Supercharge Your Marketing with Actionable Tips From Marketing Max | RMT245

Welcome to Real Money Talks, real strategies from the money makers and the world changers that you can use to make millions. Keep those millions. Multiply your wealth, and build your team. Here's your host, author of five New York Times best sellers, and money expert on Dr. Phil, CNN, CNBC, the street TV, Fox News, and the view Loral Langemeier.

Hey, this, Laura, welcome back to laurels Real Money Talks, a podcast that talks about money, how to make it, how to keep it, how to invest it, how to use a team, how do you do it all. And I have with me marketing Max, which is a pivotal part of making money. I love when I coach people and they say, you know, I need more cash flow. It's like, well, how's your marketing? How many more leads are you getting? And are you leads converting into sales, because that's called cashflow. And I love how people don't have a correlation of marketing money because they are highly tied. So marketing Max is just like me, I'd say serial entrepreneur has built and sold and award winning seven figure business has over 200 watt 1000 people following him and has a whole bunch of just I mean, amazing success credit as an agency right now. In fact, we're working with him on a project. So Max, I'm just gonna let you take it away. And tell us a little bit about how you got here to be now called Marketing Max.

It's a good place to start because my career actually started in finance. I was working on Wall Street in New York City as an investment banker. And I had just bombed the series seven exam, which is, as many of you who are listening might know the the exam that you need to take to formally sell licensed security, sell stocks and bonds and all that fun stuff. And my boss has said I need to pass this exam in order to make partner and make seven figures a year and accomplish all my goals and finance career world. And yeah, and I bombed it. I'm a terrible test taker, I graduated both high school in college with basically a 2.7 GPA. And I got, you know, an a plus in history and an English and I was about it, but I'm just terrible test taker. And so about two or three weeks after I bombed the series, seven exam, one of my clients where I was helping raise a series a venture capital, private equity, round four, asked me to run her Facebook ads. And at the time, I had no experience running Facebook ads had very little marketing experience. I always knew I wanted to be an entrepreneur and I dabbled in marketing a little bit. I said, Why do you want me to run your Facebook ads? And she said two really interesting things. Number one, every agency I hire sucks. And number two, you're a millennial. I feel like you'd be good at Facebook ads, since it's social media, and you're a millennial. And you know what social media is? This was 2016. Yeah, October, October 2016. And because I just bombed the series seven, and I always wanted to be an entrepreneur, I thought that comment, like every agency I hire sucks was interesting. So I said, Yes, she gave me $2,000 in ad spend, which was a lot back then, because Facebook ads was a lot less expensive. And I watched some YouTube videos and kind of poked around the ad platform, late at night in my apartment in New York and turned her $2,000 worth of ad spend into $20,000 in revenue booked collected revenue in two weeks, and was immediately hooked on Facebook ads, Google ads, and a couple months later, I ended up leaving my career on Wall Street in the dust and started a marketing agency. Yeah,

it sounds like your career in finance was like mine EFrag I came out of college and worked for an investment banker for like, literally two minutes. And like, I'm not doing this and so right back to college, and then I went fitness back to finance. So talk about that. I mean, any of your marketing love. But why do so many people's suck at marketing. And I want you to kind of ask from two levels. Because we you know, I've everybody knows up until 2000. March 7 was my defining moment of come home and learn this world of digital marketing and getting online and doing all that, because I barely had any followers. So but even before that, I was one of the few whether it was stage speaking TV, that still made that marketing work. So in general, you can't say it's just marketing. That's why I want to set up really well for you. Because most people like well, I just don't have the digital side. Now you just suck at marketing. So why do you think so many people suck at marketing?

