What Does a Framework Even Mean? FHL Recap #1

Hey, everybody, it's Tara, Brian, and you are listening to

the course building secrets podcast. Whether you're a coach

or a CEO, the success of your team and clients is based on

your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business. If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in.

Everybody, so over the next couple episodes, what I'm going

to do is give you my top learnings from Funnel Hacking

live 2022, that just happened. And and so I love doing these

sort of compilation episodes because it helps to solidify

what I learned. And it also helps me share with you some of

my key takeaways. So the very first thing that I want to share

is near and dear to my heart, you guys have heard me talk

about it a ton. But I want to give you a little bit of behind

the scenes. Because even when I talk about this stuff, I also

fall into the trap. A lot of times when I that I'm kind of

teaching you guys, one of the things is sort of claiming your

expertise. And so that the thing around claiming your expertise

is typically what your expertise is, what your superpower is, is

the thing that's so easy for you that you don't even know that

it's valuable, right, but it's the thing that a lot of times

people come to you for come to you they ask you questions,

you're able to just easily answer their questions, which

you're like, doesn't everybody know this? Like, this just seems

like it's a super easy thing, right? So so think about that,

when you're kind of framing out your expertise. Because one of

mine in this is sort of my sharing for you is one of mine

is in frameworks. And so I have this superpower, where I can see

past very clearly. So if somebody's identifying, like

what their expertise is, and kind of who they want to help

and what problem they solve, I have the ability to sort of dive

in, and, and create a framework or process for them. It's like,

all of a sudden, it's like a puzzle that doesn't have any

picture on it. Right. And I can just put it put it together. And

it's very easy for me. And I love doing it right. Like for me

and don't tell anybody but I love doing it so much that I

would just do it for free all the time, right? Because it's

it's the thing that that that I love and I'm passionate about.

And then it becomes easy. So a lot of times people ask me

questions about it, or like, Oh, I'm just struggling with how to,

you know, kind of organize this thing and get it off my head.

And, again, falling into my own trap is that I don't realize,

necessarily that it's my superpower until I sit down and

go, Oh, yeah, that's the thing, right. And anyway, so I'm at

FHL, and the first speaker comes on Brooke Castillo, and she

literally spends the first 20 minutes of her talk talking

about frameworks. And I almost fell on the floor. Because for

me, I don't think that's the thing I can, like, teach on and

in to sort of claim as my superpower, right? For me a

framework is the first step to a larger sort of goal of packaging

your expertise into a program. And so and so for me, I was

like, Oh, my gosh, what people value this enough to be on stage

in front of 5000 people? Yes. So. So that's a little bit of my

behind the scenes where I just literally was, was floored that

this could be something that I could go out and lead with. So

with that, I will tell you that I am, like, you know, antsy to

do something around framework. So you may see something soon.

But here's the deal. Let me just give you a little bit of a sense

for framework. And what it is basically a framework is, is a

map, or a process that you're creating in terms of how you

help somebody go from where they are today, to where they want to

go, right? So when you're building your business, you're

building your expertise, business around a problem that

you can solve. So it's not like giving them all of your

expertise and all the things you know, and like all the things

it's focusing in on what is the problem that you solve? And how

do you help somebody get results based on the problem that they

have? Right, so they're coming to you with a problem Boom.

