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It’s common for new coaches to ask “where do I start” or “what do I do next?” In this episode learn the three things I recommend you do as a new coach. I’ve chosen these three key activities to help you start and build a thriving coaching practice.
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Welcome to she coaches coaches. I'm your host,
Candy Motzek:Kandi motzek. And I'm going to help you find the clarity,
Candy Motzek:confidence and courage to become the coach that you are meant to
Candy Motzek:be. If you're a new coach, or if you've always wanted to be a
Candy Motzek:life coach, then this is the place for you. We're going to
Candy Motzek:talk all about mindset and strategies and how to, because
Candy Motzek:step by step only works when you have the clarity, courage and
Candy Motzek:confidence to take action. Let's get started.
Candy Motzek:My friend, and welcome to this episode, I am so glad you're
Candy Motzek:here. This episode is for you. If you've ever said, Oh, I just
Candy Motzek:don't know what to do. I'm a new coach, but I just don't even
Candy Motzek:know where to start. Or if you've said something like, I
Candy Motzek:feel so confused and stuck. What exactly do I do next? I want you
Candy Motzek:to know, I hear you. And in this episode, I'm going to tell you
Candy Motzek:exactly what to do. So you're never ever going to have to
Candy Motzek:wonder again, I'm going to share with you three things that you
Candy Motzek:can do. This approach is for any of you new coaches, and really,
Candy Motzek:for any coach who is feeling stuck, wants to create a bigger
Candy Motzek:impact and a positive difference. Maybe you just want
Candy Motzek:to kickstart your coaching practice again. Alright, so
Candy Motzek:let's dive in with the three things. The first is decide.
Candy Motzek:Everything really does start with a decision. And I want you
Candy Motzek:to decide to be a coach, when you make that decision. All that
Candy Motzek:second guessing the ones that you say, Oh, should I or
Candy Motzek:shouldn't die, all of that second guessing falls away. And
Candy Motzek:this first step of decide puts you into motion, you're
Candy Motzek:committed. Now you've got a purpose, an aim, a place that
Candy Motzek:you're heading. Now, I used to think that the act of deciding
Candy Motzek:was something that I just did once and then that was it, I was
Candy Motzek:all good. Never needed to think about that again. But I learned
Candy Motzek:that approach didn't help me exactly the way that I wanted it
Candy Motzek:to. Now, I look at this differently. I recommend that
Candy Motzek:you decide every day. And depending on what's going on.
Candy Motzek:Sometimes you might even need to decide a couple of times a day
Candy Motzek:or even hourly. So every day, that's gonna be your first step,
Candy Motzek:decide to be a coach.
Candy Motzek:No, I didn't say decide to become a coach. I said decide to
Candy Motzek:be a coach, that means commit and be a coach today. Now, I
Candy Motzek:know if you're just starting out, you've just started your
Candy Motzek:training, you're probably protesting but but but candy, I
Candy Motzek:can't I'm a newbie, I'm just a baby coach, and hear me on this.