I think it all comes back to two things that are going on the Basic Law is a really big fallacy, excuse me, especially for first time entrepreneurs, that if you build it, they will come. Right and a lot of people think oh, I have this problem. I would pay whatever the cost is 10 bucks for 100 bucks for $10,000 for it whatever it is, I have this problem I would pay for it. So all I have to do is create the product, create the service, create the widget, and then people will magically show up at my door and so they think more Getting is really easy once you have a good product. And the reality is, that's not the case at all the biggest companies in the world, and the companies that maybe not aren't the biggest, but have the best products in the world still spend millions, if not 10s of millions, if not billions of dollars, on marketing to have to get in front of people. So I think the biggest thing, the biggest reason why people suck at marketing is because they think that it's easier, they think that marketing will just kind of take care of itself. Excuse me, got some stuck in my throat. The second thing is, or the second reason why people suck at marketing is because they don't realize that marketing is a journey. And people need to see or hear your brand five times before they even decide if they're going to purchase your product or not. That is not some made up number that was a Harvard research study done. I think it was like 10 years ago or so. So a lot of new studies have said that number is closer to actually 10 or 15, just given the amount of content and brand that we see every day on social media. But I think so many people, they run a Facebook ad and they drive, you know, 10,000 people to their website, or they stand on the state, age front of 200 people, and they expect you know, 50% of those people to buy or they expect, you know a ton of those people who visit their website to purchase their product right away, when in reality, you need to get in front of people multiple times before they even make the decision to purchase or not. So the question becomes like, how can you do that? Well, the biggest companies in the world spend billions of dollars a year on marketing, right GEICO and Nike and Rolex and Salesforce, they spend billions of dollars to be at every conference to be in every NFL game and NBA game, the commercials, Bud Light and even Rolex, right, like they get in front of you many, many, many times. That way. When it's like, you know, I want to buy a gift for my husband, I want to buy gifts from my wife. I'm gonna buy them a Rolex, you know what I need new car insurance, boom, Geico. Right. So I think that those are kind of the the main two reasons why people suck at marketing. Number one, you know, people just think if they have a good enough product, it'll take care of themselves, and they don't actually have to spend any money on marketing. And number two, they don't realize that it's a journey, it's not just one touch one person visiting the website once or standing in front of people, once it's a journey, we have to nurture them to get them closer to that fifth, or 10th or 15th, touchpoint.

Well, and even the sales studies that have come out is have moved from the 2020 statistics, to instead of attempting to call someone to set an appointment, you know, five to 10 times it's now 15 to 18 times, because people are so bombarded with so much content. So, I mean, so when you think about that, I want you to elaborate a little more like I mean, what marketing is working? We're recording this in spring 2024. Because this is I mean, it's an evergreen podcasts. But as we record this now, you know, four years, say after four plus years after the whole COVID endemic in the shell show the world shut down? What is working in marketing today? What are the best things?

It's the billion dollar question, right? And I think it's kind of challenging depending Yeah. And it's definitely going to be a challenging question based on who you are, what you do, what you sell, how much are your businesses, but the kind of evergreen things that I would point to today that maybe didn't have such a spotlight on or we as marketers didn't really focus on a couple years ago, let alone 10 or 20 years ago, are things that can consistently get you in front of your target audience multiple times. So the one that I'm most passionate about today is there are newsletters, I think every company on planet Earth should have a newsletter. And I meet so many entrepreneurs on social when I speak at conferences, and just everywhere I go, I meet so many people who say, you know, I have 10,000 people on an email list, or I have 100,000 people on my email list. And I don't think we're doing doing anything with the list or all we're doing is basically sending them a, you know, 50% off coupon, you know, on for Mother's Day, or we're sending them at a discount sale to join our SAS program or to join our training program or whatever it is. And the reality is you need to be providing value to people by staying top of mind with them consistently. And the easiest, most cost effective way to do that is a newsletter, you know, for you, you know, sending something, even daily, like one quick hit money tip, tax saving tip, whatever it is every single day. And then you know every two or three cents, and hey, if you want to take this to the next level, if you want my help. Taking advantage of all my tips, book a call with my team here, you're gonna get way more out of your email list than just sending an email saying, here's a case study book a call, or we have a 50% off coupon here's a call or book a call book a call book a call book a call by providing value to people staying top of mind. You know, you're you're gonna get a lot more out of it, you're getting in front of people getting to that fifth 10th to 15th or to your 18th touchpoint way faster. The other thing I'm really passionate about these days is Google ads. I still think depending on the business, Google ads is the most effective channel, the highest ROI channel after newsletters after some really high value email marketing techniques. And the reason for that is just because warm leads or warm buyers entering your funnel are always going to convert higher. So getting a signal from someone whether they Googled your competitor, and they're in the market for your product, whether they Googled the name of your product or service that you offer is just the highest value, lead or potential customer entering your journey your buyers journey that you could possibly have. And so a lot of people I know are running Facebook ads to a random group of people, or they're buying an email list that they just scrape if they're selling, you know, Facebook ads services to e commerce brands, they'll just scrape a list of all Shopify store owners, they'll just cold email all Shopify store owners, right? It's like, well, how can we get higher intent signals? How can we look at okay, this person actually Google this in the last 10 days or this person, you know, purchased a product in the last 30 days that was related to the product I sell, you can actually go into Facebook, and set a target audience or people who have purchased something from Facebook ad in the last 30 days, right? If you're trying to sell a product, so there's a lot of ways you can get higher intent data that you can use, whether it's email data that you can email them to, or customer record data upload, or put inside of the Facebook ads manager, or cold call call this person lives in the zip code. And you know, there's an event happening in the zip code this week, or this month, or or there's a conference happening here. You know, all of that data is really, really, really valuable. So forgive me if I'm rambling. But but those are kind of the two things I think are working best are just ways that we can consistently get in front of people, as often as possible newsletters are the best way to do that. And then anything that's going to give you high intent, signals or data, another tool I use a lot. It's called Sifton, Sy ftn.com, and sift and scrapes, Twitter and Upwork, and Reddit, and indie hacker and like 20 different websites for specific keywords that you input. So you know, if someone posts on Reddit like I'm looking to save on taxes, or my tax bill is really high, you can set it up and sit down for like $30 a month, that when someone types that keyword or that phrase into Reddit or onto Twitter or whatever, instead of private slack group that they monitor, you can get a Slack notification, you could click a link and immediately comment like, hey, I can help you with this, or hey, check out my guide. And then at the bottom of that guide, it says like, hey, book a call with me. So

