Make Every Podcast Want You: Strategies to Get Booked & Hired with Kimberly Spencer

Hello everyone, and welcome to this week's episode of The Marketing, Media & Money podcast. And I'm really excited because today we're going to talk about two things that I love, podcasting and zone of genius. I love both of those things. So if you've ever wondered how top business leaders managed to scale their operations while maintaining a seemingly perfect work life balance. Well, today we're just going to dive into transforming limiting stories, establishing small, strong business boundaries, and stepping into your zone of genius. But also, how can those strategies enhance your presence and effectiveness as a podcast guest? So we're really going to dive right in to this, and we have the perfect person on the show today, because she actually lives breeze and walks her talk on both of those things. So let me tell you a little bit about her. So Kimberly Spencer is a 16 plus year entrepreneur, a subconscious success strategist and Amazon number one bestseller, a TEDx speaker, a health junkie, a freedom lover, a two times boy mom and an unsinkable optimist, helping visionary leaders transform their self, limiting stories, build their empire, stand out furiously and make the income and the impact they deserve. So I mean, we got a lot to cover in this amount of time we're going to have, but as you will find, Kimberly and I both talk fast, and we dive right in, and we love to get into topics. So this is going to be super fun. Make sure you have your pen and paper out, because I'm going to guarantee to you that you're going to have some writer downers, because she is going to drop some value bonds like no one else. So let's just dive right into that. So you talk a lot and emphasize how important it is to operate in one zone of genius. So I know what I think of zone of genius, and maybe what my audience thinks of zone and genius. So can you explain how understanding and, more importantly, leveraging your zone of genius can enhance your effectiveness as a business owner as well as a podcast guest?

So your zone of genius? First of all, Patty, thank you so much for having me on the show. I'm so excited to be here with you, and the zone of genius is one of my favorite things to talk about simply because when we know this space that we can operate in 90% of what you're doing in your business, you can basically chuck or delegate. Because when you understand what are the few pieces that you do so well as a visionary leader, and this is what I found for all the visionary leaders out there, the top level CEOs who I've worked with, both as a coach and who we have as clients of our podcast, guesting, agency, communication queens, visionary leaders, do best in their zone of genius with connecting, creating and being able to challenge perspectives. So you hone in those three areas of your space, and how you challenge perspectives in your industry. That's what positions you as a thought leader. If you are creating relationships, that's how you develop and enhance your circle of five, who you are with the most, the most, like the five people that you surround yourself with. You grow based your grow your business based on the quality and caliber of the relationships. You build relationships with highly successful quality podcasters by constantly going on, showing up, building relationships of reciprocity and generosity, you're going to cultivate exponential return. Like one of our clients was just on Dave Meltzer show, and Dave Meltzer invited him to go speak at his mastermind like that's so powerful. And it came from a podcast interview. It came from opening a door and building that relationship. And then the third is creation. Now it could be different for you than it is for me. For me, it's books, programs, being able to co create with my clients and strategies. But when you can focus on your zone of genius, your zone of genius is a space that you do so well that you it's, it's almost, it's almost we like, weird in the paradigm of our matrix that you should be paid for it, because you're like, doesn't everybody do this well? But if you're able to communicate successfully, create challenge perspectives and and cultivate relationships those when you can hone in on that visionary skill set, that zone of genius space is where you can lean in as a leader, and then you have exponential return.

And I think it's really important to say here too, though, and I think a lot of times people think, well, I can't charge that kind of money that's like so easy. I always like to say the things that come the easiest to you are probably the things you should charge the most for, because it's probably not the easiest things for other people to do. So what would you say about how people could identify. Right. Like, you know, working in your zone of genius, once you know what it is, right, is a lot easier. But sometimes people really have to identify. Other people will tell you, right, you know. Other people will say, Oh, Patty. Like, you know you are like a master networker, and you know, you are a super powerful partner to have, or whatever the case may be right, you know, but the fact of the matter is that's once you actually identify that, and then, like you said, you build the relationships around that so that it is really powerful. But if you don't know, or you think you might know, but you're not sure, how would you say you could help somebody identify what their zone of geniuses.

I love that, because I struggled for years in what I called my zone of competence, which is the area where you do a lot of things really well. I mean, I'm naturally multi passionate. So like, there's a lot of things that I can do as a business owner, and I think many of us as as small business owners, especially in the beginning stages, there's many things that you can do okay, and some then you graduate into your zone of excellence, where there's some things that you can do pretty darn well, and you get praise for them. Like, for example, my first business at 19 years old, 17 years ago, was teaching Pilates. I was damn good at that. It was in my zone of excellence. I was a really. I was the high within one year of teaching. I was the highest paid, most fully booked instructor at the studio that I was freelancing it. But what I didn't know that I was doing differently, that was my zone of genius. So what separated my zone of, you know, excellence at teaching Pilates. I could see the body, I could make these adjustments. But when I realized what made me different, my zone of genius, was that in I would challenge people's perspectives. I would challenge what people thought was possible for their body. And that's really where I leaned into as a coach, and that's where I leaned into as a podcaster and as a podcast guest, is I would start going on shows and challenging not in a way that I wanted to be divisive or polarizing for the sake of polarity, but challenging people's perspectives is what was possible for themselves, and giving them frames of reference, ideas, possibilities, stories, whether it's my story or some of my clients stories, to be able to say like, yes, it is possible for you to go on podcasts and profit on podcast before even the episode distributes. And I've had people's mouths like, be like, What? What like, what like? That's I can get an ROI before a podcast even distributes. I'm like, Yeah, because you're building a relationship with the host, it doesn't mean that the host is going to convert into being your client that's thinking a little too linearly and, like, transactionally. But the host, if you can, if you convert the host to being a raving fan, they'll go on and talk about you, 567, times in other circles that you don't even have to walk in, because you're so freaking phenomenal at what you do. And so giving those perspective shifts, that's what I provided in my in my Pilates business, that's what I then later provided as a president of an E commerce startup. When I had that successful exit, I then started providing perspective shifts in my coaching company, shifting people's perspectives as far as what was possible for their productivity, for their performance, for their level of success and fulfillment in their businesses. And then that's what we do, providing perspective shifts as far as what's possible for from the power of podcasting,

