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What if you didn’t need as many new patients every month because your existing patients actually stayed! Most practices, when you take a close look, are revolving door practices – patients enter in one door and exit right back out. While many docs think this is a retention issue, most of the time it’s not, it’s actually a conversion issue. Let’s take a closer look.
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, The Replatients Gap
06:23 – Dr. Pete and Dr. Stephen stress the importance of tracking your metrics and stats
08:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology
13:13 – Dr. Pete and Dr. Stephen talk about the critical role compliance plays
21:38 – Dr. Pete and Dr. Stephen take a moment to promote Atlas and Perfect Patients
23:28 – Dr. Pete and Dr. Stephen talk about the Desperation Cycle
26:44 – Dr. Pete and Dr. Stephen share a helpful resource, The Remarkable Vault
28:54 – Dr. Pete and Dr. Stephen invite listeners to join them in their upcoming Conversion Immersions
EPISODE QUOTES
“We break this down into fuel, air and spark. We talked about it how your new patients coming in is the fuel. The marketing is the spark and the money is the air. If you want to get your business going and growing, you have to have the fuel, the air and the spark. And that’s how you ignite the fire.” (02:17) (Dr. Pete)
“When you start talking about metrics, you can’t master what you don’t measure. To grow your business, you’ve gotta know your business, which means you’ve got to know your numbers.” (11:08) (Dr. Stephen)
“You’re in the compliance business. As soon as you recognize that, compliance leads to everything you want. Compliance means following the doctor’s recommendations for care. And compliance to the doctor’s recommendations for care leads to better health outcomes for your patients.” (13:18) (Dr. Stephen)
“You have to have a standard with which you operate. Like you said, doctor’s recommendations. What is that? It’s a standard. Standard of what? Standard of care. We’re not telling you what it should be. We’re saying you need to have one. Why? It’s right for the patient, for you, for your CAs and for your team.” (15:56) (Dr. Pete)
“When you’re in a desperation energy, it’s actually hard for you to be kind. It’s very hard to be loving. It’s hard to be generous. When you’re in a Desperation Cycle, what ends up happening is it’s a vicious cycle and you have to break free of that.” (24:29) (Dr. Stephen/Pete)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Schedule a Brainstorming call with Dr. Pete
