Moving From Stuck to Unstoppable with Lorna Sherland

Hello, everybody, and welcome back. This is the Creative Collaboration Show.

Chuck Anderson here, and this is the show where we help you on

your business journey to help you on

that, whatever that is, that big mission, that big vision that

you have. And, you know, the show tends to attract

a lot of coaches and consultants and people

who do work not only obviously to make money,

but to make the world a better place and

to elevate, people and to help

them live better and more happier

fulfilling lives as well. And so today is no

exception. I have a guest here today who who does work

with, people to, figure out what

is next. And you might find yourself,

wondering that, from time to time. Or sometimes

we, come up with obstacles or we're faced with

obstacles and and, things come up where it's

like, I don't know. I don't know what to do next.

I'm I'm not sure what my next steps are. And so we're gonna talk

about that. It's a good, it's a good conversation to have.

If you have any sort of unclarity over, you know,

what direction you want your business, to go in, this is gonna be a

great conversation. So today, I have Lorna Sherlund here with me

today. And, Lorna, go ahead and say hello, and,

we'll dive in. Hey. Hey. Hey, Chuck. Thank you for

having me here to speak to your audience about the next

step. And, I love, love, love to help driven female

entrepreneurs define that next right step. Right? You know? Like,

we, as women, we love to sit in

or don't know what to do. I don't know. I don't know.

And, I find it so fulfilling to support, driven female

entrepreneurs to find that next right step to make more money, make a

big life, get the time and money freedom that they're looking

for, all the things that they know they have inside

of them, but they're not quite sure which is the next step

before the next step. Right? So many times we do

as entrepreneurs, we take the the next the next wrong step.

It's out of order. I'm the one who helps them to put it

in order. So super excited to be here. Thank you. Oh,

that's incredible. Well, that is something

that, you know, female or not, on the

entrepreneurial journey, it all starts with this

idea of, hey. I'm gonna start a business that

does x. And sometimes we start that without a

plan. We're just following, intuition or

following that idea. And, yeah, like you said, we

don't always do things in the right order.

And and that's where some of the confusion

can come from or that's unclarity

of what is what's working,

what's not working, what should I be doing next, and and I like how you

describe that. So well, let's dive deep into that,

conversation, and I think this is, super helpful. No matter

what time of year you're listening to this episode, you know, come back and maybe

listen to it a a few times. Lorna, I wanna ask you. Like, what

is tell me a little bit of your origin story. How did it come to

be that you're doing this work? Wow. So,

I've been in business for, oh my gosh, 23

years as a real estate broker. I think we're still listed and selling. My last

call was scheduling an appraisal for a property

that we have on a contract. And for me, it it

I came into real estate, because I was stuck in

corporate America. Right? And I didn't know what

to do. So the thing I did was I just left,

right? I just left because the pain was so much that

I could not stay another day in the environment that I was

in. And that led me into real estate And real

estate has been a joy for me, which is why I've been doing it for

over 23 years. And even in real estate,

ups and downs of the real estate industry

led me to getting into transformation,

coaching, leadership, all because, again,

I was stuck. You see, success is

progressive. And the same thing that took you to

the success that you have today may not be the same thing that's gonna take

you to the next level. So each time you get to

uplevel, you're gonna feel stuck. So I

felt that way. And I am now on a journey,

on a mission to help driven female because I'm a driven

person. I love, love, love to support others, and

I love, love, love to get results. And so for me,

to support others like myself who may not understand what's

happening in their space, I'm here to guide them

through to that next step and help them to figure

out, okay, what's next? What's what's the thing that's gonna fulfill

you for the next season of your life? Because that's why we're all

here, to experience life and to evolve. And at every level,

as they say, it's another devil. Right? So

You know, in so many ways, I can relate to what you're saying as a

former executive who in a soul

sucking job. Right?

Where it just felt like my whole life was to serve a

company, and I wasn't serving myself or

my family, or or really others in in

a big, big way. It was really just, you know,

fulfilling obligations, and it was, you know

so what what was the turning point for you where you decided,

you know what? Enough is enough. I'm gonna go I'm gonna go do something

else. Alright. So the I'm gonna share the 2 turning points

in in the two businesses that led me here. So the first one and like

I said, I was in corporate America. Right? And, my boss

actually, back then, took me from another company because that's what we do.

