Generating $40 Million Through Virtual Events with Michael Tucker

Hello, everybody, and welcome back to the show. This is the Creative collaboration

show with Chuck Anderson, and this is the show where we help you

to navigate, different partnerships and collaborations

and how to get creative with these deals, as you navigate your

business. Regardless of what stage you're in, if you're early stage in your

business or later stage or whatever you've got going on, there's no

better strategy to grow your business than collaborating with others. And

today's guest is no exception. I see him as someone who's great to

collaborate with and has a lot of experience with, not only

collaborations, but with events as well. And, most

people who know me in my audience, I'm very pro affiliate, very pro

collaboration, and also very pro

event, especially virtual events. And in that with

our agency event affiliates, that's exactly, the work that we

do. So I'm really happy, Michael, that you're here today, and, we'll

spend some time talking about events and collaborations and wherever else we

happen to go with it. Chuck, man, I'm so excited to be

here. You know, I share a passion. I've I share a love

for everything you do. So, you know, it's amazing to have this

conversation with you, and I'm excited to see what rabbit holes we go down

today. Absolutely. And I think this is a great way to even

just get to know, each other a little bit more as

well as our audience learns a few things about what we've got

got going on. It's kinda interesting that we kinda, like, live in parallel lives

and, and and our paths have just crossed recently. So that's

you know, when you're out there busy doing things, that's that's what happens.

So, Michael, let's let's, you know, start with letting

everybody a little bit Show a little bit more about you.

What's your background? What led you to the work that you're doing today

with events and collaborations and so forth?

Yeah. Yeah. My name is Michael Tucker, and I own an agency myself, The

Funnel Pros. We build out sales funnels, primarily virtual

event funnels. So we do webinar funnels, all kinds of stuff. We've

ran hundreds of events, generated over $40,000,000 with

with events, hundreds and thousands of leads, probably even close to

1,000,000 plus leads now. And so I I just

I wanna say my journey into this. I never thought I would be in events

and collaborations and partnerships, but I got out

of college. I was looking for something. I was trying everything and anything

to make a dollar, and I fell in love with digital marketing. And, actually, how

I got into this, you know, whole realm was through

a collaboration. So collaborations are part of my story. But right now,

we spend a bunch of time helping online entrepreneurs build out

events, that can make more, you know, income for them them

and their families, more, impact and more influence. So,

I'm super passionate about this pro product and this, industry

that we're in. So, you know, I didn't anticipate ever being in this

industry, but I'm here now, and I love it. Mhmm.

Yeah. I love that. And so many of us in our journey

stumble across or we you know, it's perceived as stumbling

across, you know, what we're currently doing now. What was sort of

the turning point for you? What were you doing Anderson of what led

you to this discovery or to this new path?

Yeah. And I love sharing stories. So if you don't mind, there's maybe a 3

or 4 minute story here, but I was just got out of college, just got

married. So you know, imagine 21, 22 year old individual.

And, so I didn't really have much money, much direction,

like a lot of college age students. And so I was on this journey

to find the thing. Right? You go out there. You're looking. You see all

these Facebook ads. You're trying things. I was trying stock

trading, ecommerce, everything you can imagine just trying to make a

living. You know, but we were living paycheck to paycheck. And then one day, one

of my friends came up to me. He said, Michael, you're trying all these things.

Why don't you try real estate? Now I'm not here to talk about real estate

today, but he said, why don't you try real estate? And I went to him.

I was like, hey, man. Like, I got no money. Like, how am I supposed

to get into real estate? And he said, well, I have this business. How

about I teach I coach you in real estate because he was like, you know,

I've been doing it. I'm pretty good at it. He's like, how about I just

coach you and you work in my business? And at the

time, I was like, I ain't got nothing else to lose. I've been trying everything

and anything to make a dollar. I might as well try this. And so I

went on this journey of a collaboration, with this individual.