Candy Motzek:Be a coach means to be the best, most capable coach that you can
Candy Motzek:be today. Given where you're at. tomorrow, next week, next year,
Candy Motzek:of course, you're going to evolve and grow, you're going to
Candy Motzek:be so much more capable than you are today. Every coach is always
Candy Motzek:evolving, honing their skills and improving. But when I say be
Candy Motzek:a coach, I want you to practice thinking like a professional
Candy Motzek:coach, feeling the decisiveness of already being and holding
Candy Motzek:those qualities that coaches have, and do the things that
Candy Motzek:coaches do, however you imagine it to be. Even if you're just
Candy Motzek:starting out, that is the best place for you to start. However
Candy Motzek:you imagine a coach is be like that, and you will grow and
Candy Motzek:create a new identity for yourself. Really, it will
Candy Motzek:completely change your experience. So instead of that
Candy Motzek:back and forth of indecision, which is a place of complete
Candy Motzek:wasted energy, you get to move forward to the next step. And
Candy Motzek:then the next and then the next. The second thing that I
Candy Motzek:recommend that you do if you're not sure where to start or what
Candy Motzek:to do next, is to share. So what do I mean by this? Once you've
Candy Motzek:decided you get to share what you're doing? Share it with
Candy Motzek:others. This means share that you're a coach, tell people tell
Candy Motzek:people that you already know in conversation when it's
Candy Motzek:appropriate. Introduce yourself as a coach to new people that
Candy Motzek:you're meeting this person practice, the practice of
Candy Motzek:sharing what you're doing might feel a little nerve wracking at
Candy Motzek:first. And I think it's for a few reasons. Let me tell you the
Candy Motzek:ones that I think show up the most commonly. First, we might
Candy Motzek:feel nervous because we want people to feel as excited as we
Candy Motzek:are. The second is, we know that most people have no idea what a
Candy Motzek:coach really does. And third, sometimes we're kind of worried
Candy Motzek:about other people's opinions, and we want their approval. So
Candy Motzek:let's start with the excited one. Yeah, we want people in our
Candy Motzek:life to be excited for us, and some will. And some won't. And
Candy Motzek:either is, okay. Do you really want to live your life, only
Candy Motzek:allowing yourself to become something new, to move forward
Candy Motzek:and make that difference? contingent on whether or not
Candy Motzek:everybody else is excited for you. We all get to live our own
Candy Motzek:life. Even the people who are close to you will probably never
Candy Motzek:be as excited about you becoming a coach as you would like. And
Candy Motzek:that's okay. We're all focused on our own stuff. And worries
Candy Motzek:and joys. Don't wait for anybody else's excitement. Give it to
Candy Motzek:yourself. Another place of worry is because we think, you know,
Candy Motzek:people don't really know what a coach is, or even what they do.
Candy Motzek:I wouldn't let this worry hold you back. The people around you,
Candy Motzek:and potential clients will learn with time. Consider this. We've
Candy Motzek:all heard of dentists, right? So how many of you think, wow, I've
Candy Motzek:heard the term dentist, but I don't know. Absolutely every
Candy Motzek:single thing that a dentist does. And I should know that
Candy Motzek:before I go and see one.
Candy Motzek:It also doesn't make you question, what's going on? If
Candy Motzek:your cousin decides to be a dentist? Do you see that? We
Candy Motzek:hear the term dentist and we think, yeah, that's somebody who
Candy Motzek:helps me have a healthy mouth and healthy teeth, right? And
Candy Motzek:that's enough for us. We don't expect to know every single
Candy Motzek:little thing about dentistry before we go and ask for help.
Candy Motzek:There's no way we would even want to know all those things
Candy Motzek:before we ask for help. So why would we worry that some people
Candy Motzek:don't know exactly all the details about what a coach does,
Candy Motzek:they will learn. coaches help people get more of what they
Candy Motzek:want, and less of what they don't. And they do it by showing
Candy Motzek:us our thoughts, our perspectives, holding space. And
Candy Motzek:we know that coaches help people improve every aspect of their
Candy Motzek:life. And that is good enough for me. One final, really common
Candy Motzek:worry is O P O, the worry about other people's opinions? Do you
Candy Motzek:want people to approve of your choices and what you do? Well,
Candy Motzek:let's think about this one together. We actually have no
Candy Motzek:idea what other people are really thinking someone may
Candy Motzek:think it's a great idea, and others might think it's
Candy Motzek:terrible. And most people are somewhere in between. And this
Candy Motzek:reminds me of the Eleanor Roosevelt quote, This one says,
Candy Motzek:You wouldn't worry so much about what other people think of you.
