110: Why Nailing Your Niche is the Key To Marketing Success with Jen Casey

Show Notes

In today’s episode, we’re excited to introduce you to Jen Casey. Jen is a business strategy coach, master NLP practitioner, speaker, and podcast host. Through her top-rated The Inner Boss Podcast and signature program “Pitch To Your Niche”, she helps online coaches and network marketers think like a top earner and turn their social media into sales.

Today she is here helping us dive into what it takes to be a successful online marketer, the importance of finding your niche, and why getting comfortable with sales is the key to success.

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HERE’S WHAT YOU’LL LEARN IN THIS EPISODE:

The first skillset Jen committed to learning while network marketing [ 5:14 ]
The one thing every business needs to be successful [ 6:47 ]
How to reframe a scary business transition [ 8:40 ]
Do you need a personal brand in network marketing? [ 10:17 ]
The biggest myth around niching down [ 13:37 ]
How Jen created a sales process that worked [ 17:27 ]
Unrealistic expectations about entrepreneurship in marketing [ 18:57 ]
The top quality for an entrepreneurial mindset [ 23:59 ]
How to strategically view conventions and being in the network marketing bubble [ 26:06 ]
How to solve clients’ short term problems but also address mindset [ 32:00 ]
Specifically where and how to research your niche [ 36:25 ]
The one question that even successful businesses forget to ask [ 41:25 ]
How to protect against burnout in 2019 [ 44:10 ]
How to show up on social media to attract your ideal client [ 51:39 ]