Mastering the Art of Financial Success with Robert G. Allen | MDIDS2EP23

Welcome, welcome welcome to Paul think and the Mavericks do a different podcast. This is all about how to do a different how to create a different result how to create a different world for you by doing things different, acting different, being different thinking different, all the components that create the life that you want. And today I am privileged to have a great guest here with us somebody that I've known for years and years and years, we hesitate to say how long and someone that Dooley respect and talk about some of our journey together and what I've honored with him over the years, and some of what his success has been all about an author, a mentor, someone who is known in multiple different industries, New York Times best seller, and I believe nine times New York Times bestseller if I've got the number right might be beyond that, at this point. Started off. Number one New York Times bestseller, nothing down how to buy real estate with little or no money down, which was the largest selling and real estate investment book history. I've got that book. That was and I highlight that all the time for my clients that I work with. Just amazing and known as being a great writer, a great author, a great inspire, and someone who knows how to create a difference in the world on both a personal professional level real estate, how to write all of the above, please welcome honored guest, Robert Allen, such a pleasure to have you here.

Thanks very much, Paul. We met each other I think fit physically was it on Necker Island.

It was it was indeed we were both guests there have friend of ours. And we, and we connected and you were there with your wife, I was there with mine, which is always a pleasure. I will tell you it. And I didn't bring this up before because I wanted to bring this up live and talk to you about it is that I don't know whether we've ever talked about the fact that I actually got introduced to you. Probably many years earlier, it was probably a decade earlier.

Oh, yes.

I am, I am a product of the product. I I bought all the books that were in the New York Times bestseller as well as your courses early on. And it's one of the things that propelled me in real estate when I first got started. I was a young pup and going, how do I do this? Who at the time were like larger than life, one of the key players in the marketplace. Tell us a little bit about that journey, and how you got started. And you know, what were some of those years like?

I graduated from BYU with a master's in business. I graduated in the 1/3 of my class that made the top two thirds possible. No one would hire me was a very bad recession at during that particular year, nobody was hired. Well, everyone else got hired except for two of us. And I decided, well, if we're not going to hire me, I can do what I really want to do, which is become a millionaire. So I'd read some books on real estate investing and thinking Grow Rich, I read that book. So I thought that's what I'll just do, I'll just think and I'll go rich. So So I bought my first property with a with $1,000. And they say the rest is history, made my first million in three, four years. And then I decided to write a book about it and that that became the the the number one New York Times bestseller nothing down, which is how to buy real estate with little or no money down. And that followed up by creating wealth also number one New York Times bestselling books have sold over a million copies. And I I did a lot of real estate I made my first million but you know when I tell you the truth, when I started receiving stories of people who read my books, and told me that that changed our life, I never really got that. I just thought I was writing a book and maybe make a little money from the, from the royalties. But when I started getting these success stories, I changed my life. Because I began to realize that that that information is transformative. And and so I've always often said I'd rather I'd rather fix up a human being than a piece of real estate any day. So I been doing that ever since I teach seminars and coach and things of that nature for the last 40 years really 40 45 years, because I love it. I like to create success stories. And I don't frankly, like to buy real estate anymore. I don't do a lot of it tell you the truth. I teach other people how to do it. Because I want to invest every ounce of my energy in creating some success stories. And so that's what I do. So that's why we're here. Why, why 7474 years old, 363 days old. So why have I been doing this for many years, and probably till my last breath, I want to teach people how to how to win at life.

That's so amazing. And I resonate so much with that I did the same journey where I started off doing real estate, and yet my real passion is the coaching and training. How old were you when you wrote no money down?

I was 30, I think, came out in 80. So I was 32. She came out and I started teaching seminars on it, you know, a couple years earlier, so about 30 ish. And then on an ad and, and then creating wealth came out 82. So I mean, that's been 40 years now. I still get checks, I still get royalties from these crazy books. I like the word royalty, don't you royalty.

