Since 1983, NABS Canada - the National Advertising Benevolent Society - has quietly been working behind the scenes as a support system for media, marketing and communications professionals who find themselves in need of counselling, financial assistance or career advice. With demand for its services at an all-time high, this May marks the second annual NABS month, raising awareness of the charity, which is funded in large part by the industry and donations of ad space across all verticals.