Genevieve Piturro - Purpose Passion Pajamas | LAYC60

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and I am beyond excited about the possibilities of this conversation.

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So excited that I've already flubbed my own introduction a couple of times.

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So, um, that may or may not stay in the outtakes.

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I don't know.

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It depends.

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But let me just set the stage with, there is just so much possibility that I'm

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bubbling over with joy and excitement and anticipation about where this conversation

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is going to go with a new friend, and I'm thrilled that she said old friend.

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In our conversation, Genevieve Piturro...

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Who is the author and the inspiration instigator behind a book that I

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have already consumed twice, it's called Purpose, Passion, and Pajamas.

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If you are watching any of this on YouTube, you're going to see the cover of.

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Just over her shoulder, but also in our show notes today, don't worry,

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we're gonna have a link there for you to go and get it immediately

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cuz you're going to want to have it.

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And I'm also going to be fairly confident that you're going to wanna

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buy multiple copies like I do to give to friends and people you care

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about who are in the space that I am.

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and I know many of you in my orbit are of, okay, what's next?

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What now were baby boomers that have lived a life packed with lots of

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activities, lots of to-dos, been directed and scripted on what is the right

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thing to do to be considered successful in our lives, and then we come to.

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Juncture where it's okay, now you have some time to make some choices for

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yourself, whether that's um, of your own choice or you are forced into a major

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transition in your life because of the.

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End of a career or the end of a relationship or just the

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end of, I'm so done with that.

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I think I've given it all, and I'm ready now for something else, a purpose.

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So I mean, couldn't be any better way to position this conversation

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that is introduced to you, Genevie.

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And let her share her story of how she went from that badass, successful

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corporate career woman to the inspiration, the founder of an organization that's

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had an impact on hundreds of thousands, possibly millions of young lives.

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and now is changing older lives like mine, older souls, to give us some ideas

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on what is our passion and how do we translate that into a purpose and how

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does that become the legacy that we not only leave, but actually live today.

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Enjoy it, influence it, increase its impact.

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Genevieve, welcome to the Leftist You Climb podcast.

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I'm so honored to introduce you to my world.

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Thank you, Ms.

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Belt.

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Thank you for this invitation.

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I know we're gonna have a great conversation just from the few

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minutes we spent before we went live.

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Um, well, so I set it all up a, a little without giving too much away.

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Um, and also let me just say, Your book is already thumbed and

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Oh, look at that.

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highlighted and posted notes, and I have gone back over the pages.

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I'm using your book now also for my morning pages Prompt.

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I just flip a page, open it, and I'm journaling because

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I'm, I'm still my, on my own.

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And you know, as much as I think I'm really special and unique, I'm not, I

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know there's millions of baby boomers that are on this path with me of figuring,

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okay, so really what do I wanna do now?

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And even if I allow myself the freedom to big as to dream as

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big and wildly as I choose.

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, I'm terrified at how do I start, how do I get there?

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And it's your story that I found comforting in that I could see how it's

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possible for me and others to get there.

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Uh, but because you've created a guidebook,

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Oh, well I'm glad.

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I'm glad you feel that way.

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I'm glad you feel that.

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Very much so.

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Alright, so I'm doing all the talking.

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I want everybody to hear your voice, your words about, um, how this began.

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And they have to get, they have to buy the book to get the whole damn story

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and to feel the emotion that I feel every time I think about how that began.

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But give us a little preview of the book.

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Sure, sure.

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And.

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, please let me say we are all, you are special and unique.

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We, we all are.

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It took me, you know, 30 plus years to believe that, and it's only because I got

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to a point where I looked back, um, and, and I'll, I'll tell you what happened.

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You know, I always wanted to be in the entertainment

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business and I always wanted to.

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Single and a woman in a man's world in the entertainment business in a great city.

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And luckily for me, New York City was, was right here in my backyard,

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but it was very hard because I was the first born of a very traditional,

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in a very traditional Italian family.

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Father, literally off the boat from Italy, came to make a good life for himself.

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You know, his father and mother planned for him to come here.

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He came with his father.

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He's 15th met my mom, who was an American Italian.

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and they planned to raise four traditional Italian kids, and I was the first one.

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So of course I learned quickly that their dreams for me included going

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to college, but also get married and have kids, which to me, I didn't

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know how you could do both back then.

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So I didn't think that was my path, and it was really hard to tell them

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that I wanted to work in New York City.

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I wanted to leave the house, get my own place as early as I

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could in the day of graduation of college and work in Manhattan.

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So there was that rub there, which I think is common for so many of us, at least

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back, you know, 30 years ago when we were.

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of us, I won't say, all taught, get a job, get a job, get a job, get a good job.

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Make the money, get security.

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I never heard anyone ask me, what's your passion?

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Find your passion.

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We all have a purpose.

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Do you know what yours is?

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Find some time to think about it.

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Never.

