Episodes

Sept. 29, 2020

064 - The Vitalistic Party: Make America Healthy Again!

As leaders we must stay relevant and leverage the cultural consciousness of the communities where we lead. What is your position? What do you stand for? Do you know your talking points? The 2020 election season is in full th…
Sept. 22, 2020

063 - The Three Legged Stool of Results

Becoming the CEO does not mean compromising patient care or outcomes, as a matter of fact it means taking your business to a higher level! Do you know the three legs that are guaranteed to Create Better Results, Generate Mo…
Sept. 15, 2020

062 - The Ascension Plan

Are you ready to turn your job into a business? Are you prepared to ascend from the owner operator to the CEO? In this episode, we discuss the three key positional transformations and the two steps everyone in your organiz…
Sept. 8, 2020

061 - Retention as a Business Model

We don’t hope for retention, we plan for it. Retention is the best business model on the planet, and that’s why mastering the 3 parts to establishing retention in your practice is so important. Remember, people start chirop…
Sept. 1, 2020

060 - Leading Through Crazy

Did you know the acronym “WTF” actually means, “Where’s The Focus”? In times of uncertainty, leadership is a premium. As the CEO, you are accountable to marshal the limited resources of your business, remember to focus where…
Aug. 25, 2020

059 - How to 4X Your Vacations

Research shows that the healthiest, happiest, most successful human beings take vacations. Vacation for many business owners is the missing practice growth strategy. What if what’s holding your business back from growing to …
Aug. 18, 2020

058 - Your Stand IS Your Brand with Dr. Patrick Gentempo

Dr. Patrick Gentempo is one of the most well-known and influential chiropractors in the world. He has helped shape modern chiropractic in the realms of the Science, Art and most notably, the Philosophy of Principled Chiropra…
Aug. 11, 2020

057 - The Business Optimization Trifecta

Turning your job into a business sustainably demands that you make the shift from Owner Operator to the CEO. But OPTIMIZING your business will require two other key elements: your Office Manager must become the COO that “run…
Aug. 4, 2020

056 - The 3 E’s in CEO

What does it mean to be the CEO? (Hint: We’re not talking about the traditional “E” for “executive”). Turns out that the C“E”O means being the chief of three vital E’s of your business: Energy, Enthusiasm and Edification. …
July 28, 2020

055 Bear Attacks, Plane Crashes & Gun Fights – Why Heroes Need Chiropractic

Roger Sparks hates the term “hero” – but what else do you call a Silver Star recipient who served our country for 16 years as a Pararescueman – the highest level emergency responders in the world? Combat rescues, heavy fire,…
July 21, 2020

054 - How to Create and Collect Ideal Patient

Achieving remarkable retention means solving the value equation and transitioning from adjuster to leader. The leader has the ability to create value, deliver value, add value and capture value. Mission focused and purpose d…
July 14, 2020

053 - 6 Tools That Will Grow Your Business and Make You a Better CEO

A business managed by brute force will not work if you want to be a remarkable CEO and have a remarkable business. The CEO leads with leverage and makes decisions with one part gut, two part data. These 6 tools are designed …
July 7, 2020

052 - Three Leadership Takeaways from the Last 12 Months

In this episode, we discuss the importance of codifying your message in times of prosperity to fuel greater growth. Learn more about how to communicate pivoting and adapting to your team in times of crisis, and how to declar…
June 30, 2020

051 - 3rd Tier Healthcare – The Blue Ocean Strategy

This is about the message not the method. This is not a new idea; this is the big idea! A new framing. And remember, “Whoever owns the frame wins the game!” – Roberto Monaco
June 23, 2020

050 - How to Optimize Webinars to Drive Better Engagement

Most DCs are already SUPER-COMFORTABLE speaking in front of a crowd…right? ;) But many docs are finding out the hard way that speaking in front of a camera is a different deal entirely. Join Dr. Stephen as he and influenti…
June 16, 2020

049 - Our Most Successful Clients are Doing These Six Things Right Now!

As we are now moving into peacetime – it’s time to plan, prepare, execute, assess, and answer these two questions: where did we win and what did we learn? It is remarkable what our most successful clients are doing to grow s…
June 9, 2020

048 - Growing Your Practice by Leveraging Webinars with Dr. Chad Woolner

How have you pivoted and adapted your marketing plan? Growing your business in the second half of 2020 and beyond will require integrating new strategies to effectively reach your community. During this episode, we will answ…
June 2, 2020

047 - Marketing in a Post COVID World

This corona crisis is the 9/11 for this generation – life and business in a post COVID world will be different. Everything has changed. What group are you in doc? Are you waiting for things to pass? Are you doing things the …
May 26, 2020

046 - Let’s Get Ready to Start Marketing Again!

Let’s get ready to start marketing again. Dr. Stephen and Dr. Pete unpack the 10 steps you need to do ultimately. It’s time for you to plan and prepare for starting marketing in a post COVID-19 world. We discuss creating you…
May 19, 2020

045 - Why Goal Resetting is Important

What do you do when your goals get derailed by unforeseen circumstances such as the one we’re currently living through? Where does your attention and focus shift to and what is the call-to-action for you and your team? In th…
May 12, 2020

044 - Stacking: Navigating Transitions

Dr. Pete and Dr. Stephen shift their focus from the three stages of The Phoenix Plan to navigating the transitions between each phase. As CEOs, it is critical to navigate transitions with remarkable precision and accuracy in…
May 5, 2020

043 - Creating Your Patient Reactivation Plan

As we look towards the future and plan for life after the COVID-19 pandemic, we as business owners and leaders must create and follow a specific plan of action. Dr. Pete and Dr. Stephen analyze and break down a ten-step plan…
April 28, 2020

042 - The Phoenix Plan - Mobilization

What can you do as business owners during this crisis to learn, lead and inspire your community of businesses? How can you utilize the three tributaries of internal, external and digital marketing as you mobilize your busine…
April 21, 2020

041 - The Phoenix Plan - Reactivation

What can you and your team be doing to reactivate as we come from the stabilization phase and move into the reactivation phase? What do you need to be planning for and preparing for now so you can execute on the reactivation…