448. The Business of Coaching: Unpacking the Coaching Industry [Part 1]

Coaching is a powerful tool that can help you achieve success and happiness in your life. Coaching is estimated to be a $2 billion global industry that is rapidly growing.

People around the world are increasingly seeking support in achieving their goals, overcoming obstacles, and pushing themselves out of their comfort zone.

Ideally, coaching is a relationship of accountability and trust between an individual and a coach. Coaching is not about telling you what to do but rather guiding and facilitating a process for you to find your own answers.

In Part 1 of The Business of Coaching series, Betsy’s dives into the struggle she has experienced in offering private coaching within context of a rapidly expanding but increasingly misleading coaching industry. 

Tune in as she shares her personal journey of coaching certifications, working with clients, as well as the results from spending A LOT of money hiring other coaches in this industry. 

• [2:00] Are you hiding in your business?
• [6:00] A love / hate relationship with the coaching industry.
• [13:00] Disbelief of big money and mentorship.
• [20:00] Trauma-informed marketing.
• [26:00] What professional coaching can do for you.
• [32:00] Inclusivity in the coaching programs.

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