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It was, you know, and I had it in my own brain.

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Find a good job, find an exciting job.

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And I did.

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And I loved my job working in TV in Manhattan, I.

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I was Mary Tyler Morris, Mary Richards.

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That's what I wanted to be for any of those who watched Mary Tyler

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Moore's show from the seventies.

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I wanted to be her.

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Yes, the hat off Minneapolis.

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So I did everything, you know, to follow in her footsteps.

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And for 12 years I was living that life and I loved it.

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I was traveling.

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I had a good position as VP of marketing and the television syndication world.

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I owned my own co-op.

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I was single, I had girlfriends.

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I did all those fun things.

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Mary did, you know, didn't have quite the wardrobe, but I was working on

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it, and, and it was such a crazy life.

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I thought it was exciting.

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wasn't until quiet afternoon, which was rare when I was alone,

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that I heard a voice in me.

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And, and of course I've learned it was my voice, an inner voice ask me a question.

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That literally changed everything.

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And I heard the question in me, and I, and I, I'm gonna say, wasn't in my head.

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It was in my body, in my soul.

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And it asked myself, asked me if this is the next 30 years of your life, is this.

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and it stopped me cold.

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And within seconds, Isabel, I knew something's missing.

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I had been running so fast as so many of us do that I wasn't feeling anything

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except that frenetic energy that we might say is enthusiasm and excitement.

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And of course, looking back, that's what it was, that crazy

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energy that I was absorbed in.

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and when I thought about what could possibly missing, because

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I answered myself quickly, no, 30 years, I don't want it.

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I don't want this life.

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After I got over the initial shock of saying no, I realized one of the things,

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a family that my family and my parents really instilled in me was missing.

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I had them, of course, and I had sister, sister and brother.

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, but I didn't plan to have my own family, and I thought I would love to find a

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way to bring children into my life.

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And of course, I couldn't imagine how at that point, then I thought, you know, I

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saw this awful news report about a child being taken out of a place that was home.

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In the worst way by those who loved him, and the police brought

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him to an emergency shelter.

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And I knew this wasn't the first time I had seen a story like this,

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and I called the police and I asked, where do you bring these children?

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Something in me said, these children might be a place where

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you could bring love and comfort.

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Never did I think, well, I would get in rece in return, but I can tell

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you I have received more than I have.

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From those children who you would think had so little to give.

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But when I called and asked if I could come and read to the children

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in these emergency shelters at night, I was welcomed in.

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That was over 20 years ago.

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It's not so easy just to say, hi, I'm a nice person.

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Can I come and read in a shelter?

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But thankfully, I was welcomed in and I would read at night children's

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story books that I would bring in my, I was in my business suit after

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work, and I'd go and I'd sit on the floor of, of an emergency shelter.

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Dozen or so children that were brought in that day, you know, and they just

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needed the kids to be settled and quiet because they were being processed and

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they had to do a lot of, you know, background work to set up what the

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next step would be for these kids.

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And it was such a, a silent hour, 45 minutes.

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, they didn't say anything.

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Some of them were crying.

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I could tell by what they were wearing and how they looked that had been traumatic.

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Whatever it was, was traumatic, right?

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So I did this week after week, sometimes twice a week.

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Different kids.

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I never felt more grounded.

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Now, granted we didn't talk because.

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they were just not in a place, you know, to, to have a conversation.

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And I didn't have anything I could say except just to be present with them.

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And I felt so grounded.

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I was for the first time in my body and I felt connected to these children.

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And one night after we finished reading, I was finished reading to them.

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I followed to see where they were going to sleep at night in the shelter.

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And the staff were wonderful and.

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Let me follow.

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And I followed them to a room where they brought the children, which was

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equally bare as Bear is the one I had read to them in couple of futons and,

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and beds and single beds and cots and huddled together on some of the surfaces.

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And there wasn't anything for them to change into.

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Some of them had clothes that were tires soiled, but there were safe.

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I knew they were safe and I knew the, the staff cared, but it was always

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an emergency situation, you know?

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So they were prepared as best they could.

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and when I stared at this scene, I had these memories of my mom at my

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bedside, my sister's bedside, my brothers, and I heard the giggling

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from my, my room, my brother's room.

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My sister and I would be begging my mother for more stories and of course

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snacks and laughter and hugs and kisses, and we were in pajamas of course.

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and that's what stood out.

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These children were in these clothes that were so uncomfortable, so tight,

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so dirty, and I just, I kept thinking, how are they gonna fall asleep?

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And my heart was breaking, watching them trying to get comfortable.

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And as they were, the staff were bringing me back to the door to leave.

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I turned and I said, can I bring some pajamas next time you think?

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And one of the staff said, that'd be so nice.

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No one thinks of.

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And I knew that they were doing their best to keep this kids clean, but there

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wasn't enough ever could be enough to take care of every child that walked in.

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So I brought pajamas the next week.

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I was so excited with the books.

