EP105: Attorney Justin Lovely – Leveraging Ai for Legal Marketing and Operations – Recorded at The TGR Live! Growth Strategies for Law Firms Event

This tool made me when I presented on this a year ago, when I first found it, oh, it made me a million bucks on a Dram Shop. Case, same issue, we had a drunk She was charged with a DUI. We get her policy back. It was some bullshit like 50,000 I got a catastrophically injured client. She shuts down her social media. Can't find shit. But I had a picture of her husband. I put her husband's face in PimEyes, and it found where they were tagged at the bar together, and it was not locked down. So then I sent my investigator to the bar. We figured out where she was drinking. I sent him a damn demand letter, and they sent me a million dollars policy.

Welcome to the 10 golden rules of internet marketing for law firms podcast featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into clients. Now here's the founder and CEO of 10 golden rules, Jay Berkowitz,

good morning, good afternoon, good evening, and welcome to the ten golden rules, Internet Marketing for law firms podcast. I'm your host. Jay Berkowitz, I'm the founder of ten golden rules. We're an internet marketing agency for law firms, and we do this weekly podcast and our monthly live streaming webinar events to share the latest strategies and tactics to help you grow your law firm. We feature the best new practices that we uncover while we're working on law firm digital marketing. We share the best client case studies and the industry's best experts. Today, I'm super excited to bring you one of the very best in the legal, marketing and legal business industry. Justin lovely is an attorney based in South Carolina, and he spoke at our conference called TGR live growth strategies for law firms, which we held this past April in Boca, Raton, Florida. Everyone absolutely loved Justin's presentation because he shared over a dozen practical applications for artificial intelligence, the best tools and products and cheats you've never heard of that he's using every single day to optimize his law firm and save time and money for his team. So if you're listening to this on on the podcast, and you love this stuff, and I know you will, and you'd like to see the presentation with the slides and some other rock stars like Bill Biggs and Jason Melton and Adam Ross and Phil Snyder, all these superstars who presented at tgr live. Just go to 10 golden rules.com forward slash tgr live. That's our website. ten. Golden rules.com it's t e n golden rules.com forward slash tgr live, and register there to get information about tgr live. 2025, our upcoming show next, next year, we're confirming dates for March 10 and 11th, I believe. So if you want to get information about tgr live, 2025 and see all these great presentations, just go to ten golden rules.com/tgr, live. So without further ado, here's the incredible Justin lovely, the audio recording from tgr live. You

all right, are we ready to learn about some AI and the way that I'm using it? I hope so. Who's heard me speak before? Anybody fresh room? All right, it's going to be great. Then y'all are going to be mind blown, because I took a lot of stuff out, and I was worried about leaving some stuff in, because I've given this presentation several times at different events. But where one more question, who's from South Carolina? Anybody like you practice in South Carolina? What do you practice in South Carolina? Okay, you're good. I was going to ask you all to leave if you're from South Carolina, that's always my joke. I don't want to tell everybody, but that's fine. I tell people from South Carolina too, because they're not going to do it. They're not going to execute like we do so but we've been using AI in our office for the last two years, and it's really changed. Really everything that we've done, we've been able to scale back the marketing team while getting extra content out. And I'm going to show you some of the strategies that we use. We've got some marketing strategies, we've got some intake strategies, a lot of cool stuff that we do with operations too. We forgot this clicker, so guys, I think Jay will give you the slides, but if you want it from me, Justin at justices, lovely.com also have some things in here. We can sign up and do some webinars. I'll talk to Jay, we'll go live inside some of these software tools that I use, and I've got a private slack group that we're starting. If y'all want to get involved with that, just shoot me an email and we'll go from there. Another thing that I'm testing before we get started. I've got this data project. That I'm trying to work on. If anybody wants to be a beta tester, I've got this, these scrapers that I've made that when they work, they tell you who's searching for car wreck lawyers within 24 hours. So I need people who are really spending money to kind of prove this out. So if you're spending money on Facebook or social, reach out to me. I'm not going to charge you for it. I just need people to do it I just need people to do it, because I'm trying to prove the concept Justin that justice is lovely. So have you all seen that going around? Right? That's wild stuff right now, and six months to a year from now, we're not going to know what's real and what's not real. I really believe in that. I know people are saying that's a conspiracy. No, it's real because it's right now. You can do that right now on mid journey. It's called vigl, so if you want to play around with it, what's on Discord and mid journey, not mid journey discord, but it's some wild stuff right now. And that's going to be where the future's going, just with all this stuff. And Microsoft has their facial recognition with Vasa that they're coming out with, and they're not even releasing it because, you know, they're worried about the ethics of the whole thing. So it's real scary. But it's also an opportunity for law firms. It's opportunity for any business that you guys have on the side. It's an opportunity for the world GPT people say, you know, what does that mean? Well, technically, it means generative, pre trained transformers. But I like to tell everybody, it really means general purpose technology. And when you look back on life, what were these general purpose technologies? Well, million years ago, we invented fire, right then, we kept that along. Came the will, about, what, 10,000 years ago, and then we've got some the combustion engine and steam engine electricity. Then we had the telephone, then we had the computer, the internet, and now we're sitting here with AI. And if you think about all these different general purpose technologies throughout the course of Humanity, and all the different micro technologies that spurred off of these things, these really changed the world. If you look back, that was a million years ago, 10,000 maybe 300 200 100 internet was what 50 or 60 or computers. 50 or 60 internet is only 2530 years ago, and then AI is just now coming out. So everything is moving quicker. It's moving faster and going to change everything that we do and how we live. One thing I want you guys to understand, I know you guys have probably seen this iteration of change management when you say you want to do or implement anything new in your law firm or in your life? Okay, you're going to have pushback. And we had a lot of pushback from staff. We've lost a lot of staff, and we've also know what kind of staff we're looking for in the future. And a lot of this happened, you know, coming out of covid, when everybody's having this, I know everybody in this room is out of pain in the ass, trying to hire people. Now, if you're not ready to accept change. You're ready to pivot on the dime when we can have a business opportunity to make things easier, quicker, faster, we're not even going to talk to you anymore. So part of that is having your staff and teaching your staff this change curve. That is true 100% anybody that's changed or implemented anything new in your business, my staff was really hating me because we switched from filevine to smart advocate, and on top of that, I'm doing all this AI stuff on top of that, so they were really mad at me. But we lost some people, but we also gained some people. But this is what happens. I mean, you have shock, denial, anger, blame, fear and bargaining and this resistance, which is the worst thing. Yeah, this work. It's a worst phase right here, because then they're, they're losing faith in leadership, right? And so every time that I try to bring something new, we have to really realize that this is what's going to happen. But at the when you get to the finish line, you get it fully integrated. I mean, you start kicking ass, right? And they all say, hey, maybe that can work. And then they're all like, you get buy in from your team. Let's do this. Okay, so be ready for that as you start implementing these different AI tools. And again, develop a plan. Get with your ops people. You got to develop a plan, any little tool, because these your employees feel threatened by these things, and you're going to lose some people. I lost some people, and that's fine, because we're able to save money, and again, streamline our operations, streamline marketing intake, but your best employees that you definitely want to keep are the people have been with you for a long time. Bring them into your decision making process, because there's so many things to look at, and you really need their their input as well, and start as early as possible, right? So we, when we decided to really go all in on AI, and then the subsequent change to smart advocate, obviously, we interviewed all the case management softwares, but we made sure all our best employees were in there. Because I know. Hey, they're the ones that are going to be using it. They're the ones going to be making my life easier, my attorney's lives easier. We got to make sure that they get that buy in. So hopefully we're not riding that roller coaster of the change curve. Also, if you've not started it on this process with AI, I'm going to give you some tools. But God, there are 1000s of tools, and people will try to lump everything in and say, hey, everything's chat GPT open. Ai, there's so much more to this. Okay, but it's, I always say this, it's like going down a rabbit hole. There's so much to it. Be ready for that rabbit hole. Get buy in from your staff, and hopefully you can, you can move on. So the platforms we've got chat GPT, I think everybody kind of understands that, and you can do that now. You can do the quick images with dial E through chat GPT. Another cool thing is Whisper, and I'm going to be talking about whisper speaking in New Orleans in about a month. I'll be talking about whisper, but whispers, basically you can, once you create your own chat bot, you can create your own little firmware at Alexa, and there are actually some little devices that you can train and then my idea is to basically talk to it, voice search. If they have any questions, it'll all be like a personalized Alexa device. So that's more cool stuff. Claude is more humanized. So when you're doing like ebooks, you're doing some any kind of guides that you really need, like a human voice clock seems to be better for that perplexity, if you need sighted search. Meta, AI just came out. I think all this is an arms race, by the way. You know, one will come out, it's better than the other. This will come out, it's better than the other, and they all keep updating. And who knows how this is all going to flush out. But meta, I think, right now, is really going to kick ass, because they have, if you think about it, everybody's been living on Facebook for what, 20 years, right? And they've got 15 trillion data points to train their models on, and just like Jay said earlier, they've got a whole new search function that kind of spooked Google. But then Google's got Google Gemini that's just recently been updated, so that's this clicker is doing something weird. Google Gemini is awesome, too. So I use, and we use in our office. We'll use all of these for different things, and sometimes I'll get outputs from one and put it back in the other, and then figure out what kind of you know what's best for the firm, depending on what the use case is. But you got to, you really need to play with all of them. So keep these two questions in mind. You know, before you hire for a new role, can AI or an AI tool solve this problem for you? You know, I'm in a lot of masterminds, and a lot of times guys will say, Hey, I have to hire another person. Have to hire another person, or I gotta do this. I gotta do that. And when you take a step back, do you, do you really? I mean, because there could be an AI tool, I'm gonna show you some that will solve some problems, and you'll be you'll get rid of that overhead, that Labor's gone another thing. But before you make any change, whether it's software or a way you do things, or intake, or any some of the things I talk can, again, can AI make this better, faster, easier? So I'm gonna start with some marketing, okay? Because I think this is a, this is a marketing conference, and tgr wants to help you do some of this stuff, and this will be some good feedback. I'm gonna pick on Morgan and Morgan too, because that's everybody's nemesis, right? There's nobody here for Morgan and Morgan, right? All right, good. You guys are gonna like, oh, plot twist. All right, but you guys will like this stuff. So