So that's where they're starting. And then you're going

to take them on a journey to give them the transformation of

achieving that goal. Right. And so you're, you're pulling them

through from point A to point B, what's in between there is your

proprietary framework. And basically all that is, is the

way and a lot of times the unique way that you take them on

that journey. And so we think about that as steps along a

path. And so the path becomes, okay, so, so somebody is here,

what is the first step that they need to take on their journey to

get to ultimately get to that result, right? So then you look

at the first step, and you look at the second step, and then you

look at the third step, and then you keep going until they

achieve that results. So it's really breaking down the parts

and pieces that help somebody get to where they want to go,

and not an inflammation, but an action. And so if you think

about it, like, like you think about a success path, you think

about the steps, the steps are, are pulling them forward. So

you're actually like moving from one to another. And if they're

not moving from one step to another, then you're, you're

putting in too much information, right? Because learning isn't a

passive activity. If you want somebody to get results, they

actually have to take action. So how do you put them in action,

make it a step by step framework. And so the framework

is really those steps in between, that's your own unique

way of doing it. So somebody may have the same exact topic than

you that you do, and a different framework, which is awesome,

because that gives you that unique voice to say, here's how

I get view the fastest path to results. And the fastest path to

results is defining your framework, then you want to give

your framework to your people, you want to tell them that there

is an approach that you have that gets them step by step to

where they want to go. You can give it a name, you can call it

your own proprietary framework, whatever you want to call it,

but it's the path that you give them. Adult learners like to see

the big picture. And the big picture is that path. The the

beauty of having your own framework is that then you can

take your framework and apply it in so many different ways you

can create a book, you could create a mastermind program, you

could create an online course, you could create a live event,

you could create all sorts of things with this proprietary

framework. So it becomes the base or the foundation of your

business. And the way that you help people get from point A to

point B to solve their problem. Now, the fun thing about this is

that each individual program that you put together, or each

individual problem that you solve, if you want to think

about it that way, has its own framework. So within your

business, you could have multiple frameworks, depending

upon what problem it is you're trying to help someone solve.

Because as you know, like, once you've solved this problem, then

another one pops up, and then another one pops up. And so

that's how you continue to build your business, by taking your

people on a journey to help them solve the problems through your

proprietary frameworks that you can take them on. And so I was

just so delighted that she was talking about frameworks. And it

was almost strange. Because it was almost verbatim the way that

I talked about it, there's a couple of differences. But, but

it was fun, because she had a lot of similar examples that she

uses as she's talking about frameworks. And that the key to

remember is, it's your own proprietary process of how you

help somebody solve a problem from where they are to where

they want to go. And you want to simplify it as much as possible,

like three or four steps, there may be sub steps in between your

steps. That makes sense. It's a little meta, but but what's the

process that you take them through? And how do you make it

understandable? How do you simplify it, and really help

somebody believe that, like, there is a way to get from where

they are, to where they want to go, and that you have the

solution for them. That is really the essence of your

framework. So that was sort of my like, my big behind the

scenes moment where I was like, Oh my gosh, this is something

that people value and something that that is essential to the

foundation of your business. And, and it just also happens to

be my superpower.

So when you're thinking about your framework, really, you

know, again, dive in and see what's coming up for you like at

first is sort of just about getting it all out of your head,

and then you can start to put it into buckets. And the buckets

provide you with the framework, the big, sort of the big look at

what what It looks like to go from point A to point B. And you

can, you can put it into, you know, three or four or five

different big steps that help people see that, oh, I do this.

And then I go here and then I go here, one pro tip I want to give

you around this is each of the steps should start with a verb.

Because remember, we're trying to put them in action to move

them from where they are to where they want to go. So start

each one of your steps with an action verb. Sometimes people

get confused, and they worry about, you know, making it, you

know, an acronym or making it into something. But the the most

important part is that it's actionable. And so they know

that there's like a thing that they need to do to get to that

next step, then play with the wording and do all of the things

in the event. One of the I was, later on, I was talking to

someone about her framework, and I was giving her a little bit of

advice. And she had three steps in her framework. And what we

what we determined after sort of looking at it was that one of

her steps was actually an outcome. It wasn't an an

actionable step that went to a different outcome. She was

actually had the outcome and one of her steps. So we rearranged

it slightly. So each one of the steps was within sort of the

beginning to the the what they wanted to achieve, right? Move

that to the outcome, and then three actionable steps that they

took to get to that outcome. And so it's just, it was just a

slight change. But if you start with a verb, it puts you into

thinking, what do they need to do to get to the next step? And

it focuses in on, what's that? What's the action? What's that

thing that they need to do to get to the result, sometimes you

can do a plus b plus c equals D, right? So if you want to do in a

math equation, that's how you look at it. So if you do this,

if you do this, if you do this, that will equal the result. And

so look at it from that perspective, and then you can

get fancy with the names and do all the things afterwards but

that will help you determine what your proprietary framework

is. So there you go. That is my course building tip for today.