04: From Being Afraid to Sell to Building a Billion Dollar Business with Brian Smith go UGG Australia

Have you ever felt intimidated by sales? Afraid of becoming like the people who might have hustled you in the past? Would you believe that there is a way to double your sales without cheating people out of their money? Our guest on today’s show was also intimidated by what he knew of sales.

Brian Smith, the founder of billion-dollar business UGG Australia, was once afraid of sales and refused to do it for a long time. Maybe what seemed to be his last resort was the best thing that ever happened to him. Listen to today’s episode for his secret in overcoming his fear of sales and making one of the most well-known businesses.

What You Will Hear:

• Brian’s limiting belief about sales
• What made him keep going after everyone told him no?
• How important it is to serve your customers
• The first time Brian double his sales
• How to your target market
• The limiting belief that Brian changed to double his sales 
• Two strategies Brian uses to double his sales
• How Brian took his business to the next level 

Resources:

The Birth of a Brand

Brian Smith Speaker 

Brian Smith Course