let's, let's just talk start with a problem. You know, with social media, of course, you're gonna have some organic stuff. Milton's gonna talk to us later about some organic stuff that he's doing. He's kicking ass at it. We all have to do the organic side. We also gotta spend some money, all right, you gotta pay to play on these platforms like Facebook and Instagram and so always a struggle for everyone is, what, what post, what video, what's going to perform okay? And the expensive way is the trial and error. And we, I think we all do that shit. We think this is a great design, we post it, and then we get no views. Nobody clicks on it, or just, it's just a dud, right? And then when you do find one that works, what kind of landing page elements. You know, once you get them to click to it, are going to convert them for them to make the call, make the form fill. And then, of course, all this is just a bunch of time it's a time suck, time suck on your staff. And then the worry, right? Because you're putting, we all usually put some real money when we're spending money on social ads. So this cool tool, it's an AI tool called swipe builder. Anybody ever heard of swipe builder? Okay, swipe builder's awesome, man. So swipe builder is basically a tool. It's got an AI component, and this scraper, it will scrape all the ad libraries for Google, Tiktok, Facebook ads library. And basically what you can do, and I'll show you. The way that I use it is, you can search for any of your competitors, and I recommend you put for your local we're talking local search. And you know, big search, but local search, whoever you think your top competitors are on social, put them in this software. Okay? And what you want to look for is, do they have any ads that have been running for. Considerable time. So this is a Morgan Morgan ad trying to let you guys see over here. This is a Morgan Morgan ad that launched May of 23 so do you think that this is producing if they're still running this ad for a year? It's probably some creative that works. Right? Everybody with me. Everybody follow that. Okay, so with swipe builder, you just click this little swipe file, okay, you can swipe any ad that you like, and then what you'll do, it'll dump back into into swipe builder, and then you can click this little button down here called inspect, basically what you swipe from the ads libraries. Okay, so this is, this is a pedestrian ad that they're running. They've been running for over a year. And this is a two truck cases. So you can see the elements here, big text, free case review. You can see their copy that they're using to convert, and then essentially what it can show you, you'll see up here landing page screenshots. Oh, my God, this clicker killing me. Okay, yeah, okay, that's those are static ads. But it can also pull these video ads. This is where the AI really comes into play. Okay, so the same deal. Find an ad that's been working for them, because they're not going to keep running an ad, especially Morgan. Morgan, Morgan, all the money they spend, they're not going to keep cranking money into social unless they're following this and know that it's converting. So you're going to see all these different elements up here on a video ad that's in your swipe file now through swipe builder, and it's going to give you a link to their landing page on a mobile and their landing page on a desktop. It's going to transcribe the video. And you can tell on this one, this is a, this is a testimonial style video, okay? And then also, you're going to see in the ad itself. Can you see, over here, you good in the ad itself, you're seeing emojis, how they're you know, how the copy is. And so what does this tell you guys, right? This tells you how your agency or you, if you're doing it in house, this is the kind of ad that you need that's going to convert. If you want something that's going to convert, you need some kind of testimonial. You need these elements, and you need to figure out what is this client saying that's really pushing and driving the train. Okay, so this, this is their landing page for this. Okay. So the next level is, you know, you want to, you want to put the ads out, create the ads, push them out, but then if they click on the ad, they've got to call you or fill that form out, right? So a lot of times, people will send them back to your main web page, not, not to a landing page. If you're running any paid media, Google, Facebook, you need to be using landing pages. Well, the swipe builder, it will, it will copy the exact ad and what that specific landing page is going and the same thing you can say, what are the elements of design that's that's making this be a kick ass ad for them? Well, very simple. No, no navigation. Up here logo, their one 800 number. Here's their social proof. Down here they're talking about no fee, unless we win. This is all the pain points that clients worry about. They're just boom, hitting it to you free case evaluation. And then there it is, there's your form, and there's their opt in, and then down here is more social proof right below the fold, and you can see what it looks like on mobile. So swipe builder's awesome for showing you all this. Okay, so now, if I want to copy this ad, their AI will take that transcript and they have some certain prompts that they build on top of, I think they're building on top of chatgpt, but they have prompts that will kick out and take that transcript and say, I want to make an ad just like this. We'll say, Okay, I'll give you a script, and here it is. You know, my name is, I used her same name, and I was driving on a highway as I came to a stop car impacted me. Working with the lovely law firm was incredibly straightforward. It was so easy. Basically, they're hitting all the pain points that a client would worry about. And so what you could do, well, hopefully this is naturally being spoken by your clients in a testimonial. But you could use swipe file or literally put that in a teleprompter, if you could have a client read that right? This is what they're saying. Is converting and making this ad so kick ass from Morgan to Morgan. So this is awesome. It's all in swipe build. I think swipe builder is like, it's cheap, man, it's not even, I think it's like 100 bucks a month, 200 bucks a month. I That make sense? Everybody's like, okay, cool. So that's the first thing. It's good stuff. So you already got the value here. Y'all can leave right now, and you're good. All right. All right. So the next that's paid media, right? And before I get into this, you can do that for Tiktok. You can do that for Facebook ads. You can do it for Google, if they're running Google Video Ads, if there's one more, oh, if they're running any video on Wistia too, it will pull off of that. So swipe builder is awesome. It's worth its weight in gold. Email me, because I'm going to send you all a referral link. Maybe I get a free month or some shit out of it. All right? Organic video. So this. Can be expensive. People think it's expensive until you figure out the system how to do it. It's really not expensive. And Jason Milton's gonna tell you how to be a pro at it, but he's taught me a lot of things. But as Jay said, YouTube's a number two search engine. People can't give this up, and not a lot of law firms do this. Okay? They forget about YouTube. We all have limited marketing budgets time. Of course, all of our clients don't speak English. You'll see why that's important later. And then YouTube, shorts versus reels versus Tiktok versus Twitter, damn. Which one do I do? Right? Well, you can do them all, and it's easy, and you can do it cheap, cheap, real, cheap. So here's my, here's my whole stack that I'd use for my my organic video marketing, okay? And all these tools this, I think every one of these tools for a year would cost you maybe 1500 bucks, so less, less than a price of a case, right? And then you're ready to rock and roll. And I have one virtual assistant in the Philippines that helps me schedule everything. And I have one awesome video editor through regents, which is Jason Milton's company. If y'all need great offshore people, get them from Mexico. They're awesome. They're graduate from the Monterey tech school. Like no training, they get going start kicking ass. But I have them too, and then one marketing girl, and then my director of ops managing them. So I've been able to dwindle down our marketing team to basically four people. Okay, and it's and we're cranking, if anybody follows me on social, we're just cranking this stuff out. It's all on autopilot. It's nothing. The hardest part for me is just sitting down. Just sitting down and shooting new content. If anybody wants to be on my podcast, email me. We'll knock it out over zoom, and then I'll chop it up for you. I'll give you these clips. But here's the tech stack I use, hey, Gen, and that's going to be some cool AI stuff I'll show you. I don't know if anybody's using that yet, but it's awesome. Opus is what we're using to make all our clips, and that automatically can get scheduled through all the platforms. We're using, VID IQ for back end on YouTube. And I'll go into going to what that is involved in that. And then stream yard is basically our streaming client that will do use to make long form, long form content. And that's it. That's all the tools you need. You need nothing else. And then you need, you need a VA to run this stuff for you. And then you just sit down film and go, I want to show you, anybody use Opus, man. You go, okay, cool. I got one. So you know how awesome it is. I mean, it's easy, it's awesome. It's the sickest tool out there. But Opus, all you got to do is you have to have long form content. You have to have something for Opus to clip. So remember that too, guys, you gotta have something for Opus to feed the AI. But you know, here's how we start. We put it up on YouTube, long form. And this was a I just took this link from Jay did an interview with me last year. I just put this in here, and you'll just put your link to whatever, wherever it's coming from. And then you'll pick a template. And you can create these templates. It uses AI to put little emojis in there. It does B roll, depending on what style of captions you want. And then you go in here, and you just simply choose your clip length, and it will it will do long. It will do super long form. Keep it long. What I like to do is just keep it under 30, and then 30 to 60, and

