81. Creative Copy: Copywriting to Attract Your Customers to You with Alex Cattoni

Show Notes

IN THIS EPISODE: Alex Cattoni is a multi-passionate entrepreneur and creative mind behind multiple businesses and highly valued brands. Since starting Cattoni Creative in 2011, she launched several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Today she is here sharing insights into the creative copywriting process and how you can strategically use copywriting to start leveling up your business and brand.

WHAT YOU WILL LEARN:

The difference between copywriting & content creation. How to set yourself up for success when you are writing copy: from understanding what type of writing you are doing to identifying which side of your brain you are using, Alex breaks down tangible steps so you can maximize your results. The role of “story” in copywriting and how to use it effectively. The questions you should be asking if you are looking to hire a copywriter and the insights into what you need to know before you start working with one. Alex shares a simple reframe to help you go from confused to confident with your online marketing using basic analytics.

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Alexandra Cattoni is the brilliant marketing mind and copywriter behind some of the hottest personal growth brands on the planet.

She got her start in the online world 10 years ago after putting law school on hold to accept a job at Mindvalley, one of the top online personal growth publishers.

While she began at the company as a Customer Support intern, she quickly rose to the top as Creative Director, becoming part of the executive team that grew Mindvalley 3X to more than 8 figures in annual revenue. She was responsible for leading one of the most successful launches in the company’s history and oversaw the growth of many multi-million dollar brands. Alex later went on to become the Event Director for Mindvalley’s epic experiential event, AwesomenessFest Maui.

Since starting her own company, Cattoni Creative, in 2011, Alex has proudly partnered with some of the top transformational authors and businesses in the industry. She’s a multi-passionate writer and entrepreneur who combines her love of history, science, strategy and psychology to build brand buzz, craft authentic and iconic marketing campaigns, and write industry-leading sales funnels.

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CONNECT WITH ALEX

Instagram: @alexcattoni

Website: www.alexcattoni.com

Facebook: @alexcattoni

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