From Holding Trial to Going Viral: Cooking Up Mass Influence

There's a secret ingredient to creating mass influence in an unfamiliar industry. In today's episode, we are joined by Joanne Molinaro an American attorney, vegan cookbook author, and blogger. Widely known as the Korean Vegan, Molinaro started her food blog in 2016 and began posting videos of her cooking and life stories in 2017. ReLaunching from a trial lawyer, she now has over 500K subscribers on YouTube and over 3 million followers on TikTok. Join Hilary and Joanne as they discuss how to become a top influencer across multiple platforms while remaining true to yourself.

About our Guest:

With over 4.5 million fans spread across her social media platforms, New York Times best-selling author Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others.

Molinaro is a Korean American woman, born in Chicago, Illinois. Her parents were both born in what is now known as North Korea. Molinaro started her blog, The Korean Vegan, in 2016, after adopting a plant-based diet. In July 2020, she started her TikTok (@thekoreanvegan), mostly as a coping mechanism for the isolation caused by the global pandemic. She began posting content related to politics and life as a lawyer during quarantine. However, after a single post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral, Molinaro shifted her attention to producing 60-second recipe videos while telling stories about her family—immigrants from what is now known as North Korea.

https://www.tiktok.com/@thekoreanvegan

https://twitter.com/thekoreanvegan

https://www.facebook.com/theKoreanVegan/

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Interested in being a guest on The ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.com