Patience Ball and Dr. Ruth Shaber, the authors of The XX Edge: Unlocking Higher Returns and Lower Risk, make a well-researched case that women entrepreneurs and C-suite executives deliver stronger long-term performance that drive higher financial returns and more positive societal outcomes. They both draw on real-world experience. Patience, who raised more than $16 billion for women entrepreneurs as Principal Investment Officer and Global Head of Banking on Women at the International Finance Corporation (IFC), is now founder and CEO of the Women of the World Endowment, an investment nonprofit. Ruth, the co-founder and board chair of Rhia Ventures, a group of foundations and investors that collaborate to bring new types of capital and enterprise to the field of reproductive health, was featured in Forbes 2020 Impact 50: Investors Seeking Profit—and Pushing for Change for her contributions to the field of impact investing.