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And that night I read the stories and I started to hand

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the children their pajamas.

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And I had so many, cuz I didn't want any child to be left out

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and boy, a girl the right size.

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So I.

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Pulled a pair of pajamas and, you know, hand in the mouth with a smile and

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a, you know, I couldn't touch them.

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So I just tried to gently, you know, give them the pajamas and they took them and

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went into the other room with the staff.

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But there was one little girl who was so, so afraid of me, of anything to

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do with me, and I tried to give her a pair of pink pajamas and she just

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backed up and she said, no, no, no.

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And she shook her head.

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but she wanted to watch me give them to the other kids.

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But every time I tried to give her those pink pajamas, she was too frightened.

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So she watched me at the end of the evening when the other children

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had taken and taken into that room with the pajamas they did take.

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I tried one more time with her and I gently kneeled in front of her and I.

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Tried to talk her into touching them how soft they would feel, how they were pink.

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And she had a little pink in her, in her shirt that was dirty.

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And her pants were so short and her shoes were so big.

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Her sneakers and her pigtails were lopsided.

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And I just tried one more time and I just said a prayer.

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I said, I don't you wanna take your pajamas, I'll fit you.

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You could keep them.

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They're so soft.

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And she leaned in and she whispered, what are pajamas?

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What are.

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and I didn't, I, I, I mean, I did not think I heard her

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right, but of course I did.

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She didn't know what they were.

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And I explained to this little girl what pajamas are, and half of me was saying,

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I can't believe I have to explain this.

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This is the worst thing in the world.

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And the other half was trying not to let her see that she rattled me for

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fear that she thinks she did something wrong, and I spoke her even more.

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So I explain.

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that she could have, wear them to sleep, how soft and how

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good she'll sleep in them.

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So she took them and, and they went into the other room, and as I got up, I saw

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her peek out with the pajamas on and she gave me the tiniest little smile.

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And, and that was it, Isabella.

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I, I, that was it.

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I was done with life as I knew it.

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And all I wanted to do was make lists of all these.

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And just buy pajamas and, and tell the whole world, you know, I need help.

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And it, it was just life changing.

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I mean, totally, totally life changing.

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I, I could never have imagined that that could happen to me.

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I think a million thoughts are going through my, my mind, but what is

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coming to the forefront is that for anybody who's listening to what you

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just said, . I hope that you get that.

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It just, it comes and gets you Um,

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does.

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Yeah.

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I love to be open and.

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Allow it to take you.

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And, uh, I, I know that took courage and it must have defied a lot of logic and

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conversations because obviously you were a, uh, pragmatic, practical, successful

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corporate woman on a track that you chose for yourself and all these things.

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And then suddenly out of left field, the universe goes genevie.

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. This is, this is what you do, this is who you are.

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This is why I, I, I was, as I say to my clients, don't worry.

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You know, reinvention doesn't have to be as frightening as intimidating

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because you're not starting over.

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You're not starting from scratch.

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You're starting from experience.

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and you already had a lot of experience that you didn't realize at the time was

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going to help you with the skills and the abilities and the connections, right?

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Uh, yes, that's true.

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That's true.

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And, and like I said before, you are special and unique and your

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purpose finds you, or you meet at, at the right time is looking for you.

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You're looking for it.

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Yeah.

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And you, you may or may not, you may have an England, a lot of people

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have an England, they're afraid to trust that and they stay with

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the, you know, the sure thing.

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But, um, you don't always, you can't imagine what it could be.

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You just have to be.

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this is like, again, a gift from you is.

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, um, building the confidence to trust yourself is the, that's, that's the

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only way that you're going to get from that little inkling of an idea or an

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encounter as you had to, um, to your purpose, to passionately bringing it to

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life and, and making it whatever it is.

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And it, it doesn't have to start gigantic, right?

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You start very small.

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I started just me.

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I didn't tell anyone, you know, as much as I wanted to tell everyone, I, I didn't,

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because when I started thinking, what do I tell them, it didn't, there wasn't a way

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that it sounded, um, you know, like a s.

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Semi smart person would sound, it sounded ridiculous.

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And you know, in my book, as, as you know, you probably read this, the story

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of what happened when I finally did take a chance and, and tell someone wasn't good.

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So it set me back, you know, but, but more about that another time.

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Yep.

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And that's another conversation that we could have with everything, uh,

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and everyone about along the way.

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Um, not everybody, uh, Wants to see you change and grow in this way

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because it's unsettling for them.

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Uh, and we can go deeper into, into that, but I'd like to just continue on

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because I think there's just that moment of, of comprehension for me when I was

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reading the story that that little girl.

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Did not have in her life experience yet or her vocabulary, something

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that most of us take for granted.

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Pajamas, something clean and comforting to sleep in, and perhaps.

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She didn't have anything that was actually hers new and meant to make her

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feel special and seen and recognized.

