LEDGENDARY SPARK – BOB PROCTOR’S PROTEGE With Diane Armitage

Hello, it's Howard Brown. It's the Shining Brightly

Show. I have a show for you. Diane Armitage, welcome.

Welcome, welcome. I'm so happy to see you.

And happy to see you. Thank you so much for

having me on board.

Yeah. Are you in California?

I am Laguna Beach, beautiful Laguna Beach.

Right? You have the guide to go to beach and I'm

going to come visit soon. So it's gonna be amazing. Well, I

have to tell you that this show is intriguing to me, because you

spent a lot of time with this legend called Bob Proctor. It's

absolutely incredible. And we're gonna learn a lot about that.

But tell people about you because I am learning more about

you. And I've attended a couple of your amazing workshops. And

so 30 years ago, Diane Armitage was a brand new entrepreneur.

And you really didn't know what you were doing. At least you're

just kind of feeling your way trying to learn, you know, the

ropes and things like that. On your first day of business. You

met Bob Proctor, one of the world's greatest teachers on

human potential and success. And he chose you to be a writer. How

amazing you must have really impressed or he saw the

potential in you for the next 27 years of your life. Diana Bob

worked as writing partners creating curriculums and

programs and marketing to help millions of people transform

their lives. And absolutely that's such an alignment with

lifting people up, as I say in shining brightly. It's that's

how you do it. Now, you basically also the 30 year owner

of global marketing agency, you are nicknamed The Creator to the

creators a secret weapon a millionaire maker by clients

such as Les Brown, Jack Canfield, Mark Victor Hansen

rei.com, the Biltmore hotels.com are REMAX International and

Patagonia Safale some small brands and some small names out

there that you've been able to rub shoulders with and work

with. That's really great. Well, Bob brought Bob Proctor passed

away in 2022. And before that, he urged you the protege to

become the teacher. And today, you are the mentor and the

master teacher on a global level. You teach entrepreneurs

and wannabe entrepreneurs and business leaders how to

reconnect with the power their genius that they already have

locked within themselves to create better lives and

businesses on their terms. Why? Wow, just a while you're I'm so

happy to have you here. But I want to take a little curveball

and tell us something people may not know about you. You'd like

to share.

Oh, right off the start. Yes. Start what most

people don't know about me, I I protect when I moved out to

California I got involved in outrigger, which was a big deal

for me, because previously I had lived in Denver and the biggest

body of water I knew was my bathtub. And I became a top

paddler in the state and actually paddled all over the

country and in different countries for many, many years.

cabling is that Hawaiian boat, you know, with the big armor

like Wi Fi bow. Yeah, it was.

And that's a team sport. You're huffing and you

got to be in rhythm.

Yes, you do. You got to be in rhythm.

You got to be in rhythm with your fellow and

women and men paddlers. There's really good rafting in Denver,

this water, there's the Colorado.

Yeah, let's try other things.

It's good. So I'd like you to share just a little

bit about your background and where you know, kind of short,

you know how you came through, and then how you met Bob. And

that that story there is very impressive. Well,

I had been climbing the corporate ladder.

And interestingly, I had gotten all of my degrees in thinking

that I was going to go into genetics research. And every

time I tried to get a job in genetics research, they kept

pushing me to the marketing department. And I was like, I'm

a writer. Yes, but that's just the hobby. But once I finally

gave in to the thing that I was put on the planet to do, I

started theirs, and then I moved to corporate marketing. And I

was at REMAX International. And at one point, I was assigned a

task at the convention to escort the keynote speaker from his

keynote to his workshop, and it was Bob. And so after his

amazing keynote, which was mind blowing, I was walking him

through the hall at the convention center, and I said,

you know, I'm thinking of starting my own freelance

writing company. And I had not even said that to myself. And he

turned and he looked at me and he said, Well, he said, You're

so right brain, there's no left in you. He said, You got to do

it. And then he started walking away to his workshop. And I

followed after him. Well, he came back after the workshop,

and he said, Well, what did you decide to do? And I said, I'm

going to do it, but then I didn't do it. So he and I met a

few times for lunch. Over the course of the next year, I lived

in Denver. He was in Toronto, but he was doing training at the

Denver headquarters for REMAX. And he got me past what I call

the terror barrier. And so The day that I started my brand new

company, I flew to Toronto, to meet with Craig proctor who was

not related to Bob, but a huge real estate agent. And I signed

a contract with him. And then the next morning, he was

beginning to train people in his in a seminar about how to become

a real estate agent like he was, and in walk Bob Proctor. And he

said, What are you doing here? And I said, Well, I quit, I

started and, you know, Craig's my first client, and he said,

Well, I'd like to be your second client. And from that, it was 27

years of riding with him and talking with him, pretty much

daily. It was an amazing it, everything in my life

transformed in a matter of months. And then it just kept

getting bigger and bigger and bigger.

