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How have you pivoted and adapted your marketing plan? Growing your business in the second half of 2020 and beyond will require integrating new strategies to effectively reach your community. During this episode, we will answer three critical questions for you:
1.) How do I get people to show up to a webinar?
2.) What should I talk about on the webinar?
3.) How do I get people to take action from the webinar?
00:37 – Dr. Pete introduces today’s guest, Dr. Chad Woolner who provides his background and speaks to the importance of leveraging webinars to grow your practice
10:20 – Why Dr. Chad chose webinars as a resource to help other doctors and chiropractors
15:36 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion
18:22 – How webinars can positively impact scalability, durability and transferability
20:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
29:28 – How webinars can help CEOs enhance their current practice
37:36 – The importance of utilizing genuine urgency and scarcity
39:12 – Where doctors can learn more about Dr. Chad’s work
EPISODE QUOTES
“I have a passion for educating my patients. I’ve always had a passion for educating them. But I think what’s happening because of the coronavirus situation is that many of us have to look for new ways to be able to reach out to our people.” (05:48)
“What we’re talking about here today is how do business owners – like doctors or chiropractors specifically – use this type of a platform like a webinar to effectively reach their community and to grow their business.” (09:23)
“I love the fact that there’s so much diversity in the profession because, to me, what that means is we’re able to help people in so many diverse ways. I mean, to me that represents us being able to reach deeper and reach wider in terms of helping people.” (13:43)
“When it comes to scalability doc – cause that’s something we’ve talked about – in our program becoming a CEO we talk about the difference between being an owner operator and becoming a CEO. And number one is you have to have an identity shift.” (20:12)
“The minute people assume something is the minute you dramatically decrease the likelihood of them showing up live. There are two key emotional hot buttons that you want to be triggering when people go to your funnel to register for the webinar. And that is curiosity and/or intrigue.” (33:26)
“You can and should, in my humble opinion, be ridiculously transparent about why you’re using urgency and scarcity.” (37:49)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
