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How far out do you need to prepare your annual marketing plan? Are you following best practices for reverse engineering your meetings from annual to quarterly to weekly to daily? In this episode, Dr. Pete and Dr. Stephen break down the marketing calendar by first talking about the rhythms of your meetings. They take a deep dive into how vision story, goals, accountability charts and marketing plans interact with and effect one another. Finally, Dr. Pete and Dr. Stephen discuss the importance of having daily huddles and share some key takeaways from today’s episode.
00:46 – Introducing today’s topic: the Marketing Calendar
02:33 – Dr. Pete’s best practices for his approach to marketing
06:41 – Dr. Stephen highlights the importance of staying twelve months ahead
10:11 – Dr. Pete talks about the rhythms of your meetings
15:40 – Reverse engineering your meetings from annual to daily
19:08 – Dr. Stephen recaps the vision story, goals, accountability chart, and the marketing plan
19:47 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode
EPISODE QUOTES
“I would get sick to my stomach if I didn’t have a plan.” (02:49)
“The difference between a dream and a mission is a plan. So, when you have a vision with a plan it becomes a mission.” (09:52)
“So what this has done – this discipline, this cadence, these rhythms – they organized me, right? Because I needed to be organized. I needed to come out of this visionary dreamer person.” (12:07)
“We have our annual meeting but then we have our quarterly. So, I like to do a quarterly rhythm where we look at the next ninety days. And that’s really important to do that. Again, because we had the whole year already, it’s not as difficult to do the rest of these which are reverse engineering meetings.” (16:21)
“And this is where it becomes this cadence, this rhythm that’s just really organized, systematized, and it just becomes manifested. You have to manifest the outcomes that you really desire.” (18:37)
“And then you do your daily huddles. And daily huddles is where the rubber meets the road, where everybody holds hands, and we go heart, head, hands, feet. And the feet is on the street.” (21:39)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Executive Goal Setting Form
BOOKS MENTIONED
Good To Great : Why Some Companies Make The Leap and Others Don't
