Imagine you could predictably increase results by 15-35% across your entire business bottom line by doing one thing...would you do it? When it comes to clinical outcomes, behavior economics reports that when a trusted author…
As the CEO, you love LEVERAGE!
There is no more highly leveraged step in your patient process than THE WORKSHOP!
One a patient goes to workshop, every visit gets easier...
If a patient does not go to workshop – every subs…
Table Talk, Patient Education, Talking Tic’...
No matter what you call it –
Consistent, meaningful and productive patient education is one of the most important (and challenging) skill sets to master as a chiropractor. The…
If you agree that losing patients is off purpose and bad for business, then this is the episode for you!
We studied thousands of our most successful patient relationships – and then studied hundreds of our Coaching Clients’…
The purpose of a business is to solve a problem for another human being.
What problem does YOUR business solve? In this crowded, noisy, and confusing healthcare marketplace it is critical that you and your TEAM can answer t…
Are you leading your business into the future or are you lagging? Remember one number is a fact, two numbers are a story, and the story of your metrics is how you convey to your team what’s happening now and what’s most impo…
The transition from being the Owner Operator to CEO requires two foundational and fundamental transformations. First is the identity shift, the second is the behavioral shift. One of the most significant behavioral adjustmen…
Running your business is a lot like solving a puzzle, but it’s not a simple puzzle, it’s actually quite complicated. It requires a focused CEO with the proper perspective to effectively assess the four domains of the busines…
Listen in as Dr. Stephen Franson interviews Bharon Hoag – Director of the new Chiropractic Defense Council. Chiropractic has always been an easy target. Since our inception, adversaries have sought to undermine our validity …
Are your team members engaged, fulfilled and productive in their work? The Quarterly Review is designed to create accountability and bring objectivity into a historically subjective and often overlooked conversation. These m…
Ideally your marketing is organized and operates like a powerful engine, powering your business forward each quarter. There are 4 key elements that comprise the Marketing Machine inside the quarterly board meeting: Marketing…
How does your team know where you are going now, next and ultimately? The CEO sets the goals for the company which determine where your business is going. Goals are designed to create clarity, focus and accountability for ev…
The purpose of a business is to add value to another person by solving a problem that they are willing to pay for to help them solve. Your market needs to know why they should come and see you. Your customers need to know wh…
As the CEO, it’s important that you have crystal clarity on what you are trying to accomplish and why it’s important, because your team and your community are following your leadership and direction. So, what does ultimate s…
CEOs, it’s time to set the coordinates for the next stage of the journey. Do you know where you’re going and how you’re going to get there? Are you and your entire team on the same page? Is there total alignment of your visi…
What if you didn’t need as many new patients every month because your existing patients actually stayed! Most practices, when you take a close look, are revolving door practices – patients enter in one door and exit right ba…
Turns out most chiropractors are under investing in their marketing...So, how do you decide which are the right tactics for you and your team and how much money you should invest in marketing? The good news is the world is o…
It is impossible to become a Remarkable CEO without a world class team. Achieving the Top Doctor status means delivering remarkable attraction, conversion and retention, which requires building a remarkable team. Since God o…
In order to influence retention, you must measure the behaviors that matter most. Remember, you don’t get what you want, you get what you measure. Measuring retention can be difficult and is often overlooked, making it essen…
Would you describe your conversion system and process in your practice as being remarkable? CEOs, now is the time to take a good hard look at your conversion process and determine where as a business you are winning and wher…
The purpose of our quest through the clinicoscopy series is to help you determine if your practice qualifies as the best in your community, based on the remarkable standards. In this first episode, you and your team will tak…
We were approached by one of the top players in the online world with this question: How do you know who the best chiropractors are in each city? We were glad they asked and have since partnered in the project to help them i…
This final episode of the series is about keeping great associates. As the CEO, it is important to count the cost before making this investment, because it’s wicked hard to get right and is very costly when we get it wrong. …
Setting the stage for success and optimizing your associate doctor requires ongoing training and equipping. While onboarding is about establishing competency, mastery is developed over time. A- players love to be trained and…