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And you, you gave her such a huge thing that night.

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But I could understand why she would've been reluctant in the beginning because,

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um, you know, perhaps gifts in the past were attached to executive experiences.

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Yes.

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Um, so thank you for your wisdom and that moment of going gently with her and, um,

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You know, I, I didn't, what you're saying is, is, is so true.

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Um, but I didn't know to trust anything.

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That's why I think I try to, to teach and help other people to

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know that it's one step at a time.

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If you, if you understand this is coming from a deeper place and maybe

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you've ever come from, then try to understand that you're being guided.

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Yes, it's, it's up to you to take the action, the inspired action, but

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you don't have to know everything.

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And that shouldn't stopped you because it could have stopped me.

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I don't know.

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I honestly don't know.

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Looking back, and I've written it, How I got from sometimes D to E, you know,

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I could get from A to C, we probably all get, get from, you know, A to C,

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but it's getting in the middle, getting to the next step when you've got so

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much on the line cause you've invested so much that getting from, you know,

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letter M to N is a huge leap of faith.

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Maybe financially, maybe, you know, cause you have so much to lose

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already and you have so far to go.

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There's just faith in yourself, and as I always say in the

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universe, it's your silent partner.

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Yes.

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And I, she said, again, I love how you break it down and make it

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so relatable and understandable.

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You're right from A to C, most of us would.

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allow that to happen.

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There's a lot of resistance and, um, you know, obstacle setting

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that many of us will do to go a little farther up the alphabet.

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And you're right, you don't have to know, um, you know, the, the NASA

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example, you don't know how to, you don't have need to know how to get to

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the moon, just get there and then, you know, reverse engineer the process.

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Or Steve Jobs would say like, you know, the dot, the dots

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don't connect going forward.

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They only going backwards, but not, yeah.

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So there's a whole aspect around that, about building that confidence

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and trust and, um, wanting to change.

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Right.

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And you, you wanted, you allowed that something was missing in

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your life that you wanted more of.

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Not that you wanted to jettison everything that you.

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At that point, but there was something more, and for us to be

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able to step outside the um, The script that we grew up with about

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what's appropriate at what time?

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You know, I'm, I'm, um, you know, I'm in the, on the second half of my sixth

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decade and it's like, well, the script that they handed me before, my Manuel

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said, by this age I should be starting to contract and think smaller, less risk.

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Right.

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Right, right.

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Uh, and I, I got to that stage and went, I don't like it here.

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This doesn't feel like I thought it was supposed to, that

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wasn't what I was expecting.

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Not that I really thought a lot about it.

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I just believed the paradigm that was handed to me.

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And, um, so like you, my, my moment was the day I woke up and said, Who am I now?

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That's amazing.

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And yours was?

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This is the next 30 years of my life as.

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Yeah.

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Yeah.

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All

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Your goals change too.

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I mean, right.

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Your goals change.

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That's a, that's a big adjustment.

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and, uh, accepting that not only is that okay, but it's actually rather necessary,

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Mm-hmm.

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Because when we set goals, that's who we were at the time.

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We, you know, we had those values, we had those experiences, uh,

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resources, but then stuff changes.

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Yeah.

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And we also had other people in our ears.

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You know, you're younger, there are a lot of influences and until you get to

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a certain either age or experience or distance, they, they've got your ear.

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Yes, I, uh, understand that, and it's not always a comfortable place to be

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in, to figure out how you can't, you know, get rid of everybody in your life.

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Uh, but how do you reprioritize their influence on you and,

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um, how do you continue to, um, love them for who they are?

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and the, the role that they have played in your life, but make

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space for bigger influences.

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And, and so that's what I like about your, um, so maybe just jumping ahead and, and

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sort of giving a little sneak peek for everybody after, uh, creating, building

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the foundation, which took a long time and a lot of hard work on your point.

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I'm wearing out a lot of great shoes.

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Then you went on to do something even more influential, and that is to help

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other people figure out, um, what their purpose is, what their passion is, and

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Well, while, right, well, while growing what I called pajama program,

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um, lots of, um, mysterious ways, the name came about and it's in the book

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and one step in front of the other.

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And, you know, telling.

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Telling people and getting the courage to do certain things.

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And in a lot of mishaps, I'm very honest in the book, you know,

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running up the credit cards was not the best idea I ever had.

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Um, but, you know, I was blinded, blinded by these what I wanted to do, so I.

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I group pajama program for 20 years now, 40 some chapters around the

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US and over 7 million pajamas and books to, to children who need them

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and, you know, preparing them for a good night, for, for a good day.

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Their, their sleep is important.

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And I, from that first day, I couldn't imagine how they could even fall

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asleep, nevermind, not have a nightmare sleeping under those conditions.

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, it's, um, it's all about the children and, and that precious bedtime.

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And what happens then determines the day they're going to have tomorrow.

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So that, , I was executive director for 20 years, and of course I'm the founder.

