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Ideally your marketing is organized and operates like a powerful engine, powering your business forward each quarter. There are 4 key elements that comprise the Marketing Machine inside the quarterly board meeting: Marketing Plan, Marketing Calendar, Marketing Team and Marketing Budget. Your marketing results will be a direct reflection of your team’s energy, so let’s roll up our sleeves and get clear on the strategy and how we are going to execute to achieve our next and ultimate goals.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Marketing Machine
03:38 – Dr. Pete and Dr. Stephen expound on the four key elements that comprise the Marketing Machine
07:20 – Dr. Pete and Dr. Stephen talk about the importance of having a Quarterly Marketing Report
08:55 – Dr. Pete and Dr. Stephen take a moment to promote SKED, Big Life Financial
10:37 – Dr. Pete and Dr. Stephen discuss the value of the Remarkable Practice Academy
13:42 – Dr. Pete and Dr. Stephen speak to the Marketing Plan & Marketing Calendar
16:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis
18:33 – Dr. Pete and Dr. Stephen talk about the Marketing Team & the Marketing Budget
25:15 – Dr. Pete and Dr. Stephen provide best practices on executing this specific Board Meeting
EPISODE QUOTES
“We can all get caught up in the busyness of the day-to-day, the week-to-week and the month-to-month. It’s so critically important that we have a structure in place, a meeting rhythm in place, where the whole team gets together, picks up our head, looks around and says, ‘Where were we? Where are we? And where are we going next?’” (03:55) (Dr. Stephen)
“Having this marketing meeting gives you an opportunity to assess what you’ve done and come up with a plan.” (12:51) (Dr. Pete)
“Remember, clarity determines how fast and how far we’ll go. Clarity is your greatest accelerant. So you want to make sure that not only you see it in your mind’s eye, but actually everybody on your team can see it.” (14:11) (Dr. Stephen)
“I want you guys to have fun with this. Marketing can be a pain point and it can be hard, but we can decide to have fun with it. So, market in a way that makes sense to you.” (22:36) (Dr. Pete)
“I think everybody overestimates what they can do in a day but they underestimate what they can do in a quarter.” (26:40) (Dr. Stephen)
“The Remarkable Marketing Machine is your chance – as the CEO, as the COO, as the Marketing Director – to get it out of your head and into theirs so that you can say to your team,‘Shut your eyes. I want you to see what I see.’” (28:13) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