signals, remember, love that. And I think the message is for all of you is data matters. You just can't throw money at marketing, you can actually ROI marketing data. And it's it was one of my greatest, you know, marijuana partner says data doesn't lie people do. So that's kind of how I grabbed backs talk about how you turned $7,000 into 1.2 with Google ads, which is what you just spoke up, but give us that case study.

Yeah, this is the kind of perfect sample of high intent data, right? So the tweet pin to my Twitter profile, I talk about Twitter a lot. I'm very involved in the in the Twitter world, I know people who are in it, it's their life like it is for me, people who aren't. There's a huge business community on Twitter that I like a lot better than LinkedIn. And people are just more genuine and more real. They're not trying to like one up each other. And they're not trying to just like spread inspirational BS like they are on LinkedIn. So that's why I'm talking about Twitter a lot. But my number one pin tweet is a case study that actually won a very prestigious award in the ad community for best PPC campaign at the 2020 drum ad awards, basically returned $7,000 In Google Ad Spend into $1.2 million in collected revenue all 100% directly attributable to the $7,000 in Google ad spend. Basically, what we did is we had a travel agency as a partner or as a as a client, I should say. And we worked with them, they had a very small budget, they were one of the first clients of my agency, one of the first five clients, my agency, when I started after I left my career in Wall Street during this conversation full circle. And they said, you know, we don't have a very big budget, but we know people are googling for our specific type of travel service. And I can't say the end like what that exact travel service is. But it's, you know, think about I always use the example like cruises, right? Like a lot of people are googling, you know, we're trying to go on this specific type of cruise. And the problem is when people Google that all of the ads are $10 cost per click, or eight or $9 cost per click, and we don't have a very big budget, you know, we only have like 500 bucks a month to spend. And so if we were to do that we blow through our budget in two seconds. And so what we did is we came up with a strategy that had us bidding on the specific phrases that people would type in of the brand name of the cruise airline to use the cruise example or the cruise ship, airline, the cruise company, and then that specific service that they offered for those types of cruises, and we realized no one was bidding on this. And it costs us about 50 cents cost per click to drive people who were interested in not only going on cruises, but the specific type of cruise and that specific type of service that the crew As offered, people who are Googling that we could show up 95% of the time, and get someone to click over to our website for 50 cents instead of $9 or $10 cost per click. And so we did this over the course of the year, we spent roughly five 600 bucks a month, over the course of the year, it was about seven grand, and they drove $1.2 million in booked revenue directly from those ads, because we were able to find as we were talking about before, the highest intent data because people don't lie right there. Sorry, people lie. But but but data doesn't lie. So data of people typing in to use the cruise example, even though was in a different niche. But here's the cruise example. I'm looking for this specific service that a cruise airliner that I keep saying airline, but the cruise service ship offers. You know, that has been one of the best strategies and I use a similar strategy for a lot of my clients that I work with is just like finding what we call hyper relevant but low volume, keywords. So you want keywords that not a million people are googling every single day. But that are extra relevant to you. So if you sell a shoe made for runners that have like extra large feet, you don't want to bid on the term like running shoe. Right? That's not good data you want to run you want to bid your Google ads to show up when people Google running best running shoe for people with big feet best running shoe foresight. Right, that is going to get less people searching for it. But the people who are searching for are better qualified, right, there's a higher intent for them to purchase. And so think about it from the buyers journey as we talked about before, right? If someone Google's best running shoe for size, 15 foot, and we know exactly what they Googled. So we can create a landing page where the moment they clicked on our ad, right that says best shoe for size for best running shoe for size 15 foot, they land on a landing page that says we have the best shoe best running shoe for size 15 foot people. And then there's 10 case studies that say I had one shoe and I couldn't find anything right to empathize with them. And I couldn't find anything that was good for for my running, or for my running whatever, for my marathon runner. And you know, and I found this company, right, the conversion rate is going to be significantly higher than just bidding on running shoe and hoping that people have it. And I can't tell you how simple this is. A lot of people might be listening to this and nodding their head going like duh, of course. But I can't tell you how many brands I've met with or how many brands give me access to the Google Ads account. And either their agency is running ads on super broad terms, and they have no idea or they're running ads on super broad terms, like in this case would be running shoe, when in reality, they can't even sell shoes to half the people that are clicking on the ads like they're spending money and lighting it on fire on keywords driving people to the website that in no way shape or form would likely buy their product. So quality of data, high intent. And that's how I was able to turn 7k worth of Google Ad Spend into $1.2 million by just creating ad campaigns off of hyper relevant low volume keywords. I

