381. Relationship Marketing: A Formula for Reaching New Customers with Reese Spikerman

Reese Spykerman is an online optimization expert who has spent more than 15 years working with entrepreneurs and companies on campaigns that attract loyal customers. Today she helps e-commerce brands quadruple their online revenues with...

Show Notes

Reese Spykerman is an online optimization expert who has spent more than 15 years working with entrepreneurs and companies on campaigns that attract loyal customers.

Today she helps e-commerce brands quadruple their online revenues with her copy, design, and strategy framework.

After living in Malaysia for 7 years, Reese returned to her home of Northern Michigan, where she lives with her husband and 4-pound pupper. She’s an introvert through and through, a lover of Detroit-style pizza, and is obsessed with the tv show 12 Monkeys.

In this episode Reese discusses:

Her trailblazing journey in online entrepreneurship.
Trusting in your intuition to take a different path.
Using technology to be a better person.
The positioning and copywriting elements that you need in place to make your social media matter.
Is the art of copywriting dying?
Understanding your entrepreneurial ‘lineage’.
How indie brands with heart can leverage relationship marketing to attract new customers.
The problems with looking “too pretty” in your business branding and content.
Reese’s formula for standing out from the crowd.
Why relationship marketing can create more loyal customers than digital advertising.