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As we look towards the future and plan for life after the COVID-19 pandemic, we as business owners and leaders must create and follow a specific plan of action. Dr. Pete and Dr. Stephen analyze and break down a ten-step plan for patient reactivation. They discuss strategies and tips for CEOs to reengage a wide array of patients and talk about the three Cs: Contact, Content and Call-to-Action. Finally, they look forward to Phase 3 of The Phoenix Plan, Mobilization.
00:37 – Dr. Pete and Dr. Stephen pivot to what’s important next: Creating Your Patient Reactivation Plan
10:19 – The Three C’s System and the value of creating an MIA Report
14:19 – Dr. Pete and Dr. Stephen take a break to promote Chiro Match Makers
16:58 – Planning your outreach and communication to patients who are missing-in-action
19:58 – Next steps to focus on to reactivate previously active patients
24:13 – The importance of executing reactivation through scheduling consultations
29:16 – The value of team training and planning for Phase 3: Mobilization
EPISODE QUOTES
“In times of war, you don’t focus on commerce, you focus on relationships. That’s the lesson there in stabilization.” (05:35)
“So, the number one thing you need to be doing of the ten-step plan, is transition from Phase One into Phase Two of the Phoenix Plan, which is execute Stabilization but begin to plan for Reactivation.” (08:23)
“What we’re talking about is your role as CEO, which is to marshal the limited resources of your business right? So, you determine, ‘Ok guys, this is where we’re gonna be spending our time, energy, focus and money.’” (08:41)
“Again, the goal is to identify what’s the best strategy to reach this person.” (17:43) (Dr. Pete)
“These people [MIA patients] are gonna need to hear certainty, confidence, clarity, conviction – all our favorite ‘Cs.’ All of that’s gonna need to come out of you and come out of your team.” (19:58)
“One thing a CEO has to develop is the habit of looking for the silver lining.” (27:06) (Dr. Stephen)
“In May, the CEO’s job is to plan and prepare for what you’re gonna execute in June. So, I want you hitting the ground going 100 miles an hour in June. It’s time to execute.” (32:56)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