then you're sitting here waiting, and it's going to rip an hour and a half long ticket. What is this? 16 minutes to rip an hour and a half long, long form piece of content into short form pieces, reels, tiktoks, YouTube, YouTube shorts. And then what it's going to do is it's going to give you, this is a different link, but it's going to give you what it thinks is great, Ai copy that people are going to look at, right? You can edit this within the software, and it will say, hey, this cut is a good hook. You'll grade it right. And sometimes you'll get stuff back, and you'll say, you know, 60 out of 100 they'll still cut it, but just don't use it right? But out of a long form piece of content, you'll get 20 clips. And then you can simply go in here, inside this little, this little scheduling tool right here, and just fire all this shit out to YouTube, shorts, Tiktok. I mean, there's nothing to it. We have a VA that does this, knocks it out, has a whole every morning, my stuff's dropping on LinkedIn, Tiktok, YouTube, shorts, Instagram, it's all automatic. It's on autopilot. So there's no excuse anymore. I think Opus cost 500 bucks for the whole year, and it's gonna give you so much time. You'll never you'll never use all the time the credits All right, hey, Jen, some people say, Okay, that's great. Justin, I'm afraid of the camera, okay? And I understand. Well, I don't have the time, you know, I don't have time to sit down do all this well. I mean, with this new AI stuff with HeyGen, there's no excuse anymore. So hey Gen, will allow you anybody using HeyGen, you. Cool. Yeah, HeyGen, awesome man, right? So they got all these templates, right? So if you don't even want to do it, you can have the AI create you a script, and it will have all these damn templates if you just want, if you don't want to do it, right? But the coolest thing about it, it's got all these speakers too. So if you don't want to speak and you don't want to do a template, you can have their AI people avatars do it. But the coolest thing is this instant avatar, which literally, you just take a piece of video that you've already shot and upload it into the instant avatar feature, and it will give you yourself, your AI clone. Literally, I think it takes four minutes and then this clone. Look at this quality. I mean, it's crazy. There's play here. Thank you for your October referrals. Your trust in us has allowed us to expand and serve even more people. We've been able to invest in new technologies, hire talented team members and improve our services, all of which would not have been possible without your support. Be sure to follow our social media page. Thank you for your October

10 golden rules was among the first internet marketing agencies since 2003 when Google was in beta and Mark Zuckerberg was in high school, our team has helped hundreds of law firms and businesses develop and leverage their marketing and business strategies into increased revenue. We are digital experts with more than 20 years of experience helping attorneys get real results. We utilize proprietary technology to measure our success, and literally wrote the book on digital marketing within the legal field, we have the capabilities to evaluate how your law firm can grow from both a marketing and business perspective, lead generation, SEO and lawyer advertising are just as important as your internal operating procedures for client intake, rainmaking strategies and the technology you depend on for case management. At 10 golden rules, we do it all. Whatever you need to facilitate growth is our focus and main priority. I made this avatar in this video in about 10 minutes.