I was his systems, marketing, Collaboration, I was his everything

in his business, and he was just coaching me on real estate. And that's where

I really fell in love with, business and marketing. But

then, you know, as we were going through this, you know, I was kinda

learning the digital marketing as I was going. Right? A lot of you entrepreneurs

and business owners here listening today, you probably jumped into something and

was learning as you were going, and that was me. So I was watching

YouTube videos, attending conferences, watching webinars, and

the common theme that kept coming up, Chuck, was

virtual events and webinars. Like, everybody and this was, like, you know, 4 or 5

years ago. So everybody was using webinars, and these were big things.

Russell Brunson was talking about using webinars. And so we set

out to do our 1st virtual event. I remember taking it took

weeks to build this out. I mean, I got all the emails, the

funnels, the, you know, the text messages ready, the

products ready, everything. It took me weeks. We did our first

webinar to our own organic audience, and it

flopped. I remember sitting there at my kitchen table hitting

refresh, refresh, refresh on ClickFunnels. If you're a digital

marketer, you'll know what that is. And I was hitting refresh, and no sales were

coming in. But, eventually, what actually led us

to our biggest epiphany and our biggest breakthrough

was using collaborations and partnerships with our virtual

events. And so, you know, we ended up resetting. We got some coaching,

some mentorship, and we ended up making $750,000

over the course of 10 months from that loss for I shouldn't

say loss from that, failure we had at the very beginning. 10 months later,

we ended up generating over $750,000 all

through partnerships and virtual events. So that's why I

love this, Chuck, is because I've experienced it. That's my favorite

collaboration story right there is when I can you Show? This was,

like, my first client. I didn't even have an agency. Right? We I mean, we

were bartering services, and so it was really cool to see how he

went from having no audience,

no list to thousands of people on his

list, utilizing other people's audience and

making 100 of 1,000 of dollars. It was total night and

day from day 1 to 10 months

later. So I get pumped up, man. It's crazy.

Well, I could see why. And, you know, there's so much that I

love about that story, Michael, and that we could unpack. I

think the the biggest thing that stands out for me that I wanna talk about

is, you know, that that decision to go forward from

that failure. And I've had so many conversations with

people who've hosted an event or a webinar, and it

didn't go that well. And, you know, I I've and I've been that guy

hitting the refresh button, waiting for the sales to come in. You think you nailed

it, and you find out that you didn't. And,

and and so to move on from that place and not just

completely throw in the towel and go in another direction, but to

rather, you know, what what do we learn from it and how can we do

things better, in the future? That's what I heard, and

that's exactly what we have done. But I have had so many

conversations with people that are like, oh, I tried that virtual event thing. I'm never

doing that again. You know, it was so much work, and I didn't make any

sales and blah blah blah blah. But but, really,

the only way to fail is to quit. Right? And so I

tell my clients that all the time. And and so what did

you learn from it? So what what were the what would you say were the

biggest takeaways from that event that sort of led

you to, okay, let's do it again, but let's do it

differently. And then 10 down months down the road, you've got this

amazing result. Right? And so Yeah. I think from us, that first one was like,

okay. We we did something, and we know this works. Right? Because we

see other people doing it. The Russell Brunts has all these they they're getting

success. Why can't we? And so we had to sit down and look at it,

and we said, okay. Number 1, we have to change the content. And a

lot of times with virtual events, what happens is people

build content in topics, in teachings, and

trainings that are not

prospect focused. They don't have the your dream client in

mind. For example, I think some of the some of the things we did at

the very beginning was a lot of our content was me

focused and not we focused. Not them focused on them. And

so, I'm not saying it was all me, me, me, but the

content wasn't used to get them to their dream destination

and help them get closer to their dreams and their goals. And so we had

to train change the the content a little bit of those trainings. And so

if you're here listening and maybe you feel like people aren't staying that

long through your presentations or maybe, you know, the

engagement's not good, maybe look at the content like we did, and we had to

say, hey. How can we help our dream clients get from where they are

now to where they wanna be? They may not make that full journey in

a 60, 90 minute class, but how can I help them get there closer? So

number 1, we changed the content a little bit. Number 2 is we just

realized, hey. We need more people in the room, and this is where the collaborations

and the partnerships came in place. We knew what we had worked

because real estate was working for my my coach. It was working for me. And

we said, okay. How can we get this out into the world to more people?