Love that. And one of the one of the things that resonates is also that when you got started, it was It wasn't about you were the superstar you were the golden child, you were the one who was top of the class got all the A's got all the Acolytes captain of this or that. And and that is very common. We talked about what what builds success. And it's that early success does isn't necessarily the indicator for the rest of your life. What shifted, like you said, Oh, well, they weren't gonna hire you. So you just went and did it yourself? What was your motivation to get your million? What was your motivation and create

Entrepreneurs, of which I am in that class? There are 15% of us are entrepreneurs, about 85% of us are employees. So employee minded person is security oriented, an entrepreneur is freedom oriented. So I was working in my MBA class to become an employee to be working at somebody else's career and having the safety and security and longtime retirement right. But when they wouldn't hire me, the reason they wouldn't hire me is because as they did their little testing, you know, little psychological testing on people, you know, they could tell I was giving you the lousiest employee they ever have. Because I was just a natural entrepreneur, I wanted to, I want to take risks, I want to do all kinds of crazy things. Because freedom was my my number one driver, and so they wouldn't hire me because of that. Now, I didn't know that at the time, I was really very discouraged when I got my 30 rejection letters from the 30 major corporations in the world. And I got all these letters, I laid them on my bed and I was ripped for about a week I thought my life is over. I spent six years in college getting a degree and no one's gonna hire me what's gonna happen. And then one, then then my entrepreneur kicked in. And my entrepreneur, when somebody tells an entrepreneur that you can't, that they can't do it. The entrepreneur comes back almost immediately and goes, Well, watch me, I'm gonna do it just because you told me I can't do it, you know,

Right. Welcome to the Maverick Universe. The Maverick mentality of, hey, screw it. I'm going for it.

That's right. So I looked at all these 30 letters. And I never forget to this day looking at those letters, and I got really upset. I said, Who are these people? Who are these people that sign these letters, they're just their employees. They're working at a, I don't want to be an employee, really. I want to be I want to be a millionaire. So I said one day, I'll earn more money than all 30 of these people combined, which I have done, by the way, because I was pissed, then and it really that was my motivation as I have to prove these people wrong. And I heard that story 1000 times since when somebody tells that entrepreneur that you can't do it, they just something inside of it just goes. No. So I bought my first property within like couple of months after graduation. I didn't have a job, I didn't have any credit. I don't have any cash flow. I didn't have any assets and $1,000 to my name. I put that down on a piece of real estate. I turned it into $6,000 Within a couple of weeks. Then I bought a seven unit building and I turned that into you know $20,000 on another For six months, and then I bought a 12 unit building and another 12 unit building and another 40 unit building and, you know, 10 units in houses and all that stuff. So that's was the beginning of my story.

And you built all this success. And I know so many of the, when I talk to you and I, when I remember one of our first conversations and asked you something along the lines of You know, who are you? You said, I'm an I'm an author. I'm a writer, I write, to inspire and to help others. And so many of your books have done that I talked about One Minute Millionaire, and talk about that story. And that's just, for me, that book is all about the concept of motivation, is one of the underlying things. Because in that book, you're talking about what what motivates someone to create the million here's a catalyst, children are being taken away catalysts to create that, could you be in that same space and created in 90 days?

What What, Is there a way? Like you had that fire? You got pissed? What can we teach her or share with the people? We've had people listening all around the world to help them?

I don't know, is it to get pissed? Is that the message?