love that great. Great tip, great strategy. What are the strategies like right now? Like? I'd say the top one, two things that would make marketing easier like today? I mean, clearly Google ads is right there at the top. What are the just easy strategies? So say someone's listings, but people from all over the world listening? Don't how to run a Google ad. So what what else could they do today? Because I think a lot of it speaks to like, what I see a lot of people doing is just casually posting on social media hoping something happens with no strategy around it.

We have the social media want to comment on that for a second, the best thing you could do is get more clear at the start of all of your content about who your content is for. So, you know, the easiest example is if you're in the info product space, if you're an agency owner, starting off every tweet, every Instagram real every Instagram post with if you are an E commerce business making over $50,000 a month, right, that immediately signals to the people that if they are they your target demo, I should watch. But then if they aren't, they just roll past it. And what that does is it trains the algorithm to find more people, like the people who are staying on that Instagram reel or on that tweet for more than three seconds. So you need to train the algorithm by being more specific. The first three seconds are in the hook of your Instagram real URL, your tweet, again, the training algorithm is hey, go find more people who are more likely to spend three seconds watching this or consuming this full long tweet or this Twitter thread because it's in the social media platforms best interest to keep people on the platform. So they want to show your content to more people who are gonna watch it, but you need to train the algorithm. So that's the first thing the best tip I can give on social media. In terms of like other marketing strategies, Is that work exceptionally well that you know put marketing on easy street, I like to say, you know the other kind of step to to increasing the frequency, or getting in front of people who have heard of your brand before but maybe haven't purchased yet. And they need to get closer to that fifth or 10th or 18 touch point is running a very simple what I call $5 A day retargeting app. So what you can do, if you haven't done this already, is install a Facebook pixel on your website that will track every single person who visits your website's IP address. And it'll match that IP address back to their Facebook account. And then what you can do is you can go inside of Facebook, and you can say show an ad to everyone who's visited my last five days in the last 30 days in the last 180 days. And you can literally just spent $5 a day, like literally 150 bucks a month, just showing ads to people who visited your website, because you need to get to that fifth touch point. And what I recommend clients do is, you know, they just run ads that are testimonials. Because once someone knows your brand exists, they likely know what you do or who you are what you're about. At that point, it's just a matter of proving that you can do whatever it is that you said you can do. And so if you can get three or four clients or customers, right, if you sell running shoes, you can get four people to take a 10 second video or a 32nd video, say, My name is Johnny. And I was really struggling to find a running shoe that worked for me. And you know, I finally stumbled across this shoe and it was awesome. And here's why. And I was able to run my marathon and x seconds. And you show all five of those videos to people who visited your website in the last 30 days, I guarantee you, you will increase your sales, all the guarantee you. And if you're a service business, if you're a coach, if you're a consultant, you know, if you can get five people to say hey, I was really skeptical about working with Max. But after he implemented this strategy, my sales went from x to y. And every single person who visits your website, the next time they open up Instagram see a different person saying it, it's gonna be like, Man, first of all, Max is everywhere. This is awesome. Second of all, all these people have found success working with Max like I will find success too. Right. So that is the best strategy. And to your point earlier, you know, if you don't know how to run Google ads, if you don't know how to run Facebook ads, that's totally fine. I would recommend what I'm about to say more for Facebook ads than Google. But it can work for both. Simply go on Upwork and have someone Install The Facebook pixel for you set up a $5 day retargeting campaign for you, all you need to do