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And, uh, all through that time, people would ask and have, we'd

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have conversations a little bit like what you and I are having,

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Isabelle, how'd you do it?

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How can I do it?

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You know, and people would confide in me tell me that, you know,

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they are, uh, an accountant or they are an attorney or something.

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And you know, really they wanted to be a musician or they always loved to

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play, you know, a, a sport or something.

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And.

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I thought, oh, what are my chances?

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You know, this is much more secure and otherwise my family,

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you know, is in the business.

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So I started to hear a lot of people's secret desires about what they

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really felt they wanted to do, and I started to help and mentor and, and

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speak about this crazy thing that happened with me in this question

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that started at all about 30 years.

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And so I realized after 20 years and never imagining pajama

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program would grow as it did.

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But thankfully thank God it did.

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I decided to to write the book cause I could never find time to write it

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while I was running pajama program.

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So I wanted to write it and I wanted to speak, not just have individual clients,

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which I do have to help them take the next step into their real purpose, but also to

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help inspire people who are part of teams.

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Companies, large organizations, to find purpose in what they're doing,

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to find purpose within their team.

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Meet the goals as as a team player to help the leaders communicate the

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purpose of what they're doing and how it makes a difference, not just,

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you know, get to the bottom line.

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And I didn't know that Covid was going to be right there.

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And purpose was going to be the word after pivot.

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The P word after pivot.

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You know, another example to me, you know, when I get down, all of, you know, COVID

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was so hard and um, it's another example.

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If you relinquish the tight hold you have on controlling everything.

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All these mysterious signs come from the universe and people appear in your path.

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And I started to teach and speak on what I felt were the two pillars that

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got me knowing nothing about nonprofit.

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How, how it, it helps us get to success and the two pillars are, are

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purpose and the human connection.

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And there are so many stories in my book and I could relate so many

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more on how it, it's not the power of one that changes anything.

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It's the power of one another that moves mountains and moves people.

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And that's, those are the pillars, the human connection and finding and leading

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with purpose that make us individually successful and make our company success.

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Thank you.

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Introducing that very, very powerful guidepost.

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The power of of one another, because that, that was a wow for me.

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Also in reading and thinking absolutely posi, positively going,

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trying to go alone in your life.

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You can go pretty far, but if you really wanna go farther,

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as they say, you know, travel.

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Travel with others, and being open to knowing that.

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Uh, other people have strengths and resources and abilities,

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uh, that compliment yours and drawing those people in.

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I, I, I was very, um, really tuned into that.

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That was like a, a radio signal that went up for me in the book as well,

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to say, yeah, remember this, starting to figure out who you are now.

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And why your life matters, or what you want to do next, who you want to become

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next doesn't have to be so scary if you're not traveling that path alone, that you're

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very carefully curating and nurturing the people around you that you need to learn

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things from and who are willing to, in my vocabulary, Lift you as you're climbing.

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Um, and so that, that was so really, really cool.

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I, I also was very, um, in chapter nine, you talk about the maybe more of the

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organizational structure of creating your, your passion project and, and having a,

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a vision and a mission mission statement.

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And I went, ah, you know, put it in a business context.

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Yes, of course.

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And then that sets you up for.

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Okay, this, these are the steps, right?

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This is what we need to do next.

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And taking that action, as you said, and who, who are the whos that you need

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around you to accomplish the hows, right?

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Right, right.

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And why I always encourage my clients and, and others to reach out because you'll

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be shocked at how many people will want to help and will answer your, your call.

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If you're sincere and you are passionate and you're enthusiastic

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about what you're doing, and.

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also, you have to know that just mysteriously the right people will

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just pop up, will come to you.

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We'll find you when you are reaching out.

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It's just the way the universe works.

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You know, it's another universal law.

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So as long as you are reaching out and you're putting out what you need, whether

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it's in a prayer, whether it's uh, you, if you write down, you know, every

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morning, the 10 things I need today, people, the right people will find you.

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Because when you are on purpose, you're on a.

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and everybody has a path, and those who are, are on their purpose, that meld

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with yours, that where they can help.

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They find you, you find them, you find each other and

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there's no way to explain it.

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Um, it's just something you have to see and you will see, and then

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you'll believe more and more.

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All right.

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Well, one of my favorite things is my pre sunrise walk.

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Hmm.

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I really do enjoy getting out, uh, so that I'm at a certain point on the

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lake, uh, when the sun is rising and when I'm, you know, um, Batching my

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activities and, and really making, taking advantage of that selfish time for me.

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I'm also listening to Audible books, and this morning there are no coincidences.

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Or

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Right.

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this morning I was listening to Mel Robbins, the High Five Life.

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and she was talking about the reticular activating system, the

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ra, which is a part of our brain.

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She describes it as like a hairnet of neurons that are, in her words,

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the bouncer for what our brain lets.

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Because we are being bombarded by data constantly, right?