That's where we said, hey. What if we partner with

people who had what we don't have, which is eyeballs?

Right? And so some of you all and, you know, Chuck teaches us all the

times. I'm just repeating what he teaches. Right? Show some of you

all have resources. Some you all lack resources. Attention that we need

and we want? And so what we did, Chuck, is actually our first, you know,

our first, you know, our first, you know, our first, you know, our first, you

know, our first, you know, our

need and we want? And so what we did, Chuck, is actually our first

partnership and collaboration was, with a

wealth coach. So it was a perfect tie together. Right? So we had

we taught real estate, and that was the the business model. And then

the individual we partnered with, they, taught budgeting,

getting your money right. And so what's the next best thing after you get your

money right and you start budgeting? You invest it. Right? And so we went to

this coach and said, hey. We would love to teach your individuals, your

audience, your community, how to invest their money after they get

their money right. And he said they said, awesome. And so we build a collaboration.

That collaboration alone led to over price 3 to $400,000.

And so, those were the 2 biggest things for us

was figuring out what we needed, which was the attention Anderson to crafting

better content for those in our care. Does that make sense?

Oh, it makes so much sense, and it reminds me of about a

dozen stories of my own, which I'll save for another day because today's about you

and not me. But, but it's

it's amazing that well, first of all, good for

you for for realizing that and taking that next step. Because if you didn't,

we wouldn't be here talking about all this amazing Right. You know, the the amazing

result that you had. And, again, inspiring our

audience to, you know, take a look at those apparent failures.

And and and I say apparent failures because there's probably

80 to 90% of the stuff that you did that worked

and only 10, 20% that didn't. And, oh, you just need

to tweak that that part of it. For you, it was like, oh, let's go

partner with someone. Let's get someone who's got the eyeballs already. How much

easier is that than running paid ads or

posting, you know, every single day or multiple

times a day on social media or doing SEO and trying to get to

the top of Google for keywords, which which you can do, but it takes a

long time and a lot of consistency and a lot of effort to do that

when one partnership how long did it take

from when you found that person to partner with? Like,

what was the time frame? Like, when you you guys had this webinar and then

you found this, well, coach to work with wealth coach, you said it was,

wealth coach to partner with. How long was the execution of all of the of

all of that? You know, I would say probably a few months.

Show, David, who was, you know, obviously, the owner of the business that I

was helping him with, he he had started building this relationship, and there's

the keyword there, right, with a lot of partnerships and really long

lasting affiliate deals. You know, you really need to build a good

relationship. And so he had started, and he actually went into this

person's community and did a free training. No sales. Just

a free training, which is really something I love. You Show? When you can go

in and add value like that to somebody's audience with no, like, no

strings attached, that was that was the hook that got the

partnership is he came in, spoke to this individual's audience

free of charge. You know, that was you know, conversation took a

few weeks. That happened, that it was executed. They loved

it. They raved over the information. They were like, that was crazy.

And then a few weeks, you know, probably I'd say maybe a month or 2

later, you know, the conversation was like, hey. Your

audience loved this. We have this event that we normally put on,

and, no, we only did this event one another time. But we said we have

this amazing event. We know it's powerful. Why don't we just do it?

And then, you know, if people show up, they show up. We'll split everything

5050. And so, we ended up doing it here. He was like,

okay. Cool. So the affiliate sent out, I think, 2 or 3 emails,

maybe made 1 or 2 posts in the Facebook group. Nothing crazy for the first

one. And it you know, we had hundreds of people

registered just off those few emails and those Facebook posts. So I would

say probably, like, you know, a few months, a quarter maybe of effort.

