Entrepreneur to CEO How to grow and still have time for your life with Lynne Roe | DFS 305

Welcome to destined for success. I'm your

host Jennifer Takagi and today is Potter Palooza Day and I love

Potter Palooza today because I get to meet so many amazing

people that I probably wouldn't have encountered otherwise, and

I get to bring them to you. Our next guest is Lynn row. And

Lynne is a business growth specialist. Lynne, welcome to

the show.

Thank you so much for having me today.

I just really want to know how you show up in

the world and how you became a business growth specialist.

Oh, how would I became one? Well, I don't know,

I

Why are you passionate about it? Like, why

is this important? Um,

I became a business growth specialist because I had

grown several businesses before I became a specialist in helping

others growth businesses, but I'm working with other business

owners is part of it kind of fits my mission for my life. I

work with i My mission is to help build people into

outstanding leaders. And I do that with business owners to

become outstanding leaders of their businesses. And the reason

I do that is because when I help someone lead a business and grow

their business, it's a ripple effects. You know, they hire

people, and those people have the opportunity to send their

kids to college or go out in their community and donate to

whatever causes they think are important in my in the business

owners I work with, they also have the opportunity to make a

difference in their communities. And I see it as you know, we

each individually make contribution to our communities.

But collectively, we're a positive force. So I'm the

center of this or the beginning of this positive force in the

world.

I was at an event several months ago, and

this gentleman took the stage and said, It's my mission to

impact I want to say he said a billion lives, wow. And I sat

down I was like, like, that's so out of my scope. I don't, I

can't even but he broke it down a little bit. And he said, as a

coach, if I impact one life positively, and they make a

change, then that one person can impact 10 more. And those 10

could impact 10 more and 10 more, and you get to a billion

pretty quickly. Yes. And I was like, oh, okay, wait, I can wrap

my head around that like, Okay, I Yes. And I love start with

you. And it's gonna grow into the community, and then the

community into the state and then the state into the country

and then into the world. And then we live in a better place.

We do. Oh, my gosh, I love this so much. And I have done a lot

of leadership development training myself. And it's

amazing when you share a message that resonates with the person.

And they actually believe that if they do one thing better or

differently tomorrow, it will immediately start making a

change and a shift like people think it has to be huge, but

it's like, no, just do one thing better tomorrow, and everybody

will notice

exactly one thing at a time, you don't have to be

doing it all, you know, business owners, and they're they're a

special breed, because they have to lead the business with clear

direction, and comprehensive strategy and whatever they need

to actually grow the business. But then they also have to lead

their team with, you know, smooth communications, clear

roles, responsibilities, and they have to set all that out.

And then they have to lead themselves lead themselves to

become the CEO of the business as opposed to just the doer, the

person who does the stuff, right. So as a business is

growing, as the business owner is growing the well actually,

it's gonna say as the business is growing, the business owner

has to grow themselves as well. Or

there are going to be consequences for choosing

not to absolutely, and they're not going to be good. No comes

from that.

They're not going to be good. And you know, the the

common one is they just can't grow anymore. They can't get to

where they want to be because they're they're hustling,

they're doing all the work, they they're overwhelmed, there's and

they're losing their family, they're losing their friends,

they haven't taken a vacation. All of that happens because they

haven't been leading the business and leading a team most

of them don't have a team yet. And then leading themselves so

yeah.

So can we take a minute on that leading selves

piece because I am done screening for the right state of

Oklahoma, I'm in Oklahoma City. And one of them is transitioning

into a leadership position, a management position. And one of

the things we talk about is leading self leading others.

There's a third one, and the fourth one is leading a change

initiative. So my personal opinion, I'd love to hear yours

is that leading self is probably the most critical piece of all

of this. Because if you lead yourself well, and with

integrity, and you show up as the evolved, you know,

appropriate boss, and leader, then you have the capacity to

learn, if you don't already know it, learn how to do the other

pieces. So can you speak to that a little bit, and what leading

self means to you?

So yes, I can speak, I will speak to that a little

bit. So as as a business owner, very often, since I work with

small business owners, that's, that's my, those are the people

that I really interact with the most. And can we help the most,

and one of the things is that you, you have to use that

integrity, but you have to do what you said you were going to

do, when you said, we're going to do it in the way you said you

were going to do it. And you have to do that with yourself

too. And that's, that's one of the problems that a lot of

people have is they, they tell themselves, Oh, I'm going to

make 10 phone calls tomorrow. And then they don't make the 10

phone calls tomorrow. And now they're out of integrity with

themselves. So making the decisions to, to do something,

you have to be careful what you're agreeing to do even with

yourself. And then you have to make sure that you follow

through on it. And it's the consistency of following through

that, that gives you the the courage to keep going and also

the self confidence to keep going

so long that that I've loved this so much.