So I have just, once you like, you got up close

and personal. You spent so much time what is Bob Proctor life?

Well, he's really

funny. And he's very generous, and he was very

ride with me, you know, I would go through these fearful moments

of getting ready to leap into something, and then I'd always

have to call Bob and he'd have to take me by the hand. But you

know, he, he was carrying to the very soul of his being, he was a

very, very dear friend, he was a father figure, really. And I

told a story just recently about the day he had to pull me out

from under the bed, when my heart was broken. He's just, he

was so kind to me, and such a loving person. And so, but he

believed in me and my skills, and the ability that he and the

fact that he and I were supposed to work together, he believed

that we had found each other on purpose for purpose. And he was

just always there always creative, so much fun. You know,

he was always coming out with different angles and out of the

box, and it really taught me to do the same with my clients is

so much, it's just so much fun.

So that leads into almost morning coffees with Bob,

man, you still do it, even though he's passed, so told me

about when he was around, and I'm telling you ask because I

find that fascinating.

Well, we would regularly meet in the mornings,

and he would have his coffee in Toronto, and I would have my

coffee here. And of course, we were three hours difference. And

that would always make him crazy, because like, isn't she

up yet? But, you know, so we would get together. And that's

when we would do our brainstorming, we'd work on

projects, you know, we we'd end up talking through my life. He

talked me through outrigger issues, you know, all that kind

of thing. And so after he passed, I, I knew that he was

still with me, because there were signs, there were big signs

immediately. And, and I don't believe that he has, that he has

really left. I think that he left our dimension. But I

believe that he chose another dimension to help at a bigger

level. And so I thought, you know, why don't we just keep

doing coffee. So every morning, I pour him a cup of coffee, I

pour myself a cup of coffee, we sit at my, you know, kitchen

table. And we talk and we write and we you know, brainstorm? I

know. It sounds kind of crazy.

Just it's incredible. Yeah. But this is

before zoom, this is on a phone, right? This is just on a phone.

Yeah. Well, you mean now that he's powerful for

before? Yes, yeah, we would just get on the phone and put it on

speaker and chat with each other. Yeah. Okay.

And now you still do this? I

do. You know, some people were like, well,

it's probably just, you know, you worked with him for so long.

He's just in your head. But I don't really believe that I

really believe that he is still helping and guiding. And, you

know, being my writer, part writing partner, I've actually

been writing more and stronger than I ever have. And I just

know that I'm getting help.

It's, it's such an impact he's had on you, and

you've now had on others. And that's, you know, I did a little

bit of thinking that he really is embrace positive thinking.

And that how it actually opens yourself up. And you even talked

about this terror barrier. Can you expand a little bit on that?

Do we kind of just sell ourselves short? No, here we

kind of stopped before we actually even get started most

of the time. Yeah. Well,

you know, one of the things that I always tell my

clients is that it's time to stop thinking someone else's

think. And this is where Bob really branched away from

positive thinking. Because positive thinking will only get

you so far, because you've got these grooved patterns of

thought, habitual grooves in your mind, these paradigms that

are usually other people's thoughts that had been deposited

into your mind. And so when you begin to recognize that you

begin to think, you know, why am I doing this? Why am I climbing

this corporate ladder? Why am I staying in this relationship?

Why am I doing all of this? You're doing it because for the

most part, you been trained to think a certain way according to

how other people thought around you starting from early

childhood. And so when you think about it, that way, you begin to

understand that you have power, that you have the power to

change the way you think. Right, and especially now the way the

whole world is all wadded up, and everyone is blaming outside

circumstances for what's going on in their world, when you

begin to take responsibility for that. And when you begin to

understand how much power you have to create your own cause

and effect, then everything begins to change.

Is this what you guys or you call the this Berlin

wall of your mind

is, so to go back to the terror barrier?

