April 6, 2021

#094 - Make It Easy For Them To Go So That It Will Be Easier To Stay (Or Come Back)

#094 - Make It Easy For Them To Go So That It Will Be Easier To Stay (Or Come Back)

Hiding the unsubscribe options for digital offerings is bad. Making unsubscribing a hassle is also bad. Giving dissatisfied customers an easy out of their obligation is good and might make them think twice about leaving your service.

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Hiding the unsubscribe options for digital offerings is bad. Making unsubscribing a hassle is also bad. Giving dissatisfied customers an easy out of their obligation is good and might make them think twice about leaving your service.