We, you know, he and I, he was a CFO, I I was a

controller, we go into companies and fix them. Right?

And he brought me from the last company, he was at as

my boss. He got another job, a bigger job, brought me into

that company to help fix this new company he was at. So

we're there, we're working, we're doing, we're fixing, doing all the things, and then all

of a sudden out of the blue, they fire him. I'm going, what is going

on? And they brought in instead of a CFO,

they brought in a COO, who in my mind does not have anything they don't

have any concept of money. Right? So as things

progressed, you know, the communication was off. I didn't have the leadership

I have now. Communication was off. Things were

just not sinking, and they were doing things that I didn't agree

with. And one day, I I was like, you know what? And it

the the stress level was unbelievable. Right?

So imagine you're in a job that you're unhappy,

there's no communication with with the the leadership, and you get to

go there every day. That just wasn't working for me. And that was my

tipping point when I said no more. And I literally went

into human resources and I told them, listen, today's my last

day, sign my unemployment, I'm out. And I

did not have a clue, Chuck, what I was gonna do

next, but I knew that I could not stay there anymore.

And I also told them, guys, you have 2 years

max before this company goes out of business. And so said so

then that was 6 I left there 6 days before 911.

Oh, wow. Yeah. 6 days before 911.

And, within a year, that division went out of

business. Right? It was a company that had 4

offices across the country. That specific one in Manhattan

got folded because we told them you key just can't keep doing

what you're doing. Right? That was one pivotal moment that led me into

real estate. The next one

was, for me in real estate, I do a lot

of, valuations for banks when 2,008,

when, you know, this country was going to hell in a handbasket.

I had to figure out what I was gonna do to

keep my house. You get what I'm saying? To keep

my house. That was a pivotal moment.

And I I literally had to come up with a new

business to sustain income coming into my household.

That was another pivotal moment. So you you I I hope you see the trend

here. I do. And in doing so, that new

business that I created, still in real estate,

it was so strenuous. And I remember one day I was driving, I

think I was doing 15 hours worth of driving that day and I

almost ran the car off the road. And

I literally caught myself falling

asleep behind the wheel. I caught myself just in time to pull

over. Just in time. Otherwise, I was

going on a 2 lane road. Otherwise, it would have been a head on collision

because I was falling asleep behind the wheel. And I pulled over and I said

to myself, good lord, Lorna.

This this isn't working. I didn't come to this country to work

so hard to almost kill myself. And that was

a major pivotal moment for me that I

decided something had to shift.

I had to figure out what was going on with me inside,

create a new vision for my life, and make that change, take

the steps towards making that change. That brought me into

leadership coaching, leadership transformation, and all things,

transformation since then. And that was 2,017.

2017, 2018, somewhere around there. And so from there

on, this that's what I've been doing, you know, and helping

people to do the same thing because I've been through I've been there. I know

what they're going through. I know what it feels like, and you

don't have to stay there. There's support and there is a

way out. Yeah. And I believe

because I've gone through similar things and I and I've had so many

conversations with entrepreneurs. It's like there's this moment. It it's kinda

I asked the question without really knowing the answer, but I always know there's

a tipping point. Right? Like, I've been there where I almost

lost my house and, did lose the car. It got

repossessed for about a month. It's like you do have to

pay. And so, you know, the these are the

things that we go through, but it it's a trigger. It's

like Mhmm. You know, do I want to

continue like this? Most likely no. And so

and and then we start to, you know, question, well, what

do I need to do different? Or, you know, how can I get to

hear? It's actually I love that you said it's a trigger

because it is a trigger. But the the key to this thing, though,

is it's a trigger for what? Right? It's

a trigger for, I believe, you're awakening.

Remember how I said before, next level. Right?