is give them access to your Facebook ad account, and upload, or actually just give them the five videos and let them create it, you can find someone overseas to do this for you for like 500 bucks. And you will start to see results very, very, very quickly enough testimonial. And if you have enough people visiting your website, be set up the right way. It's not all that complicated. You could spend 500 bucks to have someone do all this for you. It's very, very, very simple and easy. I almost thought about starting a service to just literally do this for like $1,000 Like I will create if I'd ordered a retargeting campaign for you, because I know how powerful it is. And I gave the strategy, a talk I gave in New York, and a bunch people raise their hand and like, how do we know that this will work? How do we know that this is actually like the $5 a day? You know, it's attributable to the revenue and the sales? And my answer to them is you kind of don't like in Facebook, you can track all of that. And if you set it up, right, whoever you're hiring on Upwork or freelancer.com, for 500 bucks can set all that up for you. But at the end of the day, it's it's one of those things where like, you think if you build it, they will come right. Like we said before you think you know if I have a good enough product, that people will find me. But at the end of the day, it's like marketing 101 you sometimes have to do the things that are not 100% attributable to sales. And I can't tell you how many people I've told about this strategy on a podcast or in a in a room, you know, I had a presentation and they DM me on Twitter. A month later, three months later, six months later, Hey, Max actually implemented this. And I was really skeptical because I didn't think I would actually see how it attributes to sales. But every month for the last like three months, we didn't really change anything else. And our sales have gone up like 10% And I don't care if you doing 100,000 bucks a month. sales go up 10% You make an extra $1,000 You spent 150 bucks, you made an extra $1,000 Think about what that looks like at scale if you're doing 50k a month. It doesn't matter if you're a lawn mowing business, selling shoes or whatever on econ if you're a coach consultant agency owner doesn't matter what works for everybody because he always comes back to social proof and frequency. That's why that strategy works. I

love it. I love it. So you've talked about newsletters being high high visibility high profile, Google ads, Facebook, talk about some other patterns you've seen with the most successful clients. What else if you put a bundle around those strategies? What are the ones are your top?

Yeah, I think the the main three things in marketing always come back to Social Proof, outcomes and frequency. So all of my best clients have, do have some thing some strategy to do all of those really, really really well. Social proof they have a bunch of videos on their website. And the the clients who have you know, a ton of frequency whether it's Facebook ads, newsletters, retargeting, whatever it is that people who get in front of customers multiple times, always do the best. And then outcomes the the brands, who I work with the always speak in outcomes, here's what will happen if you buy a running shoe, here's what will happen. If you work with me, here's what will happen if you become a client. The brand's who's speaking outcomes always do the best because people are extremely selfish. And so the moment the moment you can break through the noise of saying, here's what we do, or hear, here's how we do it. And instead of saying, here's the outcome of working with us, you're gonna get significantly more people to purchase your product, or at least show interest. Think about it this way, if you land on a website, and it says, we sell running shoes, for people with plus with size 10 or above feet, I don't know why I'm on this running shoe example. But we're using it.

Maybe just shopping for running shoes, got yourself.

Maybe my wife is a marathon runner, I'm not i I've asked my cat run. But you know, if you land on a landing page, and it says we have the best running shoes for people with with size, size 10 or above shoes, you know, then the rest of the landing page might have some testimonials might have some case studies, are you more likely to show interest or purchase or added to cart with that as the headline or we make the best running shoe for people who have a size 10 or above foot so they can beat their best marathon time? Right? You speak into the outcome of what it's actually like, man, you're gonna have a lot more people converting with you. Now.