I'm looking down because I'm I'm writing there, I do a lot of

mindset work and energy healing work also with my clients. And

that idea of making a promise to yourself or a commitment and not

following through. You set your subconscious mind up to

believing that you don't do what you say you're going to do. So

then when you're trying to dig deep to make it happen, because

it's really important, internally don't have the right

things in place. So if you say, I'm going to wake up at seven in

the morning, and I'm going to do these three things every day,

and you don't do any of them or you do one or two half assed or

whatever your subconscious mind picks up on that. And it just

leaves everywhere. Yeah,

it's all about building trust. And your you

know, we talked about building trust with others. And I do a

whole workshop on that with people. And in order to build

trust with others. Yeah, it starts with you trusting them.

But to build trust, you also have to trust yourself. And if

you can't trust yourself, how can you trust anybody? Right?

And in growing a business, that's a big deal.

Do I trust myself to take on this responsibility? That I say

that I want? I, I, I was on a call with a gal she she did on

Mondays? I don't know if she still does, but she had us do a

little journaling. And she was like, Okay, if you got two new

clients, what would that look like? How would you feel? How

would you respond? What changes would you have to make and we

got to the end of the exercise, I was like, Screw it, I don't

want to employ it's like, that no longer fits what I want. I

did find out how I do actually want way more than 10 clients

and how I'm going to do that. But at the time, it was like, I

don't know how to manage that. Like, I don't know. But that

happened.

And that's a problem often with, with people I work

with, like I want to grow but oh my god, how do I you know, if I

get those many new clients and how am I going to manage them

all? I don't have time for all of that. And that's that's a

piece of you know, you have to manage the business. Right. And

that's, that's a part of leading the business is figuring out how

you're going to manage all those new clients when you bring them

in.

Exactly. So for me like I'm, I'm a one woman

shop and I'm the one who does the work with the clients. And I

was like, Wait, if I had 10 clients, and they all wanted to

call in the same week, that's 30 hours of client work. Again, I

don't want Add. And then I talked to somebody and they

said, Well, you have a calendar, they booked the call based on

your availability and I was like, okay, like, I can totally

do that. That means I may not have 30 calls that are an hour

each week. Okay? Okay, this is a whole different story. Okay, I

can put on the big rock beanies I can do this. So sometimes you

don't know like, what is it going to look like? And that's

scary.

Right. And very often when clients say, oh, I want 10

new clients. And I'll say that's great. Now, what's going to

happen when you do that, because you've got to put other systems

in place to be able to manage those 10 new clients, right? One

of them being in your case, a way for people to book with you.

And that means that then means you got to make sure that your

calendar is always up to date with all your personal stuff, as

well as your business stuff, because if it isn't, now you're

double booking and that I that becomes a whole other challenge.

I just on on one of my interviews today i She

was mentioning the importance of calendar. And I said, Yeah, I

need to reach out and have somebody helped me because my

personal calendar on my Google account is not buffering time

in. So somebody booked a podcast interview great. But I'm having

surgery in 10 days. And I have a pre op appointment. What didn't

build any time for me to get to the pre op appointment or get

home? Yeah. And so I just I had to break down, I hated to do it,

but I had to break down and just reschedule the meeting, because

I don't know if it's gonna work. So that's, that's a problem with

my strategy. And the problem I bumped up to at a time or two,

but I know it's something I need to do in my Google Calendar, I

finally got to the point where I now schedule and

travel time for anything that isn't from the office, you know,

travel time for everything. And now anytime anything goes on my

calendar, it also gets a travel time attached to it. Oh, and

that's excellent. It did that automatically. Even

if you're doing it at home on Zoom. If I

finished with you as a client, I might need to take a breath

before I start the next one, buffer time. Totally beckertime.

So what are some keys or strategies you can share with

me? I mean, audience, I hope you're getting great things for

this. But at this moment, it's all about me, like how can you

help me even more than I've already gotten some ideas.

Um, so I think the most important thing is to, to

have a plan for how you're going to get to where you want to get

to so and that's really where I start with all of my clients, we

create a strategic plan for growing their business to where

they want it to be. And that strategic plan starts with,

where what's the lifestyle that you want to be living, and let's

design your plan so that you can live that lifestyle that you

want. And then we bring that back from all right, 10 years,

this is where we're going to be this is what lifestyle I want.