That's crazy at it. You're welcome. I did that for you. That's straight from his website. Just just copy and paste. Traumatic brain injuries are a type of injury that occurs when the brain is damaged by a blow or jolt to the head. This can be caused by a variety of things, including car accidents. Traumatic brain injuries are a type of injury that occurs when the brain and then this is another cool one, right. Here is

las decciones cerebrales, traumaticas o curen cuando el cerebro sufre un golpe en la cabeza, causado por varias cosas, accidentes de coche, lecciones y agresciones. Las decciones cerebrales pueden ser leves o graves. Consisto mas de confusion temporal has studies, capacity, last decion matter, so

we can keep us up here. But before I get to that, I mean, how easy is that? It's easy, and my voice is a little different, but I like that, that way. I know, because the future, everybody's cloning everybody, I know that I made that, and that's that it's not somebody just trying to hack, hack myself, although you can, you can literally, there's nefarious actors out there who can, who can do this stuff. So, but we use that to, you know, if I can't be in front of a teleprompter, I can't be in front of a spot. And we always think our referrals every month, so I'll fire that in there. Go to my YouTube channel and subscribe guys, and you'll see everything that drop. We'll sometimes, we'll do a bunch of content in a month, and we forget to do the videos. And I'm like, I'm not sitting down for this damn video. Throw it in a Hey jet, right? And then I just get approval. And it's nice and easy. They've got this new thing on there that's come out. I haven't played with it yet, but it's live streaming with your Jay, if you've done this yet, but live streaming with your avatar. And so literally, you could, you can go live and feed in, like, on a webinar or something like that, and it's gonna, it's gonna be a digital avatar view. You're not even sitting there. And like, your staff could sit there and put on a sales webinar, and then you could have some staff doing Q and A, and it's answering your lips and everything. It's wild. The Spanish thing is awesome. Because, you know, I'm in Myrtle Beach, South Carolina, and in Charleston, we have an underserved Hispanic community. I started Avogadro lovely, and the problem was we were getting the cases. But then, you know, if we don't have a Spanish speaking attorney there right now for their question, that was a problem. And so what the girls, my girls, will do is they'll throw it in and whatever it is, you know, what's UAM? Mean, what is PIP coverage? I mean, what do I do after the car gets repaired, all these different FAQs that I've already shot 1000s of videos on YouTube, they'll throw it into, hey Jen, and then they'll answer their questions. Say, say, here's Justin answering your question in your language. And then Hispanic clients really appreciate that, because trust is goes a long way with them, right? Because they're already, you know, scared to hire a lawyer and scared of the whole process. But you also don't want to have to sit there and shoot it again, right? Shoot the same damn content. English, Spanish, Russian. I mean, depending on what your locale is, you. It will do every language. I mean, it does Mandarin Chinese. I mean, it's crazy, so get go buy, hey, Jan, it's cheap, you know? And then you have no again, you have no excuse. So, okay, great. So that's great. Now you need unique content ideas for all these videos, for your new blogs, for your podcast, right? And so the old way, which is time consuming and expensive, you can mine data and mine Google, look up that what people also ask, like Jay said, but that's, that's just another rabbit hole. It's a pain in the ass of never any questions. You can also try to see what your competitors are doing. There's also tools like answer the public that scrape all that. But you can also just use chat GPT prompts. It's so easy, all right. This is, this is one of the first things that I started using AI for just very simple. It's a three step prompt. Write 10 unique topics about personal injury. Before we go any further, I mentioned all the platforms, Claude, perplexity, Gemini meta, do all this on all the platforms, because they're going to give you different answers. Okay, and then you're gonna have, you're gonna have all this extra content, but now the first step, write 10 unique topics about whatever. In this case I said, personal injury. Second step, write three unique questions for each topic, number them and bullet points, and there's your output right here. So now it's answering my question or giving me more questions on the topic. Now create me a table and date it right? So if you wanted to start one for May, you would put may one through 31st topic in question, and you simply push enter, and it's going to generate your table here with what date you need to shoot, what topic you need, and what the question is going to be. So now you know what? All these different questions are being asked, and this is just scraping the internet. Okay? Put it back into chatgpt, or whatever platform you want to use to give you a script. If you can't talk off the cuff, some people just can't do it. But if you put it in a teleprompter, there pros at it. Or, even better, put it in, hey Gen, don't do shit. Put it in, hey Gen, and push generate, right? So it's so easy. And yeah, this is the, what it ultimately looked like. Is for your marketing people, you have an unlimited content calendar that can always go, you always know what's going to drop. And so, you know, when mass torts pop up, you can, you can be the first guy in your market get all those local leads, instead of the national guys sucking up all our local leads, right? When there's a train derailment. Boom, you can pop it all up. Boom, you're knocking that stuff out. Anything local happens? Then, of course, you need the Evergreen stuff, car rags, workers comp. I mean, the possibilities are endless. Okay, you gotta rank some of this stuff on YouTube. People, I guarantee, who has a YouTube channel, who has a YouTube channel with more than 1000 followers? Are you monetized? Okay, you should get monetized. Excellent. So we got one guy, right? So I've been working my ass off at YouTube. I've got 5500 I think that's awesome, and it is awesome for a law firm, okay, but you've got to optimize the back end of YouTube to get these things to rank in the number two search engine in the world. And it's a pain in the ass to do this, because you have to manually write all these descriptions, manually enter all the tags, and you gotta do that for each video, and you gotta make sure your headlines are right. It's just like SEO on a web page. But AI can do all this stuff for you with chatgpt and vid IQ. Vid IQ, I think costs like 600 bucks a year. If you're gonna do YouTube, you should have vid IQ 100% it's just a little it's a Chrome plugin. Makes it so much easier. If you wanna use chat, GPT prompts, you just simply, hey, write an SEO optimized description for a YouTube titled, YouTube video titled, whatever your video title is, and it's gonna kick it out for you. And then you can copy and paste that back in. Then you need tags. Give me tags for the same video. You can do this all on the same prompt, and it's a copy paste schedule job. After that. This is stuff VAs can do. Vas can do this for you. All you got to do is sit down and get the video cranked out. Same thing if you if you're on YouTube, you got to have a podcast, right? I hope everybody's got a podcast. If you want to be on my podcast with Carolina Justice Report. I'll interview all you guys again. I'll give you the copy. You can chop it up and make your own content out of it. But the same pain in the ass, you want that stuff to rank. You want people to listen to it. I mean, you gotta, you gotta do this back end SEO stuff. And just like YouTube chat, GPT, can do the same thing, create formatted podcast show notes that are SEO optimized for blank, blank, blank, whatever, and then insert your transcript. It'll kick it out. And then you just copy, copy and paste the the show notes and everything into your podcast server. We use Libsyn for our podcast. I don't know if anybody's a podcast guy over here. It's real, easy. All right? SEO competition, acquisition costs are going up. There's more competition. And as Jay said, Number One On Google means nothing anymore. It really means you're number eight now, right? Because you got to go through LSA, you got to go through the maps, you got to go through the paid ads, and then your SEO, you're number one. Well, great. You're really number eight and or lower, depending on. Market. So rival, anybody using rival flow? Man, you guys are like, AI versions, like, never done any of this stuff. It's awesome. Okay, rival flow is 100 bucks a month, and it can help help you guys keep your SEO company honest. So if you're out, if you're doing it in house, it's going to help you in house. If you have an agency, which I know a lot of us, do, you want to keep them honest. And a lot of times it's text. Times this tech stuff is over your head. You're like, what the hell I have no idea what's going on. It's 100 bucks a month. And basically what it does, it will scan you, it'll scan your website. It will tell you what it thinks your competitors are. But then you can also enter who you know your competitors are, right? Because sometimes, if when you get ranking too good, it starts taking those national rankings, and then it'll skew it a little bit, but it'll give you what they call action streams, and it also gives you questions which you can feed back into this video strategy, that your competitors are answering that you don't, or what the AI thinks they answer better than you, Right? So you can always compete with these guys. I was trying to give you guys some love over here. I'll walk back because my cook is not working, so I'm gonna pick on Morgan and Morgan again. And so what it'll do is you can when you choose an action stream, and an action stream is gonna be whatever page that you wanna work on, right or that the AI thinks will benefit from that, from the work. And so it'll kind of tell you, I picked a weird one that I don't even really care about, belvic, weight loss. I put it on there, but Morgan, Morgan was is beating me. Okay. Well, if we want to work on that, if I wanted to say, hey, I want to be number one on belvic, you simply let rival flow. Do all the work for you. And what it's going to do is it's going to give you questions that they answer that I don't Okay, and there's 25 of those. Okay, that's a lot. That's a lot of stuff, right? Questions they answer more thoroughly than me one. And the best thing is, what can we do to outrank them? It's wild man. Here it is, answers to the sub questions that we didn't answer. So it pulls all those that we didn't answer, and then you just got to click this little damn button generate content, and then the AI just goes, boom, boom, boom, boom, boom. It knocks it out right. Now, another word of advice, don't just sit there and post whatever the hell it says. You need to read it, right, because we don't want to lose our bar license. So read it, but it takes all the time away, easy, quicker, faster, stronger, because this is what you want. You're local. We're all competing in local markets, right? We'll be number one. Kick Ass. None of these dudes, none of these dudes could touch me, all right? Well,

