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Turns out most chiropractors are under investing in their marketing...So, how do you decide which are the right tactics for you and your team and how much money you should invest in marketing? The good news is the world is opening back up and there are plenty of ways to generate quality new patients right now. It’s time for you to push in your chips starting with no and low cost marketing tactics. Let’s go!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Money Gap
05:04 – Dr. Pete and Dr. Stephen talk about why timing is everything
09:27 – Dr. Pete and Dr. Stephen stress the importance of directing your energy and focus effectively
11:32 – Dr. Pete and Dr. Stephen provide some ‘no cost’ marketing activities
13:01 – Dr. Pete and Dr. Stephen delve deep into The Money Gap
20:54 – Dr. Pete and Dr. Stephen talk about incrementally building up your marketing budget
26:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and CLA
30:08 – Dr. Pete and Dr. Stephen speak to the importance of getting out of the office to grow your practice
33:17 – Dr. Pete and Dr. Stephen provide additional no and low cost marketing activities, including digital tactics
44:34 – Dr. Pete and Dr. Stephen introduce The Remarkable Vault
EPISODE QUOTES
“We saw a big resurgence here in 2021 in Q1. And here we are in 2021 Q2 and we know that that now is the time and we’re calling this the Roaring 2020s.” (03:44) (Dr. Pete)
“I want to talk about two things: where is your energy and where is your focus? We want to talk about that through the lens of your marketing and where you’re going to invest the resources of your energy, your focus and your money.” (09:28) (Dr. Pete)
“Patient education is one of the most powerful ways to get your marketing going.” (12:06) (Dr. Pete)
“You want to be investing approximately ten percent of the revenues that you want to reach by the end of the Quarter every Quarter.” (16:11) (Dr. Stephen)
“What I want to say is that over the rest of this year, start to plan your budget incrementally to increase. So, don’t go from three to ten. Go from three to four, from four to six, from six to seven, from seven to eight.” (20:54) (Dr. Pete)
“The reality is that you are the messenger because marketing is a message.” (31:47) (Dr. Stephen)
“This is your lane, this is your time. We talked about networking. It’s time to get back out and start shaking hands with other business owners and other leaders in your community.” (40:25) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Schedule a Brainstorming call with Dr. Pete