No, that is that can be one thing. So you're either motivated by by moving towards a dream or moving away from a fear. So I had both moving away from these people who said I couldn't succeed. So it was actually it was a it was pushed me to push me to keep kind of prove them wrong. That's moving away from moving towards this NLP language. Moving towards is, what do I want? What do I really want? You know, and so I'll tell you what I want. I wanted to be a millionaire. And I didn't even know what that really meant. To tell you the truth. I just so I would, you know, every time I bought a property, I literally would figure out my net worth statement at what was my equity on each of these properties I was buying was 20 plus 30, plus 40, plus 10, plus 16 plus 42. And I would add up to be 119,000. You know, and then the next did I did time I did it would be 212,000. And next time I did a year later, it'd be like 419,000, you know, so I tracked it. I watched it until I popped above equity wise, not cashflow wise, but equity wise, a million a million I became a millionaire. So I checked that off my list. I did that. And then it was just like, how do I add more zeros? You know, how do you add make it 10? million? How do you make it 100? million? Right? So the million was the first one. And so in a book, I want to give everybody who was on our webinar here. You're going to send it to, to success@robertallen.com. You want to be successful. So he sent it success at success@robertallen.com. And I want to send you this book is it's a digital book. This is what it looks like. Can you see that? Paul? We can perfect. Okay, so the success of four maps of have successful people is I go back over my career 40 plus years. The times when I really when it really worked was it's all mindset, frankly. And how do you organize your mindset so that you can go do the system things that you want to do? Real estate is a system. The stock market is a system, like with my book, multiple streams of income, there are 10 systems in there on how to make money. But there's nothing in this book about mindset. And yet mindset is everything. If you don't have the right mindset, it doesn't matter what kind of system I teach you, right? So you got to have the right mindset. And I taught, you know, millions of people, the systems of making money without having taught them much about the mindset because, honestly, I had the mindset myself. I was just kind of natural to me, and therefore I wasn't afraid I just did stuff and where most people get stuck and they get afraid. So I said what do I need to teach people how to get the mindset, which was the book for maps, and it's for fundamental maps you draw every day, for at least 90 days. So it drives the habits deep into your heart. And it's my gift to all of you, my friends, you please just send it to me to say in the tagline. Please send me four maps. And I will attach to the email that you send to me like a copy of the digital copy of the book and therefore I'll know what your email address is. You'll go under my database for doing that, but the bottom line is you get a copy of the this formats book, which is 40 years of my life condensed into 150 pages of the four fundamental skills you need not skill number one is clarity. And what that means is, you must get really clear on what you want, I was really clear on what I wanted, I wanted to make money in real estate. And I wanted to be a millionaire in real estate. And I didn't have any money. And I didn't have any cash and or cash or credit or any of that stuff. I just had a driving dream. And moving away from the these people I wanted to prove wrong and moving towards the things I really wanted. And those two motivations were important to me, clarity means, well, let me show you the map. Here we go. Let me show that map to you again, the book, let's see where I put it. There it is.

So the first map that you draw this is the actual digital book, you're gonna get a copy of the first map looks like this, it's clarity, see that little stick to see that little frowny face down there you can draw. And this is the smiley face with the four fundamental aspects of an ideal life, they've got money, that's why that symbol is $1. Bill, they've got health, that's why that stick figure a body, they've got love in their life, and they got free time. And if you have those four things, your life is usually pretty ideal. And so the question is, how do I get from this life of the frowny face life to the smiley face life? And I give you a five year trajectory and how to get there. And when you draw this map, you got to tell me what are the three fundamental things you really really, really, really, really, really, really well not want? You know, five years from now, what my what is what is non negotiable in your life? Hmm, this must happen. What is a priority in your life? Because when you say a priority, people will tell me all the time, well, my family is a priority. And my health is a priority or my you know, my my relationships are our priority. And I'll say, Well, yesterday, did you do anything about those priorities? And they'll go well, no, I actually didn't really, I didn't exercise yesterday, and I didn't eat right yesterday. And then I say, well, then it wasn't a priority was it? Because priority means prior, prior to anything else, you do what's important to you prior, so on a day, and you change your life a day at a time, by the way, so anybody can change their life on a day at a time. What is so important to you that you will do it that day, prior to anything else. And then you get it done. And if it's your dream is to make money in real estate and you got a full time job. Well, then somehow during that day, you must do something about that long term, five year goal from now, if that's what you really, if you really want financial freedom, it's a daily thing. It's not something you do it on a weekly basis once a ton. So it No, it's daily. And it's a priority. And if you have not prior to everything else, then you really, really really weren't important, it wasn't important to you. So the first map is about getting really clear on seven questions. What do I really, really want five years from today? What is non negotiable to me? Number two, where do I want that to happen? Where do I want to live? Five years? So what's my dream house look like? Or what am I doing at that time? Where am I living? You know? Another one is? How much? I know what I want. But how much do I want it? That must be a number to it. If there are no numbers attached to your goals, they're not priorities because your brain is a computer and it needs a number. No numbers. No result. Your brain needs to come to calculate it. So okay, you want to be financially free? Or how much is that? I tell people tell me all the time I want to be financially free. You know, and I go What does that mean? They go wow, you know where I don't have any worry about money. I say well, how much money are we talking about here? What are your bills right now? How much do you need to be free right now? Like your house is paid for your your rent is paid for? Your car is paid for your foods paid for your whatever? All your budget is done. It's free money flows in without you working? How much is that? And they always come up with big numbers like 100,000 A month or 200,000 a month. You know what I go? I can guarantee that ain't gonna happen. Because you're thinking you're not thinking realistically. You say Well, you're not supposed to think realistically when you set your goal is supposed to be this big Big Hairy ass gold B hags you know, big high. And I go

before you said A B hag.

