What is your Superpower?

Hey, everybody, it's Tara Bryan, and you are

listening to the Course Building Secrets® Podcast. Whether you're

a coach or a CEO, the success of your team and clients is based

on your ability to deliver a consistent experience and guide

them on the fastest path to results. This podcast will give

you practical real life tips that you can use today to build

your online experiences that get results and create raving fans.

Why? So you can monetize your expertise and serve more people

without adding more time or team to your business? If you're

looking to uncover your million dollar framework, package it and

use it to scale you're in the right place. Let's dive in.

Hey, everybody, welcome to today's episode of the cCourse

Building Secrets® Podcast, I am thrilled that you're here today.

Hey, in this episode, I just had to jump on over the weekend and

record this episode because it's actually kind of a funny one. So

I don't know if you have ever been in the situation. But you

know that one time that I was sitting talking to my husband,

and realize that he actually is the ideal prospect for one of

our programs, that I had to share it with you because it was

it was like a full circle moment, right. And so he was

talking about what was going on right now with him at work. And

he said, You know, it's so interesting, for the last couple

of weeks, people have really been telling me how good I am at

this thing that he is doing, which is part of kind of his

core job. But he never really recognized before the gift that

he had in this part of the work that he was doing. And he said,

You know, it's so funny, because people keep coming to me and ask

me questions. People are, you know, keep commenting about how

this approach that I'm using has helped them so much has really,

you know, been something that they have never heard from other

people. And he's added a lot of clarity, and a lot of just

calmness to some stressful situations. And he said, You

know, just super interesting. And I said, Well, let me see,

right, like, this is what I do. And it's an you know, that is

one of the key signs that you have an expertise that you could

package to help other people is when you start hearing that

like, Oh, you're so good at that, oh, I wish that, you know,

everyone could experience this. Like that is something that's so

great that you're doing for our customers, or our patients or

clients or whoever else, right? Like, if people are seeking you

out, if you're hearing compliments like that. And

you're like, Huh, what am I doing that's different, right?

That is a great indication that you may have some sort of

proprietary methodology or approach or way of doing things.

That is it's different from other people that other people

could benefit from learning. So that was the first thing that

happened. And and of course, you know, my spidey senses go up,

and I'm like, wait, wait a minute, this is something that

would be super helpful. And, and so I said, of course, have you

thought about packaging that so that other people who are doing

similar jobs to you could, you know, learn your approach and

how it is helping your customers to be able to help their

customers? And and he said, Oh, no, people won't pay for that.

Right? Like, why? Why would they pay for that? There's so many

other people out there who have more experience than I do.

There's so many people out there who are probably doing the same

thing. Why? Why would I bother doing that? Number one, the

second thing he said was I have no desire to create a course or

program, a book or anything he's like, I don't want to sit down

and do that. And so those are two kind of, you know, common

things that I hear, right, like, well, one, somebody could go out

to Google and find this or like, doesn't everyone do this? Come

on? That is an indication that it's your superpower, and

something that doesn't come easy for everyone. It isn't something

that everyone is either considering or thinking about.

And then there's probably an audience of people out there who

are struggling to get their point across to do the thing

that he is doing so well. Right. That's his superpower.

What is your superpower? What is the thing that like is super

easy for you? That seems like oh, why, you know, why would

somebody pay for this? So simple. Right? Or, well, they

can just get this by doing whatever. Right? And that that

is another great indication that you probably have something that

not everyone has. Because here's the reality is that when you

have an expertise, when you have a superpower, it seems so simple

to you. So basic to you. But to other people, it's very

difficult. And so when you're hearing those messages, like,

wow, that was really cool or cash, nobody's ever explained it

to me this way, or I've never heard it, you know, never heard

it this way, or this is really easy. You know, this is really

simple. Now that you explain it, those are great indications that

that truly you should lean into, because it means that they're

not out there getting that information in a different way,

they haven't been able to go out and figure it out, right. And so

embrace that.