It's really important too, because lot of times people don't want to think about possibility, right? You know, like, oh no. Like, I want to know. Like, I live in the world of possibilities, because I think possibility is where profitability is. So, like, there's, they're married to each other, right? 100% right, you know. So I think that that's the space that I love to be in, which is kind of why you and I get along so well, right? But I think that a lot of times they do get caught up in those self limiting stories, right? So once they actually figure out their zone of genius, right? They identify that right now, they kind of have to get past some of those self limiting stories, but when they can really, I think that one of the keys is sharing those transformations, and especially on podcasts, right? Because that can really impact your business and your personal growth when you're not just hiding behind your zone of genius, right? People want to know that. You know you didn't just wake up that day, right? And maybe you did have that zone of genius, like what you're saying, but you didn't really utilize it. You didn't step into it, right? It just kind of affected everything else you did, but the minute you step into it. And now, purposely and intentionally do it like it changes everything. So how would you say once they identify that and they step into it when it comes to being on a podcast, specifically as a podcast, guess what are some of the things that they can do? That they can step into that and make it so that it is transformative and it will impact their business. You know, not just like you said their ROI before it even is distributed.

I I think the thing about your zone of genius when you can identify it, and you touched on something about the natural aspect of the zone of genius, right? Like it is natural, but it's like not necessarily cultivated. In fact, what I've found in most leaders, it's the thing that you were most shamed for or chastised for. For example, like my ability to provide perspective shifts was not really appreciated when I was five years old, trying to shift my father's perspective as to why he should be sober. Like that was not appreciated. Coming from a five year old seeing saying, like, Hey dad, I see when you're sober, like, You're really amazing and cool, and you're acting like a jerk right now. But that perspective shift, that was something so that was something that I started to question if that was my superpower, because, like, I then got in trouble for it, I then got in a lot of trouble for it, and I got punished for that experience. But later on, I started to realize, wow, this really is my gift, and that got to heal that relationship because of the power of always being able to see I'm that weirdo who can always find a silver lining in pretty much anything. And when you're going on on podcasts, in order to really have that conversion aspect, you have to do what I just did, share a little story. Share a story of something that is an example of how you shifted a perspective, or of how you of how you lived in your zone of genius, doing what you do really epically in the vein of a story. It can be when you didn't know you had your superpowers, of your zone of genius, and you were suddenly discovering what that was like. I shared my story earlier about Pilates and like I was a really excellent instructor, but that wasn't the thing that set me apart and made me the highest paid, youngest, most fully booked instructor within a year. Like what set me apart was the challenge and what that little extra zone of genius piece? Because every other instructor in the studio could teach Pilates too. But for some reason, my classes were the ones that were always fully booked. And it's when you can start identifying what are those stories that correlate to your message, so that you can demonstrate your zone of genius, not just talk about the area of your expertise, because there is one of my favorite marketers, Billie Jean is king. Billy Jean is marketing. He said that, think it was on The Ed mylett podcast, and he was sharing, as a black man, like how he would go in for meetings and have to he realized that he would have to be the one who showed rather than tell. He would have to show the results. He couldn't just talk a good game and get people to buy in. He would have to show the results. And so he he stated this principle, show rather than tell, and your stories show credibility, whether it's your stories or the stories of your clients. Like, when I dropped the fact that one of our clients was invited to Dave meltzer's mastermind on his podcast because he was on the podcast. Like, literally on the podcast got an invitation to go to another speaking gig simply because of the information that he shared on that podcast like that's the power of a social that's a social proof example that demonstrates the power of what we do as an agency. It demonstrates the power of podcasting, and it also gives a real life example of a testimony for possibility of how you can expand podcasts beyond the scope of the podcast. So it hits it three ways

Which I think is really important too. Because, you know, nowadays, it used to be that you couldn't believe what you hear. Now you can't even believe what you see sometimes, right, you know, and so it's important to be able to back those things up. Credibility is probably more important now than it ever was. I mean, remember the day when, not that long ago, actually, when people would do testimonials and do their first name and last initial and that kind of stuff, that doesn't fly anymore. Now, people want to see, we want to know their full name and a website so that we could literally go check it out to make sure that's really true, and that's not your sister or whatever the case may be, right? So I think that's really important, though, that we live in a time now where that's possibility, though, because if you are walking your talk right, and you are, you know, living within your zone of genius, then you don't have to worry about any of those things, right? You know, I think it is really important and to your story. I I love that. I think when I was very, very young, my parents called me chatty Patty, and they used to tell me all the time they'd give me $5 if I could just be quiet, right? If I could just be quiet. I never got the $5 not ever one time. But what it did was it made me feel like I should be quiet, and it wasn't who I. Got a little bit older that I really stepped into using my voice, right, and really understanding that I didn't have to listen to that, right? That was somebody else's story. I got to have my own story. And my story is loud and proud. I have something to say, buddy, you know. And so I think it is, it is really important to really know what that is. But I also feel like a lot of times, and I think you'll agree that when people really don't know what that is, that's when they're doing this spray and pray kind of thing, right? Well, yeah, like, I call that, yes, spaghetti, lazy marketing, right? You know. But for me, like, I'm in the marketing business. Do you know how many marketers there are if you don't know how to stay in your zone of genius, and you don't know what your differentiators are and how to stand out? Like, I mean, you could get lost in a sea of marketing people, right? You know? So, yeah, I think it is really important, and it's almost like a balancing act too, right, you know. So I think that it's not just us too. It's all about having a good team behind us too. We don't do everything. We do all by ourselves. And I know that you have a process that you help business owners hire their dream Queen team, right? Yeah, for those of you like really, honestly, she is the queen. We both actually came on the podcast with our rounds on, then decided we would take them off, but, but we had them and stuff, though. But how do you help them hire their dream Queen team? And really, as far as zone of genius and podcast guesting, really, what are the benefits of having the right team in place? Because, man, it is a make or break thing for me.