the good news is rival flow sends you alerts. Let's say, Hey man, your car wreck ad is got beat by Ian McGuire. Is a guy my firm or my location. Ian McGuire is beating you on this. Oh, really. What did he do? Well, he added one little line somehow, Google bumped it up above me. Okay, guess what I do? We immediately answer the exact same thing more thoroughly, and then the next day he's bumped back down next time the algorithm updates, all right, intake and operations. So we use chatgpt for anybody uses fall vine, but getting reports and managing a firm with fall vine is a pain in the ass. We switched to smart advocate, but what we were doing is we have to extract our reports, then we got to feed it back into chat GPT to kind of get all these KPIs that we need. You need to know your average feed. You need to do the Pareto analysis, your time on desk per employee, per case type employee, audit reports. What are they wasting time on? What are they sitting around doing? Right? All this can be made visual with the data analyst feature of GPT four. This is only going to get better cost per case, lead growth over time. And the best thing I love doing is attribution audits. So what we'll do is we compare our intake stats to call tracking metrics reports, and make sure that my intake put a right attribution. So they'll say, Hey, I saw you on TV, but then I got a call tracking metrics I know they dialed a number from this GMB listing. Well, I want to know that right, and so we can do this instead of having to manually go through this or doing some manual Excel manipulation, you will upload two spreadsheets and push go, and it's done. And it's only going to keep getting better. It's awesome. Switching modes a little bit. Where are the bottlenecks in your office? Well, I think for all of us, anybody who's got doing some volume, it's the demands, right? And you're getting all these cases, you got to get the demands. If you don't get the damn demands out the door. Well, you're not going to get your first offer, you're not going to get paid. You're delaying the litigation. It's just a pain in the ass, right? The minute it goes into demand phase, you start losing money. So we gotta get the demands out the door. There's all these solutions popping up, right? And they're trying to take advantage of lawyers right now, because you guys just you should go home and investigate this stuff. That's literally all I've done is I've just started reading some books and watching people learning things going to conferences. But just like when websites first came out, when Pay Per Click ads first came out, they take advantage of lawyers because we got money. We just want to take the short end of the stick, but, and you can certainly do that if these work for your firm, go for it. Why did demand suck? We got to wait on paralegals. A draft, you know, then get delayed with medcrons, then you gotta wait on your attorneys to edit it. And you know, if you're outsourcing medcrons The old way, you know, it can get expensive depending on the nurse that you hire, right? And then there's more time delays if you're missing records or anything like that. So you can actually use chat GPT to extract these medical records. And that's get the medical records to extract what you need in order to build the med cron, because I think that's really the key to any demand. But I mean, document review, that's, that's like the big, all, all big, yeah, what they're doing is they're creating a wrapper over chat GPT. I'm gonna tell you where the problems are, though, there, there's big in big business outside the personal injury world. It's dock review, big time, man. So that's gonna get rid of all get rid of all kinds of stuff. Let me see here. What do we got here? Oh, I'm actually working on demand software to make this easier and quicker. If anybody wants to be part of that beta too, just email me, because I just have some problems with the privacy on these. Everybody else who's already on the market here, but it's here's all they're doing, right? It's a three step prompt, and I'll tell you the problem after this. They're simply saying, Hey, can you summarize this medical record? And then chat GPT is going to kick out and summarize whatever the medical record is, extract diagnosis codes. Right? You got we're all playing an algorithm game now. So if it's if you don't, if you're not putting your diagnosis codes in, there's another tip. You're having a problem. You're leaving money on the table because Colossus is devaluing your claims off the jump. It's going to make it hard to settle. You have to litigate that case, but you had to extract that. And then treatment codes, same thing. It's got to extract that. Now all you got to do is try to simply copy and paste, and it'll speed up your medcron process. And the whole idea, though, with AI, this will help you, if you just follow these three prompts, but you're going to have privacy issues, and it's still, there's still a manual part of this, so it's a pain in the ass. So we're working on trying to automate all that. And what I'm using with on my beta test, I'm using Blockchain, and we're tokenizing all the data, because that's a real problem, and nobody's ever really been able to tell me, Hey, if I give you my client's social security number and their medical information, they try to say, Oh yeah, we'll spit it back to you. Give you a demand. Well, how do I know you know that you're not retraining your model or putting it just back into chat GPT, and I'm gonna lose my damn bar license? Well, I don't want to be the fucking guinea pig. I don't think any of us want to be the guinea pig, right, but there's a lot of people taking this easy way out with these companies, and somebody's gonna get screwed. Okay, yeah, so you got privacy and ethics we have to worry about just real quick. This will be your ethics. Five minutes, right? Send it to your CLE board. Understand ABA, 1.1 you know, what is the data source that these, these AI things are using? Is there bias in the data? How old is the data? Review your terms and conditions under 1.6 you need to know this stuff if you ever get busted using AI. Remember, hallucinations can happen those. Those are kind of gone down over time. As these models get better, you could run a foul of non lawyer assistance competence. And then, you know, there's a New York guys like the Seminole case. We're all waiting to see what happened with him. I don't know. He got his ass busted, who basically, he's just copy and pasted blood ai file, something he got. He got a raw deal. So, yeah, call your malpractice too. Make sure you're covered when you start using AI. So this is something else that freaked me out. Make sure you're advertising injury in case. You know, if you post an ad, you know, when you're using your clips and you didn't really read what you posted, and it does hallucinate, says something weird, make sure your advertising injury covers your AI. If you're using AI, and then just jack up your umbrella and you'll be finding your cyber policy. Okay, I'm going, I got a lot. Am I good? Keep going, Okay, this is probably the number one spot that we've really used AI, and I'm seeing the best outcomes, and that's training and retraining our staff to our standard operating procedures. And we all know that sucks. How you hire a new paralegal and train them? They have to shadow your best people. Maybe you have in house modules. Maybe you give them standardized quizzes or tests, and then if they don't figure it out, they have to reshadow. And then you get frustrated, then you fire them, then you're back trying to hire somebody again. God, it's like it never ends, right? AI can help you create an always learning culture. Okay? And that's what I'm most proud of at lovey law firm is we always learning everybody be willing to teach. And when we hire somebody, we want them to be able to use tech and be willing to help and teach people, because some people get better at it than others. So here's a solution. Chatgpt can do individualized quizzes that are unique to your problem, employee, okay? Because if you give us, if you train them, we use we have a whole lovely law firm University. We have standardized quizzes that I think solves the problem and teaches them and quizzes them on what they need to know. But that's the problem with standardized quizzes, right? Some people learn in different ways. Audio. They got to do it. They got to see it. They got to hear i. Them. They got to watch it, whatever. So you need to test them unique to whatever the problem that they're having. And so real quickly my ops, my director of ops, can simply say, I have a paralegal struggling with the following concept, and then just put in whatever the concept is. Give me a multiple choice test to test on this topic, five questions, and then this one, I think this example is about stacking, right? So we had this issue, and we just feed in text from our learning modules, because that's that was what they were struggling with. And then instead of me trying to figure out the quiz, and they had to figure out the quiz, because that's a time suck too, we just let the AI do it, and then we can simply test them. It sticks it sticks it out, and then we solve the problem. Another thing that we've done is weekly lunch and learn. So every week I buy lunch for everybody. It's all hands on meeting and whatever we're struck, we come up with this. It's a fluid schedule, but whatever the team is struggling with, or if one person's struggling and we revealed itself, it's probably happening in your office more than just one person, so you really just need to retrain everybody. And so what we'll do is we'll just get, you know, we meet now we have a lunch schedule. We record it on Zoom, because I got multiple offices, and then we'll transcribe it, and we'll make a quiz and a test right after that, and then my ops people are transcribing the meeting, getting the quiz and then saying, hey, was it taught correctly? Am I a bad teacher? Sometimes I am. Sometimes I'm too technical for something needs to be dumbed down. Does somebody else need to teach it? And does one particular employee does not understand one particular topic? And we've done this, and sometimes they all failed, and I'm like, what? God, we just wasted an hour. Well, we got to retrain that, and somebody else needs to teach it. Okay, so it's it, but it's so easy with chat GPT, all right. Intake, another