I believe that we are here to evolve. You know, I was

talking to somebody the other day and they were they were we're talking about, oh,

there were 40 years in marriage. I I believe me, I was

40 years in a marriage, so I get it. And

what would it look like for for people to be 40 years

in a relationship that is evolving, right, as opposed

to just be in the relationship just to say you're in the relationship for

40 years. You see the difference? It's it's it's an evolution. It's the

same thing in business. You can be in business for 50 years,

but has your business evolved? Have you gotten

to the plateau where you're just okay with the

status quo? Right? Or are you

in that business for 40 years and evolving at at

different levels during the 40 years to make create more impact

and therefore more income in the business. There is a a

distinct difference in the 2. Right? So

I encourage people to look at it and how you do one thing

is how you do everything. The reason why I said marriage was because

you get to do the same thing there too. Right? How do you

make it spicier? How do you, you know, make it juicier? How do

you make it more adventurous to keep it young to the

point where, oh, at 50, 40 years, you still feel

like when you just met and you went on those crazy trips, you

did all those crazy things. Not that they get to be crazy now, but they

get to be different. Right? Different in the sense that it's empowering

you to be a better version of yourself, a bigger version of yourself.

Right? Yeah. Absolutely.

And I know for me, that was part of my journey, and I've talked to

so many people who it all starts somewhere. And

then, like you say, like, really, you know, really

drawing out, you know, something amazing. I mean,

there's there's taking action because of necessity, and then there's

Yes. You know, which which which that's where a lot of trigger

points I find are. But then, like you say, it doesn't

have to stay there. It can it can be something amazing. And a lot

of times, it might be that, that person doesn't

know what to do with it, which is kind of the

work that you do. What are you hearing for so what are you

hearing from people as they they they meet you or maybe they're

just starting to work with you? What, describe kind of where they're

at at the beginning of that. What are some of the questions they're asking? What

are some of the frustrations they are experiencing,

at this moment? Yeah. Thanks for that question because it's a it's

a really good question and a powerful one as well. The first

the one thing I always hear is I don't know what to do. I've

done this before, but I just feel like I'm stuck.

Right? I just feel like I'm stuck. Now

stuck is is that's the only thing that they they can,

they can relate it to. Stuck can be, you

know, with money. Stuck can be with relationships.

Stuck can be with, family. It it it

it can be with anything. It's all related

is what I want people to understand as well. It's all related, but that's what

the first thing they come to me with is. I feel stuck. So

within the conversation, it will unfold

as to which one is the biggest challenge.

Right? So people who come to me, they come to me with

with, I'm stuck. I can't I can't

move past this income ceiling. Right? I can't move past this income

ceiling, or I'm stuck. I don't know. My

business is working, but my my relationships aren't

working. Same thing. I had a dentist

client who she was stuck in her health.

She couldn't figure out what was going on with her body.

Right? And in her mind and her body was telling

her it was because, she didn't like,

standing around because she's a dentist. She does a lot of standing.

She she couldn't figure it out. But what was really going

on was she was really unhappy with her

relationships at home with her son and her husband.

Right? But it all showed up in her body as,

oh, the job is giving me a hard time. I can't stand this

job. Right? It takes a a different,

perspective for for people to to actually relate the

2 together. Because nobody would have related relationship with

husband and children to pain in her

body at work. You get what I'm

saying? No nobody can put that together. Right? Unless

you're somebody like me who understands and have been trained to see

it. Right? And as she as we work together,

she she created we started with a 5 year plan. We've cleaned that

up, started with a 5 year plan, and she created 50% of the 5 year

plan in 4 months. Who does that? Right? She wanted a new

house. She had no clue how she was gonna get it. Right?

She created that. The relationships she wanted to create in her

marriage, she created that. Relationship with her children, she

created that. But again, her body,

you know, I have a I have a mentor who always tells reminds

us, you know, the body is a conduit of consciousness.

Whenever you have you're feeling something in your body, it's it's it's

just a symptom. We love to go to the doctor. We don't take a take

time to actually figure out what is actually happening.

That was that case scenario. But, you know, she came to

me because she she thought, you know, I want a new

job. I want a new business. I wanna create a new

business. That wasn't it. So You know,

that makes me think of every single entrepreneur I've

talked to in the last 2 decades who said, you know what?

I'm I'm tired of what I'm doing. I wanna do something new.

