Sept. 8, 2020

061 - Retention as a Business Model

061 - Retention as a Business Model

We don’t hope for retention, we plan for it. Retention is the best business model on the planet, and that’s why mastering the 3 parts to establishing retention in your practice is so important.

Remember, people start chiropractic because they feel understood, they stay under chiropractic because they understand.

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Retention as a Business Model 

07:04 – Dr. Pete and Dr. Stephen speak to the vision of chiropractic: Better Health 

11:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

12:03 – Dr. Pete and Dr. Stephen break down the Four Domains of your chiropractic practice and showcase how retention impacts your business

20:02 – Mastering the three stages of the Retention Model 

EPISODE QUOTES

“Retention as a business model, in my opinion, is the ultimate win-win-win.” (02:34)

“The longer you stay sick, the sicker you get. We all know that’s the truth. Conversely, the longer somebody stays healthy, the healthier they get.” (07:44)

“People start chiropractic care because they feel understood. And they stay under chiropractic because they understand.” (11:48)

“Our ability to meet someone where they’re at is actually a willingness to go into their story so that they can, at one point, learn our story and hear our story.” (15:06)

“So that’s the key to retention is taking that believer and turning them into an understander.” (19:41)

“This system is learnable, and we love to teach it. So, if this resonates with you, doc, and you’d like to close your side doors, close your back doors, and start creating and collecting ideal patients, we’d like to show you exactly how to do it.” (26:05)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Link to Retention Immersion – TRP Retention Immersion