problem we all have, investigating your large pi cases. So if you, if you get a huge case on the hook, you know, you got to start an investigation immediately, right? We got to figure it out. We got to dig up some dirt, we got to prove our case. So you got a pi that might show up. You got defendant, he'll lawyer up and shut down if he's arrested, right? Shut down the social media. Or like you do in my state, you have criminal prosecutors who won't help us at all until they get their damn conviction. Well, I got an injured guy who needs medical treatment, and we need to get a policy popped or open immediately, right? So this is a problem. It's a real problem. So there's facial recognition software. I love this tool. We use it all the time. It's called PIM eyes, and I think it's only like 100 bucks too. It's cheap. PEM eyes. You could put any face in the facial recognition it will AI Look at the face, and it will tell you everywhere on the internet that this face pops up. So that's, I'm a photographer. This is 26 results on social, and that's a different picture my photographer put on his website, right? We also use it in hiring. So this is charday, one of my lawyers. Well, before we hire, I want to look at these old pictures and say, Is there anything weird this person's past that they put on social that I can find out now, before I make them an offer and they start representing the lovely law firm, and then they got some wild shit that comes up, and my name's on the paper, No, hell no, right? But this piece of shit hit and killed a 15 year old client who was walking on the road down at the beach, and he took off, and he logged up. Okay, so I took this crazy ass mug shot like we do all our big cases. Okay, that went forward. Anyway. I put it in there, and then I found this link because there was nothing on the internet. I found this link from an old case that he got picked up on that led me to this old mug shop page on our local TV station that said, hey, this dude's got a prior DUI, right? So I then, of course, he was driving to hit and run. Why did he hit and run the second time? Because he was fucking drunk, right? We couldn't prove it, and I'm not going to wait a year for the criminal process to work out when I've got a family with a dead 15 year old. So can you all see the value to this? Boom. I mean, this is instant. This is not this is not waiting for a PI to figure this shit out. This is not waiting on people six months later. This is your paralegal to get this done immediately. This tool made me when I presented on this a year ago, when I first found it, oh, it made me a million bucks on a Dram Shop case, same issue, we had a drunk She was charged with a DUI. We get her policy back. It was some bullshit like 50,000 I got a catastrophically injured client. She shuts down her social media. Can't find shit, but I had a picture of her husband. I put her husband's face in PIM eyes, and it found where they were tagged at the bar together, and it was not locked down. So then I sent my investigator to the bar. We figured out. Where she was drinking, I sent them a damn demand letter, and they sent me a million dollars policy fucking a man, right, right? And so the problem, if I don't have that, sometimes you may never find it right, if they keep their mouth shut, and that's the worst, or you gotta litigate it and get it revealed fucking two years later. How does that help our clients? It doesn't all right? You can also, like, if you got witnesses in a case, throw witnesses faces back in here, your client, put your client in there. What is it? Yeah, and employees, I talked about that, okay? Clients who shop around. All right, if you got big cases on the hook one, you need to know that it's a big case, because they're calling the lawyers. You need to hopefully you've differentiated yourself and you can make the sale. Close the deal, get it hooked. Get them on a theogram. How do you close them? Right? Okay, two things I'm gonna talk about here. Crystal. Anybody using crystal? Damn. Okay, we got two y'all are awesome. Okay, cool. I like to say this too. Y'all ever talk to these legal vendors, and when they start talking to you, they know a little too much about you. Anybody ever get that those phone calls? Well, that's because they're using crystal. It's sales software, but I figured out how to, like, flip it and use it into our into our law firm. So basically what it is, it's a plugin, and it will use the disk profile and compare that to anyone who has a LinkedIn profile. So I'll put Jay up here, and what it's going to tell me is, how does Jay communicate? How does Jay communicate? What kind of personality does Jay have? What's his expected behavior, setting ambitious goals for others, working independently, to meet a deadline, getting angsty. If a conversation lasts too long, how does he write? How to make Jay take action, stay on topic. Show decipher this confidence. Keep it short as possible. I can't make him do anything because I'm too long winded here. Energizer. Energizers, professional growth, competition and winning challenges. Drainers. When I talk to him. This is what we should say. Assert yourself with confidence. Expect conversations to move quickly. Get right to the point in team roles. Expect him to adapt quickly to change. Expect some healthy competition. Get used to fast. Workplace, workspace, work pace. Can't talk today. It also gives you this is negotiating with me. It'll give you a negotiation with Justin feature. So if you want to negotiate with me, be prepared to walk away, avoid getting giving into me. Easily, articulate your personal, mutual goals, clearly. Try, try to assert your own authority. That's if you try to negotiate with me. So y'all see where I'm going with this before I keep going. The next slide, you'll see how this can be useful. So basically, if you let me, let me go back before I go to this you can, you know if they, if they plan the higher authority car with your intake staff? Hey, I got a motorcycle wreck. It's catastrophic. He wants to talk to his wife. He wants to talk to two more lawyers. What's this guy's name? Let's say it's Justin lovely. Throw him into crystal and get give your intake or your attorneys, whoever's going to be the closer as much data as you possibly can, to maybe give you an edge so they choose you over hiring Morgan. And Morgan with their hard sales calls, right? Because they're going to keep pounding them all right? So that's the way we use it when you're emailing. We use crystal. It also has an email feature. So I'm emailing Sarah in my office, I need to be polite, you know, give me little tips when I'm writing her an email. So when you're dealing with opposing counsel, with a mediator, whoever you're emailing, right it'll help you, as long as they got a LinkedIn profile. Another cool thing, and I'm trying to push all of my we do a lot of zoom mediations. Mediators are giving me pushback. I'm trying to push them to Google meet, because if you use Google meet and crystal, it will tell you each person's personality be compelling. She doesn't have a LinkedIn profile, be formal with Shelly, she doesn't have a LinkedIn profile. And then Justin, what do I? Who am I? What do I say? Be concise, right? Get to the point. So how awesome that be. On a mediation you're talking to the adjusters, you don't know, right? It's fucking crazy, right? It is crazy. I just had a big ass case. This is all the dirt I was able to pull up on a farmer's adjuster. And what we did when we found this dirt, I crafted my mediation PowerPoint to hit all these points address the meat of my concerns, even it means diving into strenuous detail. We did an hour and a half mediation opening, and everybody I saw the mediators like he's like, god, shut up. But I knew she's the one writing the check. I don't give a shit about the mediator. I don't give a shit about the defense lawyer who I already know. Right? I'm crafting my argument to her unless I don't want to get settled. Why am I going to fucking mediation? Right? All right, it'll tell you her behavior. Tells you her pain points. So we had to make sure no inaccuracies. Make sure what we say is what we're doing. We're giving her all the meds, we're giving her everything, all we turned over, all our exhibits, give it alter in advance. So this is awesome. So this is an example of the adjuster going in there. Yeah, all right. So yeah, we use it for litigation, adjusters, mediators. We use it for our current clients. Because sometimes you have a current client, just throw them in there. If you got a problem making phone calls, they don't like a paralegal, maybe you need to change teams, put them on a different lawyer's team. There's sometimes there's just communication problems. The issue is you got they have to have a LinkedIn or counter. It doesn't work. So that's what sucks about it. But also be aware, staff can use it against you. And one of my ops girls made a joke, you know, people come to ask me for a raise or something, they're gonna start using this. And I said, Well, that's why you're my ops girls. You guys are gonna deal with this shit. I don't wanna talk. I don't wanna know about it. All right, all right. If you gotta chase drip email sequences, you know that copywriters charge lawyers 1000s of dollars for no you put it in there. Here's the pain points. Write me a 10 week chase sequence. Boom. Chatgpt. Can knock it out. Okay? And then all you gotta do is simply upload into your CRM personalized video at scale. I'm gonna try to skip through this, because I don't think the AI is quite there yet. I'll show you a video. But be humans. The one we're testing, it's only 40 bucks a month. Tavis seems to be have a higher or a superior AI right now, but it's more expensive. But we've tested these and tried like, hey, personalized Happy birthday. Thanks for their referral. Similar to how, hey, Gen does you just upload a spreadsheet of first names, and it will cut a little piece of that you can email out at scale to everybody. Only shoot one video. Guys, I'll give you all this. You have the slides go for it. I lay it all out there. I don't give a shit. The only thing I want you to do, refer me your South Carolina cases, and I'll pay you a co counsel. How about that? It's a triple win. How about that? Intake air AI. Back to training. A lot of this is training. If you use air AI, this is, this is stuff where you can have these, it's very, it's so, so much better, very conversational. You don't even know it's a an AI now, but air AI

