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Let’s get ready to start marketing again. Dr. Stephen and Dr. Pete unpack the 10 steps you need to do ultimately. It’s time for you to plan and prepare for starting marketing in a post COVID-19 world. We discuss creating your marketing plan, message, webinars, Facebook Lives and getting your digital and external marketing plan ready to go.
00:37 – Dr. Pete and Dr. Stephen break down Phase Three of The Phoenix Plan, Mobilization and speak to some of the results they’ve seen from doctors they’ve been working with
07:22 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion
10:07 – Dr. Pete and Dr. Stephen recognize some doctors who are exceeding expectations
12:36 – Ten steps for Mobilization and creating your internal marketing plan
23:05 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
23:48 – Strategies for effective communication
31:09 – The importance of organizing your leads
EPISODE QUOTES
“Right now what we know is that our communities need clarity; they need certainty. There’s a lot of confusion out there. Confusion breeds fear and that fear leads to paralysis.” (03:02)
“During times of crisis, it’s not about commerce, it’s about relationships. So, we’re saying to you as well, ‘Listen, if we can support you and serve you in any way, this podcast is here for you.’ But we’re here for you as well. And the doctors who we’ve met that have had more intimacy with, we’ve found that those doctors seem to be getting the best results.” (05:44)
“Again, we talk about as CEOs, it’s very strategic. Being a CEO in peacetime it’s always about being strategic. It’s always about thinking way ahead. But now, during wartime, it’s very tactical; it’s very specific about what are we doing right now.” (14:08)
“At the end of the day we’ve got to shift the conversation away from the strength of the virus and turn it towards the strength of the host so that people can actually take charge, take control, and recognize that they can have influence, they can get back their hope, and take back personal responsibility for their health.” (20:04)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Register for the Virtual Conversion Immersion
