Sign up to get updates from us
The CEO must answer these two vital questions at all times, but especially at the end of the year when your team is looking to you for direction to determine, what’s important next. The first question you must answer: Where are you going? The second is of equal importance: How are we going to get there? In this episode, we discuss the integration of your company goals, individual goals, marketing plan and marketing calendar.
00:38 – Dr. Pete and Dr. Stephen introduce Part 2 of their discussion on the Board Meeting
06:00 – Dr. Pete and Dr. Stephen discuss the importance of remarkable goal-setting and remarkable marketing
07:56 – Dr. Pete and Dr. Stephen break down the four aspects of goal-setting
16:36 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion
20:38 – Dr. Pete and Dr. Stephen speak to the value of having a marketing calendar
EPISODE QUOTES
“Frankly, I think I get more done in the last six weeks of the year than I do in all of the other weeks combined.” (02:41)
“You have the opportunity to choose the attitude of a leader, which is going to be contagious to your team, to your patients, to your practice and to your business.” (04:15)
“If you don’t have a clear vision of what success looks like and where we’re going, then it’s impossible to set goals. So, the first step of remarkable goal-setting is to have a clear vision.” (06:44)
“I love the expression, ‘Fuzzy targets don’t get hit.’ So one way to make sure that there’s clarity with the targets is that you set objective KPIs or key performance indicators.” (11:17)
“The key to successful marketing planning is actually having a global calendar.” (22:57)
“You’ve gotta stay twelve months ahead in your goal-setting, your marketing calendar and your training curriculum. It’s not a once a year exercise where we plan out the year and we set out our goals.” (25:14)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Visit the TRP Academy for more information
Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!