shit. Let me talk about that. I can't even talk man, you got me flustered. Jay, call tracking metrics. This will be, this is cool, and I can, I can speed after this. Anybody use call tracking metrics? Okay, their their new AI buzz feature. I don't know if you all have turned this on. This is sick, so it will sit here and mini transcribe for our intake director, so she don't have to read through or listen to everything. My ops girl don't have to sit there and listen everything. We just get the highlights. But the coolest thing is this AI summary summarization, and these buzzwords that will trigger big cases that get sent to my cell phone. So if I'm sitting here and I get an email from call tracking metrics, I know it's a big case. And so I've got these buzzwords trained into their AI, mesothelioma, I want to know about it, death. I want to know about it killed. Motorcycle, truck, 18 wheeler, commercial vehicle, drunk driver. DUI. I want to know any things that if that pops up. I want to I want to know, hey, did we hook that case? And if y'all just sitting around chasing it, fuck that. I'm gonna get on my cell phone, right? I don't want a soft tissue case. I want the drunk drivers, commercial cases, mesothelioma, right? You can build all this out depending on yours practice areas. It's awesome. It's cheap, too. This is an example. You know, I had a yesterday or two days ago, surgery, motorcycle keywords, uh, yeah, we signed that one training scripts. So what we listen to our calls. If it's a cool call, we'll put that back in the chat GBT to make me a training script that we add to lovely law firm, university, okay? And then with air AI, I'm training the AI on those scripts to call, call us back to train my intake staff on live calls to do in house and ghost calls. It's 32 cents a minute. It's awesome air. Ai, if you have a large call center, there's now accent dampening. Ai, I don't know how big those law firms are. It's about 300 bucks. So you can hire somebody in the Philippines or Mexico with the WORST ACCENT, and this accent dampening stuff with sonus will make them sound exactly like perfect English. It's wild, and your call centers are probably already using it, by the way, as well. I put that in there. Automation is the key to all this. You got to have somebody in a Zapier or make and automate all this shit, or there's still gonna be a manual process. Criminal Defense guys use deceptio. It's 19 bucks a month. I'm just gonna skip through this. It's 19 bucks a month deceptio.ai. If anybody does criminal defense. Or you can even use it on you can even use it on some, some of your depositions where you think somebody might be lying. Somebody scan this code real quick, because this is fucking badass, too. I'm giving you all everything. Somebody scan it and opt in. I'm gonna pick on somebody. Let's see here. Richard Hall. Where's Richard? Do you? Do you live at 35 Berwin, drive, Amherst, New York. Is your phone number 71640080, number, 716-400-8022, it's wild in it. So this is Wisp. Yeah, it's over. Man. You can bubble.io, you can create your own little tools. It's low code, no code, drag and drop. Try it out. Easy stuff. These tech tools. I really wanted to go in. We don't have time. There's links on here. There's even more sick things. We'll do this after this, this, this conference, but future practice areas I want y'all to think about is all the cars are having. Ai built in. I'm driving a BMW that I rented from sixth, and it's sitting here telling me my G force, I'm hitting the brakes and all this. Think about all that data we're going to be able to get for defective cars. And this company, lit.ai, a lot of the governments are managing their red lights, their train crossings, by AI, and that shit is going to break and we're all going to have some product liability cases out of it. So just like Lyft and Uber wasn't a case, you know, 1012, years ago, when I first started practicing. Now we're getting an Uber Lyft case all the time. This kind of shit is going to be popping up. Just I say that to keep an eye on it. It's all gonna keep changing. Scan this. Leave me a Google review. Where's your phones? Get your phones out. Leave me a Google review. I know I gave you some value. Justin justice is lovely. Y'all need any help in South Carolina, I'm here to help you. We do civil rights, personal injury workers comp and my wife does criminal to criminal defense. I spent through that. Yeah,

so Justin is awesome, as we promised, and I took a bunch more notes. Now, I saw Justin speak. I had him on the webinar. We did this in detail, we spent some time together and, and I still learned all kinds of new stuff. So as I mentioned, this is my conference hack, right? Everybody? Does everybody have their gift bag in their journal? So if not, we've got a gift bag for everyone, nice journal and, and, or you can take notes digitally. But no, I got tons of notes from Justin, even though spent time on this, like three, four hours already. Yeah. So the first thing I do is I journal, I take notes. So I learned all kinds of new stuff from Justin. And then number two, I select the best things as what I call action items. So here's some of the things that I'm going to take action on. Number one, I'm going to hire a VA to knock out the shorts. So we've had our copywriter trying to post stuff on social media, but we there's a couple companies we know and and Jason's company where I'm going to hire a full time VA, a virtual assistant who's going to not post all the stuff, get it out there more frequently. Number two, I'm going to use his video stack. So we've been playing around. We've done some stuff with, hey Jen, hey Jen and Opus and vid IQ and story yard, stream yard and use Opus to create reels. So like our talk from my talk from today, will let Opus break it up into short reels and get that stuff posted. Number three, hey Jen. So this is really cool, right? Justin recorded a commercial basically for 10 golden rules, but you just wrote, you copied and pasted some copy from our website and tweaked it a little bit, and then said, Hey, make me do this speech. And you did it basically a commercial, yeah? Well, thank you, by the way, yeah. And then you also showed the same thing where the video talks Spanish, yeah, but you don't really know that much Spanish, right? No.