Set a realistic like this is what I really need in order to be fun if I can get this amount of money that would set me free. Therefore I need to live that kind of lifestyle where I'm not going to buy fancy cars and houses and watches and everything else and overspending, we all overspend, so where you are literally willing to live a modest lifestyle until you hit your financial freedom goal. So anyway, how much do I need? Who is going to help me get it? And who's going to benefit? When I do? That's a who question. How when where? clue why, why do you want this? Why do you want to be not for me? I want to be a millionaire. What why? Frankly, don't know. I just knew it was non negotiable. And even today, I still really don't know. I just kind of like it. It's kind of nice. Kind of nice to be

Better than the alternative.

It's nice. But and then finally, there's seven questions. So the final question is, okay, how are we going to pull that off? So the first six questions are mindset questions, the seventh question is a system question. And most people always go to the System question first. Because they don't have a successful mindset. And therefore, they're always asking themselves, Well, how am I going to do this? Right? Instead of asking, what do I really want, because once you're telling your brain, what you really want, your brain now becomes a heat seeking missile. And therefore, as you look out at the world, you're watching television, you go to it, watching a movie, you're talking to people, you're at a seminar, whatever you now are honed in on, the reason that I'm even existing at this point is to make sure that happens in my life. And therefore it's non negotiable. So now there are personal things that you do their families, that you you raise, there's your spiritual values. Those are those things are fundamental. To every day, I'm talking about projects for money making projects. They are, obviously you want your family to be successful. So that's number one, write it for me, God is number one. That's what I do every day. This morning, when I got up at five o'clock, I'm reading my scriptures. I'm praying, that's what I do. Why? Because it's a priority to me, then I'm thinking about my family, you know, that's a second on the list, then I'm talking about projects. That's why this is a project. We're talking monthly stuff now. So it's later on in the day that I checked off the list before we talked. And I did that, because I had a car accident in 2003. And I woke up in the hospital. And I said to myself, Oh my gosh, I could have died last night. I should have died last night.

If I had met my maker last night, what I've been able to say that I had put Him first that he was a priority in my life. The answer was no. No, I would have said, Yeah, I've been really busy. You see, it wasn't a priority. Oh, yeah, I went to church regularly. I had my spiritual values. I read some from time to time, you know, the scriptures that are important to me. But the truth was, No, he wasn't a priority. And I said to myself, because of that car I was 20 years ago, this marks marks 1520 years ago. I will I will never start a day again. Without making sure I check that off my to do list. And there might have been a handful of days I miss in 20 years, but very, very few. And so what I'm saying is I'm sharing with you my spiritual values and my values. They may not be yours. But what I'm trying to teach you is whatever is important to you needs to be done every day because a day is a metaphor for your entire life. You wake up in the morning the sun comes up you get born, you go to bed at night, the sun goes down your you die a day is the metaphor for your entire life. And therefore you need to live that day as it is as if it is your entire life. And you what you do that day is saying saying to everyone around you, this is important to me. This is my life. This is what I do. Now right now you and I are talking Paul, why am I doing this because it's important to me. You asked me to be part of this podcast. I got other things I could do. Paul, I got other things I could do. Well, why? Why am I talking to you right now? Because it's priority to me, right? To teach this to share the lessons I've learned is part of my reason for breathing. So I'm not going to say no to you, I'm going to say, Yeah, let's do it, you know, and I want to give away a copy of this book, because I know it'll change many people's lives. And, and you'll be on my database. So you'll hear about other things I'm doing later on. But the point is, if we never talk again, everybody, you need to send an email to success@robertallen.com. And let me send you a copy of this book. And it's my gift to you. Because I believe it'll change your life.

I highly recommend it with all the writings and I haven't read this book. So I'm getting on that list right away.