And, and then the number of them where when

you get through, you know, exploring that ends up

not doing something new, but doing what they're already doing

better because it turns out that I mean, I think we all start with

an idea and a vision in our mind of how awesome it's going to

be. And I always tell the people in my group, you know, it's,

a lot of times we start businesses because of an idea that we have,

not to make the millions or whatever, but because we want a better life for

our family. Right? And so the relationships

and, the outcomes and the environment

in our business are directly related, I believe. Because Mhmm.

A, if I started my business because I wanted a better life for my family

and my relationships with my family are not going well,

then how could I expect my business to go well?

Yeah. Absolutely. It's all interrelated. Everything is

energy. So we go I go deeper into all that in

in all my programs and kind of, you know, support them in figuring out,

okay, what is the thing that we get to work on? A lot of

people come. It's business. It's money, and we

have strategy. Here's the other thing I'll I'll say,

and this is a big one. So if you're listening to this, write it down,

frame it, put it in your bath bathroom, put it in your kitchen, put it

in your office, put it everywhere. Strategy

will never trump consciousness. Strategy

will never trump consciousness. So if

you're not aware of why you're feeling the way

you're feeling or why things are happening and you try another

strategy, it can tell you it's just gonna

repeat until you figure out the root.

Awareness is the first step of transformation. If

you're not aware, I talk about it all the time. I talk about 4 things

all the time, awareness, acknowledgment, responsibility,

and integrity. Those four things are paramount

in in in building a business and overall in building

life. So if anything is off with any of those

areas, there's gonna be a challenge. And don't get me wrong. You

know, we all have challenges. Right? I have challenges too. I'm

not saying I'm not standing sitting here standing sitting here saying,

I figured it all out. I figured out a lot of

it, right, just by experience and by training.

And I'm here to tell you that a lot of things that you think are

the problem is not the problem. Something else,

but we gotta figure it out so that you get the results that

you want, that you really want. That's what you want,

not what somebody else wants. Not what your

husband wants. Not what your wife want. Not what your kids want.

What do you want? Right? And

now is the time. Today is the it's the best day to

figure that out because then you can create a different

result for tomorrow. So That is extremely

powerful. And I love so

so consciousness does or or so strategy does

not trump consciousness. I love that.

And it just makes me think of all the people

who, we've ever worked with that, you know, they

they want a new strategy or a new tactic. And I I

even know consultants who are all about strategy. You can go and pay

them $20,000, and they'll do a big strategy,

session. But you still bring yourself to it.

Right? Yeah. All the beliefs that are the actions and

the, you know, all the biases and just, the

fears, the worries, the concerns, like, all of it. We just

bring all of it. And and unless something

there changes, we're still bringing ourselves to it. So, like,

that we I I always relate it to, like, the hamster wheel. It's

like, oh my gosh. It's like this happening again. Right,

or moving the furniture around. You start a new business, but you bring

your old self to it. It's just it's just the same

thing, but in a different order. Right? And so Yeah.

That is so powerful. One of the I wanted to

ask you, since you this is the work that you're doing,

because I think that there is a

belief that if I just do this one new tactic or if I just

do this one new strategy and I know that marketers are probably the blame

for that because we we we write copy.

And I I say we because I'm a I'm a marketer, so I'm probably

guilty of writing copy that makes it sound easier than it

is. But I wanted to ask you because,

the belief that, oh, if I I'm just one funnel away or

if I'm just this one tactic away or if I just did this in my

business, finally, I would get there. And

then, you know, to then instead of

that, turn the conversation to consciousness

and to look there first. What are you finding? Because

I find that so much of the focus is on the tactics. It

is on the strategy. How do you, approach

that conversation to say, well, wait. That's all well and good, but let's

take a look at this first. Well, first of all, it's

feedback. When we talk about triggers, it's all feedback. Everything is feedback.

So the next strategy so for for for

strategy, strategy is boring. Right? Strategy is

boring. So you gotta be conscious of the fact that strategy is

boring. The next strategy can be

the right strategy if you stay in

consistency with that strategy. Do you get what I'm

saying? That's the consciousness that you gotta get to. You gotta get to the consciousness

that this is a process.