Well, let me talk about the Berlin wall first. So when I

talk about the Berlin Wall, what I mean by that is that, you

know, when they started building the Berlin Wall, it was just

like little bits of barbed wire, and no one could really figure

out what was going on. And then it got to be a little bit bigger

barbed wire, and then it got to be rocks and stones, and then it

got to be all and then it became this giant thing that just ran

for miles that no one could get across. And sometimes this is

how you have to think about your paradigms that come up in your

world, because, you know, they initially start as this little

barbed wire stuff in your head. And it could be the limitation,

it could be that you're not that smart, you're not that pretty,

you don't belong to that group, you're not going to be born with

a silver spoon in your mouth. So you're never going to be

wealthy. All of these thoughts that come up, are these Berlin

Wall thoughts, but they're not necessarily yours, they're being

built by somebody else. And as they are being built by somebody

else, in your own mind, they become so powerful, that they

begin to run your life, they run your life for miles all the way

around your life. And so when you think about taking over that

control, then you begin to dismantle the Berlin wall of

your own mind. Now, when you are beginning that process, this is

where terror barriers come into play. Because terror barriers

are when you're like, I could do it, I could do it. I'm thinking,

right, I'm doing right, everything is great. And then

you're like, you know, you're like, Okay, wait a minute, this

is crazy. And this is your paradigm that's putting up the

fight because it wants you to stay status quo. And so I teach

people how to get past that terror barrier. Because once you

get through the terror barrier to the other side, you realize

it wasn't that big of a thing, after all. But every single time

you take on a new movement in your world, every single time

you take on a new goal, you are going to go through some level

of a terror barrier. And a lot of times I tell people remember

what it was like before, when you had to get this done, you

had to achieve this, you had this goal, you've been through

these terror barriers before, they look really big, they used

to then to but now you look back at them, and they were nothing.

So it's a matter of, you know, understanding how powerful you

are once again, and moving yourself through those tariff

barriers.

Well, I remember the, the Wall coming down, it

was all graffiti, but it came down one brick at a time, and

that it didn't all come down in this major, you know, implosion

of a building that came down bricks at a time. And I'd like

to say that, you know, we all get knocked down in life and in

business and in health, in my case, and, and lots of little

knock downs, but the big ones was health for me, and then in

relationships, and we have to get back up again. But you got

to take that first step. Sometimes it's two steps back,

sometimes it's a detour, sometimes it's a U turn. But you

do have to do that. And we just create this, the these walls and

these barriers for us to actually go forward. And I love

the fact that, that that's what we're trying to do. And that's

where a lot of your teaching and from lessons from Bob also take

people that way. Because there are so many people that are

stuck out there. The pandemic didn't help isolation didn't

help. We live in a digital five second society doesn't help.

Right? So there's a lot of reasons to be able to just sit

sedentary and not make forward progress. In your life wheel and

your life wheel is everything a part of you could be life,

business, family, fitness, emotions, there's so many things

that you can, you know, move forward with. So I it's really

important to do that. Now. One of the things that you've had

some really success, but you're writing but you're also you do a

lot of other things, right. You actually have written books you

have the guide in Laguna, you teach classes. What do you want

to share with the audience? Well, the

guide was sort of a hobby to get me away from

my desk and into this beautiful town that I had chosen, which

was also a dare from Bob to move into The terror barrier. But you

know, I love teaching, I love teaching and speaking about this

material, because the way it transformed my life is so

phenomenal. And, and I want everyone to have that

experience. And they can, because everybody is so

powerful. And you forget how much power you have, how you

landed on this planet with all this empowerment and all of this

confidence, and it gets kind of chipped away. And when you begin

to step back into that power, things really begin to change,

you really understand you can create, whatever you choose to

create. And that's not a pie in the sky kind of thing. Right?

You chose to create health and life for yourself, right? You

made that choice, you created that cause you created that

reality. And so I love helping people through that I work with

hundreds and hundreds of people right now. And the

transformations in their lives is just so amazing. They just

feel so much better about their lives because they're creating

ripples for other people. Right? Because as soon as you begin to

take on that empowerment, you begin to affect other people's

lives as well. It's a beautiful thing.

It really is. So we had talked earlier, one of

our favorite movies is the matrix. So you help people

Escape the Matrix, correct?

That is very well said, yes, yes. Because you

know, I mean, we all kind of look at our lives sometimes. And

just like Morpheus said, dineo, you feel like the world has been

pulled over your eyes, you know, you've been blinded by this

world. That's supposed to be your reality. But you feel that

there's something more that you're something more. And that

is exactly where your spirit is involved in kind of knocking at

you saying, you know, you can go bigger, because you are bigger.