And that's that success@robertallen.com.

And so much of what you teach, resonates. And one of the couple things I want to highlight. One is recognize that for everyone that's listening, that and it's something that I honor with you and look to step into that role every day. And that is be the walking talking example of what I teach. And so that when people want to know what does it look like, they can come and hang out and see what it looks like. And that's what from early on. You talked about this and you said, Oh, well, you've got to track it and look at all the numbers and then your first real estate go around. What did you do? You tracked all the numbers. And you tracked all that to to measure, not for the Acolytes right. But to see all right, I want to be a millionaire. There's the track, there's the proof, I got it. This was my criteria. This is how it was going to measure it. And I tracked it all out. I actually remember putting that same exact spreadsheet together for myself when I first got started, as I was like, all of a sudden having flashbacks. Yeah. so profound. And then the morning ritual and the priorities and understanding every day. It's not about skipping holidays or skipping your birthday, or oh, well, it's, here's a question for you. When people say, Oh, well, what are you doing your when when's your downtime? Gone? Like? What's your downtime? When your time off? Like all this every day, every day? Every way? It sounds exhausting? When do you just give yourself a break?

Are you asking me that question?

What's your answer to that?

It follows from my my relationship with my wife. We kind of made an agreement right early in our marriage because she had a father that wasn't present a lot. And she said, I don't want that kind of relationship. You know, my husband's got to be present in our family. So she made a deal with me. She said, You quit around six, and you give the weekends to me and I'll stay married to you.

Oh, that's nice. So you're saying that's your downtime?

Yeah, my downtime. Well, since I speak a lot around the world. Then when we go we go together, like we just got back from I spoke in Italy to a group of about 4000 people and it was very wonderful I, I got to spread a message of enlightened entrepreneurship is what I call it. And it's my way of introducing enlightenment concepts. But most people when they think money and an enlightened they don't go together, that's an oxymoron. Well, the book The One Minute, Millionaire is the subtitle is the enlightened way to wealth. And that means you want to make money, but you know, money is not the object, the money, the money, or the object is the object of the money is to be able to give a lot of it away. And to to be honest and ethical in what you do and test spiritual values, whatever they are to you. People who are gravitate, gravitate to me, will not be offended when I mentioned my spiritual values. I don't get really specific about my spiritual values. I say, when I'm talking to an audience in China, for instance, ask them these Chinese most of them have been raised to be atheists. And I'll ask the audience I said, How many of you believe in a higher power? I'm using a very generic word. And 90% of the people raise their hands with that Question than they've been trained for 80 years to be atheistic. And yet they they know, they know there's a higher power. And I'll say I won't talk, I won't get specific. So we all believe in a higher power at the wholesale level, it's at the retail level where things get a little confusing, you know, there's all kinds of different paths, right? This mountain, and I believe there's a true path, personally, but I'm not here to talk about that. I'm here to say, whatever you think the path is, you know, is important to you. But I think you need to acknowledge that. And I think is how powerful is higher power? When you think about it? I power I powerful is higher power, this higher power? No. Today, we're shooting this on a Wednesday there's a higher power No. Which stocks are gonna go up tomorrow on Thursday? Or does higher power not know that? And, and I'll ask the audience and I'll get about a third say no higher power doesn't know that. Nobody knows that. And thought two thirds will say never thought of it. But yeah, yeah. Probably does. Probably does. Okay. This higher power. No world, the real estate deals are right now. Yeah. Well, yeah. Yeah. Yeah, he does. Yeah, it right now, this very second. He knows where all the unbelievable, incredible real estate deals are right now. There's a higher power number all that good business ideas are the new, like, the new things coming up, like, like, chat GPT. And, you know, all that stuff does does does the higher power. Did he know that before? Last November when chat GPD became really public? And the answer is? Oh, yeah, yeah, high power. Why wouldn't you put higher power on your board of directors and, and say, Listen, I tell you what, when I earn any money, any money at all, you get the first 10%? Where do you want me to get it? Which church? Which cause charity? Philanthropy? Where do you want me to give it? The first 10% goes to you? Where do you want it? And that's called first giver be a first giver, not Alaska giver, most of us are last givers. We got, we paid for the car and everything a little deal, then we took that trip to Europe, and then all there was like 1000 bucks left over. Okay, you get the 1000? No, no check arrives in your mailbox,

I want to talk to you about about that concept. So I remember that this question came up years ago, when we were talking and we were running, kind of having a group therapy session with a mastermind group. And you were facilitating the conversation at the time. And there was some questions around this. And you mentioned about giving to yourself was the second 10%. Yeah. And, and I've shared that message over the years now it's been, I think it's been like 15 years. I've shared that message. And people get confused. Like, what does that mean? That second 10% that you give to yourself? First 10% to higher power to the charity to the world. Second, second 10% to you, what does that really mean?