So to give you an example, when I was in stuck in Australia in 2020 we got stuck there during covid, and my primary source of lead generation, which prior to that, had been live events, was shut down. I had a small team of two VAs that was it, and one editor for our podcast, like who was on a freelance basis and I, we pivoted our strategy into targeting podcasts, and we started reaching out to 100 podcasts a week per week. Now that was taking up about 40 hours of my team's time to be able to track, build the spreadsheet, follow them on social media, follow up, email all of that to target these podcasts that understanding like, I also am a mom. Like, back then, I only had one child. Now I have two, and there's no way that I could find 40 extra hours in my week without sacrificing my sleep, which I'm unwilling to do. And I think you have to realize to go back to your zone of genius. What is your zone of genius? When hiring teen for me, what you want to delegate out to that which is not in your zone of genius as a leader. And so when I am in my space as a leader, I know that from I look at the entire process like I'm a Virgo. So like, I can see a whole process, like mapped out, like of like that and that, when you can see the process from start to finish, compiling the spreadsheet, doing the research, all of these things in my total zone of confidence, I totally could do if I wanted to researching, finding the podcast, putting them all into a spreadsheet. Initial email sent out, hey, are are you taking guests? Like, curious, who's who's your Booker? Like, initial email sent out, following them on social media, dropping them a DM on social media, all of these five things I could do, but they're not. They're in my zone of competence, not in my zone of genius, where it gets to me being actually in my zone of genius. With that process is between clicking on the link to show up to the podcast, building the relationship with the podcaster, and then clicking on the link to sign off, drop in some promotion for the podcaster, sharing about their episode, continuing to further a relationship of reciprocity and generosity with the podcaster, also thanking their team, if any of their team members were involved, dropping reviews, etc, and then any of The follow up of the process of get being on a podcast, tracking the podcast, checking if it got distributed yet, you know, writing the email, building the social assets to promote it, like because sometimes podcasts won't always give you social media assets, so being able to share about it, all of those things also not in my Zeno genius. All that's in my zone of genius is that 20% of the time, which is the most important, obviously, showing up to the podcast interview has to show up, but that's my zone of genius. I build my team around that. And I know when you're first getting started, especially if you're solopreneuring it, and you're like, I can, but I can do all these things. Yeah, but as you, but should you and as you, should you and as you adopt more responsibility in your life, more powerful, influential relationships, more responsibility. Maybe you have a like, I have a home now. I have a freaking homestead with like, nine chickens and two donkeys and two goats and two children, and my four children and my husband, only one husband, only one husband. Yeah, that the second one was a I ended that one before I started the second one

Baptism, your son of genius.

Your choice in my zone of G, I picked a husband in my zone of genius. He's amazing. We've been together 12 years now. It's He's awesome. Best baby daddy I could have ever hoped for. But I picked a good team member. Like the first time around, I was young, dumb, stupid, pulled a Britney. Did not pick a good team member who was a fit for where I wanted to go, like for where I wanted to go. I needed someone who would be able to fully support me, who I who you pick as a spouse, Jeff isn't like that's the most important team member next to the integrator that you hire for your business. Like building the team is just as important. Building the team at home, who's supporting you, who's really around you, who's your community at your home, as well as who's your community and your business, and who's your team and your business, both are going to be supporting you, and if you don't, I've seen so many clients who have one. They they have the the an okay team in their business, but their home life team is suffering, and thus they feel unhappy and unfulfilled. So building a great team, it's not it's goes beyond the purview of just like, Oh, I just need a VA for my business. Yeah, you probably do. And what's the level of team support. How do you approach your home life as a team? Because each of these aspects, like, if you're going on more podcasts, like, I know I have to have my husband who's who's right now with the baby or the toddler. Like, Oh my gosh, he's three, but who's with the toddler right now? Taking a nap. Good for that, okay, but the like, I have to have that support. And I know that when my toddler wakes up in about five minutes, that my husband's gonna quietly take him out of our bedroom into, you know, the Imaginarium, to put him upstairs so that he can play and whatnot. But and we, we call our playroom the imaginary you have to have that level of support. And so just especially if you're a mom and you're going on these shows, you either have to have the support of the podcast or structuring when you're going to schedule the shows around your kids daycare or your your home care schedule, or you have to hire support, or have your partner or husband or nanny come in and have that support too. I believe I look at support holistically. And if you're looking for supporting, getting booked on podcasts like you can easily start with a VA, start with a service like podcast guest.com, pod, match matchmaker.fm, those are all great ones to start with that. Start building support, so you can start building those relationships, and then as you grow, you can go and do bigger services like podcast casting agencies like ours or whatnot. But start, it starts with support and knowing where in the process is your zone of genius. And odds are, for most visionary leaders, it's not filling out those spreadsheets and doing all the research and data collection, even if you can,