So but we did that partnership again and again and again because,

you know, that first one, it was kinda like a test, and then it went

so well. People responded to it. We ended up making, I think, the first time,

like, $100,000 off our first partnership, which was amazing.

And we're like, let's do that again. Let's push it harder this time. And

so, from there after that, you know, first couple of months, it just we did

it again and again and again, and it and we found new partners as well,

because we were like, this is crazy. Mhmm. Well,

first of all, good for you for having a webinar that converts because not

everybody has one of those. But but also what I

love about what you just said, it's you know, you mentioned the r word, and

the people in my group coaching program hear me say this all the time. I'm

like, okay, everybody. What's the r word? And they're like, revenue?

I'm like, no. Yes. You want

revenue, obviously, but relationships. You you mentioned there.

And what I love about what you said is that investment

in building a relationship. Go speak to that person's group.

No expectations, no money, just and you're just

giving. Right? You're just giving, and you're getting it out there. And

the next thing you know, you've got this relationship with the with the group

host, and and, you know, one thing leads to another.

It's one of the reasons I love podcasting so much and collaborative

events. I mean, that's that's really, the same

idea there. I love that you are willing to

do that, and I really hope that our listeners hear what you just said because,

you know, that willingness to invest the time. You Show?

Everybody wants sort of an instant result. That's why I asked the question. I mean,

sometimes you can get an instant result. You find a partner, you do a webinar,

and within 30 days, you make money. K? A few months. K?

You go and you do the you you go and you do the talk.

You you connect with the host. They get good value,

spawns a conversation. Next thing you know, you're doing collaborative webinars together.

So it's a really, really smart idea. And

so now the other thing you

said building upon that is that after the success of that, you started

recruiting other or or doing deals with other partners. So

where did you start to go look? What was what's your kinda, like, go to

when it comes to finding others that you wanna partner with or collaborate

with? Yeah. I mean, we are very, very much

Show, let me say this. What we do now

is a lot different than what we did when we first started out. We still

implement what we used to, so I'm not gonna say we abandoned

that. But what we did now, what we do now is a lot more

complex, for our events. But wherever we were first starting out after that

first one, it just was, again, relationships. We

we had that much success. We said, okay. Who else

has an audience that would benefit from what we we know and what we

do? And so we went on, and we had another individual. He

taught, he had, like, a a a an audience that

was, like, more of, like, trust, life insurance, things of that

nature, still kinda in, like, the money financial side of things.

And we went to him and said, okay. We have this proof of concept

now. So listen. Once you find one win, once you run one JV,

one partnership, you now have proof of concept. Right? And

so now you don't have to give people the information on how much you sold.

You don't have to give them who the partner was. You can maybe give them

ideas and examples, but say, hey. We just did this collaboration, and this

is what we did in this instance. We this is the collaboration we just did.

This guy was a wealth coach. We we made roughly about

this much. We didn't give exact numbers. You have an audience similar size.

Would you be interested? And it's because that guy had, because David and we

had our existing relationship with this guy and there was a proof of concept. AngelList

is a no brainer. Oh, might as well try it out. You Show? Worst case

scenario, our tea the people who attend this event show up and

get value. Right? So it's a win win win. A win for

me if they go and buy our product, a win for the people attending

the event because they're gonna show up and get value whether they purchase or not,

and then a win for the partner and the JV, host

because it makes them look good by bringing us

into their community and their audience. And so, you know, starting

out, it was just a lot of word-of-mouth relationships, and that's why it's important to

build relationships now. Don't delay because you never know

what can happen in 3, 4, 5, 6 months with the right seeds being

planted now. And let me say this. Adding value

looks different to every person. And Chuck talks about this all the time, I'm sure,

in his community. How you add value and how you build a relationship with 1

Anderson, like, for Chuck, is gonna be completely different how I do it with Sally

or Joe. Right? Every one of them have specific needs,

so you have to figure out what those needs are and help fill those needs.