Candy Motzek:If you realized how seldom they do. Did you hear that? Yeah. You
Candy Motzek:wouldn't worry so much about what others think of you, if you
Candy Motzek:realized how seldom they do. Your opinion about what you're
Candy Motzek:doing is the one that matters the most. If you want to be a
Candy Motzek:coach, and you've decided to be one, then you also get to decide
Candy Motzek:that you like your choice, too. Next of the things to do is
Candy Motzek:coach and be coached. So you've decided to be a coach, you've
Candy Motzek:shared with others what you're doing, and now it's time to
Candy Motzek:coach. You learn how to coach in three primary ways. You take
Candy Motzek:coach training, you get coached, and you coach others, coached
Candy Motzek:and be coached. This third step covers all of these options. Get
Candy Motzek:your own coach, experience coaching for yourself, grow from
Candy Motzek:being coached. If you don't believe in coaching yourself,
Candy Motzek:it's going to be really difficult to explain how it's
Candy Motzek:going to help a potential client. And if you're not
Candy Motzek:willing to invest the time, energy and money, then why
Candy Motzek:should they
Candy Motzek:coaching others can be practice coaching, or it can be coaching
Candy Motzek:people for free for a reduced rate, or for your regular rate,
Candy Motzek:all of those options apply. The more you coach, the better you
Candy Motzek:will be. As a professional, it is on us to be continually
Candy Motzek:learning and upgrading our skills, and coaching, practice
Candy Motzek:coaching, coaching for free coaching for a reduced rate,
Candy Motzek:coaching for our full rate is one of the main ways we get
Candy Motzek:better at coaching. So if you're new, you could offer to coach
Candy Motzek:people for free. It could be 20, free sessions to 20 individual
Candy Motzek:people, it could be 100, reduced rate sessions to 100 people,
Candy Motzek:these could be short laser coaching sessions, or longer one
Candy Motzek:hour sessions, it could be even what I call the five by five.
Candy Motzek:This is where I recommend that you offer free or reduced rate
Candy Motzek:coaching to five people for five sessions each, that's the five
Candy Motzek:by five, each of those five people gets five sessions, any
Candy Motzek:of those combination, any one of those on its own, or a
Candy Motzek:combination of all of them is going to give you experience.
Candy Motzek:And that's what you're after you want experience, you will grow a
Candy Motzek:solid belief in yourself as a coach in the value of coaching,
Candy Motzek:and in your coaching skills. And you're gonna know in your gut,
Candy Motzek:that you can handle all kinds of challenges, you can handle all
Candy Motzek:kinds of topics that your client might bring to a call. So coach,
Candy Motzek:Coach, Coach, when you're getting started, sometimes the
Candy Motzek:question of do I coach for free or reduced rate or a full rate
Candy Motzek:comes up with my private clients. And here's what I
Candy Motzek:recommend. And you're gonna think that this is kind of
Candy Motzek:funny, do whatever makes it easy for you. If free is the easiest,
Candy Motzek:do that, then, as you become more competent, capable and
Candy Motzek:confident as a coach, you're going to find it easy to begin
Candy Motzek:charging for your services. And before long, you can raise your
Candy Motzek:rates. To see this approach. It's an approach that says you
Candy Motzek:don't have to rush now, you can take your time and grow. It is
Candy Motzek:completely better to be fully booked, however you define that
Candy Motzek:five clients, 10 clients, 20 clients, 30 clients, it is
Candy Motzek:better for you to be fully booked at a lower rate than to
Candy Motzek:have zero clients and have a high rate, increase your rates
Candy Motzek:as you create more demand for your coaching. So my advice to
Candy Motzek:you is take the option where you have the least amount of
Candy Motzek:resistance, and the option that is right for you right now.