I think that's kind of key there, because I think a lot of times what happens is people build team and hire for where they are right now. And really it's about hiring for where it is that you want to go and you need to kind of think about growth, right you know, because you want to be able to grow scale and sustain what you do, right? You know? And I think a lot of times like, Oh, this is all that I need now. But I think it is important to think about where is it that I want my business to go? And then I also think that, and I was actually guilty of this early on in my business, too. I don't know how many other people have thought to themselves, Oh, if I could just clone me, if I just had another bat like I thought that was the end all be all if I could just find another person like me. But that really wasn't the answer, because I did hire people that weren't quite me, but close, right? You know, but really that isn't it, because the more people that you hire are just like you, doesn't help you to get things done, because what about all the things that you either don't like to do or they're not in your zone of genius, right? So you need people who are in the zone of genius that you need that's not your zone of genius. So when you're helping these business owners in creating repeatable systems, right? See, that's where I think it's key, right? It's the relief system and process, right? That's how you're going to be able to scale and be more efficient. And I have to tell you, I think in podcast guesting, that is so absolutely true, like I know that I have SOPs, and exactly my team knows just what to do, not just for my podcast, but I mean, like, literally in the last. Two days, I have guested on like four podcasts. I'll probably be on like eight podcasts this week. Maybe it's only seven. But like, when you're doing that, like, you have to have a repeatable system in order to get it done. Be able to promote, you know, and to be able to build that relationship with the podcast host, which is really where it's all about. So how do you help people to be able to like, I know you have an agency, but do you show them what are some of the strategies you know about building a system and a process that will help them to do that 100%

Yes, like, this is definitely going into what we have in our book. Like, we use product management software called Trello, and we treat podcast production and podcast guesting like Hollywood. So that was my background. Like to support myself while creating my career in Hollywood and getting my first feature film produced and distributed and picked up by Lionsgate and Netflix. I was supporting myself as a Pilates instructor, but because I was working and interning in Hollywood, I saw that the the standard of production. And there's five basic standards of production you have in development, pre production, production, post production and distribution. So if you structure your project management in that space in development for podcast guesting, that is where you're in development. You're in talks with getting on that podcast. Now we don't put in development typically, because we're reaching out to so many podcasts, we're in conversation. We don't put in development too much on the board. We have those for a spreadsheet. But once we get into the conversation where we're having getting our clients pre calls, or I'm going on pre calls, that's when we start to go in the pre production phase. Then production happens right now. We're currently in the production. Post production is predominantly on the podcaster, but as a guest, you also have some post production tasks to take care of, such as before the podcast even gets distributed, share with people that you are on a podcast. Why this produces social proof for you to go on more podcasts that says, hey, I'm somebody who's consistently going on big podcasts like this is something that builds your credibility so that other podcasters see, wow, she's going on these podcasts. And then you have another touch point when the podcast gets released, and then they get to see, wow, she's really amazing on these podcasts. So building that credibility during the post production phase, while the podcaster is doing all the hard work for you of, you know, producing, editing, or, you know, not just the podcaster, but their team, is doing all that hard work of producing the episode and getting all it set you looking and sounding nice. You use this time to pre promote the podcast and build your relationship with the podcaster. Offer like we have a whole list of steps that include, you know, post on social media, specifically LinkedIn, share that you were on that podcast, give them a link to the podcast. Pre, promote it. Secondly, we also have a two way review system with the podcaster. So I do a review of the podcaster. The podcaster does a review of me. This allows me to collect testimonials. This is what we do for our clients. We collect testimonials. Then we can then use public facing for more pitches when the podcast was like, Oh my gosh, this, this guest blew my mind. And then you can also use those for your speaker reels, for Speaker engagements, you name it. You then collect a testimonial. You then also build the relationship of reciprocity. Offer if you find out something that the podcaster is looking for, like a book, a tool, a resource, they're struggling with a pain point they're wanting to get somewhere farther in life, like give them a book, a tool, a resource, and typically, a pain point that most podcasters have is monetization and finding great guests. And so if you're a great guest, if they're wowed and dazzled by you, give them another referral. Give them a referral to somebody in your network who does similar to what you do, but doesn't do exactly what you do, and then pass off that referral. And then also, you know, give them a monetization opportunity by having them join your affiliate program, and then that way, all the links that they use in their description can be affiliate links,

Which I think makes so much sense.

Yeah, it's a win win for everyone.

And I think a lot of times people don't really think of those things. I really think that is one of the most important points, because even though everybody's heard all the statistics about how many podcasts there are and stuff like that, it's still a pretty small world. And I have to tell you, I hear from people all the time, oh Patty, I'd love to have you on my podcast. This person said, how great you were. This person said, how great you were. And sometimes it's because they listen to my podcast. Sometimes it's because they've heard me on other podcasts, and sometimes somebody else told them, right, you know? And I think that's important, but one of the things that you haven't yet said, I know, you just haven't got that yet that I think is so important. And what really works for me is introductions. The gift that keeps on giving. You know, I just know that once I'm on somebody's podcast, it's like, it really is easy for me to make introductions for them. And the introduction doesn't have to be about being a guest on their podcast, right? You know, could be something that they said, like they could say that, you know, they're having this event. Or it could be that, you know, just from reading their bio, you find out that they're a speaker, right? And, and so I'm a speaker, right? And I know a lot of other speakers, right, you know? So it's really easy for me to do introductions for them for something else. So it's not like, oh yes, our relationship isn't going to stop once you're on my podcast. It's literally just starting. We're in like in the very beginning, even though we may have had a relationship before, but the fact of matter is, we're just continuing the conversation after that and all the different ways that we can best serve each other. So I think that, I don't think people realize that, you know, maybe that 45 minutes that you spend with somebody like that, 45 minutes could lead to literally 1000s and 1000s and 1000s of dollars,