And so that's what we did. And we kinda just, you know, ask, hey. What

are their needs, and how can we fill that? But then how can we add

value to their communities as well? Now we do a lot of paid partnerships,

Chuck. So a lot you know, now that we have a little bit more financing,

a lot of the clients we work with have a little bit more financial backing

behind them, we'll go pay a podcast for a JV partnership

for $15,000 because we know that

podcast reaches 500,000 people. You know what I'm saying? So there's

different levels to this. Start out building relationships. Start

out like we did doing the grunt work. It takes time, like Chuck

said, but it's Show, so worth it. Never stop building relationships

because it's always worth it. Well, never stop build building

relationships, and don't take shortcuts either because this is what I

see is that people are like, okay. I know I need to build relationships. How

can I automate that? And so then we start seeing, you

know, the spammy stuff on I get spammed on

LinkedIn so much, and email. As

soon as people say, see affiliate management in

my title, I come up in searches, and I just get spammed a lot

thinking that they're gonna recruit me or whatever.

Anderson you can't automate that. And

and so, you you know, you mentioned it already is that, like,

planting the seeds, nurturing. Not everybody wants

to be treated with templates and, swipe

copy and everything like that because that does not build a

relationship. You have to Isn't that crazy what that that's what the world has come

to? It's so crazy. It's so crazy to me, but maybe maybe

you and I just think differently. Well, I think we do because there's

so many automations, and I think, even in the last

year with, chat gpt and all of that, there,

every day, I'm pitched for, like, a new chatbot or something like that,

and it's a chatbot that can behave like you and respond

like you. And I'm like, no. But that isn't me. Like, I like, for

me, relationship building is I'm genuinely curious about

you. I wanna know about you. I wanna know what makes you tick. I

wanna know, you know, a little bit more. So so

that, you know, that's what relationships are built on. It's not like, oh, hey.

You're a part of my target audience. So here's this nurture sequence, and

hopefully, you come out the other end, nurtured, and

we have a relationship. So it does take time. I like to

talk to everybody because that's how, you know, that's how it really gets done.

That's what I love about podcasting so much. It kinda like you know,

it's it's it's one of our it's one of the tools that we use.

But one of the question I love what you said too about,

sponsorships. And when you reach that level and you have a budget,

you can certainly do that, and that's a giant shortcut. Like, that's a that's a

that's a good one. You know, pay to play. But what if you didn't have

that budget? What if what if you had sort of exhausted the people you

already know, and you didn't have the budget to go do pay to

play? Talk to me a little bit about, you know, like you said,

planting the seeds, developing new relationships, and nurturing new

relationships. You know, where do you look? Do you do, like,

cold outreach? Or, like, what are you Yeah. You know, what's your go

to way of expanding your re your your network

and nurturing relationships with new partners? Yeah. I think for

everybody, it's gonna be a little bit different because everybody's different about

business model. Everybody's target audience is a little bit different. But for me, us,

personally, podcasts are a big one. Right? I speak on about

probably a 100 podcasts per year, which a lot of people are like, what? That

gets, you know, a lot. And then some people are like, wait. I do 2

or 300. But I speak on, like, a 100 podcast a year and build

relationships. Like, this is the start of me building new relationships.

I've built tons of amazing collaborations,

ideas, products with people just like you, Chuck, like, coming in and

having these conversations. So podcast guesting is one of the

amazing shortcuts cuts, but then also hosting your own

podcast. You know how many conversations that Chuck

has and collaborations and partnerships he build because he has this

platform? It's crazy. So podcasts have been something I've

done for about 5 years now. They've been in different industries,

but I've done podcasts for many, many years,

hosting and guesting. So that's number 1. We that's something

we do very consistently. And I'm

not gonna say we do a lot of cold outreach, other than that.

