alright, so there

are a couple of different reasons why these are important.

Number one, I'm going to tell you that for people who don't

have systems in place and have the right systems in place, look

like rookies. And nobody wants to work with a rookie, right. So

there's a difference between trying to sort of figure out and

dial in your process your systems, the way that you work

with people. And, and so sometimes you don't have

everything figured out in terms of automation, or having

everything automated. And that's totally fine, right? Because

you're figuring that out. But if you are going out there in the

world and saying, Hey, I am a successful business, and I can

help you, you know, scale, grow and scale your business, then

you better have your systems in place. So I was a guest on a

summit the other day. And there were about 80 speakers, and I

don't I don't even know how many people maybe 1500 People who are

attending. And the it appeared to be a professional Summit,

professionally done Summit. However, when we got when we got

there and the day of they didn't use any streaming software, or

event software, they just used zoom meetings. So there's about

75 speakers over two days. And every single speaker had their

own zoom, Link. And so as an attendee, you had to log into

one, then log out, then log into another one, and then log out

and then log into another one and log out. So it wasn't like a

streamed event where you just logged in, and then various

guests popped in, it was very clunky, it was very

unprofessional. And it was something that while all of the

sessions were amazing, and the women who who hosted it were

amazing, that experience prove that one, this was their first

time doing it, too, they weren't thinking about their audience

and ease of use and how to help people have a consistent,

engaging experience. And number three, that they didn't spend

the money on the right tools that helped them actually create

an amazing experience, and keep people engaged, I'm quite

certain that most people got tired of trying to figure out

how to find the links and where to go, and how to log in and

which timezone they were supposed to be logging in on, it

just turned out to be sort of a hot mess. And so that's the

problem, right? You dial in your sales and marketing, and you get

a bunch of people and it's, it's awesome, it seems like it's

gonna be this great event, and then the actual execution falls

flat. And that's when you don't have the right systems that you

don't have, you haven't thought through how your systems affect

the end user, the person that's on the other end or the

receiving end of that system. And, and so it becomes

just sort of a deal breaker, right? Do you want to work with

somebody who appears to have their, their stuff together in

their marketing materials? But then fulfillment falls flat? Or

do you want to work with somebody who's really thought

through how you're gonna experience something, and how to

improve or even just have an average experience, right? You

want to work with somebody who's kind of got it dialed in. And so

systems become really important for that. In order to get the

right systems, you have to think about how people are engaging

with what you have to offer, how they're going through the

experience, and what makes it into an a good experience or

even a poor experience. It's until you want to think about

that. And then you find the right system that helps to

engage and, and create that. That's that sort of process that

you have identified, that makes that come to life, versus just

putting a bunch of systems in place. Or worse yet, like this

summit, not putting anything in place, and just throwing

something out there and pretending that it was all, you

know, put together appropriately, it is

interesting, just as a side note, I'm pretty sure they paid

somebody to do this for them. And so shame on that person for

not not having their systems in place that helped these women

become successful. So that's why like, if you think about systems

in your business, the first thing that I would do is

identify the process are the framework that you take people

through, what's that consistent process you take them through,

then find out where the holes are, that can be plugged through

using a system or a particular technology. And then what is the

experience that you want to have when they're when they're going

through your process. And when you need to show up. And when

can you use a tool to replace you showing up because the

reality is, is that people will need you at different parts of

the process as they're going through and, and being a part of

your program, but they may not need you for all of it. And so

instead of just showing up, to show up, show up when it counts,

and when it makes the most impact for that person. And sort

of like, I always see those memes out there about

unnecessary meetings, right? It's like, just because you feel

like it's important to meet or have face time with somebody

once a week, make sure that it's meaningful face to face, time,

make sure that it makes sense in terms of the flow of what you're

doing, versus just showing up and, and asking them to show up

at that at that time. Because sometimes it's not actually

needed, you can replace it with maybe a, a Voxer message and

email or some other type of communication that helps them

move forward, but doesn't necessarily need any FaceTime.

So really think through that. Okay, so systems in and of

themselves are super important in your business, but they have

to be tied to strategy, they have to be tied to your overall

process. So they have to support that process, they have to

provide the ability to enhance the the overall system or the

experience of the person that you're trying to help. So don't

put systems in place just to put systems in place, and spend the

money invest in systems that actually enhance the process.

Right, if these ladies would have used streaming software, it

would have 10x their results, because they would have had

every single person stay on Engage and, and stay in the the

flow of the two days. Instead, it was just in and out in and

out in and out. There wasn't any engagement, there wasn't any

momentum, there wasn't any connection with other people.

And, and so it fell flat. Because of that it

was something that, that they tried to gain momentum on

Facebook. But again, that's one more place that people had to

go. And it's like if you were to have a live conference, and you

would send people not to breakout rooms. But every single

separate thing would be its own room, and everybody was just

jointed the entire time. Right. There was no time where everyone

was together, there was no time where there was connection,

there was no time where there was sort of that informal time

where people can gather and be together and those things are so

important, regardless if it's online or offline. All right,

there you go. There are some things to think about about

setting up systems, why they're important, how they become

important to your business and how they can enhance the

relationship with you, your customers and your customers

with each other to be able to keep the momentum moving in your

business. All right, there you go.