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And whether that data is information or people or relationships, or visuals,

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whatever it is, we actually have a scientific proof of part of our brain.

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Everybody has this, you know, you don't have to be, you don't have to be Oprah And

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we'll drop that one for a conversation.

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We all have it, that we have health from our brain to make us

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aware of what's already around us.

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And so when you are attracting those people to you, those resources, that

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information, that knowledge, that you, because you are part of my journey

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of, I wanted help to figure out.

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I have a dream, I have a passion to build the Lift As You Climb Foundation.

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And I was, it was so big that I thought, I can't do this.

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I don't know how.

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And then when I started to think about that, say to my brain, it's important

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to me that I figure out how to do this, that I, that I am confident that it is.

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To live the stream and make it be my legacy.

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Bingo, you come into my orbit, my awareness, uh, because of a podcast

Speaker: 00:38:03

I randomly listened to one day.

Speaker: 00:38:07

Thank you.

Speaker: 00:38:08

Jennifer Arthurton, old Chick Shit podcast.

Speaker: 00:38:12

but that link also in our show notes.

Speaker: 00:38:15

Um, so it isn't random woo, woo, uh, anything.

Speaker: 00:38:23

It's not good luck.

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It's not just you get it and I don't, we all have this ability once we say,

Speaker: 00:38:34

Hmm, this is what I'm interested.

Speaker: 00:38:36

Now be careful.

Speaker: 00:38:37

It can work the other way because it's, uh, as, as

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someone else I admire very much.

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Um, said what you think about, you bring about, I'll put the link

Speaker: 00:38:49

in that, in the notes as well.

Speaker: 00:38:52

, uh, it's the same work way, works for, uh, the, the res.

Speaker: 00:38:56

So thinking about what could go wrong or what could go right,

Speaker: 00:39:01

whichever way you're gonna get it.

Speaker: 00:39:04

I agree.

Speaker: 00:39:05

thank you for letting me take you on my morning walk for a moment.

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Now we're back to the studio.

Speaker: 00:39:12

Okay.

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So I, again, there's just like a lot, there's a lot of context in the book

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about how you got from what are pajamas and that young girl who changed all

Speaker: 00:39:25

of our lives because of your book to.

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Knowing that this was something bigger and that you couldn't just keep maxing

Speaker: 00:39:35

out your credit cards and taking up all your personal living space with anything

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that you could, uh, get donated to.

Speaker: 00:39:45

How the heck did you get on the Oprah Show and get.

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Oprah on your team because Oprah's been on my vision board for a long time, so.

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Yeah, she was, she was on my vision board.

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My husband teaches meditation.

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He's, uh, very spiritual.

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Um, I met him the very beginning of this whole journey, which was also a sign.

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Um, and because you could see how in, in the book you could read Helen's

Speaker: 00:40:14

book, but, um, you know, he, he asked me one day what would change

Speaker: 00:40:18

everything, you know, in the middle of my struggle in the first couple of years.

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And I jokingly half jokingly said, you know, getting on Oprah and he.

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Come on, let's work on it.

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Let's visualize it.

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And I didn't know what that meant.

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I didn't know a vision board.

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And I said, yeah, right.

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Everybody wants to get on Oprah.

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And it happened and they, I was in the middle.

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I, I was by myself and I got a call and the woman said, hi, I'm so-and-so

Speaker: 00:40:41

producer on the Oprah Winfrey show.

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Do you have a minute?

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Of course, I have a minute . I stayed somehow miraculously poised

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and answered the questions like a semis smart person because half of

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me was screaming out loud in my head.

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Trying to, yeah, muck it up for the other half of me that

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was trying to stay on track.

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And over the course of a couple of weeks, they called with more questions

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and continued our conversations.

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And I didn't tell a soul, not my husband, nobody.

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I just didn't wanna jinx it.

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I just wanted to wait.

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And if nothing had ever happened, then it was a secret I held forever.

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And if it was gonna happen, then of course I could tell the world.

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, they, they said, you, you're gonna be on.

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And it was, it was incredible.

Speaker: 00:41:29

And, and I won't spoil it.

Speaker: 00:41:31

So for any of your viewers or listeners, if you just Google

Speaker: 00:41:35

my name on Oprah, you will see.

Speaker: 00:41:37

And it is quite a surprise.

Speaker: 00:41:40

And they aired it three times.

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It still aired and a snippet of it was in her final show.

Speaker: 00:41:45

So it's just watch it because it's just a human interest story about connecting.

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Heart to heart.

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It's, it's just, that's all I'll say.

Speaker: 00:41:57

And, um, I'd love to hear if anybody washes it, what, what they think of,

Speaker: 00:42:00

you know, just email me on my website.

Speaker: 00:42:03

I'd love to know, but it's just, it's nobody does like Oprah.

Speaker: 00:42:08

I have only red clips, but.