Sesa, mucho. Frio, yeah, yeah.

One head, heads up, by the way. Like, this stuff is so good now, like, Hey, Jen does such a good translation, and the AI does such good. Like, it just reads a script. We're going to see a ton of stuff in this election cycle with all kinds of fake stuff with all different candidates all across the country doing a bunch of crazy stuff. I love the right 10 unique topics. So go into chat, GPT and Bard and Claude. So all of them are going to give different results. So write 10 different topics about internet marketing for law firms and come up with a bunch of blog ideas. I thought that was awesome, and we've been using, let's see LinkedIn tool, crystal, crystal, love crystal knows we've been using it, but I didn't know about the negotiation piece using that. So I thought all of those were awesome. So those are the things I learned, and those are the things I'm going to take action on. I have a couple questions for you. So my question is, I have over 300,000 YouTube views, and I don't know, 250 subscriptions, and I've started asking people in the videos to subscribe. But how else do you get subscriptions on YouTube? Like, how do I get over 1000 so I can monetize it? You

have to be consistent. You have to just like, for somebody like you, you have to research all these FAQs like you're telling us to do. And you have to do a video on every single one. You have to make playlists. You have to optimize the playlists. You have to promote. Once you get them on YouTube, you have to promote them on all your social channels. And it's a long process, but once you get critical mass of about 1000 subscribers, the next 2000s quicker. The next three, 3000s quicker. And then with Opus, it's trying to cut your long form into the most viral because part of their algorithm is, how are they going to cut this whatever you say, to make it the most viral short form piece. And then what you're going to do is you're going to upload that to YouTube shorts. Well, they'll subscribe to you from YouTube shorts because they're interested in that content. And then you're going. To be able to push all your long form back to them with your podcast, your video, or, like, your three minute standard video, and it's just, it's a long time. It's, I mean, I've been doing, I've been doing YouTube for shit, six, seven years, but in the last two, two and a half, as we really started kind of taking off, and we get cases out,

it's one of those things where it's like, you put in the four or five years, yeah, and then you're like an overnight success, yeah, and

we get paid. We're monetized. So sometimes we'll do a true crime podcast. When that murdered, all shit was happening in South Carolina. Anybody pay attention to that? We were making $4,000 a month. YouTube was paying me because people were watching our Carolina Justice Report, which is our podcast, and then we rip the RIP audio and put it up on iTunes.

So I took a screenshot in January when I spoke at National Trial Lawyers of the same YouTube page I showed today, and our top video had 37,000 views. I thought that was amazing. And then it started going like 1000 a week, and now it's at 82,000 Yeah. So once you get the algorithm likes you and people watch the videos, then it really starts taking off. Okay,

so respond another hack. Respond to every comment. Put if you have a long form that you can break up, you can do time stamps, yeah, put the time stamps as the in the description, and also put timestamps in the first comment. So there's a little there's a little hacks to it, but as you just keep doing that, staying consistent, it'll keep taking off.

All right, let's take a couple questions for Justin. Bruce, hang on. We're going to get your mic. Maddie or Alyssa has got it. We just want to want you tell us your name, your firm, and then go with your question. We want the mics for the audio.

Do you want me to stand and smile at the camera? That's up to you. Good morning. Bruce silver, silver Injury Law right here in Boca, Raton, Florida, in the event that you need to make a referral to somebody here in Florida or get hit leaving the hotel, I am interested in the process of how you would do a med cron with AI. Yeah, it's three steps. Three steps. Can you? Can you run through them from Yeah, so

the first thing that you want to do is you've got to, you have to have your make sure that your meds are OCR,

okay, how do you do that?

You can do it on Adobe. You can run it through Fuji, scan, snap, and then, and then run it through Adobe. But whatever you're going to put in it in the PDF has to be OCR, so

now, so my records are already scanned in by provider. So what open them up in Adobe, yeah,

but they're not OCR. It's not gonna be able to be fed into the the data models,

but Adobe or OCR, then, right? What will Adobe, yeah,

yeah, absolutely. There's a little feature that says, recognize text, boom. You do it. It just OCR, same way. Okay, yeah, yeah. What's next? So then, so then you'll upload that, and you're asking it to summarize each visit, right? Doctor's notes, or whatever you're trying to summarize just that's the prompt, and I'll give you these slides. So summarize that. That's step one. The next thing you need is you need two more things, because we're dealing with algorithms. We're dealing with Colossus and all the different insurance companies. So you want to extract the treatment codes and you want to extract the diagnoses codes. So those are the three steps. And then you could have a paralegal that would do this. You'll have a summarization codes, summarization codes for each date of treatment. And that's what these that's what these companies are doing and selling back to you. They're doing med Crons, essentially ai medcrons. So

I think I saw you at NTL, yeah. And you were talking about having a separate chat, so that your your at least this way I understood you, so that your clients private, confidential information is not shared, yeah? So

you can try to make Yeah. So you don't want to just do this on the open platform, because then you're feeding all that client data right back into the main models. So what you got to try to try to do is you've got to, and that's why I had that slide about ethics, right? They can't tell me and prove to me that they're not doing that and just putting a wrapper and saying, Hey, I'm giving you a demand. Okay, I don't want to get I'm the ones going to get in trouble, not this demand company, right? So you have to have a closed model. So what you can you can make on your own, and you'll need a little tech expertise to get that done, but once you figure that out, that's how we're kind of doing that on our my software that I'm developing, so that we don't have to worry about that stuff, and

it just you're doing it on your own software. Yeah, are you licensing that? Once

I get some beta testers, we're going to try to get a license for sure. So send me an email and we'll if we can do some business. Okay, what I'm trying to do is to do what

your slide so I can, yeah, thank you one more for Thank you very much.

Justin Alyssa got a mic from South Carolina. Name, rank, serial number, please.

I am Haley Moore. I'm with case status. We're actually based out of Charleston, South Carolina. My question is, how are you using AI? As far as client comms, do you are your paralegals using AI to answer questions, you know, regarding the status of cases, or how are you doing? No,

the only the as far as talking to clients and stuff like that, the only time we're really using AI at this time is with the. Hispanic clients or somebody who doesn't speak English. We have a lot of Russian clients in Myrtle Beach and a lot of Hispanic clients. And if somebody's not available, they'll transcribe what I would say, how I would answer this based off my YouTube videos, and then they'll answer that to the Hispanic clients. There's definitely ways to do that now. We do thank some of those videos are AI. If I'm thanking them for referrals. I'm saying happy birthday. That's not me. That's that's me communicating that way. But as far as actively in the case, no, we're not doing that. That's still a manual process. They're still working it in. Well, if

you'd like to chat, do what said. If you like to chat about that, okay, I

see, I'll see. We're getting that cool,

quick, quick round of applause for Justin awesome buddy,

thank you for listening to the 10 golden rules of internet marketing for law firms podcast, please send questions and comments to podcast at 10 golden rules.com that is podcast at t e n golden rules.com you.