This is the business I need to have. Where do I need to be in

three years? And in order to be there in three years? Where do I

need to be this year? And then we bring that back to what am I

doing each quarter? What am I doing each month. And what that

does is it takes that spaghetti of ideas that you have in your

head, oh my god, I got all these things, all these great ideas I

want to do and I don't know how to get it all done. And how am I

going to incorporate all of that, right? You've got these

this giant spaghetti bowl of ideas in your head. But what

that does is it takes that spaghetti bowl of ideas, and it

lays it out for you over time. And all of a sudden you're calm,

like, I know how to do this, I'm gonna do this. And then I'm

gonna do this. And then two months, I do this next step, and

then eventually it's all and you're like, oh, okay, I can get

it done. And when something new comes along, because there's

always something new that comes along, right, a new opportunity,

or something doesn't work the way you thought it would. No

problem. You either just plunk it in where you've got some

space on this nice calendar, right? This nice laid out plan

of what you're going to do. Or you say, You know what, I can

take this piece out and put this other thing in, and that'll

work. So it's not, it's not it doesn't add stress, it actually

takes away stress, because you've got it all figured out

how you're going to do it.

I am in a mastermind group with Brendon

Burchard, his Ultra group. And at the March 1 2024 training, he

said sometimes the answer is not this year. Yeah, like I want to

add that I want to do it but it doesn't fit this year. It

doesn't mean I'm not going to do it. I just need to not put my

focus on accomplishing that this year. And it was like wow,

that's really big. It

is and but you don't Want to lose those ideas either?

So those get put, when I when I do this with people those get

still put onto your plan? Yes, of course not this year, it's

next year or the year after or, you know, we kind of place where

we think it might end up being right. You know, the world does

change. So you can't have exact, but there's a place

marker for it even if it shifts? Yes, exactly.

Exactly. Oh, that's awesome. So you got this strategic plan, you

got your lead and yourself how to lead your people how to grow

your team? Yeah, give me give me one more big thing I know it's

come in systems. See.

Because the more systems you can put in place,

the the quicker things happen, the more smoothly they happen.

And it just takes all the all the stress and strain of trying

to get your, your work done. When you've got some systems in

place. So so it's putting those systems in place, have your

plan, think and build your team. Yeah. And think like a CEO,

because that's what you need to do is start thinking like the

CEO of your business, not the I'm the person who does the

stuff business part of your business, right? So instead of

saying, Okay, I need to do this, I want this to get done. How do

I get it done? How do I find time on my calendar for that?

No, you start thinking, who can do this for me? What is what is

that book? Who not? How? Who not? How? Yeah, I highly

recommend that book.

Yeah, it's really it's really a good one.

But when you talk about systems, it's kind of funny. I had a

program, I was kind of feeling my way through about offering.

And I was ready to offer it. And I thought I had the whole

landing page, the email sequencing everything set up and

how to book on the calendar, right, pay me and book on the

calendar. And I was just one step away. And I thought, Man,

I'm not ready. And it was like, oh, what limiting belief What

fear Do I have wasn't turned out, I was missing one piece of

my funnel that had to be there. Or none of it would connect. And

it was like, Yeah, that was not fear. That was intuition saying

something's not quite right. I'm really, really not ready. Yeah,

exactly. Those are kind of big things. But I love that we've,

we've kind of covered a whole lot of gamut. But I I want to go

back to your mission, because that was so powerful. You want

to build people into outstanding leaders, because it's

standing leaders have outstanding businesses. Because

by doing that, everybody wins.

That is so good. And you told me you have a

free gift for the audience.

I do have a free gift for your audience. It's an ebook

called five keys to success. And it's all about the things that

entrepreneurs should be thinking about when they're growing a

business and secret. There's actually 10 in there not to tie

them in. I know I tried, I did the first five. And I thought,

Well, wait a minute, there's plenty more that are really

great. So it's really 10 on there.

It's really cute, because Kimberly Crowe

talks about she doesn't she gives a talk and it's the four

stages. Every speaker needs to get on. And then she's like, But

wait, there's a secret fifth stage. So I've got the five

keys, but there are five more hidden keys. Yeah. All right,

and we're gonna find those at Lynn's. I turn to the wrong

page. Sorry, that lens free gift.com And it's L y n n e s

free gift.com. It will be in the show notes. So all of you who

are on your phone saying but I'm on my phone. No problem. No

problem at all. Just go to the show notes. It's on your phone.

It's right there. You can get it Lynn's free. gift.com this has

been awesome. Lynn.

Thank you so much for having me today.

Do you have any final words for our audience

before we sign off?

I do. What gets you to where you are now will keep

you where you are. If you want to get to a higher level you

have to make a change. So lead yourself to grow yourself so you

can get to the higher level of your business.

Oh my gosh, that's a perfect way to end it.

Thank you so much. And thank you for your time.

You're welcome. Thank you for having me.

I'm Jennifer Takagi with destined for

success. and I look forward to connecting with you soon