I always bring the analogy to an oak tree.

Right? You have a oak an acorn in your hand,

the tree is still there. You're conscious that that's an

oak tree. Get what I'm saying? Mhmm. Consciousness

says it's an oak tree. But can you see the oak tree?

Not right now. Not not yet. No. Not yet because you didn't plant

the oak tree. Right? So now

you're gonna go plant the oak tree. Is the oak

tree still there? Yes.

Mhmm. But now you gotta water the

acorn. Right?

That's the strategy. The strategy is always gonna

work. It's your consciousness that gets to catch

up. Mhmm. Well and the impatience. It's

like wanting the acorn to become an oak tree in Tree over

there. Right? You get what I'm saying? So

consciousness means awareness when you

are aware of how the process work. Delete

Chuck, I spent a lot of money to to learn

this stuff. Right? And gone through all of these

processes. Right? And I'm still going through all the

processes because it's a process.

But the conscious awareness that it's a process

is the consciousness. Because if you're not,

that's why we spend a lot of money

going from coach to coach to coach to coach to the next strategy to the

next strategy to the next strategy. We're not working on the consciousness

of ourselves and the consciousness of the

process that it takes. Most people see the outcome

and admire the outcome of the gurus and be like, yes. It's

possible. That's consciousness as well.

Yes. You're conscious that it's possible. But who do you get to be

in order to bring forth that result

that you're looking at? Right? That's another conscious awareness

of who you are in the space, the time that you are.

Who are you now? And who do you get to become to create

that? Right? So

it's it's all a process, really. Mhmm.

Yeah. And it is a process. And so

sometimes we get impatient and we wanna get you know, we we talk

about, you know, instant, you know, attraction or manifestation. I

think it's largely misinterpreted, but we the the

universe needs a little time. Right? Like, an acorn is not gonna become an

oak tree in a day, but it will happen.

Success is guaranteed with it If Yeah. It when you do

the right things. And Yeah. Yeah. So there's also

I love that. We could unpack that all day long. And

so, before we run out of

time, Lauren, I wanna ask you, because this has all been

great. And I wanna give our listeners an opportunity to

connect with you because, you

know, if you feel stuck in your business or you could

relate to anything we've been talking about today,

then the next best step for you is to, you know,

get into Lorna's world, maybe have a conversation with her. So so,

Lorna, I just wanna ask you, like, what is the best next step for someone

listening in? Who, a, wants to take the

steps towards becoming, unstuck and also,

to connect with you? So two ways we can get

in touch with me. Well, if you're feeling that you wanna if you're feeling stuck

and you wanna get unstuck, I am gonna be holding a,

from stuck to unstoppable master class on January 23rd. So if you

wanna register for that, that would be great. And if you don't

wanna be in a group setting, you can schedule a 1 on 1 call with

me. We can have a conversation. I could see how I can support you. And

you can follow me online, Facebook and Instagram

at coachlornashirland.com on Instagram

and Lorna Shirland official on Facebook. Lorna

Shirland official on Facebook. Well, we're gonna

put links to all of that right beneath this video. So if you're watching this

on video, go check there now. We've got all of Lorna's links there. If you're

listening to this on podcast, just take a look at the player

that you are listening to this on, and all of the links are

there as well. And so, now I

wanna ask you about your workshop. So so, it's

definitely January right now. Do you,

do you hold this regularly throughout the year? Yes. I

do. So this this would be a a continuum. So if you miss

1, don't worry about it. Masterclass is

once a month. No problem. Because what we wanna help to continue to

spread the word about the the the good work that you're doing.

And so and I just you know, you know, you and I have not

known each other a long time, but it is, very

apparent to me that, we're that we

believe in a in a similar way, and, we

serve some of the same people but in different ways. And I just look

forward to seeing all the different ways that we can, collaborate

and support each other as as we continue on this

journey. Before we sign off, I just wanna ask

you, and we spoke briefly about this at the at the beginning of the

episode. I mean, the the theme of this episode is look.