Yeah, so far, over a quarter of a million in new business revenue directly attached to podcast guesting, just just for my coaching business alone. And I think I love what you said, patty on introductions and how the podcast interview that 45 minutes, it's just opening the door. I like to think, and I'd like to shift everyone's mindset and perspective into instead of thinking of podcasts. And this is what most people do. They treat them like a one night stamp. So it's like, it's kind of like that scene from Sex and the City where Miranda and Steve first starts dating, and she was like, Thanks for the sex. Bye versus on a in a podcast, it's kind of like thanks for the visibility, bye, and then you leave, and then you don't hear from the person, and then they don't really promote your episode, and they don't really share anything about it. And there's that, there's dynamic of this, like one time experience versus, think about a podcast interview like a first date. And now there's a reason also as to why I give such a sexual innuendo, and because I know that in communication and linguistics, laughter and sex, sexual innuendos will trigger a longer term response in the brain, and so that is why I give this reference. Because when you shift from thinking about podcasts as a one night visibility opportunity to a longer term relationship, and actually have the podcast be a first date. That opens up the possibility of all the potential business that could be done in a longer term business relationship. That's when you have a magical shift happen. Now, just like first dates, not every first date needs to be pursued for a second date. And there are certain boundaries, obviously, that come with that. Like, for me, a hard boundary is if, like, if there's a hard sell at the end, like, of where the podcasters obviously turn their podcast into, like, a funnel of some sorts. And I don't know who's teaching this, but I know somebody is, because there's enough people who have done it where it turns into a hard sale funnel, where they then use what you said in the conversation, especially if you share something vulnerable and courageous and bold, but deeply authentic and personal, and then they use that as a selling point for their program that's gross to me and manipulative, and those, those podcasters immediately get put in our dungeon and on our Do Not Call list, because that to me, if you're going to manipulate somebody's words against them, into then sell them your program. If you're not interested in a transformational relationship, you're still looking at everything like a transaction. So those are the relationships that I would say, don't continue on. But there's sometimes I've had a podcast interview where the the host was like, Well, I feel like you were talking directly to me, and I was asking these, this and this specific question, specifically regarding my problem. And I'm like, Oh, tell me more, what's going on. And, you know, they'll I was literally on one just two hours ago, and she was like, Oh, well, I was talking about this and this challenge and this experience, and I said, Well, okay. And then I just started kind of sharing. And she was like, Well, I'd love to know about your packages and how you work. And it just, it came out of an organic conversation with a desire for service, not I'm gonna go on this podcast and convert all every host into being my client, because that's looking at relationships transactionally, which is gross. It's like the guy who's looking at, you know, going around at the bar is looking for, you know, for their hookup, like, don't, don't do that. Go looking other way too.

Yeah, the other way, actually seeing people where podcasters have also had people on their podcast for the exact same reason, which I also think is gross. I'll never forget one time, big name two, which I won't mention I was on a podcast and literally their topic that they want to be. To talk about is something that I'm really known for, every single question. I don't mean a couple questions, I mean every single question she asked me when I answered her question, the next thing out of her mouth was like, Oh yeah, that's what we do for our clients. Chill like, and then she would go on this big thing for like, five minutes about how they did that for their clients and the results I got. Like, at the end, I thought I said, Why did you even have me on your podcast? You could have just did a solo episode, right? You know, yeah, and stuff like that. So I've had those things happen to say, then that's really all about learning how to control the narrative, right? You know, and the more experienced you have, the better you will get at that. But I have to say, when you are thinking about it like you said, it's not, it's a first date, and then what happens next? I have to tell you, I have learned so much from the people that I have on my podcast. This is what they came on to talk about, and then I learned so much about them, that the introductions that I could do, or the referrals that I can do, or whatever, a lot of times, aren't even about the thing that they actually came on my podcast to talk about. And then you really do have a relationship, because you find out you have all these other things that are in common, right? So I think part of that is actually sharing the stories too that are more personal and not just about, you know, what you do, but really who you are. You know, I always like to say, really, it isn't about what you do. I don't even use that question even in networking like, Oh, what do you do? I don't really care what you do. What I want to know is, who do you serve, and who are you at your core, right? You know, those are the important things, and whether that's as a podcast guest, as a podcast host, or somebody who is working in their zone of genius, it still is what I really want to know. And so I love that you have, that you're actually helping people in both of those things, because I think it is really important. But you also said something earlier that I want to go back to about kind of having, you know, the team at home too, right? You know, whether it is your spouse or someone else, right, but maintaining that work life balance, right? You know, and it is a balance, but it's never 5050, or 100 100, right? You know, because sometimes your business needs you more here, sometimes you're needed more at home, whatever. So it is like a seemingly balanced work life balance, right? But what would you say when you are doing more than one thing, right? We are doing more than one thing, and you are balancing all of these things. You're running a successful business. You know, what are some of the ways you can really personally manage this balance, besides your amazing pet?