The second thing is is like, No way, Jose am I interested in

sitting down and writing something or being on video or

whatever else. And the beauty of it is, and this is what I told

him as I was like elicit the next time that you find yourself

in a situation where you are, you know, explaining this in the

way that people are talking about or you're doing whatever

it is that you're doing. Record yourself, either during or

after, right? When you get out of that interaction, go and just

throw your phone up, hit the recording button and say, here's

the conversation I just had. And these are the questions. This is

how I led them to an answer. This is the problem. This is how

I solved it. This is what I said, here's the scenario or the

case study or whatever it is, record yourself with those. And

then what happens is you get enough of those, that that

become kind of the pieces of the puzzle of how you show up

uniquely versus someone else that becomes your proprietary

methodology, all of those recordings can be turned into a

transcript, and then the transcript could be turned into

something else that you can sell, write a book have a

workbook, course a program, a membership, whatever it is, you

could sell that. Because, again, this is most likely something

that you're doing that could help other people. So in his

case, he is the way that he explains medical jargon to his

patients is something that is unique, right? Students who come

out of medical school have all of the medical terms, but they

have a hard time actually explaining the medical terms to

the patient, because the patient doesn't understand medical

terms, the patient needs to understand how to do different

things, or how to anticipate various problems that are coming

up. Or any of the things around a procedure or treatment or or

whatever else. Right? And so whether whether it's a new

physician, a new practitioner, whoever it is, there is a sense

of like, how do you translate the medical to a patient? How do

you communicate to them in a way that they can hear that

alleviates their stress, and helps to make it an excellent

experience for everyone involved. And that's his

superpower. That is what he's really good at doing. And so,

and so, you know, there's, of course, for me, right, we're in

a conversation. And again, this is what I do. So I'm like, Well,

you could tell it this way, this way, this way, this way, this

way, this way. And, and so it's it was a fun conversation for me

eye opening, I think for him for a lot of different reasons.

And so, I published this today, because first of all, if you are

in business, and you have a proprietary methodology, it is

fun when it comes out in the wild in a way that you're not

expecting. And so look for those because it does give you some

insights and nuggets in terms of like, how are you communicating

what you do, how you're communicating what you offer,

simple enough that your spouse could understand. But also I

think that it shows that everyone has some type of

expertise. The difference was between people who want to

package their expertise into something that helps other

people and and the people who know that they have an expertise

but don't package it to help other people. You know, who who

is the difference, right? Like who who does one versus the

other. And, you know, my my biggest response to him was, you

know, there are people out there who need As desperately they're

struggling to help their patients, they're struggling to

communicate effectively, they are probably really good at what

they do, but they don't know how to explain it in a way that

brings more patients to them, right. So it's a disservice to

all of those people, for him to keep it to himself. And what

And, and so again, hopefully this serves you what what my

what a phenomenal legacy that he could leave to the fields of

goal is, is for you to recognize when it is that you have some

sort of superpower, and then really consider how can you

medicine by providing this guide, this book, this courses,

package it to help the people who need what you have to offer?

program, this membership, whatever it is, so he can help

And then third, and and, you know, kind of the icing on the

cake. If if you are an expert, like my husband, is how can you

other people do this, right, like he could go and, and teach

make some money doing that, right? Because all that is is

exchange of value, the money is just the opportunity to be

at one of the medical programs, that that is out there and help

rewarded for all of the work that you have done to become an

new medical professionals learn this skill, he could offer it as

expert up until this point. And and so if this is you,

congratulations, you have definitely got something that

a supplemental program, or course, or certification or

you could monetize, and get out into the world in a broader way.

And so stay tuned, we'll see what happens. We'll see if I can

something else, he could partner with the medical, some medical

get him to record some things so we can turn them into some

association, right and get that out, he could become a speaker,

assets that will not only help him today, help serve other

people tomorrow, but also become the legacy that he leaves in his

he could be he could do all sorts of things, sharing his

career.

All right, there you go. Have a great day. If you are also in

this place, give me a shout. We'd love to talk to you. You

knowledge, sharing his information that he has acquired

may be a perfect candidate for one of our programs, where we

over time, that has become his unique way of helping people

help experts package and create a business around their

expertise and their intellectual property. All right, there you

that he serves.

go. Have a great day.