Well, it means you you are saving the money floating flows into your life first, you know, basically second richest man in Babylon. Basically, that's a he says you should give your pay yourself first. And then you live on the rest. I say, you know, you pay higher power first. Right? You pay yourself second, then you go spend on whatever else you want to do. Probably IRS would be third. Right?

So and people go, but wait, I've got to pay the electric bill.

Yeah, because you lift yourself into into a standard of living that didn't require giving or saving. And therefore you have to change your lifestyle in order to do that. Now, do did I do that? Let's get really honest here. Yeah, no, no, I didn't do that. I did. I did my giving part. But until my accident, I really was a I paid my tithing. Like I pay my taxes, you increase your expenses and you lower your income to pay the lowest amount you can and I so I paid it, but it was not really, really like priority, but it wasn't Yeah, well, it was a priority but I just fudged a little here and there but no, no, it says my car accident.

Oh I hear you loud and clear. The the other component though, is that I actually had been in this situation and when I was first coming up in hard times hit it was a paid myself first before my electric bill. And I talked about that until people You know, there are periods of time we're looking at your bills, they will be there tomorrow. And on your future, and I'm paying yourself and paying your future before you pay those people. Yeah.

It's hard to learn. I wish I had done that, frankly, in the early part of my life, as I did not have that habit. And so many, many, many millions of dollars have gone through my fingers. And I just wish I could go rewind it about 40 years and just put 10% away for me.

Oh, my gosh, yes.

But I didn't.

Well, it was one of those things if only I bought

Till later on in my life. Right. This is a habit I wish everyone would do. I think it's the greatest secret to wealth. Giving first is the greatest secret I could teach anybody. Because I'm not saying you that it's an investment. I gotta be careful about this. Because people, usually when they go to some Christian churches, they teach, you know, if you pay your tithing, if you pay your giving you pay the church, whatever, that you that you will be 100 folded. That, you know, by giving to the end in the answer, the truth of the matter is, yeah, that does happen. But you don't do it because of that. You do it because you've already been 100 fold. And you've already been blessed. So beyond, you already are the richest people in the history of the world. Us now. Really, no matter where we are in this country, we are the richest people in the history of the world, the top 1% of the history of the world. We are so blessed. It's ridiculous. When we see someone else's fancy car, and we feel you know, feel jealous. But hey, come on, you know, so you don't you don't pay you're giving you don't give because Please, God, please bless me with 100 fold more, no, no, you give because you've already been given, you already got it. You don't expect any more. And if you get any more you get more to give, not more to get you don't get to give. And I'm sorry, you don't get to get you're not so but you don't give to get give. And that's a totally radically different concept. That's That's what I call enlightened well.

Certainly amazing, and so many aspects of and this conversation for people to focus in on one walk to talk to track what you want to have that clarity of mind of where you're going, and understand the priorities in your life will show up every day of your life, what you focus on expands. And every day, you're focused on your priorities, whether consciously or unconsciously, you're focused on your priorities. And that is such a profound message to look back what you do yesterday, is that what you're claiming to be your priority of your future. And, and when you recognize that you will change today and every day thereafter to readjust.

But it doesn't show up to immediately. It's like compound interest, the growth of compound interest is very slow at first. But once you build the habit up, then it starts to go exponential. But there's a long period of time where it doesn't look like anything's happening. You know? Yeah, looks like it's supposed to get supposed to be rich by now. And then I'm into it eight years now, what's the deal and then blow blows up? Right?

