#021 - Counter-Intuitive Sales Advice Is Good For Sales
If you have a pricey service, and you can give your customers enough knowledge to handle their basic maintenance for free, they will have little hesitation paying top dollar for your services when it is necessary.
If you have a pricey service, and you can give your customers enough knowledge to handle their basic maintenance for free, they will have little hesitation paying top dollar for your services when it is necessary.