Speaker: 00:42:12

Now I'm definitely, I'm, uh, I'm gonna find

Speaker: 00:42:16

Watch the segment.

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all in because it's so fabulous.

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And, and I, um, I really, I mean, again, I, I, you're,

Speaker: 00:42:24

you're right about you attracted.

Speaker: 00:42:27

The man in your life who brought that element into you?

Speaker: 00:42:33

The visualization, the understanding that it is possible to manifest something if

Speaker: 00:42:38

you believe it, see it and achieve it.

Speaker: 00:42:41

I, I create, I have a, I created this process for myself.

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Uh, throughout my lifetime without knowing that it was called a vision

Speaker: 00:42:49

board because I was the the single teen mom who didn't have much of anything.

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And after my son was in bed at s uh, asleep at night, I would

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sit with the, do you remember the Sears Christmas Wish book catalog?

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I remember Sears catalogs.

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I don't remember that they had a wishlist.

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Okay.

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I don't know if it was just a Canadian thing or not, but at Christmas time,

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they came out with this extraordinary, it would be like Oprah's Magazine of all the

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favorite things and beautiful photography and, you know, uh, very coed people and

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scenes and all the best new toys, all the Fisher Price stuff, all that stuff.

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And I would sit in bed, uh, in my shitty cold.

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Basement apartment and go through those pages again and again.

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And I would fall down the corners and I would put, uh, markers in the

Speaker: 00:43:45

pages, and I would draw circles around.

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I'm going to, when I have enough money, I'm gonna get that for us.

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I'm gonna buy that for, oh, this is what our dinner table will look like.

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Yes, yes.

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And I did that, uh, night after night because I didn't even.

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Television or cable or anything.

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Back then, I was only 16.

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And um, heck years later I find out this is a thing.

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This is visual a thing.

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As a name, right?

Speaker: 00:44:16

Yeah.

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But, and it, and, and I can tell you that, um, very, very much,

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maybe all of what I, I long def.

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Manifested.

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Yeah.

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Came maybe, you know, it's not exactly in the same form, but

Speaker: 00:44:31

similar this or better kind of thing.

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So over the years then, as a business owner and learning the

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process of strategic planning and still, you know, recognizing how.

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Impactful, uh, visualization was in my life.

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I created an online program called The Visual Encore Plan, and taking all of

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the elements that we're talking about, you know, touching base with your values

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and what's your purpose now and what do you want your life to look like, and

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who are the people you wanna have in it.

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And what is your mantra, your, your.

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Uh, theme for that period, like the one I'm I'm creating right now, my, my

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word for the year, my theme is tune in.

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Uh, because I, I'm aware that I, I've, I've been kind of, uh, a little staticky

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in the past year and, and kind of flipping channels and stuff, and I, it

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hasn't given me the life that I wanted.

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The experience that I wanted.

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And so I thought, okay, that's it.

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I'm dialing in.

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That's great.

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That's, that's a great adjustment, shall we say?

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Yeah, I know.

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I'm always adjusting.

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That's great.

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Brilliant.

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Thank you.

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Alrighty.

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Alright, so, because I wanna keep you forever, but I know that you have other

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people and other pajamas to handle.

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I, I would think, you know, this all is very.

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Exciting and I hope inspiring to people who are listening to, to, if you don't

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have an idea yet, to just know that.

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It's possible, and people like, people like myself and many, many

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others, you don't have to be Bill and Melinda Gates to start a foundation,

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to start a movement to help build a charity or to give back in any way.

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It doesn't even have to be a registered nonprofit.

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Uh, or you know, something that, um, Uh, it, it, it just, it has to be something

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right to start to have a purpose in your

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Yeah, and I, and I say this all the time.

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Having your purpose doesn't mean having a nonprofit.

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It doesn't mean it means do and make a profit at what you love to do.

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There are plenty of people, you mention Oprah, nobody's on purpose like that

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woman, and I think she makes a profit so.

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Find what you love and you know, I worried, of course about the money.

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I mean, I was in a bad situation.

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I was worried about it.

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Who would ever think I could never figure out how I could ever pay my mortgage

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handing pajamas to these children?

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I didn't know what a 5 0 1 is.

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I didn't know, you know, what could happen.

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And I worked with people all the time.

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If you bring your purpose into your life, whether it's a jump or, or a.

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It will change, it will change your life.

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So if you have a, a good job that you like, but it's not your purpose and

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your purpose is singing, let's talk.

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I invite anybody to, you know, I always give the first hour free an hour

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and a half, whatever you need, just to talk it out so you're not alone.

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And it's, there's so many ways to bring that passion, whatever it is into your

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life, that changes your outlook on life, and your job becomes brighter

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because you've allowed yourself this freedom of expression with your purpose.

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thank you cuz you just sparked another thought.

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You don't have to wait till you're retired.

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you don't have to leave one thing entirely.

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And as you say, jump over here.