So for everyone that's listening, we're talking to Robert Allen, Robert Allen is best selling author absolutely has a great gift. And we've talked about that already. And we'll highlight that again in just a moment. And with all that you've done, you get to those moments, and you were just talking about man. You're great at being grounded. You're honest, talk straightforward, down to earth style has always been attractive to the world. And yeah, and you talk real. And the real part is as an entrepreneur, we go through the process step by step by step by step. And then we look around, we're like, alright, life's frigging the same, like so. What are we? What's the message? How do they know? As they've gone through the journey, that they're on the right track? If they don't see the proof of the pudding, if you will, in front of them immediately. What how do they know they're in the right track? And what should they be doing to keep going forward internally, externally?

Well, the answer to that question is let me go back to our my little little book here. Did I set up our book? Oh, you did? Excellent. You set it up just perfectly Yeah.

And we're all though as long as we read the book recognize, hey, I haven't read the book yet. This is brand new stuff that we're all getting and receiving now, and to is, this is a clear real question that I get on a regular basis. How do you know?

The way that you know, is the the four, the four habits. First first habit is you got to know what you want that's clarity. Anticipation is realizing that it's not going to be as easy as you thought. And therefore most people never get to that point because they go off and try to make some money and they fail a little bit at it. And they're not ready to fail because they were living their dream. And then they have a nightmare and they are not willing, they don't go through the nightmare. They don't the so anticipation is a second skill. Third one is ritual. We you mentioned that word that means what do you do on a daily basis to prepare yourself. And the fourth one is what I call a task. And this is this is the left brain part. The right brain is dreaming. That's easy. Everybody can dream. That's that's easy to do. But the the the fourth skill, and I'll show you that map right here, scanning here, here's here's the, here's the fourth, this is what the fourth skill looks like. highlight that. So fullscreen this, this guy right here as well, what are my three projects, what are three non negotiables, for me, and in five years, and I want to know what they are. And I want to know the numbers of them. So I go, I go back to the one year done a done is how do I break down the five year objective into a one year done, I use the word done, I don't use the word goal. Goals are weak, they're weak, they're weak words, goals mean you got to you hope that happen. And most of our goals don't. So I don't use that word. I use the word done. If I'm if I'm going to say that it will be done in one year, it is done. Because my word is on the line. So I only select a stepping stones to the big objective things that must get done in the next year. And so therefore I'm tracking my project progress progress. And then my must meet the same project project number one here is as my one year done, this is my one day must today I must do a little tiny baby step. So that my foot my one year, you know objectivity and my done gets done as not pushing it off always into the future procrastinating in a way. And therefore my ideal actually happens it's becomes realistic. So the how I know it gets done is I'm doing these little tiny baby steps. And I don't expect to get I don't expect to see a result immediately. But I compound interesting it little tiny little baby steps every single day for 365 days, until I get what I said I would do. So this is how you track it every day. You know, you literally draw that map. And so eventually, having drawing this for 90 days straight, you finally go do I really want this thing I said is non-negotiable?

And usually when you're writing it down every day you go maybe I really don't want that. To tell you the truth. I kind of kind of was a kind of a wish. But you know, I really what I really would rather have is you know and so what Brian Tracy taught me the writing it down every day project. He writes his goals down every day. And I draw my goals every day. My done's everyday my musts, right? I draw them until finally become so ingrained in you. You just kind of know what what it is you want. Because you've been very clear, you're down, right? And you've you've reversed engineered it to so if I did this little thing today, I'll get this thing in a year. And if I get this thing in a year, then I'll probably if I do that year after year after year, I'm gonna get what I really want it. So

When those days then and you say no, no, this isn't what I want. I realized that now, what do you do?