You know, for us, it's building Let me say

this. Always looking for referrals. So

what we do what we've been really good at because you say, oh, what if

you exhausted all relationships? But the people that you've partnered

with in the past, they know people, and they have relationships. So

what we've done is for those like, for example, one of those

individuals that I was talking about we partnered with in the life insurance,

the trust, There's been probably 15 to 20

partnerships and collaborations I've done just through that

individual alone. We found success through his community, and we

said, okay. Who else do you know that can provide,

you know, what we need, which is an audience? And we'll cut you

in on the deal. No brainer for him. Oh, yeah. We just made all this

money. You just helped my community. I'll intro introduce you to so and so, and

you're telling me you're gonna I'm gonna get a percentage just for making the introduction.

Yeah. Boom. He makes 100 of 1,000 of dollars over the course of years just

because he's making connections and just connecting us via group chat phone number, you

know, phone calls. So, I would say those 2, I'm gonna be

honest. I don't spend money on ads. I don't spend money on, like, for

me personally in my business. Right? Now for some of our clients

running events, we do. But, you know, primarily for

me, mainly the podcast, and they're having a great referral

system. Yeah. And, you know, the

interesting thing about paid ads, and as a former investor in a

in an ads agency, look, if you're

advertising to a lead magnet or a downloadable or something like

that, you know, it works really, really well.

With events, not so much. Until you get really, really

close to the day of the event, that's when I start to see it work.

And so, you know, we we wasted 1,000 and 1,000

and 1,000 of dollars on advertising campaigns that didn't work. And it's

what led us to go, you know, let's stop doing that. Let's just go all

in on the affiliates and the and and the the joint venture

partners. So totally hear what you're saying. I think we're on the same page with

that. So 2 things, Michael, before we, run out of

time. I wanna just say, like, for anyone who's listening in

right now and is inspired by what you're saying, what advice would you give them

as you know, what what their next step or steps should be?

And then, tell them all how they can, you know, connect with

you, as well. Yeah. One piece

of advice I would give is know that what you have in your head, your

heart, you know, in your business

is far more valuable than you probably think. And I I believe, Chuck, a lot

of times when we think about partnerships and affiliates, there's some of us that maybe

deal with some confidence issues. And, like, this was me

whenever I first started out. I'm like, why would so and so wanna collaborate and

partner with me? Right? Because we we ultimately, we're in

the business, and we get, caught up in all the little tedious

things, and we often forget how good we are at what we do. So if

you're listening to this, I wanna say you're great at what you do. You have

a great product. You have a great service, and someone out there

would love to partner with you and would really benefit from

partnering with you. So step into new confidence and know that you

got this. It's all good. You're premium at what you

do. So that would be my word of advice because I struggle with that for

a while. And then number 2, what what was the second question? I I I've

done forgot. Was it Yeah. Show, yeah, what was their next steps? And then,

also, how do they connect with you if they wanna learn more about you?

Yeah. So next steps, you know, if you wanna connect with us, you can go

to the funnelpros.com. The funnelpros.com.

It's just a complimentary call where you and I can chat and have a virtual

coffee. No sales. I just wanna build a relationship with you and see how we

can collaborate. But we run hundreds of events per year, so I would love to

sit down and see how we can make your virtual events better or maybe,

just guide you in the right direction. So you can go there and check us

out, on social media, but for now, just go to the funnelpros.com.