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You don't have to go from, uh, rooftop to rooftop and leave everything behind you.

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Start where you are.

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Yeah, absolutely.

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You know, I call it a slide.

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Yep.

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Slide.

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I love

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It will change everything.

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It's like giving yourself a gift that you have shut away in a dark closet with.

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, you know, dust and cobwebs, and it's depressing and sad to you when you think

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about what's hidden in that closet.

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Never seen the light.

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And when you open that closet and you slide it into your life and

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even a small way, the sun comes out.

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It's amazing.

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It's amazing.

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It is amazing and I, and I see.

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It's what?

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It becomes a ripple effect too, cuz they think about, you know, that

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decision for you that day to take the pajamas and to begin there.

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How that's rippled out and affected so many others in their lives.

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In fact, I, I think I recall reading in your book, um, some statements by people

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who had been affected by somebody taking a moment in life to recognize them, to make

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them feel loved, to make them feel worthy.

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And then how they took that and paid it, not only forward but magnified it in life.

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And we just never know.

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But if, if we don't do anything,

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there's no sound.

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There's no effect, right?

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Right, right.

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You don't know who you've touched.

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I mean, it's all around us at this season, but it's a wonderful life.

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You know, you don't know when you, you know, when you start your life, the

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people that you are going to impact, the smallest in the smallest lanes that

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come back just when you need a hand up.

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Amazing.

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I, um, I would very much like the opportunity to have you come back again

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and again because I think we've just unpacked the tiniest bit of the confidence

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and the process of doing something in your life that makes you feel validated

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and worthy and like your life mattered.

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And if you think that's too selfish, then think about if you don't, who

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else will not be affected by that?

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And to begin and to do that going forward now, for sure.

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We're gonna put everything in the show notes about where people can find you and

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follow you and get the book and read it.

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vision boards and, and really get started on this incredible next 30, 40,

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50, whatever, even if it's five minutes of your life, just make it happen.

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Could you give me like one or two or three sort of just do this

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to get started ideas for people.

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Um, absolutely on my website, genevieve pitaro.com.

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Go to my blog.

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Um, a year ago I did post something so that I could help people.

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and it's, um, I believe the blog is called Four Steps Purpose.

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And it is an exercise that I do with all of my clients,

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and you can do that exercise.

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Do it seriously.

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Take it seriously.

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Give yourself that 90 minutes.

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Read through, do it.

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And again, feel free to contact me if I can help.

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I couldn't ask for better.

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Thank you.

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That is truly a gift.

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It's very perfect for, for, for me because as we're recording this episode,

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it's just a couple of days before the end of a calendar year, and, um, I

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know that I have many, many more years ahead of me, and, and I am, I'm, I'm

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asking myself that question regularly.

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Who am I now?

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and more importantly, who do I wanna become next?

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So I'm going to, I'm gonna get myself a great bottle of bubbly

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Good.

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Good, good.

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and New Year's Eve.

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I think

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perfect timing.

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have a new ritual.

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This will be my new, new.

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be great.

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Let me know how it goes.

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Tell me how I can help.

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I promise you that you will know for sure and the world will know, and I

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kinda think it's something that should be an annual thing or more often.

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Right?

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I like that.

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Yeah.

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All right.

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Thank you.

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Thank you again, and thanks to all that are listening.

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Please don't, don't waste another moment wondering how to do it.

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The clues are here.

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The cues are here in this episode.

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Listen to it.

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Replay it, and share it for God's sakes.

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Share it with all the other people around you that you care about and, and

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know that all of you can make this like collective tsunami of difference in the

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world by just beginning one step at a.

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Thank you very much and we will be in touch soon and I'm gonna do,

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I'm so ex I'm so excited to hear what you get out of it and to, to talk

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about whatever you wanna talk about.

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Isabel, this has been so much fun.

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Like girlfriends talking, like old girl, not old.

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Old in, in time, not in age.

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you know, I would rather be old than not.

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Uh, and I, I'm, I'm just, you know, I have a new perspective

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and a new appreciation for my age

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aging.

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Yeah,

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the ability that I am now standing on a platform looking up and out, uh,

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that I have a lifetime, as I said.

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Not starting from scratch.

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Um, in fact, I, I, because I was that teen mom and, and had a different,

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uh, course in my, I, I didn't go to college, but I gave myself a degree.

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Well, actually someone else that I, I met along the way who really lifted

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me up said, doesn't matter if you're going to college, you have a degree.

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It's qbe.

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I said, what?

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Qbe?

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He said, yeah, qualified by experience.

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Oh good.

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Perfect.

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Yes.

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And I think for all of us, you can have that, um, you can have that degree

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and you can put that on your business card, put on your website, wherever.

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Just remember that.

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It's, it's like this degree that never finishes.

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Yeah, that's great.

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I love that.

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Yeah.

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All right.

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Thank you again, and, um, deeply, deeply grateful.

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Thank you.

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Thank you.