I mean, I'm filming today, just so you know, max that I'm going to use, here's what will happen. That's what I was looking down. I wrote it down and said, Here's what will happen when you work with me and our team and start speaking to that language that was extremely valuable. And again, those of you listening, go yeah, those of you listening if you have any questions and your requests go to ask Laurel as K Lor als gmail.com ask a question, make a request and every podcast, you should be taking some runaway tips and strategies. So keep going alive, we'll start nothing awesome. Tell us where to find you.

Yeah, I was just gonna say to take it a step further, you know, having a really strong call to action for you if you're recording on a webinar, or if you're doing an ad, taking a step further and saying, here's what happens when you book a call with us today. Or here's what happens when you become a client of ours today. Right? Yeah. Not only here's what happens when you work with me, that's cool. But give them the next step. Here's what happens when you click below and book a call today. And then you chip in you paint the picture for them. What you know what's what's about to happen, you're gonna get on the phone with Joe Schmo Joe Schmo who's been with me for seven years, he runs this and he's gonna walk you through the gap analysis. He's gonna help you figure out where you are today where you want to be and what is currently missing from that strategy. Then the moment you figure that out, you're gonna sign on to work with me and then you're gonna book a call with me. Now we went from I help people do XYZ to if you take this immediate next step, here's what the next three things look like. And then here's the outcome of working with me. And here's the outcome of doing these next three or four things so outcomes frequency and social proof that's why I love newsletters. That's why I love Facebook ads so much retargeting Facebook ads so much because you can accomplish all of these things in those strategies, right you can share the social proof the testimonials, the case studies, in your Facebook ads in your newsletter, you can share, you know, the the, the outcome in your Facebook ads in in your newsletter, and a lot of the clients that I work with on my newsletter consulting business, it's wild how they just change one call to action or add one little one sentence call to action at the top of their newsletter. And they immediately get five leads, like like literally like that from an email list that they've been sending, you know, to 10,000 people every week for a year. They immediately add one call to action that I work with them on that that includes social proof, and that includes outcomes. And then they immediately book 510 leads like people it's truly mind blowing. I got a Slack message from a client like literally right before we hopped on this call. He runs an influencer marketing agency. And he's like, Dude, I literally copied and pasted one of your templates from the consulting training things that I do my my newsletter playbook. And he said I immediately booked seven leads, like literally within the first sent like it's wild how social proof frequency and outcomes when you put all the together in one sentence, and you have a very strong call to action here, here's what happened below, right, you're gonna do these two things. And then in six months from now, if we haven't accomplished this goal, you get your money back or I'll work with you one on one until we do or whatever it is, right? Being more descriptive on those three things. has helped so many brands that not even I work with it specifically my clients like over and over and over again.

So Max, how do they get ahold of you? They want to continue to follow you follow your marketing strategy. Hacks. How do

ya if you have any questions about anything I chatted with today, or if you want help implementing any of these strategies, just go ahead and DM me on Twitter. It's just at marketing Max, I'm the most responsive they're even more than texts or email. But if you want to subscribe to my newsletter that is read by 100,000 people every single day just go to growth daily.com And you'll see a big sign up to sign up for growth daily, which is my morning newsletter and then CEO report that goes out every evening, my general business newsletter and in there you'll see a lot of other things that I do in the newsletter. But yeah, if you have any specific questions, anything I can help you with more than happy to hop on a call or answer any questions you have. And Twitter DMS is really the best way to find me, marketer max on Twitter.

Well, we'll have you back and I appreciate all your insights and your real strategies for people right now that you can implement today. So again, those of you listening, go to ask google.com sk lor, Al ask a question, make a request and make sure if you have not subscribed, you're here every Friday check that little notification. So you get my podcasts that pops in, and you're listening to every one of them. Max, thank you. It's great to be with you and appreciate your insights.

Thanks for having me. Go crush it.

The rest of you. I'll talk to you next week with more about making money keeping money and investing it. Take care.

Thanks for listening to The Real Money Talks podcast. Your host has been Loral Langemeier, author of five New York Times best sellers and money expert on Dr. Phil, CNN, CNBC, the street TV, Fox News and the view. Want to learn more about off Wall Street investing tax strategies and multimillion dollar business strategies. Visit live out loud.com/podcast for past episodes, show notes and resources for some special wealth building gifts only for laurels podcast listeners, visit live out loud.com/podcast gifts. Do you have a burning question for Laurel? Visit ask laurel.com to submit your question and it may just be covered on a podcast episode. So stay tuned and be sure to subscribe to get new episodes every week.