Everything's there that you need. Fantastic. Now if you're

watching this on video, look just beneath this video. We've got all of Michael's links

there. And if you're listening to this on podcast, go into the,

the the player that you're on and all the show notes and all the links

are there as well. So, and then if you do connect with Michael

and have call, email me back. Let me know how it went, and I I

will I have a free gift for you. I'm not gonna tell you what it

is. It's always a surprise, but it's a good one. But I I definitely

wanna hear that feedback and, let me know. So,

Michael, this is, this has been amazing. I I think we could definitely talk

you know, you and I are on the same page so much about, you know,

this approach. I could talk to you about this all day, but,

this has been super valuable. Now before we kinda, like,

bring things to a close here, just wanna ask you because so

much of this being this on this journey of being a business owner and

event host and just doing the entrepreneurial thing is been about

learning, growing ourselves to grow our business. And for

me, books have been a big part of that. So I always ask every guest

when they're here, if you had one, go

to must read book recommendation that people go check

out, which one I know Anderson I know that's hard because there's, like,

lots. Right. But but, yeah, there's more than a

few. But what one would you would you

recommend? You know, the one that stuck out to me right when you

said it, I don't I have a lot of amazing books out there. I was

like, man, I would love to read that again. But one that stuck out to

me when you asked the question earlier was, The Magic of Thinking

Big. So, you know, it's very, very good book. If you haven't checked it out,

I think I've read it twice. But just, you know,

a lot of what you you're talking about, Chuck, with Collaboration as a

partnership, you have to think big, and you have to dream big. And so that'd

be a great book for anybody here who wants to land some big collaborations

and isn't afraid to dream, you know, super big. Go go

ahead and read that book, and it'll help you get to that place, the magic

of thinking big. I love that

recommendation. Well, I am actually I don't know if I read that one.

I've read a lot of books that all are along the same lines, but I'm

gonna go check that one out. And I'm gonna put the link to that beneath

this video and in the podcast show notes as well for anyone else who wants

to, check that out. So I love that I love that idea, and you're

so right. Look. If you're gonna be thinking, you might as well anyways,

you might as well be thinking big. Right? And Show yeah.

For sure. And that's where the creative part of

collaborations comes in and just, you know, just being

open to the opportunities and recognizing the

opportunities when they come in. So, Michael, this has been

amazing. So much great advice here. I I

highly recommend to our audience, go connect with Michael, and,

check out his book recommendation there as well. Michael, if you were to,

leave our audience with just one final piece of advice or words of wisdom,

what would you leave them with here today? Yeah. I would say don't be

afraid to get started. Similar to what I was talking about earlier with the confidence,

but just go start. Take imperfect action. You aren't

going to have it all figured out. Right? Just go out there, but you have

to start, right to be great. You don't have to be great to

start, but you have to start to be great. So, go out there. Just make

it happen. And, definitely, last thing I'll say is definitely tap in with

a coach who knows the way, goes away, and shows the way. So

Chuck is a great individual, to latch onto. He has

amazing, amazing knowledge and information. So So and he didn't tell me to say

this, but I'm gonna say it anyways. Go ahead. Hit the subscribe button. Go

ahead. Share this show with a friend because he pours out hours into this.

We've been conversing offline. He's been prepping, you know, the guest. He does

all the editing. Like, the whole team in the background puts hours into this.

So, latch on to a coach like

like Chuck, and then go ahead and hit subscribe because, listen, there's more

valuable content to come. So, Chuck, thanks for having me, brother. I appreciate it. Oh,

man. Michael, that was awesome. And, probably the first guest in almost

a 100 that have that, realizes how much work that goes

into this. But, of course, you have your own Show, so, you totally get it.

Thank you so much. And to our audience, let this

time mean something for you. So I wanna take I want you to take

one thing that you learned from this episode today, and I want

you to put it into practice within the next 24 hours. Go take

action. Maybe it's to connect with Michael. Maybe it's to read the book. Maybe it's

something else that you've been putting off for a while, or reach out to that

relationship and see if you can strike up a collaboration. Whatever that

is, identify that one thing for you, take action on

that, and then come back and check out our next episode as well.

So, so thank you that, this has been the

Creative Collaboration Show. My guest has been Michael Tucker,

and, I'm Chuck Anderson. Keep moving forward, everybody.

Thank you.