I like Steve Jobs. He said, Every year he'd have a meeting with his company 5000 people who are the top 100 in his company. He says if the company goes down, these are the 100 I'm going to put in the lifeboat with me. And then he meet with him on a retreat every year. And he'd say what should Apple do next year, and they'd write a list of 20 things that they should do. Now that narrowed it down to 10 Projects, things I can work on how to take apple to the next level, what new projects should they add? Should it be an iPad? Should it be, you know, iPhone, what should it be? And then they would fight argue over the list of priorities until they get to 10. And then he would take a pen at the end of the amount and cross out the bottom seven. And he said, we can only do these three. And then we really he would refuse to let them do the other seven. And he says, We need to focus. So you focus on the three that are in that are your three major projects. But you always have a list in the in the in the secondary waiting list for 5,6,7, you know, and so eventually, you'll either accomplish one of those three, and you cross it off your list, and that for number four becomes number three, or you'll go you know what, I really don't want number three, is really not that important to me. And I think I'd rather have number four. So you crossed number three, often you replace it with number four. So you you always have this, these intuitive things like I could do this, I could do that, you know, entrepreneurs have, you know, multiple entrepreneurial ideas all the time. The problem is they get distracted with whole bunches of them, instead of being Apple Apple oriented. So no, we only do one, we only do this three, and it's got to be insanely great. It's not insanely great. It doesn't belong at Apple. And that's why Apple is the number the most valuable company in the history of the world.

That's so amazing and the concepts that you bring to the forefront are concepts that you're pulling from some of the great modern people of our time, and bringing it to the forefront for living your life. And that's, that's a great lesson to follow in all this as well. And thank you so much for that.

What's my time is running out here. Yes.

What's next? Well, what's your next big, big rock? What's your number one, two, and three that maybe we can support you with or watch as you journey through this?

Well number one for me, I like to teach people how to write best selling books. And it's the thing I you know, what my real estate coaching, I had maybe 200 coaches that would people teach that 10s of 1000s of people we've coached, none of which I coached myself, zero, and it was 20 $30,000 with some coaching programs that we would market. But it was because I'm not passionate about real estate coaching is very rare, very rarely do much of it anymore. But what I'm passionate about is working one on one with people to to get the book out of them, and get them into a form that makes it a best seller. So I like to do that. I'll be teaching a A, we call it a summit about the best selling author Summit. So if you go to success at Robert allen.com, and you order that get that free book, I'll be letting you know, on my database. Hey, the summit's happening, and it'll be free. So you're welcome to watch it, it'll be two days of free content of me teaching you what I've learned. And in 50 years of how to create a best selling book, How to Become a number one New York Times best seller. And I can tell you one thing, you do have a book and you you know you do your hair, you've always wanted to write it, but you maybe didn't know how or you wrote it and nobody, nobody saw it. Because you didn't know how to write it. There are 12 stupid mistakes that all bestselling authors make. And if you want to know what those 12 stupid mistakes are, then just put that in the email to me say send me the 12 stupid mistakes. And you'll be able to read what those stupid mistakes are. And then I'll teach you in the summit, how you can know more about how we can work together or how you can have a digital way of learning though I've recorded videos so you can watch. But that's that's that's project number one for me, Frank. I like it. And I'm you know, I build a whole business around that. And then I do my McGregor coaching with real estate, people who market me that's my licensing programs where you go on social media, and I'm the 30 million views last year, everywhere. And so I teach all that stuff is on social media and all of them you can find Robert Allen it's either nothing down Robert Allen or creating wealth, Robert Allen. And all the videos I've shot at all you can watch them all. And if you want to get other free stuff from me, then just sign up and we'll send you stuff right. So that's part of my purpose in life. So that happens. And those are those are two big ones frankly.

Absolutely everyone listening in go to success@robertallen.com - ssuccess@robertallen.com. Ask for the book. Ask for the As big mistakes as that you make as a author or writer to create your best seller. He is the king of writing and creating best selling books. Every one of them just drives to the top of the rude New York Times bestseller list over and over and over again, I've witnessed this over the decades that I've been involved in this industry. And it's just been an honor to have you here, Robert, just a pleasure. And looking forward to doing more I look forward to being there in the room as well at your events and being a part of all this and continuing our journey together. And thank you so much

Okay Paul, thanks everybody. Have a great life. Get those get that free book. I think it'll, it'll change the way you look at the world.

You absolutely he's giving you his email, use it, use it, use it for all of you out there. We're on a journey together. Continue to tap in continue to share. Listen to this week's episode over and over and over again. There are so many nuggets in it. So I want you to listen to it over and over again. It's there for you. Mavericks do a different podcast really appreciate you sharing, liking, commenting, giving us a review five, storing it to death. This is really key, getting the words out there because we want to share everything that we have with all of you and everybody that we know to increase our community every single day. Robert Allen thank you so much.