You real and I say this to my group all the time. In order to

grow your business, you must be willing to grow yourself. And,

you know, this is this has been my journey, you know, 30

plus years, of because and I say 30

plus because once upon a time, I did not look at this at all. And

I remember getting my very first cassette tape,

which was an audio program, you know, about,

about success. I think it was Jim Rohn, and,

and then one of the very first books that, that

I had read, and that started a journey, of

self development and and and learning and so much

great from books. So I wanted to ask you, and I asked all my

guests, and I'm always fascinated by the answers, if you had

any must read book recommendations. And

Absolutely. I'm an avid

reader avid reader. If you ask me what

that's my highest value. Learning is my highest value.

I was sharing with my my brother. I was talking to him yesterday for the

new year, and we're we were reminiscing. And,

there's a purpose for this story. We're reminiscing and we remember

when we were kids, like 3 years old, we were listening to

Earl Nightingale on, you know, growing up in Jamaica on

the front porch with my grandfather. So,

number 1 book is the bible for me. Number 2 book is,

Think and Grow Rich by Napoleon Hill. And number 3 that I

would highly recommend because it's such an easy read is The Go Giver.

A little red book called The Go Giver. The Go Giver.

But, yeah, we used to listen to Earl Nightingale when we were, like,

babies. We didn't know what was going on. And, you know, as both of us

have evolved over the years, we can now

remember that the seeds remember that acorn? That was my

grandfather planted those seeds in my spirit from back

then. Go figure. Right? Fan well,

and and just as you mentioned that, I can just hear his signature

deep voice in in and and, I remember

I had a program from his called the strangest secret, and I must have listened

to that thing a 100 times. Yep. Yep. It's so

fun. I actually got an opportunity last year to go to the

headquarters. Oh, wow. Yeah. And I met Don

Green and Russell Brunson and and because they

had all the stuff. And the first picture I wish

I brought it out. I didn't know we're gonna talk about it, but I actually

have a a a signed picture of Earl Lightenio from

that visit. So Oh, fantastic. Well, definitely envious of

that because I'm a huge fan. And,

well and based on this conversation, now a a new fan

of of your work as well. And and and I really look forward to us,

you know, getting to know each other and supporting each other's businesses as

we go along here. So, Lorna, thank

you. This has been amazing. And I truly hope, and, you

know, to our listeners, that this has inspired you

today. Look, entrepreneurship is not always the

easiest path. In fact, it's not in a lot of ways. But

it is a very fulfilling, path. And

you started your business for a reason. You have a

big mission. You have a big vision, for

the work that you do, but also for your life, your

relationships, and the ripple effect that the work that you do is

gonna have on humanity. And, most people

that we work with wanna see a positive impact,

and that impact is possible. There are moments

where it might not seem possible, and in those moments, we want you to

reach out. Lorna is a great person to reach out to

because she specializes in helping you figure out what's

next, getting unstuck, and really realizing

that vision. You probably don't have to start the new business. There might be just

something new that you have to do or, like

like we said, do things in a different order. And suddenly,

opportunities that you, didn't realize were there. They are

there, but you're not seeing them right now. And so

how can you start to see those? So, I want you to take an

action today. Hopefully, we've inspired you. Take a step. Maybe

something that you, been meaning to do or you've been afraid to

do, go and do that thing today. And if you're not sure what it what

your next step is, reach out to Lorna. She will help you to figure out

what that next step is. So, Lorna, thank you so much.

Any final piece of advice or words of wisdom for our audience as

we sign off? Well, what

came up is, be in the silence. Be in the silence.

Sometimes you gotta take a step back and,

be still, and something will come up

that you get to recognize, see for yourself, and the

action to take. That could be it could be as simple as that.

Yeah. And it has been that for me sometimes as well. I love that.

You know, there, there is wisdom in the silence

for sure. Thank you, Lorna. This has been amazing.

And to our audience, thank you as well. Go out there.

Keep moving forward in your big vision, your mission, and

the life that you wanna create for yourself. And, then come back and

join us for our our next episode. We, we're we're

continuing this mission here. In the meantime, this has been the

Creative Collaboration Show with Chuck Anderson, and, we'll see you on the next

one, everybody. Thank you.