Oh, yes, without him, I, like, honestly, I have so much respect for single mothers, like I have no idea how I would do it without him. So to give you an example, because I always like to be very transparent with what my team looks like, because not everybody can have that, like everybody can have that, but not everybody has that. At this moment, my team structure at home, I have my three year old, my almost seven year old, my seven year old is now doing a lot of help with my three year old, with kind of guiding him. Sometimes, sometimes it turns into a flight. And then I have my husband, and then I have my mom, who lives with us as well, and so my my mom is our granny, so she's currently running and picking up my almost seven year old. I'm like getting used to saying seven, because that seems so old for my little baby, but that's my team structure at home. How I balance is I don't believe in balance. I believe in harmony. And if you think of harmony and your life like a symphony, there are going to be times a symphony would be so boring if it was only string section 100% all the time. Like we like versatility in a symphony. And so the same is true with life. And like, I know for me that I and I've said this to many, many moms who are mompreneurs as well, with young kids, where I'm like, there are times when I think, oh my gosh, it'd be so much easier if I didn't have kids. And then as soon as I think that, I'm like, Yeah, but I'd be so much less fulfilled I would have so I wouldn't know how to prioritize my time, because I would just be able to work all the time, like it wouldn't be a problem, and I wouldn't be prioritizing me as much, because I know that in order for me to show up well, for my children and for my businesses, I have to show up for me 100% and so I start out the morning with a workout with me like that's my morning. I would say 80% of the time, depending upon which child has decided to join me in bed. Like that's dependent, if it's the three year old, sometimes I stay a little longer for extra snuggles, just because he's he just wants to have that mommy time. But 80% of the time I am waking up. I'm working out. I'm working on me first. I'm reading. I'm getting my mind right, and I'm getting into a space for like, I don't need. A bajillion things. I used to have a morning routine with like, 15 things. It took me two hours when I had my first only, my first child. And I was in a coaching program back then, and I was like, I don't really need all this stuff. Like, I just really need my morning, my workout. I have a good protein smoothie filled with, like, probably 50 grams of protein with collagen, pea protein, chia seeds, athletic greens. And that's like, my jam. And then I read, and that routine sets me up. And then I also spend quality time with my kids in the morning. Like, that's very important is that we have laughter, that we have joy. Sometimes I'll take them outside. Sometimes I'll just, you know, watch what they're doing on their iPad, and, like, be involved with that. But being able to be a part of that is very important for me. And then I start my day. I now don't do meetings, really, before 930 simply because I like, I'm realizing I like, having a little bit slower mornings, and that those boundaries have shifted radically I used to be. I mean, when I lived in Australia, because of the time difference, I don't like to say had to, but I chose to take meetings as early as 7am because I was working with us time zones. And so my work hours would be from 7am to noon, and then I would have the afternoon off to just be mom. And so I think really it's looking at, how do you want to structure your day because, and I don't work on weekends, like I may touch my computer simply for planning on Sunday, but that's after I've spent a good weekend of just enjoying being present with my kids, taking them out to breakfast. Like, this week they ran a little 1k which I was super proud of. Like, we just make sure that family time is such a priority, and I also make sure that time with my husband is a priority as well, because he is, he is my integrator for the home. Like, that's I get to be the visionary in that space. And as we say in our house, like, I bring home the bacon and he fries it up. He is the integrator of everything that's going on at home, and so I make sure that he's very set up for success for that, and that we get to have that connection time as well. And I think that

That's really important. I think that's really, really important. I think my husband and I, we married for 26 years, and we became a blended family when we got married, and I remember that because I am a fixer, right? I said, Oh, we should go find somebody who specializes in that. And so we did, and we had two meetings with them, and they pretty much like, laid it out for us and said, Here's the deal, you have kids. And my husband and I together, we have six daughters, so, like, that's a lot. And basically the number one thing he said was that every night, at seven o'clock we turned back into a couple. And we had to, we trained our kids that whatever homework you need signed, whatever you need, it had to happen before 7pm because it's 7pm we turned back into a couple. And literally, we have done that for all the time that we've been married. We had date night where we didn't talk about the kids and we could talk about work. And I gotta tell you, that was pretty hard and stuff, though, but we did it, and I kind of think it's actually been a secret to our success as a married couple. But I think that whatever those things are, whether they're in your family, whether they're in your business, I think it's important now for me. I love what you're saying about ours. I do have my process in the morning, but I do have two days a week where I have over 80 global clients, over 80 clients that live in Europe, and they're all in one big group program. And two days a week at four o'clock in the morning, I am on zoom with them, right? You know, and stuff, and so that is really important, but it's okay. But on Monday I work on my business, and I don't work on Fridays, or I don't work with clients. I literally do. That's Patty day. That's when I massages and, you know, lunch with your girlfriends and all those type of things. So I can show up and be present with my family on the weekends and stuff, though. Now sometimes that change. Yes, I'm a speaker, and sometimes I'm out of town on Friday, Saturday and Sunday. But with that said, you know, these are the boundaries, and whether it's with my team, with my clients, whatever, like, I set those boundaries really clear, and I think that is really important. I think people will respect you for it. And I teach my clients to do it as well, because I just think it is the best thing. You'll be the happiest. And I have one rule for my business, which is I only do things that bring me joy and feed my soul. That is my highest criteria, and it is really, really important to me, and so I feel like that's how I keep balance for myself, right? Is I ask myself, does this bring me joy, and does it feed my soul? And if it doesn't, well, then we need to kind of change that and stuff, though. So that could be little things, it could be big things. So I think it is really important. I love what you're doing. I mean, two little kids. Mean, I mean, my kids are raised now, but I don't know how I did it when I raised all but I do a lot more things now. I do a lot more things now, because I'm able to do a lot more things now, you know, I travel out of country a dozen times a year, but when you think about it, but you have to do with what you are in right now, but again, thinking about what it is that's in the future, I think is really important. Yeah, so thinking about the future, what trends or shifts Do you foresee in the entrepreneurial landscape, and how are you preparing your clients to stay ahead of that while they're still operating in their zone of genius?