Candy Motzek:You're not going to be a coach for three months. So this short
Candy Motzek:term ramp up is going to be a very, very small portion of your
Candy Motzek:entire journey to being a well paid successful coach. It is a
Candy Motzek:small investment of your time. Did you hear that investment, we
Candy Motzek:put our time in to grow so that we're creating that foundation
Candy Motzek:for a fully booked practice. So those are the three top things
Candy Motzek:that I recommend every new coach do when you're not sure exactly
Candy Motzek:what to do. So if you find yourself in that position, where
Candy Motzek:you're thinking, Ah, I don't know what to do. Fall back to
Candy Motzek:this episode. Look at those three things. Choose one, get
Candy Motzek:moving and you'll know you're on the right path. Those three
Candy Motzek:things again are decide, decide to be a coach. Number two is
Candy Motzek:share what you're doing. And number three is coach, coach and
Candy Motzek:coach some more. Did you notice that not one of those said build
Candy Motzek:a website or choose a niche or decide whether you're going to
Candy Motzek:do video or written content? It didn't say choose whether you're
Candy Motzek:going to be on Instagram or LinkedIn or Tik Tok or any of
Candy Motzek:those other social media platforms. Do you notice that I
Candy Motzek:didn't speak about any of that. This is 100% intentional, and it
Candy Motzek:is because it's not the best use of your time when you're
Candy Motzek:starting out. Which means wait until you've coached some people
Candy Motzek:and signed some paying clients before you move on to that next
Candy Motzek:step. doing the right things in the right order is going to help
Candy Motzek:you start and grow your coaching business quickly and
Candy Motzek:effectively. And that is exactly what I want for you. You are
Candy Motzek:never going to be a successful coach. If you spend all your
Candy Motzek:time building a website or you're never going to be fully
Candy Motzek:booked. If you spend so much time crafting and perfecting a
Candy Motzek:social media campaign, let me say that again, doing the right
Candy Motzek:things in the right order, will help you start and grow your
Candy Motzek:coaching business quickly and effectively. And with the least
Candy Motzek:amount of discomfort to. So all of those things, your niche,
Candy Motzek:your website, your content, strategy, your social media,
Candy Motzek:whether you're going to do keynote, speaking or workshops,
Candy Motzek:all of those things are important, but not yet. So let's
Candy Motzek:get you started. And then you can tackle those things. And
Candy Motzek:getting you started means deciding you're going to be a
Candy Motzek:coach, thinking, feeling and taking action as a coach, start
Candy Motzek:to inhabit those qualities. Sharing that you're a coach with
Candy Motzek:people you know, and people that you meet, and coaching others
Candy Motzek:and being coached yourself. Take this super simplified, practical
Candy Motzek:approach for just a short while. And then once you've coached
Candy Motzek:some people, and you've got some paying clients, now you're ready
Candy Motzek:for the next steps.
Candy Motzek:Whew. Well, we covered a lot in this episode, you guys, and I
Candy Motzek:appreciate you being here with me and listening. Now, I am
Candy Motzek:honored to invite you to be part of my community too. If you are
Candy Motzek:ready to get started, sign up for my free resource library,
Candy Motzek:the coaches Online Business Academy, there is lots of free
Candy Motzek:help in there waiting for you right now. And if you want even
Candy Motzek:more help, maybe you've had enough of trying to figure it
Candy Motzek:all out on your own, or you've been spending hours and hours
Candy Motzek:piecing together a solution by watching free YouTube videos.
Candy Motzek:Then we should talk about how we can work together. I have got a
Candy Motzek:few spaces open in my calendar for private clients. Click the
Candy Motzek:link in the Episode Notes to find out how to work with me.
Candy Motzek:And I'll be back and speak with you again next week. Thanks
Candy Motzek:again for listening today. Please hop on over to Apple
Candy Motzek:podcasts and leave a review. Also, I would love to hear from
Candy Motzek:you did something that I say resonate? What else would you
Candy Motzek:like to learn about? Click the link in the player and leave a
Candy Motzek:comment on the post. This is going to give me great ideas for
Candy Motzek:future episodes so I can help you best. Join me again next
Candy Motzek:week from our coaching, support and teaching to help you become
Candy Motzek:the confident coach. You are meant to be
Here are some great episodes to start with.