And that's why I love talking about the matrix, because

there's so much of it that syncs with exactly this kind of

mindset, this kind of science of mind is what we call it,

we have to create our own reality. And we really,

really do. So tell me a little bit about this class, you have a

new class that just came out. And it's the legendary spark.

Yeah, she's a little bit about that. Because I know I'm going

to share that with with the audience as well, because I want

people to know about it.

Well, it's free, which is great. So So I wanted

to put together you know, five, what I would call ninja

strategy. Jedi master mind thinks strategies, that are some

of my my biggest courses that are modules, teaching modules,

so to speak, of really helping people learn how to think

bigger, and then act on that think. Right? So we start

talking about, you know, how people set goals. And in most

cases, they set goals that they know they can achieve if they

even set goals at all. Well, why live that life? Let's move it up

a many, many notches. And then let's figure out how to make

this thing happen. Because once you begin to really put yourself

into the what would I love place in your life? That's where you

deserve to live. And so this five piece module, legendary

spark really begins that spark to really get you thinking and

moving in bigger thinking and bigger empowerment ways.

It does I would Bob Proctor say we would he be

shining brightly with us. If you were here, what would he say to

us?

Well, he is here.

I know. But in Spirit is with you. I would be

meeting him for the first time.

You know, as far as the one of the first things

that Bob taught me was that I wasn't thinking big enough. And

that I really could think much bigger and goal much bigger. And

that's what I actually start with in this legendary Spark is

the difference between what he used to say were a goals, B

goals, or a C goals. And, and when you when you move into the

seagull realm, that thing that kind of gives you goose bumps

that feels like a big whammy goal. That's when you know,

you've moved into the place that you can really live and be in.

That's when you know, because you won't think it unless you

can achieve it. This is what he always used to tell me. You

can't even dream it. If you can't achieve it. It wouldn't be

possible. So that's where we start is really figuring out

where people normally make the safe goals happen versus the big

whammy goals that could really transform and change their

lives. And they're afraid to go there. But once you start

stepping into who you really are remembering who you are, then

And you begin to take the steps. And that's what this whole

legendary Spark is about. So I think he would like it a lot.

I think so too. Well, I have to tell you, the

show is quick, we hit it hard. And you just were teasing

everybody. Because there's so much more to Diane, to you and

to your teachings into the time you spent with Bob Proctor. So

they're gonna have to come find you. That's the point of all

this, they will. And we'll make sure that they can't. So I'm

going to have you put on your sunglasses right now. Oh, we are

going to shy so brightly that Bob is going to know we are

talking about him and hurt us. So we are shining together to

communicate his message and your message across the globe. And so

tell people how the best way to get in touch with you, and then

share a little inspiration to close up the show.

Okay, perfect. Well, you can get in touch with

me at Diane arbitrage.com. You are welcome to book a call with

me at chat with diane.com. I talk to a lot of people. So chat

with diane.com is awesome. And as far as sharing a thought I

think it has to be your momentum begins when you realize the

perfection in you

know I'm writing it down. It's it's a writer

downer. Wow, that's great. Say it one more time.

Your momentum begins when you realize the

perfection in you. Because there is only one you. Yeah.

I love it. This is really great. I'm so glad that

our paths crossed and we met too. It's just a really

incredible and I look forward to staying in touch and supporting

each other moving forward. So this has been an amazing shining

brightly episode. Incredible talk about the protege of Bob

Proctor and are just a singular success yourself and helping

others. And so you can reach me Howard Brown at shining

brightly.com. That book is there my memoir, I have other books

that I've collaborated with as well. Let me shine and speak at

your event or fundraiser or workshop, as well as this

podcast can be reached there. But even more so my advocacy

work in the cancer world, the entrepreneurship world with

Babson College, as well as the interfaith world's very

important where I spend my service time. And just want to

give a shout out to a few folks that make me look good each

week. So front end, publishing my book publisher, read the

spirit.com that comes out every Monday and my podcast team at

amplify you and the diamond moments magazine as well as

jumped on as a sponsor as well. So just remember, we can choose

to shine brightly, just a little bit each day for ourselves, then

go lift up others, and then we become a force multiplier for

good and positive change in this world. It can be done. Diane,

thank you for being just a small part of the show today. It was

all about you. But it was so impressive. And I hope to have

you back on soon. And thank you for sharing these lessons of Bob

Proctor with us. It was really truly a gift. Thank you.

Thank you. It's been a huge pleasure. Thank you