So a huge trend I see is in authority, reputation and your credibility. So being able to walk your talk, have people build the know, like and trust factor, with AI coming into the marketplace with the ability to adapt voice and all of the other things that are making people very sus in a way, you know, character of people, all of those things people are. What I'm noticing is that people are taking a bit longer to just discern their trust and when they do. And so you have to know that you're playing the long game, like, no longer is this like 2019, the year of like, I made $6 million in six months. Sort of thing like this is be willing to play the long game if you're going to choose to be in business. And secondly, when it comes to podcasting, I see podcasters as being the historians of the future. And this is like, thinking like, way beyond, but in terms of generationally, but when you look at the types of content that AI is filtering, and AI is very much on on my mind, as far as, like, I have two young children, I'm looking at the world they want to grow up in. One of them wants to be a robotics engineer. And so I'm very involved with, like, what's on the forefront of, like, where their careers, you know, where they want to go, and that, like, I even Patty, this is how much of a crazy, like, visionary, like person I am. I'm like, I joined a tech mastermind for my six year old just so that I could be in the room to build the relationships, so that I'm like, Okay, I'm thinking of him for down the future. Like, that's how crazy I am. But I own it.

It's crazy. That's crazy. I mean, that is being visionary. It really, really is. But here's the thing, so here's what I really kind of am thinking. So I know that you're getting ready to come out with a book on podcasting, right? You know? So I really love that, right? Make every podcast want you. So I'm excited about that, but with that, let's kind of talk about this. So how can people profit from guest podcasting, and why is courage important for sharing your story and language in your communication strategy? Because I know you talk about that a lot, and I feel like you're getting ready to have the book come out. I've actually been watching how you have been courageous in sharing your story, and really what your languaging and your verbiage is in your communication strategy. So really, I'm sure that when people know what it is that you do, probably one of the first questions you get. I'm just guessing here, but I'm sure, I'm pretty sure it's about like, how do you profit from guest podcast, right? That's what people want to know, right? So what would you say are some of the ways? Like, let's give us a little sneak peek of the book, which I actually know that you are really going to get listening peek when you're giving the gift in just a second. But kind of just going into the profit part about, you know, yes, podcasting and really profit could be a bunch of things, because I really believe that profit doesn't always mean money. I feel like profit really comes from opportunity. For me, that's what I feel like in I think that is the big thing, right? You know, other people's people and all that. So let's kind of talk about that, because I really kind of want you to be able to tell everybody about your everybody about your book. I'm really excited about the book, so, yeah, that's gonna say,

So you can definitely, I mean, there's definite transactional profiting that can go down from being on other people's podcasts. I cite many sources of like, for example, I was on my husband's podcast. One of his listeners. Was a long time friend of his reached out to me for coaching, $33,000 coaching contract right there. Like that was a direct result of me being on his podcast, values match for values match. I've gone on podcasts like one of the examples that I gave, as well as, like, I've gone on podcasts where I shared a very vulnerable story. I believe this was the story that it was back in 2019 and I showed the story of my in total transparency. So trigger warning on this one, but that there that of the time that I was sexually assaulted and raped, and how that experience allowed me to basically calcify the value of ownership. And I shared about how ownership is. So essential in leadership, in order to own your part of the story and not take responsibility for anyone else's. And I, that podcaster, resonated with that story so much, not that he'd had the same experience, but he saw that there were areas in of his life that needed a little bit of extra support. And he reached out to me and asked, you know, if I could coach him in that space. And it was in that moment that I was like, wow, I think that podcast guesting could actually be an open door, but it came from sharing a story of vulnerability and courage, and it takes a lot of courage to show up and share a story of that level. And I'm not saying that you have to have some like dramatic trauma that you share on a story, on a podcast interview. I in fact, encourage you, if you have not healed that trauma, to not share it on a story and take it to a therapist's office. But if I like to say, if it's 90% healed, that extra 10% of the healing can actually come from sharing it, because shame loves secrets, and so when you share a story that has significant emotional meaning to you. And this doesn't like I said, it does not have to be a trauma. It can be as simple as you felt neglected and alone in your household because you were a middle child, like, it can be something like that, like but something that has significant emotional meaning when you share from a space of vulnerability and authenticity, what happens is courage is directly equivalent to vulnerability, as the studies of Dr Brene Brown. And so courage is actually an emotional vibration if you're studying, if you've ever studied Dr David Hawkins in the map of consciousness. And there are actual vibratory hurts, frequencies for each emotion, shame being the lowest, and that allow you that move up the scale, and that actually create movement, courage, like action anger, there's anger, pride and courage. Anger will activate like we're definitely seeing a lot of that this current season in politics, where there's a lot of activation going on, but it does a lot of times that that activation can be spinning people's wheels, because it's not actually creating momentum. Then pride can accelerate. But sometimes it accelerates who you are in your mind and in the other in in other people's minds. So it doesn't necessarily again, create momentum, because sometimes pride can create division. It can create a perception of, oh, this person's the all wise and no and knowing, and they're on a pedestal, and I'm down here, and I could never get to that level, because they're so high above me. Versus courage, when you speak with courage, courage activates. Courage can activate within us momentous emotion that moves us forward. It actually move is, it is an emotion that moves us into action, positive, forward, focused, action. And so when you were sharing stories on podcast interviews that are vulnerable, that are transparent, you know, one of my, one of my clients, who was telling me, he was like, well, Kim, I don't have like, some, like, horrible drama story. And I said, Well, what? What, you know, tell me your origin story. It was, well, I started my company, like, from the back of, like, my car, and I was, you know, briefly homeless, like living out of the back of my car. I was like, that's a story, that's a story that someone can resonate with. And that experience of being able to share those moments where somebody else is stuck. It allows you to be positioned as the guide and someone else's story. You want your audience member to see themselves as the hero, because when you paint the picture of where you have been, they will see themselves where they're currently at, and then see you as that potential guide that can pull them out. And so when you're in that positioning of the guide, that's when you are in the space that's like, Hey, I have a product, I have a program, I have a book, I have a course, I have a theme that of service, that can help you or support you, whether it's a free thing or a paid thing. And but it comes from being able to share, from an energy of service and an energy of courage.

Now I think that is really true. And this client, she had a brother, and her brother was autistic, and her family had to spend a lot of he was pretty high on the spectrum and stuff, and one day we were talking, and she was telling me, you know how tough it was to be the sister, right of this brother who needed all this attention? And she said, Patty, I found out that there's actually a term for that. It's called you're a glass child, which basically just means that your parents kind of see through you, because they're so caught up in time and energy and emotion of taking care of the other child, right? And so you feel like they don't even see you. Once she told me that I I couldn't believe it. I was like, Oh my goodness. And we actually started marketing her as a speaker. To that. Now she's done two TED talks on it, and she is literally nationally known as the speaker who talks about being a glass child. And so many people have been through her program, and if she had to share that story, like, literally, she was a high performance coach, like, if she had to share that story, right? You know. So sometimes the thing is not what you think the thing is going to be. And if she hadn't been courageous and shared that story like I would have never known as our marketing person. Like, wait a second. Like, this is how you can serve other people. There's all these other people who are glass children too, and like, you could help them and stuff, though. So I feel like being courageous and sharing your story is really important when you're doing it to the appropriate audience in an appropriate way as well, right? You know, I have also seen people who have shared their story as a marketing strategy, right? You know, I've even said sometimes like, like the voice, if anybody watches the voice, have you ever seen like when they tell their story, the people that sometimes their stories are so authentic. And you're like, not to say they're not all the truth. I'm not saying they're not, but sometimes you kind of tell that the story that they're telling is like, vote for me. Vote for me, you know, whatever and stuff go but sometimes the story is like, super amazing. So you know, kind of know your audience being appropriate, but being courageous is very, very important. So tell us a little bit about the book, and you have a gift for my audience too, about the book, so tell us about it.

Well, make every podcast want you, is the full titles. Make every podcast want you how to be so radically interesting You'll Barely Keep from interviewing yourself. And the biggest thing about this book is that, yes, I talk about podcasting, yes, you'll get the 10 pitch commandments on how to pitch yourself effectively to podcasts to get booked on the big stages. Yes, you'll get our entire strategy on how we break down and position and get our clients booked on both the top podcast and the podcast that generate referrals, clients revenue for their businesses. Ultimately, though, also, the book will teach you how to share your story and what parts of your story and how to be able to communicate in a way that effectively converts people into your world. And there's a concept called the first 1000 fans. And when you can get to that first 1000 fans, there were, this was an article. I forget who it was written by, but I do cite it in the book, that those first 1000 fans, when you can get those first 1000 fans, they are your raving, die hard fans who will follow you to the ends of the earth. They will love that and those fans can be your fans. They can be your customers. They can be anybody who's purchased anything from $1 to, you know, $30,000 in your business, but making sure that you really honor and speak to and are able to serve through your story those first 2000 fans. And when you can do that effectively as a communicator, you can get so many podcasts to want you. And because you're demonstrating a level of not only communicatory, that's a word we're going to say. It's a word communication mastery of your oratory skill set, but you also are Dev and when you demonstrate mastery of your oratory skill set, you start to demonstrate mastery in the other areas that you are a master in, like, like you Patty as a marketer, like you're a master marketer. But if you didn't know how to communicate that you're a master marketer, it, it wouldn't resonate. So when you're able to communicate and tell your story in a way that positions you with the authority in front of the right avatar, with the right angles, that's how you then start to profit from guest podcasting beyond the scope of just revenue into like real, lasting, long term relationships that can truly be game changers for your life and your business.

Oh, I love that. So tell everybody about the gift and how do they get it?

Yeah, so you can head to communication queens.com, forward, slash, make, Dash. Every make, every podcast want to with dashes in between, and you can get the first chapter for free, as well as the our email follow up, swipe files, as well as an invitation to our launch party on september 30, where we will be having a pitch a thon with top podcasters. We will have so much fun playing around with pitches and podcasting, and you will walk away with, you know, potentially podcast bookings for you and your you know, any friend that you invite, but you that is all included when you just go to the link down below the patty has some description and click it and opt in, and you will get the first chapter for Free, unedited. So pardon the grammar, the grammar errors and but you'll get that, and you'll get to read it, and you'll get to get started on your podcasting journey to leverage guest podcasting as a medium in your business.

I love that. I absolutely love that. So I think that this has been wonderful. Thank you so much for just sharing. From your heart, being courageous to tell your story, right? To show us how we can show and share our story. I really think it was really important how you really went into the zone of genius and really did kind of really marry very well with the podcast guesting. So I know everyone's going to want to connect with you. So what is the best way to connect with you?

You can connect with me on either of my podcasts, the Crown yourself podcast, which dives into all the subconscious strategies to rule your life, or the communication Queen podcast to learn how to better communicate like the queen that you are, and get book and leverage podcast interviews for your success. Those are the two best ways. So the crowd yourself podcast and the communication Queen podcast, head on to Earth. Iger,

Yeah, I love options, so that's really great. So thank you so much, Kimberly, for being here with me today. I appreciate you so much.

I appreciate you so much, Patty, you're such a badass, and I'm just so grateful that you invited me onto your platform and for what you're doing, for demonstrating you are truly walking your talk when it comes to how you show up and how you support and contribute to other people's successes. And you are a master networker. I just I love seeing people who walk their talk.

Thank you so much. I appreciate you and to my audience, thank you so much for being here again this week. I appreciate you. I hope you have a phenomenal week. However, if you enjoyed today's episode, and I am sure that you did, please like review, share your podcast on your favorite listening platforms, and if you haven't checked out our sister, our magazine, marketing, media money, please go over there grab a free copy of that. I'm sure you will love that too. You can get that by going to m3digitalmag.com so m3digitalmag.com thank you so much, and we'll see you again next week.